关于公司使用闲置自有资金购买理财产品的进展公告 本公司及董事会全体成员保证信息披露内容的真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 关于公司使用闲置自有资金购买理财产品的进展公告 证券代码：002127 证券简称：南极电商 公告编号：2025-028 南极电商股份有限公司 南极电商股份有限公司（以下简称"公司"）2023年年度股东大会审议通过了《关于使用 闲置自有资金购买理财产品的议案》，授权董事长审批使用公司及合并报表范围内下属子公 司暂时闲置的自有资金用于购买理财产品的额度为250,000万元（人民币）；投资类型为安全 性高、流动性好、保本型或低风险型的理财产品或固定收益类证券（除股票、证券投资基金、 无担保债券等有价证券及其衍生品），期限不超过12个月，在上述额度及期限范围内可循环 滚动使用。 现将公司 2025 年 4 月份使用闲置自有资金购买理财产品的事项公告如下： | 序 | 受托人名称 | 产品名称 | 产品 | 委托理财 金额 | 预计年化 | 起始日 | 到期日 | 资金 | 关联 | | --- | --- | --- | --- | --- | --- | --- | -- ...

证券研究报告|公司点评报告 [Table_Date] 2025 年 04 月 28 日 [Table_Title] 业务转型利润承压，业绩拐点有望到来 重塑供应链新增自营销售业态，2024 年收入取得良好增长。2024 年公司实现总营业收入 33.58 亿元，同比增 长 25%，分业务来看，公司移动互联网/现代服务业/货品销售额收入分别为 28.0/3.7/1.9 亿元，分别同比增长 20%/27%/192%。2024年公司新增自营销售业态，实现了从原材料采购、研发设计，加工制作到产品销售的全链 路管控，从而带动商品销售收入快速增长。2024 年公司品牌综合服务/经销商品品牌授权业务收入分别同比 +51.3%/-25.19%，主要由于百家好 GMV 同比保持快速增长以及针对不符合公司商品品质要求的供应链客户及过 度内卷的经销端客户，公司年内与其终止了相应合作。 销售费用率提升+计提商誉减值，2024 年归母净利润-2.37 亿元。根据公司年报，2024 年公司与分众传媒进行 了梯媒合作，并开展了包括像明星代言、机场推广及平台投流等一系列营销活动，从而导致销售费用大幅增 加，2024 年公司销售费用共计 5.8 ...

Investment Rating - The investment rating for the company is "Accumulate" [1] Core Views - The company reported a total operating revenue of 3.36 billion yuan in 2024, representing a year-on-year growth of 24.75% [2] - The total profit for 2024 was -254 million yuan, a decrease of 294.64% year-on-year, with a net profit attributable to the parent company of -237 million yuan, down 312.04% [2] - The company has introduced new self-operated sales formats, leading to significant revenue growth, but incurred losses due to goodwill impairment and increased transformation costs [3][4] - The company is optimizing its supply chain and exploring offline channels, with positive feedback from its first brand pop-up store [5] - The company expects revenue growth to continue in 2025, with a projected operating revenue of 4.04 billion yuan and a net profit of 303 million yuan [7] Summary by Sections Financial Performance - In 2024, the company achieved total operating revenue of 3.36 billion yuan, with a year-on-year increase of 24.7% [9] - The net profit attributable to the parent company for 2024 was -237 million yuan, reflecting a year-on-year decline of 312% [9] - The company forecasts operating revenues of 4.04 billion yuan in 2025, 4.83 billion yuan in 2026, and 5.77 billion yuan in 2027, with corresponding net profits of 303 million yuan, 621 million yuan, and 1.03 billion yuan respectively [9] Business Strategy - The company has implemented a full-chain control from raw material procurement to product sales, which has driven rapid growth in merchandise sales [3] - Marketing expenses increased significantly due to collaborations and promotional activities, leading to a sales expense rate of 17.5% in 2024 [4] - The company is focusing on quality control in its supply chain and has established partnerships with high-quality suppliers [5] Future Outlook - The company anticipates that strategic investments will pressure short-term profits but expects gradual improvement in profitability as business scales and cost controls are optimized [6] - The projected earnings per share (EPS) for 2025, 2026, and 2027 are 0.12 yuan, 0.25 yuan, and 0.42 yuan respectively, with corresponding price-to-earnings (PE) ratios of 37, 18, and 11 [7]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company is undergoing a brand upgrade, which is expected to drive long-term growth despite short-term profit impacts due to increased marketing expenses [8] - The company's revenue for 2024 is projected to be 3.36 billion yuan, a year-on-year increase of 24.75%, while the net profit attributable to the parent company is expected to be -236.59 million yuan, a year-on-year decrease of 312% [8] - The company has made significant investments in marketing to support its brand upgrade, which has led to a temporary increase in sales expenses [8] - The company anticipates improvements in profitability as marketing expenses stabilize and business scales up [8] Financial Summary - Total revenue projections for the company are as follows: 2.69 billion yuan in 2023, 3.36 billion yuan in 2024, 4.92 billion yuan in 2025, 6.46 billion yuan in 2026, and 7.62 billion yuan in 2027 [1] - The net profit attributable to the parent company is expected to recover from -236.59 million yuan in 2024 to 249.76 million yuan in 2025, and further to 563.95 million yuan in 2026, reaching 753.17 million yuan in 2027 [1] - The earnings per share (EPS) is projected to be -0.10 yuan in 2024, improving to 0.10 yuan in 2025, and reaching 0.23 yuan in 2026, and 0.31 yuan in 2027 [1] - The price-to-earnings (P/E) ratio is expected to be -48.04 in 2024, improving to 45.51 in 2025, and further decreasing to 20.15 in 2026, and 15.09 in 2027 [1]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company is undergoing a brand upgrade, which is expected to drive long-term growth despite short-term profit impacts due to increased marketing expenses [8] - The company's revenue for 2024 is projected to be 3.36 billion yuan, a year-on-year increase of 24.75%, while the net profit attributable to the parent company is expected to be -236.59 million yuan, a year-on-year decrease of 312% [8] - The first quarter of 2025 shows a revenue of 729 million yuan, a year-on-year increase of 2.03%, but a net profit of -14 million yuan, a year-on-year decrease of 129% [8] - The company is focusing on high-quality product development and marketing strategies to enhance brand recognition and market share [8] Financial Performance Summary - Total revenue is expected to grow from 2.69 billion yuan in 2023 to 4.92 billion yuan in 2025, reflecting a compound annual growth rate (CAGR) of 46.49% [1][21] - The net profit attributable to the parent company is projected to turn positive by 2025, reaching 249.76 million yuan, with a significant increase in subsequent years [1][21] - The earnings per share (EPS) is expected to improve from -0.10 yuan in 2024 to 0.10 yuan in 2025, indicating a recovery in profitability [1][21] Brand and Market Strategy - The company is enhancing its "Nanji Ren" brand by employing high-quality materials and experienced design teams to compete with luxury brands [8] - The "Bai Jia Hao" brand has achieved significant growth, ranking fourth in women's clothing sales on Douyin, indicating strong market performance and potential for further expansion [8] - The marketing strategy includes increased spending on promotions and endorsements, which is expected to yield long-term benefits as brand recognition improves [8]

Group 1 - The "national team" has increased holdings in hard technology, domestic demand, and financial insurance sectors while reducing positions in multiple energy stocks during Q1 2025 [1][2] - Over 2,400 A-share listed companies have disclosed their Q1 2025 reports, with more than 360 companies showing "national team" as a major shareholder [1] - The most significantly increased stock by the "national team" is China Ping An, with an additional 252 million shares acquired in Q1 2025, totaling 1.471 billion shares held [1] Group 2 - The "national team" has notably reduced holdings in the energy sector, with China Aluminum seeing a decrease of over 50 million shares, and other companies like Chifeng Gold and Shenhuo Co. also experiencing significant reductions [2] - Insurance funds are focusing on key industries related to national livelihood, with the Honghu Fund, initiated by China Life and Xinhua Insurance, achieving a good performance with investments totaling 50 billion yuan [2][3] - The second batch of long-term investment trials for insurance funds was approved, expanding the total scale from 500 billion yuan to 1.62 trillion yuan, with eight insurance companies participating [3] Group 3 - The Honghu Fund has increased its stake in Shaanxi Coal and has become a significant shareholder, holding over 116 million shares as of Q1 2025 [3][4] - The Honghu Fund also entered the top ten shareholders of China Telecom and holds 76.174 million shares, maintaining its position in Q1 2025 [4] - Insurance companies have mirrored the "national team's" strategy by reducing energy stock holdings while increasing positions in key sectors [5]

Group 1: Company Performance and Strategy - The company aims for long-term business sustainability, rejecting short-term competition and low-quality products [2] - In 2024, the company plans to restore high-quality products, with positive consumer feedback on new packaging and quality [2] - As of April 2025, the company has nearly 1,000 online stores, with 400 newly opened in 2025, aiming to reach around 2,000 by year-end [2] Group 2: Product and Market Development - The company’s light luxury series includes men's, women's, and underwear categories, with over 2,600 SKUs from franchise partners [4] - The company expects high-quality growth in GMV for 2025 compared to 2024 [4] - The company plans to open its first fixed store in June 2025, focusing on a limited number of high-quality products [3] Group 3: Marketing and Sales Channels - The company will adopt a more rational approach to marketing expenditures in 2025, aiming to enhance efficiency [6] - The overall GMV growth for the brand remains around 30%, with a significant increase in sales on the Alibaba platform [7] - The company is exploring partnerships with retail formats in Shanghai and surrounding areas for multi-category stores [8] Group 4: Financial Performance - The gross profit margin for the company's sales in 2024 is projected to be around 10% [6] - The company reported a net profit of 3,335.74 million yuan for the previous year [8] - The company’s GMV profit conversion rate is not directly comparable to previous years due to changes in revenue structure [6]

Investment Rating - The investment rating for the company is not explicitly stated in the provided documents, but the report indicates a focus on strategic transformation and revenue growth despite short-term profit pressure [1]. Core Viewpoints - The company achieved a revenue of 3.358 billion yuan in 2024, representing a year-on-year increase of 24.75%, while the net profit attributable to shareholders was -237 million yuan, indicating a shift from profit to loss [1][2]. - The strategic transformation includes restructuring the supply and distribution channels, introducing self-operated sales formats, and innovating offline channels, which contributed to revenue growth [2]. - The company plans to continue expanding its offline presence and explore innovative cooperation models with various retail formats to create a second growth curve [2]. - The strategic transition period has led to profit pressure, with a significant increase in sales expenses due to marketing activities, resulting in a sales expense of 588 million yuan, up 430% from the previous year [3]. Summary by Sections Financial Performance - In 2024, the company reported a revenue of 3.358 billion yuan, a 24.75% increase year-on-year, with a net profit of -237 million yuan, a decrease of 348 million yuan from the previous year [1][3]. - For Q1 2025, the company achieved a revenue of 729 million yuan, a 2.03% increase year-on-year, with a net profit of -14 million yuan [1]. Strategic Initiatives - The company has restructured its supply and distribution channels, moving from an open authorization model to an invitation-based franchise model, collaborating with high-quality suppliers and distributors [2]. - New self-operated sales formats have been introduced, focusing on consumer-friendly products and establishing a brand pop-up store in Shanghai, which received positive consumer feedback [2]. - The company has engaged in a brand strategy upgrade, including collaborations with media for marketing, which has led to increased sales expenses [3]. Market Positioning - The company aims to position itself as a "big brand alternative" through collaborations with professional design teams and efficient supply chain management [2]. - The introduction of a light luxury series and various marketing strategies, including celebrity endorsements, has been part of the brand's strategic upgrade [3].

公司研究 [Table_ReportType] 公司点评报告 [Table_StockAndRank] 南极电商(002127.SZ) 证券研究报告 投资评级 上次评级 蔡昕妤 商贸零售分析师 执业编号：S1500523060001 联系电话：13921189535 邮 箱：caixinyu@cindasc.com 信达证券股份有限公司 CINDA SECURITIES CO.,LTD 北京市西城区宣武门西大街甲127号金隅大厦 B座 邮编：100031 [Table_Title] 南极电商(002127.SZ)2024&25Q1 点评：战略 转型带动收入增长，利润短期承压 [Table_ReportDate] 2025 年 4 月 26 日 [Table_S 事件：公司发布 ummary] 2024&2025Q1 业绩，2024 年实现收入 33.58 亿元，同增 24.75%，归母净利润为-2.37 亿元，同比由盈转亏，扣非归母净利润为-2.86 亿元，同比由盈转亏。2025Q1 实现收入 7.29 亿元，同增 2.03%，归母净 利润为-0.14 亿元，同比由盈转亏，扣非归母净利润为-0.19 亿元，同 ...

南极电商股份有限公司 监事会议事规则 第一章 总则 第五条 监事会每届任期三年。股东担任的监事由股东会选举或更换，职工 担任的监事由公司职工民主选举产生或更换，监事连选可以连任。 第六条 监事可以在任期届满以前提出辞职，公司章程第五章有关董事辞职 的规定，适用于监事。 第七条 监事任期届满未及时改选，或者监事在任期内辞职导致监事会成员 低于法定人数的，在改选出的监事就任前，原监事仍应当依照法律、行政法规和 公司章程的规定，履行监事职务。 监事提出辞职或者任期届满，其对公司商业秘密保密的义务在其任职结束后 仍然有效，直至该秘密成为公开信息。其他义务的持续期间应当根据公平的原则 决定，视事件发生与离任之间时间的长短，以及与公司的关系在何种情况和条件 下结束而定。 第一条 为确保监事会的工作效率和科学决策，明确监事会的职责权限，规 范监事会内部机构及运作程序，确保监事会依法独立行使职权，南极电商股份有 限公司（以下简称"公司"）依据《中华人民共和国公司法》（以下简称"《公司法》"） 等法律、法规和《南极电商股份有限公司章程》（以下简称"公司章程"）的规定， 特制定本议事规则。 第二条 监事会是公司的常设监督机构，对 ...