天眼查商业履历信息显示，南极电商股份有限公司，成立于1999年，位于苏州市，是一家以从事商务服 务业为主的企业。企业注册资本245487.0403万人民币，实缴资本9784.1002万人民币。公司法定代表人 为张玉祥。 金融界消息 截至2025年8月19日收盘，南极电商（002127）报收于3.7元，上涨0.82%，换手率2.4%，成 交量47.46万手，成交金额1.74亿元。 资金流向方面，今日主力资金净流入1363.59万元，占比成交额7.81%。其中，超大单净流入1259.10万 元、占成交额7.22%，大单净流入104.49万元、占成交额0.6%，中单净流出流出1287.00万元、占成交额 7.38%，小单净流出76.59万元、占成交额0.44%。 南极电商最新一期业绩显示，截至2025一季报，公司营业总收入7.29亿元、同比增长2.03%，归属净利 润1362.65万元，同比减少128.54%，扣非净利润1878.86万元，同比减少149.91%，流动比率4.819、速动 比率4.652、资产负债率15.26%。 通过天眼查大数据分析，南极电商股份有限公司共对外投资了29家企业，参与招投标项目6次， ...

证券之星消息，8月19日互联网电商板块较上一交易日上涨0.63%，新迅达领涨。当日上证指数报收于 3727.29，下跌0.02%。深证成指报收于11821.63，下跌0.12%。互联网电商板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | | --- | --- | --- | --- | --- | --- | --- | | 300518 | 新迅达 | 13.85 | 3.98% | 12.90万 | | 1.78亿 | | 605136 | 丽人丽妆 | 10.28 | 2.39% | 31.04万 | | 3.16亿 | | 301110 | 青木科技 | 59.74 | 1.95% | 6.86万 | | 4.05亿 | | 002640 | 跨境通 | 5.34 | 1.91% | 192.79万 | | 10.21亿 | | 301381 | 赛维时代 | 21.63 | 0.93% | 5.74万 | | 1.23亿 | | 003010 | 者羽臣 | 54.03 | 0.92% | 6.73万 | | 3.61亿 | | 6036 ...

Core Viewpoint - The announcement from Nanji E-commerce regarding the pledge of shares by its controlling shareholder indicates a significant level of financial commitment and potential liquidity concerns within the company [2] Group 1: Share Pledge Details - The controlling shareholder, Zhang Yuxiang, has pledged 81 million shares, which represents 13.23% of his total holdings and 3.3% of the company's total share capital [2] - As of the announcement date, Zhang Yuxiang has cumulatively pledged 364 million shares, accounting for 59.46% of his total holdings and 14.83% of the company's total share capital [2]

证券代码：002127 证券简称：南极电商 公告编号：2025-036 2、股东股份累计质押情况 截至公告披露日，上述股东及其一致行动人所持质押股份情况如下： 本公司及董事会全体成员保证信息披露内容的真实、准确、完整，没有虚假记 载、误导性陈述或重大遗漏。 南极电商股份有限公司（以下简称"公司"或"本公司"）近日接到公司控股股东、实际控 制人张玉祥先生的通知，获悉张玉祥先生将其所持有的本公司的部分股份办理了质押手续，具体 事项如下： 一、本次股份质押基本情况 1、本次股份质押基本情况 | | 是否为控股 | | 占其所 | 占公 | 是否 | 是否 | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 股东 | 股东或第一 | 本次质押数 | 持股份 | 司总 | 为限 | 为补 | 质押 | 质押 | 质权人 | 质押 | | 名称 | 大股东及其 | 量（股） | | 股本 | | 充质 | 起始日 | 到期日 | | 用途 | | | 一致行动人 | | 比例 | 比例 | 售股 | 押 | | | ...

证券之星消息，8月18日互联网电商板块较上一交易日上涨1.6%，若羽臣领涨。当日上证指数报收于 3728.03，上涨0.85%。深证成指报收于11835.57，上涨1.73%。互联网电商板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | | --- | --- | --- | --- | --- | --- | --- | | 003010 | 若羽臣 | 53.54 | 3.92% | 8.46万 | | 4.48亿 | | 300464 | 星徽股份 | 5.91 | 3.87% | 24.07万 | | · 1.41亿 | | 605136 | 丽人丽妆 | 10.04 | 3.40% | 32.00万 | | 3.20亿 | | 002127 | 南极电商 | 3.67 | 3.09% | 67.95万 | | 2.48亿 | | 301110 | 青木科技 | 58.60 | 3.02% | 5.23万 | | 3.04亿 | | 300592 | 类别易但 | 11.66 | 2.73% | 11.04万 | | 1.28亿 | | 301 ...

Core Viewpoint - Nanji E-commerce, once thriving with a "brand authorization + platform distribution" model, is facing significant challenges due to quality control issues and a tarnished brand reputation, leading to a drastic decline in market value [1][2][4]. Group 1: Company History and Transformation - Founded in 1998 by Zhang Yuxiang, Nanji E-commerce initially gained success in the thermal underwear market, achieving sales exceeding 1 billion yuan by 2004 [1]. - The global financial crisis in 2008 prompted a strategic shift from manufacturing to a pure brand management model, focusing on brand authorization, which coincided with the rise of e-commerce in China [1]. - From 2015 to 2020, the company experienced significant revenue and profit growth, with market capitalization nearing 60 billion yuan, elevating Zhang Yuxiang's family to the ranks of the wealthy [1]. Group 2: Current Challenges and Strategic Shifts - The rapid expansion of the brand authorization model led to a decline in quality control, resulting in frequent product quality issues and a damaged brand reputation, with market value plummeting over 85% in three years [1][2]. - In 2023, the company restructured its brand services into strategic cooperation authorization, fashion authorization, and self-operated retail, with self-operated retail seen as crucial for restoring brand value [2]. - Despite significant investment in self-operated product lines and brand upgrades, the company continues to report negative net profits, and consumer perceptions of "low price, low quality" remain unchanged [2][4]. Group 3: Future Outlook and Recommendations - Zhang Yuxiang has publicly acknowledged the need for transformation, aiming to position Nanji E-commerce alongside successful brands like Uniqlo, although industry experts note that the company lacks essential elements such as fabric research and a responsive supply chain [4]. - A more effective transformation strategy may involve focusing on product quality and reducing product categories to drive factory upgrades [4]. - To regain consumer trust and achieve successful transformation, the company must enhance product quality and user experience, requiring substantial investment and a restructuring of capabilities in supply chain management, design, and manufacturing [4].

Core Viewpoint - The company, once a phenomenon in the e-commerce industry, is facing significant challenges due to quality control issues and a declining brand reputation, prompting a strategic shift towards self-operated and premium products [1][3][14]. Group 1: Company Background and Growth - Founded in 1998 by Zhang Yuxiang, the company initially thrived in the heated domestic thermal underwear market, achieving over 1 billion yuan in sales within four months [5]. - By 2020, the company reached a peak market value of approximately 584.5 billion yuan, with revenues soaring to 41.72 billion yuan and net profits of 11.88 billion yuan [7][9]. - The transition to a light-asset model in 2008, focusing on brand licensing, allowed rapid expansion, increasing the number of suppliers from 422 in 2015 to 1839 by 2021 [7][9]. Group 2: Challenges and Decline - The company began to experience a downturn post-2020, with revenues and net profits declining significantly; for instance, net profit fell to 4.77 billion yuan in 2021, a 59.84% decrease year-on-year [9][12]. - By 2023, the company reported a net loss of 2.37 billion yuan, with a projected profit of only 12 to 18 million yuan for the first half of the year, marking a drop of 76.89% to 84.60% compared to the previous year [1][18]. - Quality control issues have plagued the brand, with multiple products appearing on quality inspection blacklists since 2018, leading to a tarnished reputation among consumers [12][13]. Group 3: Strategic Shift and Future Plans - In response to ongoing challenges, the company is pivoting towards a "self-operated + light luxury" strategy, investing heavily in self-operated product lines and premium offerings [1][14]. - The company aims to rebrand itself by launching new product lines and engaging in high-profile marketing campaigns, including a partnership with media companies and celebrity endorsements [1][15]. - Zhang Yuxiang has expressed a desire for the brand to emulate successful models like Uniqlo, although industry experts highlight significant gaps in product development and supply chain capabilities that need to be addressed for successful transformation [3][21][22].

Core Insights - The article discusses the rise and fall of Nanji E-commerce, which initially thrived on a "brand authorization + platform distribution" model but has faced significant challenges as market conditions changed [1][10][12] - The company is attempting to shift its strategy towards "self-operated + light luxury" to improve brand perception and product quality, but early results indicate this transition is costly and not yet effective [1][3][10] Company Overview - Founded in 1998 by Zhang Yuxiang, Nanji E-commerce initially focused on the thermal underwear market and quickly gained market share through aggressive advertising and a dealer network [4][5] - The company transitioned to a light asset model in response to rising manufacturing costs and market pressures, focusing on brand management and authorization rather than production [5][12] Financial Performance - Nanji E-commerce experienced rapid growth from 2015 to 2020, with revenue soaring from 389 million to 4.172 billion yuan and net profit increasing from 172 million to 1.188 billion yuan [8] - However, by 2023, the company reported a net loss of 237 million yuan for 2024, with a projected profit of only 12 to 18 million yuan for the first half of the year, representing a decline of 76.89% to 84.60% year-over-year [1][10] Market Challenges - The company has faced significant quality control issues, with multiple products appearing on quality inspection blacklists since 2018, leading to a decline in brand reputation [12][13] - The shift in consumer perception towards "Nanji" as a low-quality brand has been exacerbated by the rise of new consumer brands that do not rely on traditional brand endorsements [12][13] Strategic Shift - In 2023, the company began investing heavily in self-operated product lines and launched a light luxury series, partnering with media companies to enhance brand visibility [1][3] - Industry experts suggest that a more effective strategy would involve focusing on product quality and reducing product categories to drive factory upgrades [3]

Group 1 - The latest stock price of Nanji E-commerce is 3.56 yuan, an increase of 0.03 yuan from the previous trading day, with a trading range of 3.51-3.57 yuan and a total transaction volume of 1.38 billion yuan, resulting in a turnover rate of 1.97% [1] - The company's current total market capitalization is 8.739 billion yuan, and the dynamic price-to-earnings ratio is negative [1] - As of August 8, the total number of shareholders is 97,537 [1] Group 2 - The company operates in brand licensing, e-commerce services, and supply chain management, representing a light asset operation model [1] - Nanji E-commerce conducts licensing business through its brand matrix, primarily covering consumer categories such as homewear and underwear [1] Group 3 - On the observation of capital flow, there was a net inflow of 3.6955 million yuan from main funds on that day, but over the past five trading days, there has been an overall net outflow of 57.0244 million yuan [1]

Core Viewpoint - The company, Nanji E-commerce, reported that as of August 8, 2025, the total number of shareholders is 97,537 [1] Summary by Relevant Sections - Company Information - Nanji E-commerce has a total of 97,537 shareholders as of the specified date [1]