Core Viewpoint - The company "Nanji Ren" has transitioned from a successful business model focused on selling tags to self-operated sales, resulting in a significant financial loss in 2024, amounting to 237 million [1] Group 1 - Over the past 17 years, "Nanji Ren" has developed over 100,000 SKUs and has consistently earned tens of billions annually, establishing itself as a dominant player in the tag market [1] - The company's previous model allowed it to generate easy profits, but the shift to self-operated sales has led to financial difficulties [1] - In 2024, the company reported a loss of 237 million, indicating a drastic change in its financial performance due to the new business strategy [1]

Core Viewpoint - The company is undergoing a business reform focused on consumer-centric strategies, aiming to enhance product quality and customer experience while ensuring shareholder returns and exploring high-potential investment opportunities [2]. Business Reform - The company is committed to a consumer-centered reform, aiming to provide quality products and experiences while becoming a customer-friendly and employee-friendly enterprise [2]. Offline Channels - The company is advancing a dual-store model with "Super Antarctic" and "Antarctic+" themed stores, targeting to rank among the top five in mall store competition and increasing community operation investments [3]. Product Strategy - The company adheres to a strategy of offering alternatives to high-end brands, currently promoting styles like "old money" and "old flower" for the autumn and winter seasons [4]. Business Expansion - Plans to enter the cultural and creative industry by collaborating with famous IPs to create related products, leveraging manufacturing advantages to explore IP retail business [5]. Offline Business Development - The company is adopting an employee partnership model for offline business expansion, focusing on loyal partners to enhance investment efficiency and optimize inventory management [6]. Recruitment and Supply Chain - The company primarily collaborates with major clients, with 15 key clients in home textiles and children's clothing accounting for nearly 70% of sales in those categories [7]. AI Application - AI is utilized mainly for management and marketing integration, enhancing efficiency through centralized management and data sharing [8]. Marketing Strategy - The company employs a dual approach to marketing, targeting young consumers through themed offline stores and personalized online marketing strategies [9]. Online Expansion - The "Bai Jia Hao" brand has a slightly higher revenue share from Douyin, while revenue from platforms like Tmall and Taobao is growing at a faster rate [10]. Future Direction - The company aims to maintain its baseline while innovating to break through existing business ceilings in product categories, sales channels, and related industries [11].

Group 1: Business Reform and Strategy - The company is focused on consumer-centric reforms, aiming to enhance product quality and consumer experience while avoiding internal competition [2] - The company plans to maintain a responsible approach towards shareholders by focusing on core business, cautious investments, and continuous improvement of operating cash flow [2] - The company aims to explore higher ceiling industries for investment incubation to enhance growth potential and provide security and satisfaction to shareholders [2] Group 2: Cross-Border and Offline Business Development - The company has expanded cross-border sales channels, including Amazon and independent sites, focusing on youth-oriented product categories [3] - Offline stores are primarily themed "Super Antarctic" and "Antarctic+" with a goal to rank in the top five in shopping malls [3] - The company plans to introduce a retro-themed store targeting young consumers within 3-4 months and will trial the Bella Villa brand in November [3] Group 3: Product Strategy and Supply Chain - The company continues to pursue a "big brand alternative" strategy, focusing on seasonal products like coats and down jackets [4] - The supply chain strategy emphasizes collaboration with a few large clients, with major clients accounting for nearly 70% of sales in home textiles and children's clothing [4][5] - The company aims to enhance supply chain efficiency through partnerships with small, innovative factories willing to adapt to new processes [5] Group 4: AI and Management Efficiency - AI is primarily applied in management to improve efficiency and marketing integration, rather than in product design [6] - The company leverages centralized management and data sharing to enhance operational efficiency [6] Group 5: Marketing and Brand Outreach - The company plans to utilize KOLs and KOCs to reach young consumers through offline stores with trendy themes [7] - Online marketing focuses on connecting consumers with high-cost performance products [7] - The Baijiahao brand is seeing growth in Tmall and Taobao, with revenue growth outpacing that of Douyin [8] Group 6: Future Development Directions - The company aims to maintain a no-debt policy and avoid unfamiliar business areas [9][10] - Future growth will focus on innovation in business categories, sales channels, and related industries to unlock new growth ceilings [10]

Core Viewpoint - Nanji E-commerce is transitioning from a brand licensing model to self-operated business due to declining revenue from brand licensing, which has led to increased costs and pressure on performance [1][2][4]. Revenue and Profit Summary - In the first half of 2025, Nanji E-commerce reported revenue of 1.353 billion yuan, a year-on-year decrease of 13.07%, and a net profit of 13.62 million yuan, down 82.52% year-on-year [1][2]. - The decline in revenue is attributed to strategic adjustments in its subsidiary, Shijian Interconnect, which optimized traditional business lines, leading to a temporary reduction in revenue [2]. - The company's mobile internet business generated 1.176 billion yuan in revenue, down 13.11% year-on-year, accounting for 86.86% of total revenue [2]. Brand Licensing Business - Revenue from brand licensing decreased by 31.56%, with the modern service business (including brand licensing) generating 125 million yuan [2]. - The brand's reputation has suffered due to poor management of brand licensing, leading to a decline in consumer trust and sales [3][5]. Transition Challenges - The transition to self-operated business has increased marketing expenses significantly, with sales expenses rising by 64.43% to 138 million yuan in the first half of 2025 [6]. - The company is focusing on optimizing its brand licensing business and has established three main business segments: fashion series licensing, strategic cooperation licensing, and self-operated retail [6][7]. Future Outlook - Nanji E-commerce aims to become a local equivalent of Uniqlo, with plans to enhance its brand image and expand its offline presence through new store formats [7][8]. - The company is also exploring innovative collaborations and partnerships to improve its market position and brand recognition [6][8].

北京市金杜律师事务所上海分所 关于南极电商股份有限公司 2025 年第一次临时股东会之 法律意见书 致：南极电商股份有限公司 北京市金杜律师事务所上海分所（以下简称"本所"）接受南极电商股份有 限公司（以下简称"公司"）委托，根据《中华人民共和国证券法》（以下简称 "《证券法》"）、《中华人民共和国公司法》（以下简称"《公司法》"）、中国证 券监督管理委员会《上市公司股东会规则》（以下简称"《股东会规则》"）等中 华人民共和国境内（以下简称"中国境内"，为本法律意见书之目的，不包括中 国香港特别行政区、中国澳门特别行政区和中国台湾省）现行有效的法律、行 政法规、规章和规范性文件和现行有效的《南极电商股份有限公司章程》（以下 简称"《公司章程》"）的相关规定，指派律师出席了公司于 2025 年 9 月 12 日 召开的 2025 年第一次临时股东会（以下简称"本次股东会"），并就本次股东会 相关事项出具本法律意见书。 为出具本法律意见书，本所律师审查了公司提供的以下文件，包括但不限 于： 1. 经公司 2024 年年度股东大会审议通过的《公司章程》； 2. 公司于 2025 年 8 月 27 日刊登于深圳证券交 ...

一、会议召开和出席情况： 股票代码：002127 证券简称：南极电商 公告编号：2025-050 南极电商股份有限公司 2025 年第一次临时股东会决议公告 本公司及董事会全体成员保证信息披露内容的真实、准确、完整，没有 虚假记载、误导性陈述或重大遗漏。 特别提示： 1.本次股东会无否决议案的情形。 2.本次股东会未涉及变更前次股东会决议。 1、会议召开情况 （1）会议召开时间： 现场会议时间：2025 年 9 月 12 日（星期五）下午 2：30 网络投票时间：通过深圳证券交易所交易系统进行网络投票的具体时间为：2025 年 9 月 12 日上午 9:15～9:25，9:30～11:30，下午 13:00～15:00；通过深圳证券交易所互联网投 票的具体时间为：2025 年 9 月 12 日上午 9:15 至下午 15:00 的任意时间。 （2）会议召开地点：上海市杨浦区江湾城路 99 号尚浦中心 3 号楼 10 楼会议室 （3）会议召开方式：本次股东会采取现场投票与网络投票相结合的方式 （4）会议召集人：南极电商股份有限公司（以下简称"公司"）董事会 （5）会议主持人：董事长张玉祥先生 （6）本次股东会的 ...

Group 1 - The core viewpoint of the articles highlights the recent performance and financial status of Nanji E-commerce, including stock price fluctuations and revenue declines [1][2][3] - As of September 11, Nanji E-commerce's stock price decreased by 2.11% to 3.71 CNY per share, with a market capitalization of 9.108 billion CNY [1] - The company has experienced a year-to-date stock price decline of 14.91%, while showing a slight increase of 1.09% over the last five trading days [1] Group 2 - For the first half of 2025, Nanji E-commerce reported a revenue of 1.353 billion CNY, representing a year-on-year decrease of 13.07%, and a net profit of 13.62 million CNY, down 82.52% year-on-year [2] - The company's main business revenue composition includes 86.86% from mobile internet media placement, 5.55% from brand comprehensive services, and 3.88% from product sales [1] - As of August 8, the number of shareholders increased by 5.62% to 97,500, while the average circulating shares per person decreased by 5.32% to 20,451 shares [2] Group 3 - Since its A-share listing, Nanji E-commerce has distributed a total of 1.335 billion CNY in dividends, with 295 million CNY distributed in the last three years [3] - As of June 30, 2025, the top ten circulating shareholders include institutions such as Shenwan Lixin New Economy Mixed A, which increased its holdings by 1.5706 million shares [3]

Group 1 - The company, Nanji E-commerce, announced that it will hold its first extraordinary general meeting of shareholders for 2025 on September 12, 2025 [2] - The meeting will review multiple proposals, including a proposal regarding the change of independent directors [2]

证券代码：002127 证券简称：南极电商 公告编号：2025-049 南极电商股份有限公司 关于召开 2025 年第一次临时股东会的提示性公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记 载、误导性陈述或重大遗漏。 南极电商股份有限公司（以下简称"公司"）于2025年8月27日披露了《关于召开2025年第一次临 时股东会的通知》，决定于2025年9月12日召开公司2025年第一次临时股东会（以下简称"本次股东 会"），审议董事会、监事会提交的相关议案。现将会议的有关事项公告如下： 一、召开会议的基本情况 1、股东会届次：2025年第一次临时股东会 2、股东会召集人：公司董事会 本次股东会会议召开提议已经公司第八届董事会第五次会议审议通过。 3、会议召开的合法、合规性：本次股东会会议的召开符合有关法律、行政法规、部门规章、规 范性文件、深圳证券交易所业务规则和《南极电商股份有限公司章程》等的规定。 4、会议召开的日期、时间： 现场会议召开时间为：2025年9月12日（星期五）下午14时30分开始 网络投票时间为：2025年9月12日，其中，通过深圳证券交易所交易系统进行网络投票的具体 ...

证券日报网讯南极电商（002127）9月8日在互动平台回答投资者提问时表示，公司拟通过多维度探索线 下门店模式，计划于今年年底以贝拉维拉品牌为突破点尝试中高端时尚女装线下门店，本次招聘主要系 为公司贝拉维拉品牌线下门店招聘销售。 ...