国投证券股份有限公司 关于 新华都科技股份有限公司 重大资产出售暨关联交易 之 2023 年度独立财务顾问持续督导意见 暨持续督导总结报告 独立财务顾问 二〇二四年四月 1 声明与承诺 国投证券股份有限公司（以下简称"国投证券"或"独立财务顾问"）接受 新华都科技股份有限公司（以下简称"新华都"、"上市公司"或"公司"）的委 托，担任新华都重大资产出售暨关联交易的独立财务顾问。国投证券根据《公司 法》《证券法》《上市公司重大资产重组管理办法》《上市公司并购重组财务顾问 业务管理办法》等法律、法规的相关规定，按照证券行业公认的业务标准、道德 规范，本着诚实信用、勤勉尽责的态度，经审慎核查，出具本持续督导意见。 1、本持续督导意见所依据的文件和材料由本次交易各方提供，提供方对所 提供文件及资料的真实性、准确性和完整性负责，并保证该等信息不存在虚假记 载、误导性陈述或者重大遗漏。本独立财务顾问不承担由此引起的任何风险责任。 2、本持续督导意见不构成对上市公司的任何投资建议或意见，对投资者根 据本持续督导意见作出的任何投资决策可能产生的风险，本独立财务顾问不承担 任何责任。 3、本独立财务顾问未委托或授权其他任何机构 ...

Financial Performance - The company's operating revenue for Q1 2024 reached ¥1,401,564,065.16, representing a 106.90% increase compared to ¥677,416,896.38 in the same period last year[5] - Net profit attributable to shareholders was ¥93,691,153.13, up 47.06% from ¥63,710,310.13 year-on-year[5] - Basic earnings per share increased by 44.44% to ¥0.13 from ¥0.09 in the previous year[5] - Net profit for Q1 2024 was ¥93,948,917.56, representing a 47.5% increase from ¥63,711,576.21 in Q1 2023[20] - The company's total equity rose to ¥1,683,966,068.24, compared to ¥1,636,823,044.28 in the previous year[20] Cash Flow - The net cash flow from operating activities decreased by 64.25%, primarily due to an increase in bank acceptance bill guarantees[9] - The net cash flow from operating activities for Q1 2024 was ¥148,346,739.53, a decrease of 64.3% compared to ¥414,904,867.92 in Q1 2023[23] - Total cash outflow from operating activities amounted to ¥1,711,379,731.28, significantly higher than ¥759,621,599.66 in the same period last year[23] - The company reported a cash outflow from financing activities of -¥56,241,068.63, an improvement from -¥109,805,237.44 in the previous year[23] - The net increase in cash and cash equivalents for Q1 2024 was ¥91,403,146.74, compared to ¥304,900,427.48 in Q1 2023[23] Assets and Liabilities - Total assets at the end of the reporting period were ¥3,205,637,742.95, reflecting an 8.41% increase from ¥2,956,908,543.44 at the end of the previous year[5] - The company's total liabilities increased by 52.73% due to an increase in short-term borrowings related to internal procurement[11] - The total liabilities increased to ¥1,521,671,674.71 from ¥1,320,085,499.16, indicating a rise in financial obligations[20] - The company's cash and cash equivalents increased to RMB 1,220,385,684.19 from RMB 893,602,349.23, representing a growth of about 36.6%[16] - Short-term borrowings increased to RMB 238,034,954.00 from RMB 155,850,574.89, reflecting a rise of about 52.6%[17] Operating Costs and Expenses - The company's gross profit margin was impacted by a 119.50% increase in operating costs, correlating with the rise in revenue[11] - Operating costs for the same period were ¥1,299,704,445.35, up 110.8% from ¥615,758,618.37 year-over-year[19] - Research and development expenses rose by 51.65%, attributed to an increase in R&D personnel[11] - Research and development expenses increased to ¥2,724,581.86, up from ¥1,796,627.97, reflecting a focus on innovation[20] - The company paid ¥40,039,491.93 to employees, an increase of 17.5% from ¥33,923,349.15 in Q1 2023[23] Other Financial Metrics - The weighted average return on equity improved to 5.65%, up from 4.28% in the previous year[5] - The company has a negative retained earnings balance of ¥354,191,966.49, improved from a deficit of ¥447,883,119.62 last year[20] - The company reported a significant increase in contract liabilities, rising by ¥7,032,400, indicating growth in advance payments received[11] - The company reported a decrease in other receivables from RMB 137,207,666.32 to RMB 90,806,886.64, a decline of about 33.7%[17] - The company has not yet audited the Q1 2024 report[24]

国投证券股份有限公司 关于新华都科技股份有限公司 国投证券股份有限公司1（以下简称"国投证券"、"保荐机构"）作为新华 都科技股份有限公司（以下简称"新华都"、"公司"、"发行人"）2021 年度 向特定对象发行股票的保荐机构，履行持续督导责任期间至 2023 年 12 月 31 日。 根据《证券发行上市保荐业务管理办法》《深圳证券交易所股票上市规则》《深 圳证券交易所上市公司自律监管指引第 13 号——保荐业务》等有关法律法规和 规范性文件的要求，出具本持续督导保荐工作总结报告书。 一、保荐机构基本情况 | 保荐机构名称 | 国投证券股份有限公司 | | --- | --- | | 注册地址 | 深深深深深深深深深深深深深深119深深深深深深深 | | 法定代表人 | 段文务 | | 保荐代表人 | 黄璇、邬海波 | | 项目联系人 | 黄璇 | | 联系电话 | 021-55518593 | 二、发行人基本情况 | 发行人名称 | 新华都科技股份有限公司 | | --- | --- | | 证券代码 | 002264.SZ | | 股本 | 719,922,983股（深深2023深12深31深） | | ...

| 保荐人名称：国投证券股份有限公司 | 被保荐公司简称：新华都 | | --- | --- | | 保荐代表人姓名：黄璇 | 联系电话：021-55518593 | | 保荐代表人姓名：邬海波 | 联系电话：021-55518593 | 国投证券股份有限公司关于 新华都科技股份有限公司 2023 年度保荐工作报告 一、保荐工作概述 | 项 目 | 工作内容 | | --- | --- | | 1. 公司信息披露审阅情况 | | | （1）是否及时审阅公司信息披露文件 | 是 | | （2）未及时审阅公司信息披露文件的次数 | 不适用 | | 2. 督导公司建立健全并有效执行规章制度的 | | | 情况 （1）是否督导公司建立健全规章制度（包括但 | | | 不限于防止关联方占用公司资源的制度、募集 | 是 | | 资金管理制度、内控制度、内部审计制度、关 | | | 联交易制度） | | | （2）公司是否有效执行相关规章制度 | 是 | | 3. 募集资金监督情况 | | | （1）查询公司募集资金专户次数 | 每月 1 次 | | （2）公司募集资金项目进展是否与信息披露 | 是 | | 文件一致 | ...

Financial Performance - The company's operating revenue for 2023 was CNY 2,823,921,610.91, representing a decrease of 6.55% compared to CNY 3,021,899,373 in 2022[25]. - The net profit attributable to shareholders of the listed company was CNY 200,737,573.53, a decline of 1.97% from CNY 204,797,058.01 in the previous year[25]. - The net profit after deducting non-recurring gains and losses was CNY 200,996,192.84, showing a significant increase of 199.59% compared to CNY 67,091,359.90 in 2022[25]. - The net cash flow from operating activities reached CNY 177,228,678.72, a remarkable increase of 665.54% from CNY 23,150,901.70 in the previous year[25]. - Basic earnings per share for 2023 were CNY 0.28, down 6.67% from CNY 0.30 in 2022[25]. - The company sold 100% equity of 11 wholly-owned subsidiaries in the retail business to its controlling shareholder, which slightly impacted overall revenue and net profit in 2023[27]. - Total assets at the end of 2023 were 2.957 billion yuan, reflecting a 10.58% increase from the end of 2022[26]. - The net assets attributable to shareholders of the listed company reached 1.626 billion yuan, up 11.67% from the previous year[26]. - The diluted earnings per share for 2023 were 0.28 yuan, a decrease of 6.67% compared to 2022[26]. - The weighted average return on net assets was 12.97%, down 3.69% from the previous year[26]. Business Transformation and Strategy - The company underwent a business transformation in April 2022, shifting its main business focus from retail to internet marketing[22]. - The company completed a strategic transformation in 2023, focusing on internet marketing and divesting from traditional retail businesses, achieving growth in both scale and profit for four consecutive years[46]. - The company is positioned in the "Internet and Related Services" sector, which is experiencing steady growth due to the increasing internet penetration rate[39]. - The company aims to enhance its integrated data service platform and improve marketing efficiency through increased investment in digital technology[114]. - Future strategies include deepening existing internet marketing business and expanding into new market segments through brand partnerships and capital cooperation[113]. Market and Industry Insights - The online retail market in China reached 15.43 trillion yuan in 2023, with a year-on-year growth of 11%[40]. - The penetration rate of online retail for physical goods grew by 8.4%, accounting for 27.6% of total retail sales, marking a historical high[40]. - The overall e-commerce market in China is experiencing a slowdown in growth, but there remains significant long-term potential demand[110]. Operational Developments - The company has established deep strategic partnerships with major e-commerce platforms such as JD.com, Tmall, Douyin, and Pinduoduo, enhancing its market influence[47]. - The company has invested in live e-commerce and short video sectors, operating nearly 4,000 square meters of live streaming bases and 41 live streaming rooms in key cities[50]. - The company has developed customized products in collaboration with leading brands, enhancing its profitability and aligning with diverse consumer trends[51]. - The company has established a digital supply chain system with a total warehouse area of over 60,000 square meters, capable of handling a peak daily shipment volume of 40,000 orders[58]. Risk Management and Compliance - The company emphasizes the importance of risk awareness regarding forward-looking statements in its annual report[4]. - The company acknowledges the potential impact of macroeconomic fluctuations on consumer spending and overall business performance[123]. - The company faces risks related to market competition, including potential price reductions by competitors to gain market share[117]. - There is a risk of consumer preference changes impacting the company's performance if it fails to adapt quickly[118]. Governance and Management - The company has established a governance structure that complies with legal regulations, holding five shareholder meetings during the reporting period[131]. - The board of directors has been re-elected, ensuring compliance with legal requirements and maintaining independent operations[132]. - The company has a complete organizational structure that operates independently from its controlling shareholders[135]. - The company is committed to respecting the rights of stakeholders, including creditors, employees, and consumers, to promote sustainable development[134]. Employee and Talent Management - The company has focused on talent acquisition, hiring 238 new employees, with an average employee age of 28 years[66]. - The company has established a competitive compensation system to enhance employee performance and align with market standards, focusing on performance-driven goals[166]. - The company emphasizes talent development through innovative training programs to enhance team capabilities and industry standards[167]. Stock and Incentive Plans - The company has implemented the "Navigator Plan" employee stock ownership plan, repurchasing 8,335,900 shares, which accounts for 1.16% of the total share capital[66]. - The "Navigator Plan (Phase II)" stock incentive plan has successfully unlocked 480,000 restricted shares for 12 participants as of February 8, 2023[171]. - A total of 66,800 restricted shares were repurchased and canceled for 4 departed incentive participants, approved by the shareholders' meeting on May 16, 2023[172]. Internal Control and Audit - The company has established a comprehensive internal control system to mitigate operational risks and ensure stable operations, with updates to various internal regulations throughout 2023[193][194]. - The internal control audit report issued a standard unqualified opinion, confirming effective financial reporting internal controls as of December 31, 2023[198]. - The internal control evaluation report indicates that 100% of the total assets and operating income of the evaluated units are included in the company's consolidated financial statements[196].

目 录 一、募集资金年度存放与使用情况鉴证报告………………………第 1—2 页 二、关于募集资金年度存放与使用情况的专项报告………………第 3—7 页 三、附件…………………………………………………………… 第 8—11 页 （一）本所营业执照复印件……………………………………… 第 8 页 （二）本所执业证书复印件……………………………………… 第 9 页 （三）签字注册会计师证书复印件………………………… 第 10-11 页 我们的责任是在实施鉴证工作的基础上对新华都公司管理层编制的上述报 告独立地提出鉴证结论。 募集资金年度存放与使用情况鉴证报告 天健审〔2024〕13-11 号 新华都科技股份有限公司全体股东： 我们鉴证了后附的新华都科技股份有限公司（以下简称新华都公司）管理层 编制的 2023 年度《关于募集资金年度存放与使用情况的专项报告》。 一、对报告使用者和使用目的的限定 本鉴证报告仅供新华都公司年度报告披露时使用，不得用作任何其他目的。 我们同意将本鉴证报告作为新华都公司年度报告的必备文件，随同其他文件一起 报送并对外披露。 二、管理层的责任 新华都公司管理层的责任是提供真实、合法、完整的相 ...

国投证券股份有限公司 关于新华都科技股份有限公司 2023 年度募集资金存放与使用情况的核查意见 国投证券股份有限公司（以下简称"国投证券"或"保荐机构"）作为新华 都科技股份有限公司（以下简称"新华都"或"公司"）向特定对象发行股票持 续督导的保荐机构，根据《证券发行上市保荐业务管理办法》《深圳证券交易所 股票上市规则》《深圳证券交易所上市公司自律监管指引第 1 号——主板上市公 司规范运作》《上市公司监管指引第 2 号——上市公司募集资金管理和使用的监 管要求》以及《深圳证券交易所上市公司自律监管指引第 13 号——保荐业务》 等相关规定，对新华都 2023 年度募集资金存放与使用情况进行了审慎核查，具 体核查情况如下： 一、募集资金基本情况 （一）实际募集资金金额和资金到账时间 根据中国证券监督管理委员会《关于核准新华都购物广场股份有限公司非公 开发行股票的批复》（证监许可〔2021〕2941号），公司由主承销商国投证券股份 有限公司（原名：安信证券股份有限公司，下同）采用非公开方式，向特定对象 发行人民币普通股（A股）股票3,594.08万股，发行价为每股人民币4.73元，共计 募集资金17,000. ...

证券代码：002264 证券简称：新华都 公告编号：2024-031 新华都科技股份有限公司 关于召开2023年年度股东大会的通知 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 经新华都科技股份有限公司（以下简称"公司"）第六届董事会第八次会议 审议通过，公司决定于2024年5月6日在福建省福州市鼓楼区五四路162号新华都 大厦北楼7层召开2023年年度股东大会。会议有关事项如下： 一、召开会议的基本情况 1、股东大会届次：2023年年度股东大会 2、股东大会的召集人：公司董事会 3、会议召开的合法、合规性：会议召开符合有关法律、行政法规、部门规 章、规范性文件、深圳证券交易所业务规则和公司章程等的规定。 4、会议召开的日期、时间： 现场会议时间：2024年5月6日（星期一）14:30； 网络投票时间：2024年5月6日； 其中，通过深圳证券交易所交易系统进行网络投票的具体时间为2024年5月6 日上午9:15-9:25、9:30-11:30，下午13:00-15:00；通过深圳证券交易所互联 网投票系统投票的具体时间为2024年5月6日上午9:15至202 ...

新华都科技股份有限公司 2023年度监事会工作报告 2023 年，新华都科技股份有限公司（以下简称"公司"）监事会全体成员按 照《公司法》、《证券法》、《公司章程》、《监事会议事规则》等规定和要求，依法 独立行使职权，对公司依法运作情况、公司生产经营活动、财务状况和公司董事、 高级管理人员的履职情况进行监督，以保证公司经营正常进行，维护公司和投资 者利益。现将监事会 2023 年的主要工作内容报告如下： 一、监事会的工作情况 2023 年度，公司共召开 10 次监事会会议，会议的召集与召开程序、出席 会议人员的资格、会议表决程序、表决结果和决议内容均符合《公司章程》、《监 事会议事规则》等法律法规的规定。具体情况如下： | 序号 | | | 召开日期 | | | | 会议届次 | 审议议案 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 1 | 2023 | 年 | 1 | 月 | 31 | 日 | 第五届监事会第 | 审议《关于"领航员计划（二期）"股权激励计 划预留部分限制性股票第一个限售期的解除限售 | | | | | | | | ...

证券代码：002264 证券简称：新华都 公告编号：2024-026 新华都科技股份有限公司 关于公司与阿里巴巴日常关联交易预计的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记 载、误导性陈述或重大遗漏。 一、日常关联交易基本情况 1、日常关联交易概述 根据业务发展及生产经营的需要，公司与阿里巴巴集团（指Alibaba Group Holding Limited与其附属公司）发生销售商品和接受劳务交易。 2024年度公司与阿里巴巴集团预计发生的日常关联交易总金额不超过64,000 万元，2025年1-4月公司与阿里巴巴集团预计发生的日常关联交易总金额不超过 20,300万元。 上述日常关联交易预计事项已经公司独立董事专门会议审议通过并取得了明 确同意的意见，全体独立董事同意将该议案提交董事会审议。 2024年4月11日，公司召开第六届董事会第八次会议和第六届监事会第七次 会议审议通过了《关于公司与阿里巴巴日常关联交易预计的议案》，关联董事沈 沉女士回避表决。该事项尚需提交公司股东大会审议，与交易事项有利害关系的 关联股东阿里巴巴（成都）软件技术有限公司及其一致行动人将回避表决。 本 ...