Financial Performance - The company's operating revenue for the current period is ¥3,001,865,677.61, a decrease of 9.29% compared to the same period last year[19]. - Net profit attributable to shareholders of the listed company is ¥310,983,875.03, an increase of 48.85% year-on-year[19]. - The net profit attributable to shareholders after deducting non-recurring gains and losses is ¥292,255,067.89, reflecting a growth of 58.34% compared to the previous year[19]. - Basic and diluted earnings per share are both ¥0.12, representing a 50.00% increase from ¥0.08 in the previous year[19]. - The total comprehensive income attributable to the parent company owners was CNY 311,688,974.38, compared to CNY 209,081,346.85 in the previous period, representing a growth of approximately 49.2%[47]. - The net profit for the period was CNY 310,794,823.34, an increase from CNY 200,531,805.01, reflecting a growth of about 55%[45]. - The total operating profit was CNY 414,694,070.53, compared to CNY 268,678,885.52, representing an increase of about 54.4%[45]. - The total profit amounted to CNY 414,507,150.23, up from CNY 265,702,568.32, indicating a growth of approximately 56%[45]. Cash Flow - The net cash flow from operating activities was approximately ¥389.38 million, a significant improvement from a negative cash flow of ¥5.62 million in the previous year[6]. - The net cash flow from operating activities is ¥389,380,082.92, a significant improvement from a negative cash flow of ¥5,615,381.95 in the same period last year[19]. - The net cash flow from investment activities surged by 288.23% to approximately ¥339.28 million, mainly due to a reduction in bank wealth management investments[6]. - The net cash flow from investment activities was CNY 339,276,012.61, compared to CNY 87,390,438.04 in the previous period, indicating a substantial increase[51]. - Cash flow from operating activities generated a net cash inflow of CNY 389,380,082.92, a significant recovery from a net outflow of CNY -5,615,381.95 in the previous period[48]. - The total cash inflow from investment activities was CNY 357,487,647.26, down from CNY 631,573,436.64, showing a decrease of approximately 43.3%[51]. - The total cash and cash equivalents at the end of the period reached CNY 7,044,145,186.50, up from CNY 4,985,001,032.82, marking an increase of about 41.4%[51]. Assets and Liabilities - The company's total liabilities decreased by 23.68% to approximately ¥596.26 million, mainly due to a reduction in payable returns[6]. - The total liabilities decreased from ¥7,377,412,254.02 to ¥6,370,017,831.50, reflecting a reduction of about 13.6%[36]. - The company's total assets as of March 31, 2023, were ¥17,575,198,528.27, down from ¥18,271,093,028.10, indicating a decline of approximately 3.8%[40]. - Total assets at the end of the reporting period amount to ¥17,575,198,528.27, a decrease of 3.81% from the end of the previous year[19]. - The company's accounts receivable dropped by 38.04% to approximately ¥782.58 million, mainly due to the recovery of sales payments[6]. - The company's inventory decreased from ¥3,847,405,536.09 to ¥3,371,489,232.54, representing a reduction of approximately 12.4%[40]. - The company's retained earnings increased from ¥4,009,894,675.36 to ¥4,320,878,550.39, reflecting a growth of about 7.7%[36]. - The company's non-current liabilities decreased from ¥221,215,688.52 to ¥215,962,849.62, indicating a slight reduction of about 2.3%[36]. - The company's total equity increased from ¥10,893,680,774.08 to ¥11,205,180,696.77, representing an increase of approximately 2.9%[36]. - Shareholders' equity attributable to the shareholders of the listed company is ¥11,212,217,281.80, an increase of 2.86% compared to the end of the previous year[19]. Other Financial Metrics - Other income rose by 225.59% to approximately ¥13.82 million, primarily from increased government subsidies[6]. - Tax and additional charges increased by 159.30% to approximately ¥29.34 million, due to higher VAT payments[6]. - The company reported a significant decrease in financial expenses, with a net expense of approximately -¥27.99 million, down from -¥9.50 million[6]. - The weighted average return on net assets is 2.81%, up from 1.78% in the previous year, indicating improved profitability[19]. - The company received government subsidies amounting to ¥11,178,591.55, contributing positively to the financial results[19]. - The company reported a total of 42,548 common shareholders at the end of the reporting period, indicating a stable shareholder base[21]. - The company's major shareholders have significant pledged shares, with Qiu Jianqiang pledging 154 million shares, accounting for 42.84% of his holdings[11].

证券代码：002563 证券简称：森马服饰 公告编号：2023-15 董事会 二〇二三年四月十五日 浙江森马服饰股份有限公司 现就公司 2022 年度网上业绩说明会向投资者公开征集问题，听取投资者的意见和建 议。投资者可于 2023 年 4 月 19 日（周三）17:00 前将所关注问题发送至公司电子信箱 ir@semir.com。公司将在 2022 年度网上业绩说明会上回复投资者普遍关注的问题。 欢迎广大投资者积极参与。 浙江森马服饰股份有限公司 关于举行网上业绩说明会的通知 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误 导性陈述或重大遗漏。 浙江森马服饰股份有限公司(以下简称"公司")已于 2023 年 4 月 4 日发布了《浙江 森马服饰股份有限公司 2022 年年度报告》。为便于广大投资者更深入全面地了解公司情 况，现定于 2023 年 4 月 20 日（周四）15:00-16:00 在全景网举办 2022 年度网上业绩说明 会，投资者可登陆全景网"投资者关系互动平台"（https://ir.p5w.net）参与本次年度 业绩说明会。 出席本次网上业绩说明会的人员有：公司 ...

Product Development and Innovation - The company plans to deepen the product manager system reform, focusing on optimizing organizational mechanisms and incentive assessments to enhance product line development and meet consumer needs through fabric innovation, fashion upgrades, and collaborations with young trend IPs and designers[12] - Balabala premium will strengthen product planning and R&D capabilities, targeting high-end market segments and expanding premium channels to gain recognition from high-net-worth customers[12] - The company launched innovative products such as "Comfort Pants," "Lightweight Down," "Ice Cream Denim," and "Toast Denim," which have significantly enhanced consumer experience[174] - The company established a functional technology material innovation R&D platform and plans to create a sustainable development platform, promoting eco-friendly products through sustainable product tags[95] Supply Chain and Inventory Management - Efforts will be made to enhance flexible supply chains, reduce initial order ratios, shorten supply cycles, and effectively control and reduce inventory levels[14] - The company implemented an intelligent replenishment system and an automatic replenishment system in 2022, improving overall operational efficiency and reducing inventory backlog[177] - The company effectively controls inventory levels through pre-planning, flexible adjustments, and timely post-processing, ensuring reasonable inventory levels[194] Omnichannel and Digital Transformation - The company aims to promote full-domain circulation of products, increasing the proportion of same-price products across all channels to improve R&D efficiency and accelerate product turnover[14] - The company will further develop omnichannel digital stores, enriching store traffic structures and improving operational efficiency and single-store output[14] - The company promoted the concept of "Omni-Channel Digital Retail Stores," integrating online and offline businesses to provide a seamless shopping experience for consumers[178] - The company continued to build centralized capabilities, integrating mid-platform departments to support multi-dimensional business development and enhance consumer experience[179] Corporate Governance and Leadership - Chairman Qiu Guanghe reduced his shareholding by 13,445,000 shares to support the company's healthy development and encourage long-term stock ownership among directors and executives[25] - Director and General Manager Xu Bo increased his shareholding by 5,371,200 shares, reflecting confidence in the company's future prospects and the current stock value[25] - Director and Deputy General Manager Shao Feichun increased his shareholding by 2,685,600 shares, also based on confidence in the company's future and the stock's value[25] - The company held its 2023 first extraordinary general meeting on January 16, 2023, electing the sixth board of directors and board of supervisors, with Qiu Jianqiang elected as chairman and Zhou Pingfan as vice chairman[34] - The company's board of directors and board of supervisors were re-elected in 2023, with Qiu Jianqiang elected as chairman and Zhou Pingfan as vice chairman[34] - The company's board members attended all 8 board meetings during the reporting period, with no absences[69] Employee Development and Compensation - The company implemented a digital employee growth and learning system to standardize training resources and management, build learning maps, and improve training efficiency and learning experience[46] - The company's leadership training system includes online and offline programs, such as the "Quanma Series" and the "Big Goose Plan" for high-potential talents[76] - The company's compensation system is based on job evaluation, comparing with the target market to establish a competitive salary structure[75] - The second phase of the company's employee stock ownership plan involves 98 senior management and key employees, holding a total of 8,312,463 shares, accounting for 0.31% of the company's total share capital[82] - The company's second phase employee stock ownership plan management agency was changed from CITIC Securities Co., Ltd. to CITIC Securities Asset Management Co., Ltd. in 2023[84] Environmental Sustainability - The company installed photovoltaic panels covering 110,000 square meters with a total capacity of 10.53 MW, generating 10.1 million kWh annually, reducing 10,000 tons of CO2 emissions, equivalent to planting 7,500 acres of trees[93] - The company invested millions in environmental governance, achieving significant improvements in industrial park conditions and full compliance with environmental standards[96] - The company collaborated with leading logistics carriers, increasing the proportion of new energy vehicles in its fleet, and replaced fuel forklifts with electric ones, reducing annual carbon emissions by over 700 tons[121] - The company completed carbon footprint calculations for 5 products and participated in drafting industry standards for carbon neutrality in textiles[123] Financial Performance and Revenue - The company's total operating revenue in 2022 was RMB 13,331,204,046.27, a decrease of 13.54% compared to 2021[180] - Revenue from the clothing industry accounted for 99.13% of total operating revenue, amounting to RMB 13,214,792,502.92, a decrease of 13.63% year-on-year[180] - Revenue from children's clothing accounted for 67.01% of total operating revenue, amounting to RMB 8,933,081,876.91, a decrease of 13.04% year-on-year[180] - Online sales accounted for 48.42% of total operating revenue, amounting to RMB 6,454,356,665.07, a slight decrease of 0.06% year-on-year[184] - Franchise sales accounted for 39.52% of total operating revenue, amounting to RMB 5,268,888,713.31, a decrease of 22.74% year-on-year[184] Subsidiaries and Investments - The company sold 100% of its shares in Shanghai Xiaoheman Information Technology Co., Ltd. to Zhejiang Helimeng Home Textile Technology Co., Ltd. for RMB 2,703,926.96, resulting in an investment gain of RMB 9,000[130][143] - Shanghai Senma Investment Co., Ltd., a wholly-owned subsidiary, established Shanghai Senyue Future Apparel Technology Co., Ltd. on May 20, 2022, with a 100% ownership stake, and included it in the consolidated financial statements from that date[131] - The company established Shanghai Senxiaomiao Sportswear Co., Ltd. on July 4, 2022, with a 100% ownership stake, and included it in the consolidated financial statements from that date[132] - The company established Wenzhou Qiaomi Education Technology Co., Ltd. on June 6, 2022, with a 100% ownership stake, and included it in the consolidated financial statements from that date[155] Legal and Compliance - The company's subsidiaries were involved in litigation as plaintiffs with a total amount of RMB 16.995 million and as defendants with a total amount of RMB 85.625 million, but no provisions for liabilities were formed[136] - The company's annual report disclosed that there were no violations of external guarantees during the reporting period[150] - The company's annual report disclosed that there were no non-operational related party debt transactions during the reporting period[144] - The company's annual report disclosed that there were no deposits, loans, credit, or other financial transactions with related parties during the reporting period[145] - The company's annual report disclosed that there were no significant related party transactions other than those already reported[146] - The company's annual report disclosed that there were no significant changes in accounting policies, accounting estimates, or major accounting errors compared to the previous year's financial report[129] Market Position and Brand Strategy - Senma and Balabala brands are leading in the casual wear and children's wear markets, with high market share and brand awareness[195] - The company operates a successful multi-brand platform, independently managing Senma casual wear and Balabala children's wear through a divisional structure[196] - The company's core value of harmonious win-win integrates resources from suppliers, agents, design, R&D, and brand communication, supporting a light-asset, high-efficiency operation model[197] - Senma and Balabala brands have successfully penetrated first, second, third, and fourth-tier markets in China, with a strong online and offline retail network[200] Related Party Transactions - Total transaction amount for related party transactions is 1,13,267.00 million RMB, accounting for 14,666.29 million RMB in total[185] - Zhejiang Senma Modern Agriculture Development Co., Ltd. has the highest transaction amount among related parties at 707.21 million RMB, accounting for 13.97% of total transactions[185] - No significant differences between transaction prices and market reference prices[186]

Group 1: Company Overview - Zhejiang Semir Garment Co., Ltd. was established in 1996, focusing on casual wear and children's clothing, with brands like Semir and Balabala [5] - The company has over 20 subsidiaries in major cities and employs more than 2,000 people, with over 7,000 stores [5] Group 2: Market Insights - In 2013, China's clothing consumption reached approximately CNY 1.5 trillion, with expectations to double by 2020 compared to 2010 levels [5] - The adult casual wear market is the largest segment, with an annual sales scale of about CNY 800 billion [5] - The clothing industry is experiencing a shift towards e-commerce and multi-channel retailing, with significant growth in children's clothing and personalized apparel [5] Group 3: Strategic Goals - Semir aims to solidify its leading position in the casual wear market through product development and supply chain improvements [5] - The company plans to expand its children's clothing brand Balabala and develop new brands in the children's sector, integrating education and cultural services [5] - Semir intends to leverage its capital strength to explore new mid-to-high-end business channels, focusing on O2O (Online to Offline) business models [5] Group 4: Financial Performance - In the first half of 2014, Semir's overall revenue increased by 7.59% year-on-year, with profits growing by 20.97% [9] - The children's business saw a revenue increase of 30.90%, maintaining high profit growth [9] - The casual wear segment experienced a revenue decline of 4.35%, but profit showed double-digit growth [9] Group 5: Operational Insights - The company is transitioning towards a more balanced online and offline sales strategy, with online sales currently lower in cost compared to offline [7] - Semir's SKU count exceeds 8,000, with over 5,000 for the Semir brand and more than 3,000 for Balabala [9] - The company has established a dedicated e-commerce division to manage online sales, primarily through self-operated channels on third-party platforms [7]