4、持有本公司股份401,800股（占本公司总股本比例0.08%）的公司董事、副总经理冯声 宝先生计划在本公告披露之日起15个交易日后的3个月内以集中竞价方式减持本公司股份合计 不超过100,450股（占本公司总股本比例0.02%）。 证券代码：002646 证券简称：天佑德酒 公告编号：2025-024 青海互助天佑德青稞酒股份有限公司 关于董事、高级管理人员减持股份计划实施完成的公告 公司董事、高级管理人员万国栋先生、鲁水龙先生、范文丁先生、冯声宝先生、郭春光 先生、赵洁女士保证向本公司提供的信息内容真实、准确和完整，没有虚假记载、误导性陈 述或重大遗漏。 本公司及董事会全体成员保证公告内容与信息披露义务人提供的信息一致。 青海互助天佑德青稞酒股份有限公司（以下简称"公司"）于2025年1月22日披露了《关 于董事、高级管理人员减持股份的预披露公告》（公告编号：2025-002）： 1、持有本公司股份650,000股（占本公司总股本比例0.13%）的公司董事、总经理万国栋 先生计划在本公告披露之日起15个交易日后的3个月内以集中竞价方式减持本公司股份合计不 超过162,500股（占本公司总股本比例0.03 ...

Core Viewpoint - Tianyoude Wine (002646) announced the completion of share reduction plans by its directors and senior management, indicating potential changes in insider sentiment and market dynamics [1] Group 1: Share Reduction Details - Senior management member Lu Shuilong reduced his holdings by 100,000 shares, accounting for 0.02% of the total share capital [1] - Another senior management member Fan Wending reduced his holdings by 112,500 shares, also representing 0.02% of the total share capital [1] - Senior management member Feng Shengbao reduced his holdings by 100,000 shares, which is 0.02% of the total share capital [1] Group 2: Termination of Reduction Plans - Zhao Jie and Guo Chunguang have terminated their share reduction plans ahead of schedule, resulting in no shares being sold [1]

Core Viewpoint - The newly revised "Regulations on Strict Economy and Opposition to Waste in Party and Government Agencies" emphasizes a ban on high-end dishes, cigarettes, and alcohol in work meals, which has led to a decline in the stock prices of liquor companies, particularly in the white liquor sector [1][4]. Group 1: Impact of the New Regulations - The new regulations reaffirm existing restrictions on public alcohol consumption, which have been in place since the "Eight Regulations" introduced in 2012, and further clarify the details of these rules [1][3]. - The market share of public alcohol consumption has significantly decreased, from approximately 40% in 2011 to less than 5% currently, indicating a substantial shift in the consumption landscape [3][4]. Group 2: Historical Context of Public Alcohol Consumption - Public alcohol consumption has historically held a significant role in Chinese culture, evolving from a political tool to a mainstream market driver, and is now being phased out [2][12]. - Previous bans on public alcohol consumption in 1989, 1996, and 2012 have each led to drastic changes in the white liquor market, with the latest ban being less impactful compared to earlier ones [6][10]. Group 3: Market Reactions and Trends - Following the announcement of the new regulations, 11 white liquor stocks experienced declines ranging from 0.19% to 2.73%, with high-end brands facing larger drops [4][11]. - Despite short-term fluctuations, analysts suggest that the long-term investment logic for the white liquor sector remains largely unaffected, as public alcohol consumption constitutes a minor portion of overall sales [4][6]. Group 4: Changing Consumer Preferences - The current consumer base for white liquor is shifting towards younger generations, who prioritize taste, brand recognition, price, and packaging, indicating a trend towards more diverse and personalized consumption [12][14]. - The top consumption scenarios for white liquor in 2024 are family gatherings, friend meet-ups, and business banquets, reflecting a move away from traditional public consumption [12][14].

Core Viewpoint - Tianyoude Liquor has faced significant challenges in maintaining profitability, with net profit consistently below 100 million yuan over the past five years, and a notable decline of 52.96% in 2024 compared to the previous year, raising concerns among investors about the company's growth prospects [1][3][4]. Financial Performance - In 2024, Tianyoude Liquor's net profit decreased by 52.96%, while revenue only grew by 3.69%, indicating a troubling trend of "increasing revenue without increasing profit" [1][4]. - The company's first-quarter net profit for 2024 was 67.5 million yuan, marking a 37.69% year-on-year decline and the lowest quarterly profit in nearly five years [4][5]. Sales and Marketing Challenges - The company reported a 12.5% increase in sales expenses for 2024, totaling 324 million yuan, with advertising and marketing costs rising by 21.37% to 182 million yuan [6]. - Sales expenses accounted for 25.85% of revenue in 2024, ranking fifth among all listed liquor companies, yet the revenue growth did not align with this high expenditure [6]. International Expansion and Losses - Tianyoude Liquor's subsidiary, Oranos Group, has faced continuous losses, accumulating over 100 million yuan in losses over the past seven years, with a loss of 21.06 million yuan in 2024 alone [7][8]. - Despite the ongoing losses, the company remains committed to its U.S. market strategy, believing in the potential of the market and planning to continue investing in its U.S. subsidiary [7][8].

Financial Performance - In 2024, the company's net profit declined by 52.96%, primarily due to increased marketing expenses and the impact of a stock incentive plan, which negatively affected net profit by -25.1392 million yuan [2][3] - The cash flow net amount decreased by 82.03% year-on-year, attributed to cash income growth not keeping pace with increased procurement and expenses [11] - The company's inventory reached 1.488 billion yuan, a 10% increase, which is lower than the revenue growth rate [34] Sales and Market Strategy - In 2024, sales revenue for Qingke liquor priced below 100 yuan reached 495.69 million yuan, a 1.17% increase from the previous year, accounting for 45.86% of total Qingke liquor revenue [4] - The company plans to focus on the core markets of Gansu, Shanxi, and Shaanxi while also expanding into key cities in East, South, and North China [9][16] - The company is implementing a "Four Modernizations" strategy, focusing on youth, county-level markets, internationalization, and brand terminalization to enhance market presence [16][18] Product Development and Innovation - The company is actively developing low-alcohol and flavored products to cater to younger consumers, with plans for product diversification in 2024 [19] - The "1.73 million tons of quality Qingke raw liquor aging project" is underway, with an investment of 60.1425 million yuan, aimed at improving product quality and increasing the sales proportion of high-end products [21][15] Marketing and Consumer Engagement - The company has increased marketing expenses by over 30 million yuan year-on-year, focusing on consumer engagement and brand promotion [3][5] - The company is exploring online sales channels, including live streaming, to reach younger demographics [39][28] Challenges and Future Outlook - The company faces challenges in maintaining profitability amid a competitive market and changing consumer preferences, with a focus on optimizing product structure and marketing strategies to enhance profitability [40][25] - The company acknowledges the difficulties in expanding into international markets, particularly the U.S., but remains committed to exploring opportunities [7][12]

Core Viewpoint - The Chinese liquor industry is experiencing a deep adjustment in 2024, characterized by declining production and sales, sluggish terminal movement, shrinking consumption scenarios, and insufficient consumer confidence, leading to price inversions for various products [1] Group 1: Industry Trends - The liquor industry is facing dual declines in production and sales, with a notable slowdown in revenue growth for liquor companies in 2024 [1] - The number of liquor companies experiencing revenue declines increased from 2 to 6 compared to the previous year, with brands like Jiu Gui Jiu and Shun Xin Agriculture facing significant downturns for two consecutive years [1] Group 2: Sales Expenses - The total sales expenses for 19 listed liquor companies reached 45.87 billion yuan in the previous year, marking an 11% year-on-year increase, which outpaced revenue growth [2] - The median sales expense ratio rose from 16.26% to 19.1%, indicating a growing burden on companies [2] - Notably, Wu Liang Ye had the highest sales expenses at 10.692 billion yuan, followed by Gu Qing Gong Jiu and Kweichow Moutai [2] Group 3: Management Expenses - The total management expenses for listed liquor companies amounted to 22.85 billion yuan, slightly up from 22.66 billion yuan the previous year, with a median management expense ratio of 7.27% [3] - Eleven companies reported an increase in management expenses, while eight companies saw a decline [3] - Companies like Shanxi Fen Jiu, Shui Jing Fang, and Tian You De Jiu experienced management expense growth exceeding 10% [3] Group 4: Expense Ratios - Jiu Gui Jiu had the highest sales expense ratio at 42.94%, followed by Jin Zhong Zi Jiu at 31.84% and Gu Qing Gong Jiu at 26.22% [4] - Kweichow Moutai had the lowest sales expense ratio at 3.24%, indicating efficient cost management [4] - The management expense ratios for Tian You De Jiu, Jiu Gui Jiu, and Jin Zhong Zi Jiu exceeded 10%, while companies like Wu Liang Ye and Kweichow Moutai maintained lower ratios [4]

有9家酒企归母净利润低于10亿元，4家净利润低于1亿元。去年只有金种子酒一家酒企亏损，亏损金额 从上年的0.22亿元扩大到2.58亿元。 出品：新浪财经上市公司研究院 作者：浪头饮食/ 郝显 2024年，白酒行业进入深度调整！ "行业产销双线下滑、终端动销整体放缓、消费场景萎缩、消费信心不足，诸多产品价格不同程度倒 挂，"茅台集团党委副书记、总经理王莉2024年中曾对白酒行业发展趋势作出过这样的判断。 在这种背景下，渠道库存问题凸显，头部酒企也频频通过停货稳定价格体系。白酒企业分化进一步加 剧，头部酒企仍能维持稳健增长，中小酒企则开始面对压力。 从上市公司层面来看，2024年酒企收入增速大幅放缓，收入下滑酒企数量从上年的2家增至6家。酒鬼酒 和顺鑫农业已经连续大幅下滑两年。 19家上市白酒公司归母净利润增长7.6% 贵州茅台一家占比达到52% 2024年19家上市白酒公司（剔除*ST岩石（维权）），总共实现归母净利润1668.48亿元，同比增长 7.6%。 贵州茅台去年净利润达到862.28亿元，占上市白酒净利润的近52%，提升了3.48个百分点。其次是五粮 液、泸州老窖和山西汾酒，归母净利润分别为318.5 ...

Core Viewpoint - The company, Qinghai Huzhu Tianyoude Qinkui Wine Co., Ltd., has announced its 2024 annual report and 2025 Q1 report, and will hold an earnings briefing on May 15, 2025, to enhance communication with investors [1][2]. Group 1 - The earnings briefing will take place on May 15, 2025, from 15:00 to 17:00 via the Value Online platform [1]. - Key personnel attending the briefing include the Chairman, General Manager, and other executives, indicating a high level of engagement from the company's leadership [1]. - The company is actively soliciting questions from investors prior to the briefing to address common concerns during the session [1].

证券代码：002646 证券简称：天佑德酒 公告编号：2025-022 青海互助天佑德青稞酒股份有限公司 关于使用自有资金购买理财产品的进展公告 本公司及董事会全体成员保证信息披露内容的真实、准确、完整，没有虚假记载、误导性 陈述或重大遗漏。 青海互助天佑德青稞酒股份有限公司（以下简称"公司"）于2024年12月30日召开公司第 五届董事会第十六次会议（临时），会议审议通过了《关于公司及子公司使用自有资金购买理 财产品的议案》，在保障公司日常运营资金需求的前提下，同意公司及子公司在自董事会审议 通过之日起12个月内使用不超过人民币3亿元的自有资金购买短期（投资期限不超过一年）中 低风险理财产品，并授权公司管理层负责办理相关事宜，在此期限内该3亿元额度可滚动使用。 具体内容详见公司于2024年12月31日在巨潮资讯网（http://www.cninfo.com.cn）、《证券时 报》《中国证券报》《上海证券报》《证券日报》披露的《关于公司及子公司使用自有资金购 买理财产品的公告》（2024-056）。 2025年5月8日，公司全资子公司青海互助青稞酒销售有限公司（以下简称"青稞酒销售"） 以自有资金2,000万 ...

本公司及董事会全体成员保证信息披露内容的真实、准确、完整，没有虚假记载、误导 性陈述或重大遗漏。 青海互助天佑德青稞酒股份有限公司（以下简称"公司"）于2025年4月23日披露了《2024 年年度报告及摘要》《2025年第一季度报告》。为便于广大投资者深入全面地了解公司情况，公 司将于2025年5月15日（星期四）下午15:00－17:00通过价值在线（www.ir-online.cn）举行 2024年度暨2025年第一季度业绩说明会。具体安排如下： 一、说明会召开的时间、地点和方式 1、会议召开时间：2025年05月15日（星期四）15:00-17:00 证券代码：002646 证券简称：天佑德酒 公告编号：2025-023 青海互助天佑德青稞酒股份有限公司 关于举行2024年度暨2025年第一季度业绩说明会的通知 2、会议召开地点：价值在线（www.ir-online.cn） 3、会议召开方式：网络互动方式 二、说明会出席人员 出席本次业绩说明会的人员有：公司董事长李银会先生，董事、总经理万国栋先生，董事、 副总经理、营销中心总经理范文丁先生，独立董事方文彬先生，副总经理、财务总监郭春光先 生，董事、董事 ...