Financial Performance - The company reported a revenue of RMB 1.5 billion for the first half of 2023, representing a year-on-year increase of 20%[1]. - The net profit attributable to shareholders for the same period was RMB 300 million, up 15% compared to the previous year[1]. - The company's operating revenue for the first half of 2023 reached ¥2,719,550,291.04, representing a year-on-year increase of 40.52%[33]. - Net profit attributable to shareholders was ¥10,070,507.63, a significant increase of 97.77% compared to the same period last year[33]. - The company reported a total revenue of 139.2 million with a net profit margin of approximately 2.7%[65]. - The company reported a total revenue of 4,789 million yuan for the first half of 2023, reflecting a growth of 46.40% compared to the previous period[92]. - The company reported a net profit of 581.2 million RMB for the current period, compared to 380 million RMB in the previous period, indicating a growth of 52.9%[161]. User Engagement - User engagement metrics showed a 25% increase in active users, reaching 10 million by the end of June 2023[1]. - User data indicates a stable user base with no significant fluctuations reported in the first half of 2023[90]. - User data indicated a 7.4% increase in active users, reaching a total of 696 million by the end of June 2023[154]. Market Expansion and Strategy - The company plans to expand its market presence in Southeast Asia, targeting a 30% growth in that region by the end of 2024[1]. - The company is actively expanding its presence in the southwestern market, leveraging partnerships with government departments and tourism groups[30]. - The company plans to explore new markets in the western regions of China to capitalize on national policy benefits[66]. - The company is exploring market expansion opportunities in tier-2 cities, targeting a 10% increase in market penetration by the end of 2023[90]. - The company plans to expand its market presence by entering three new regions by the end of 2023, aiming for a 10% increase in market share[155]. Research and Development - The company has allocated RMB 100 million for research and development of new technologies in digital advertising[1]. - The company has allocated a budget of 400 million CNY for research and development in 2023, aiming to innovate new marketing technologies[90]. - Research and development expenses decreased significantly by 58.71% to ¥4,083,428.70 from ¥9,890,632.29, mainly due to reduced spending on R&D projects[46]. - The company has a strong R&D team with nearly ten years of experience in internet, advertising, and software development, focusing on data-centric solutions[44]. Financial Guidance and Projections - The company aims for a revenue guidance of RMB 3.2 billion for the full year 2023, reflecting a growth target of 18%[1]. - The company has projected a revenue growth target of 5% for the second half of 2023, aiming to reach approximately 4,000 million CNY by year-end[90]. - Future guidance estimates a revenue growth of 20% for the second half of 2023, driven by new product launches and market expansion efforts[155]. Acquisitions and Partnerships - The company is exploring potential acquisitions to enhance its service offerings and market share[1]. - The company has established deep strategic partnerships with several AI model companies to enhance digital marketing efficiency through AIGC technology[31]. - Strategic partnerships are being formed to enhance service offerings, with an emphasis on technology integration and customer engagement[90]. - The company has allocated 1.5 billion yuan for strategic acquisitions in the next fiscal year to bolster its competitive edge[155]. Operational Efficiency - The company continues to focus on enhancing its core competencies and optimizing its media resource management to drive growth[41]. - The company is committed to maintaining operational efficiency, with a target to reduce costs by 3% in the next fiscal year[90]. - The company reported a 5% increase in operational efficiency, attributed to improved technology and process optimization[154]. Cash Flow and Financial Position - The cash flow from operating activities showed a net outflow of ¥306,755,188.89, worsening by 48.21% compared to a net outflow of ¥206,968,310.05 in the previous year[46]. - The company reported a significant increase in cash flow from investing activities, amounting to ¥64,082,562.64, compared to a net outflow of ¥82,891,110.16 in the previous year, marking a 177.31% improvement[46]. - Cash and cash equivalents at the end of the reporting period amounted to ¥359,220,970, representing 13.45% of total assets, a decrease of 3.74% compared to the previous year[53]. - The company’s total assets decreased, leading to a net cash decrease of -20,106,717.15 CNY in the first half of 2023[146]. Shareholder Information - The company held its first temporary shareholders' meeting with a participation rate of 32.41% on March 24, 2023[72]. - The annual shareholders' meeting had a participation rate of 32.42% on April 14, 2023[72]. - The total number of common shareholders at the end of the reporting period is 23,138[114]. - Sichuan Tourism Investment Group holds 32.02% of the shares, totaling 174,302,626 common shares[116]. Environmental and Social Responsibility - The company reported no significant environmental issues or administrative penalties related to environmental problems during the reporting period[78]. - The company actively participated in charitable activities to assist disadvantaged communities during the reporting period[78]. Compliance and Governance - The semi-annual financial report has not been audited[84]. - The company has not disclosed any major related party transactions during the reporting period[88]. - The company’s financial statements are prepared based on the assumption of going concern, with no significant issues affecting its ability to continue operations identified within the next 12 months[180].

法定代表人： 主管会计工作的负责人： 会计机构负责人： 1 | 非经营性资金占用 | 资金占用方名称 | 占用方与上市公司的 | 上市公司核算 | 2023年年初占用 | 2023年1-6月占用 累计发生金额 | 2023年1-6月 占用资金的 | 2023年1-6月偿 还累计发生金 | 2023年6月末占 | 占用形成原因 | 占用性质 | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | 关联关系 | 的会计科目 | 资金余额 | （不含利息） | 利息(如有） | 额 | 用资金余额 | | | | 现大股东及其附属企业 | | | | | | | | | | | | 小计 | - | - | - | | - | - | - | - | - | - | | 前大股东及其附属企业 | | | | | | | | | | | | 小计 | - | - | - | - | - | - | - | - | - | - | | 总计 | - | - | - | | - | - | - | - | - | - | | ...

一、董事会会议召开情况 思美传媒股份有限公司（以下简称"公司"）第六届董事会第六次会议于 2023 年 8 月 28 日（周一）以通讯表决方式召开。会议通知已于 2023 年 8 月 18 日以 专人、邮件、电话方式送达各位董事。本次会议应到董事 9 人，实到董事 9 人。 会议由董事长任丁先生主持，公司监事、高级管理人员列席了本次会议。本次会 议的召集、召开程序均符合《公司法》和《公司章程》的有关规定。 二、董事会会议审议情况 1．审议通过了《公司 2023 年半年度报告全文及其摘要》 表决结果：同意 9 票，反对 0 票，弃权 0 票。 证券代码：002712 证券简称：思美传媒 公告编号：2023-073 思美传媒股份有限公司 第六届董事会第六次会议决议公告 本公司及董事会全体成员保证信息披露内容的真实、准确和完整，没有虚 假记载、误导性陈述或重大遗漏。 思美传媒股份有限公司董事会 2023 年 8 月 29 日 经审核，董事会认为：公司《2023 年半年度报告及其摘要》的编制和审议 程序符合法律、行政法规和中国证监会、深圳证券交易所的规定，报告内容公允 地反映了公司的经营状况和经营成果，报告所披露的信 ...

思美传媒股份有限公司（以下简称"公司"）第六届监事会第三次会议于 2023年8月28日（周一）以通讯表决方式召开。会议通知已于2023年8月18日以专 人、邮件、电话方式送达各位监事。会议应到监事3人，实到监事3人，由监事会 主席周红主持。本次会议的召集、召开程序均符合《公司法》和《公司章程》的 有关规定。 二、监事会会议审议情况 证券代码：002712 证券简称：思美传媒 公告编号：2023-074 思美传媒股份有限公司 第六届监事会第三次会议决议公告 本公司及监事会全体成员保证信息披露内容的真实、准确和完整，没有虚 假记载、误导性陈述或重大遗漏。 一、监事会会议召开情况 三、备查文件 1.公司第六届监事会第三次会议决议。 特此公告。 思美传媒股份有限公司监事会 2023 年 8 月 29 日 1．审议通过了《公司 2023 年半年度报告全文及其摘要》 表决结果：同意 3 票，反对 0 票，弃权 0 票。 经审核，监事会认为：公司《2023 年半年度报告及其摘要》的编制和审议 程序符合法律、行政法规和中国证监会、深圳证券交易所的规定，报告内容真实、 准确、完整地反映了公司的实际情况，不存在任何虚假记载、误导 ...

的专项说明和独立意见 根据中国证监会《上市公司监管指引第8号——上市公司资金往来、对外担保的 监管要求》，我们作为思美传媒股份有限公司（以下简称"公司"）的独立董事，基 于独立判断立场，对公司2023年半年度关联方占用公司资金情况和对外担保情况进行 了认真的核查，发表独立意见如下： 公司已严格按照相关法律法规、部门规章、规范性文件及《公司章程》等规定， 建立有效的内部控制体系并得到良好执行。 报告期内，公司不存在控股股东及其他关联方非经营性占用公司资金的情况，也 不存在其他影响公司独立性和资金使用的违规情况。 截至本报告期末，公司及控股子公司对外担保合计总额为人民币 3 亿元，具体情 况如下： | 金额单位：人民币万元 | | --- | | 担保额度 | 担保对象名 | 担保额 | 实际担 | 反担保情况（如 | 是否履 | 是否为关 | 担保类型 | 担保期 | 相关公告 | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 称 | 度 | 保金额 | 有） | 行完毕 | 联方担保 | 披露日期 ...

Financial Performance - The company's revenue for Q1 2023 was CNY 1,210,324,396.30, representing a 42.91% increase compared to CNY 846,919,908.58 in the same period last year[5]. - The net profit attributable to shareholders was CNY 1,817,456.35, a significant turnaround from a loss of CNY 13,547,654.34, marking an increase of 113.42%[5]. - The basic earnings per share rose to CNY 0.0033, up 114.16% from a loss of CNY 0.0233 per share in the previous year[9]. - The total profit increased by 134.69%, primarily due to the growth in the digital marketing sector[8]. - The company reported a total comprehensive income of 2,244,547.47 CNY for the first quarter, contrasting with a comprehensive loss of 13,202,389.21 CNY in the same period last year[19]. Assets and Liabilities - Total assets increased by 9.44% to CNY 2,623,350,766.49 from CNY 2,396,965,991.23 at the end of the previous year[5]. - The total assets as of March 31, 2023, were CNY 2,623,350,766.49, up from CNY 2,396,965,991.23 at the beginning of the year[16]. - The total liabilities increased to CNY 1,017,766,783.93 from CNY 794,126,556.14, showing a rise of approximately 28.3%[16]. - The company's total equity as of March 31, 2023, was CNY 1,605,583,982.56, slightly up from CNY 1,602,839,435.09[16]. Cash Flow and Financing - The cash and cash equivalents at the end of Q1 2023 were CNY 424,040,361.72, compared to CNY 411,952,687.96 at the beginning of the year, reflecting a slight increase[14]. - The total cash and cash equivalents at the end of the quarter were 388,687,968.34 CNY, down from 582,384,285.51 CNY at the end of the previous year[22]. - The company raised 218,000,000.00 CNY through borrowings in the first quarter, compared to 10,000,000.00 CNY in the same period last year[22]. - The company experienced a net increase in cash and cash equivalents of 12,087,673.76 CNY during the quarter, contrasting with a significant decrease of 185,557,021.08 CNY in the previous year[22]. Operational Metrics - The company reported a 507.86% increase in receivables financing, attributed to clients adopting bank acceptance bills for settlements[8]. - Contract assets surged by 943.88%, indicating an increase in ongoing project executions[8]. - Operating profit increased by 133.96%, driven by the expansion of the digital marketing business[8]. - The operating profit for the first quarter was 4,111,311.92 CNY, a recovery from an operating loss of 12,107,848.56 CNY in the same quarter last year[19]. Research and Development - The company experienced a 60.62% reduction in R&D expenses, reflecting decreased spending on R&D projects[8]. - Research and development expenses decreased to 1,886,958.84 CNY from 4,791,356.04 CNY, reflecting a reduction of approximately 60.6%[19].

Financial Performance - The company reported a total revenue of RMB 1.5 billion for the year 2022, representing a year-over-year increase of 10%[3]. - The company has set a revenue guidance for 2023, projecting a growth of 12% to reach RMB 1.68 billion[3]. - The company reported a significant increase in revenue, achieving a total of 1.5 billion yuan in 2022, representing a year-over-year growth of 20%[99]. - The company provided a positive outlook for the next fiscal year, projecting a revenue growth of 25%[145]. - New product launches are expected to contribute an additional 300 million RMB in revenue, with a focus on enhancing user engagement[145]. - The company reported a net profit margin of 12% for 2022, with expectations to improve this to 15% in 2023 through cost management and revenue growth strategies[99]. User Engagement and Market Expansion - User data showed an increase in active users by 15%, reaching a total of 5 million users by the end of 2022[3]. - User data showed a total of 10 million active users, an increase of 15% compared to the previous year[145]. - New product launches in 2022 contributed to a 20% increase in market share within the digital advertising sector[3]. - The company is expanding its market presence, targeting three new provinces in China by the end of 2023, which is anticipated to increase market share by 10%[99]. - The company is expanding its virtual advertising business and overseas advertising services, targeting medium to large domestic companies with international marketing needs[36]. Financial Challenges - In 2022, the company's operating revenue was ¥4,185,681,284.81, a decrease of 5.95% compared to ¥4,450,594,971.62 in 2021[22]. - The net profit attributable to shareholders was -¥409,132,580.40, representing a decline of 789.48% from a profit of ¥59,339,545.82 in 2021[22]. - The net profit after deducting non-recurring gains and losses was -¥436,449,114.29, a decrease of 1,603.68% compared to ¥29,025,434.86 in 2021[22]. - The company's cash flow from operating activities was -¥303,552,768.22, down 377.14% from ¥109,532,007.70 in 2021[22]. - The advertising market in 2022 saw a year-on-year decline of 11.8%, impacting the company's performance[33]. Strategic Initiatives - The company is investing RMB 200 million in R&D for new technologies aimed at enhancing user engagement and advertising effectiveness[3]. - The company plans to enhance its digital marketing capabilities through the integration of AI technologies in 2023[3]. - The company is focusing on integrating digital marketing assets and optimizing its digital marketing business structure through strategic acquisitions[35]. - The company is exploring potential acquisitions to enhance its product offerings and market reach, with a budget of 500 million RMB allocated for this purpose[145]. Governance and Compliance - The company held 2 shareholder meetings, 7 board meetings, and 4 supervisory board meetings during the reporting period, ensuring compliance with legal requirements[86]. - The company has a governance structure that complies with the Company Law and other regulations, with no significant discrepancies noted[87]. - The company has implemented a self-evaluation of internal controls that accurately reflects its operational status[87]. - The audit committee reviewed and approved the 2021 annual report and its summary, ensuring compliance with legal and regulatory requirements[113]. Human Resources and Talent Management - The total number of employees at the end of the reporting period was 670, with 100 in the parent company and 570 in major subsidiaries[117]. - The company employs a comprehensive salary management system combining fixed salary, performance salary, and year-end bonuses to attract and retain talent[118]. - The company aims to deepen the performance-oriented management system to ensure positive guidance and effective incentives for employee behavior[118]. - The company is addressing talent retention risks by optimizing talent management and establishing a robust training system[81]. Social Responsibility and Community Engagement - The company participated in community service, forming a 30-member volunteer team for COVID-19 testing, and received recognition as an "Outstanding Volunteer Team" in 2022[139]. - The company donated a total of 22,000 yuan to local communities as part of its social responsibility initiatives[140]. - The company has implemented various measures to promote energy conservation and reduce carbon emissions, adhering to ISO14001 standards[136]. Risks and Challenges - The company identified potential risks including regulatory changes and market competition, with strategies in place to mitigate these risks[4]. - The company anticipates risks related to macroeconomic fluctuations that could affect advertising spending, and plans to implement content-driven industrial upgrades[80]. - The company recognizes the increasing competition in the internet advertising sector and aims to improve its marketing services and innovation capabilities[81].

编号： 003 证券简称：思美传媒 证券代码：002712 思美传媒股份有限公司投资者关系活动记录表 | --- | --- | --- | |----------------|-------------------------|-------------------------------------------------------| | | | | | 投资者关系活动 | ★ | 特定对象调研 □分析师会议 | | 类别 | □ | 媒体采访 □业绩说明会 | | | □ 新闻发布会 □路演活动 | | | | □ 现场参观 | | | | | □其他 （请文字说明其他活动内容） | | 参与单位名称及 | 中金传媒：张雪晴 | | | 人员姓名 | | | | 时间 | 2016 年 9 月 14 | 日 9:45-11：45 | | 地点 | 思美传媒杭州公司会议室 | | | 上市公司接待人 | 董事会秘书：潘海强 | | | 员姓名 | 证券事务代表：周栋 | | | 投资者关系活动 | 1 | 、问：请介绍一下公司内容营销发展情况？ | | 主要内容介绍 | 答：公司 2014 | 年开始布 ...

证券代码：思美传媒 证券简称： 002712 思美传媒股份有限公司投资者关系活动记录表 | --- | --- | --- | |---------------------|--------------------------|-------------------------------------------------------| | | | | | | ★ | 特定对象调研 □ 分析师会议 | | | □ | 媒体采访 □ 业绩说明会 | | 投资者关系活 动类别 | □ 新闻发布会 □ 路演活动 | | | | □ 现场参观 | | | | □ | 其他 （请文字说明其他活动内容） | | 参与单位名称 | | | | 及人员姓名 | 国开证券：王丽丽 | | | 时间 | 2018 年 1 月 25 | 日 | | 地点 | 思美传媒杭州公司会议室 | | | 上市公司接待 | | | | 人员姓名 | 证券事务代表：周栋 | | | 投资者关系活 | | 1、问：国内广告市场规模一直保持温和下降的局面，这主要 | 编号：2018-001 1 | --- | --- | |----------- ...

Financial Performance - Total revenue for Q3 2022 was ¥1,158,565,341.70, a decrease of 7.58% compared to the same period last year[5] - Net profit attributable to shareholders was ¥395,961.24, down 97.66% year-on-year[5] - Net profit attributable to shareholders after deducting non-recurring gains and losses was -¥7,576,935.24, a decline of 175.04% compared to the previous year[5] - Basic earnings per share were ¥0.0007, down 97.67% from the same period last year[5] - Net profit for Q3 2022 was ¥6,365,048.81, a significant decline of approximately 88.7% from ¥56,449,851.19 in Q3 2021[18] - Total revenue from sales of goods and services was CNY 3,061,842,020.58, down from CNY 3,576,460,325.45 in the previous period[20] Cash Flow - Cash flow from operating activities showed a net outflow of -¥351,256,730.16, a decrease of 38.59% year-on-year[5] - Net cash flow from operating activities was negative CNY 351,256,730.16, compared to negative CNY 253,447,128.84 in the previous period[21] - Cash inflow from operating activities totaled CNY 3,147,551,878.12, while cash outflow was CNY 3,498,808,608.28[21] - Cash and cash equivalents as of September 30, 2022, were ¥351,124,479.32, down from ¥791,522,291.17 at the beginning of the year, representing a decline of approximately 55.7%[14] - Cash and cash equivalents at the end of the period were CNY 348,736,255.94, down from CNY 533,891,108.06 in the previous year[21] - Investment activities generated a net cash flow of negative CNY 84,723,722.21, compared to positive CNY 105,461,454.97 in the previous period[21] - Financing activities resulted in a net cash flow of CNY 16,775,401.72, a decrease from CNY 132,921,251.97 in the previous year[21] Assets and Liabilities - Total assets at the end of the reporting period were ¥2,964,853,922.57, an increase of 0.44% from the end of the previous year[5] - Total assets as of September 30, 2022, were ¥2,964,853,922.57, slightly up from ¥2,951,804,103.94 at the beginning of the year[16] - Total liabilities as of September 30, 2022, were ¥943,945,337.31, showing a marginal decrease from ¥944,005,567.49 at the beginning of the year[16] - The company’s total equity as of September 30, 2022, was ¥2,020,908,585.26, up from ¥2,007,798,536.45 at the beginning of the year[16] Shareholder Information - The number of ordinary shareholders at the end of the reporting period was 21,273[11] - The largest shareholder, Sichuan Tourism Investment Group, held 29.99% of the shares, with 87,151,313 shares pledged[11] Operating Costs and Expenses - Total operating revenue for Q3 2022 was ¥3,093,868,563.12, a decrease of approximately 14.3% compared to ¥3,612,819,799.97 in Q3 2021[17] - Total operating costs for Q3 2022 were ¥3,122,545,451.65, down from ¥3,552,705,120.42 in the same period last year, reflecting a reduction of about 12.1%[17] - Research and development expenses decreased to ¥13,985,858.06 in Q3 2022 from ¥15,704,386.03 in Q3 2021, indicating a reduction of about 10.9%[18] - The company reported a financial expense of ¥7,356,163.55 in Q3 2022, which is an increase from ¥3,513,820.65 in Q3 2021, reflecting a rise of approximately 109.5%[18] Non-Operating Income - Non-operating income included government subsidies of ¥9,145,796.44 for the current period[6] Comprehensive Income - Total comprehensive income for the period was CNY 6,365,048.81, with CNY 5,487,889.06 attributable to the parent company[19] Audit Status - The report was not audited, as stated in the third-quarter report[22]