本公司及全体董事会成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 北京元隆雅图文化传播股份有限公司（以下简称"公司"）2023-2025 年员工 持股计划之首期员工持股计划（以下简称"本次员工持股计划"）所持有的公司股 份已通过集中竞价交易方式全部出售完毕，根据《关于上市公司实施员工持股计 划试点的指导意见》《深圳证券交易所上市公司自律监管指引第 1 号——主板上 市公司规范运作》《北京元隆雅图文化传播股份有限公司 2023-2025 年员工持股 计划（草案）》等相关规定，现将有关情况公告如下： 出售完毕的公告 一、本次员工持股计划的基本情况 1、审议程序 证券代码：002878 证券简称：元隆雅图 公告编号：2025-005 北京元隆雅图文化传播股份有限公司 关于 2023-2025 年员工持股计划之首期员工持股计划 公司分别于 2023 年 10 月 23 日召开第四届董事会第二十三次会议、第四届 监事会第二十一次会议；2023 年 11 月 16 日召开公司 2023 年第二次临时股东大 会，审议通过了《关于公司<2023-2025 年员工持股计划（草案）>及其摘要的议 ...

关于 2023-2025 年员工持股计划之首期员工持股计划 锁定期届满的公告 本公司及全体董事会成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 证券代码：002878 证券简称：元隆雅图 公告编号：2025-004 北京元隆雅图文化传播股份有限公司 公司本次员工持股计划的锁定期为 12 个月，自公司公告最后一笔标的股票 购买完成之日起算，即自 2024 年 2 月 2 日起至 2025 年 2 月 1 日止。 具体内容详见于 2024 年 2 月 6 日在巨潮资讯网（www.cninfo.com.cn）上披 露的《北京元隆雅图文化传播股份有限公司 2023-2025 年员工持股计划之首期员 工持股计划完成股票购买的公告》（公告编号：2024-020）。 二、本次员工持股计划锁定期届满后的后续安排 根据《北京元隆雅图文化传播股份有限公司 2023-2025 年员工持股计划（草 案）》的有关规定，在本次员工持股计划锁定期届满后、存续期内，公司本期员 工持股计划管理委员会将根据具体市场行情择机出售本次员工持股计划所持有 的所有公司股票，并严格按照相关法律法规、规范性文件及本员工持股计 ...

Core Viewpoint - Yuanlong Yatu (元隆雅图) is expected to experience slight revenue growth in 2024, but will face significant net losses due to reduced client budgets and increased competition in the market [1][2] Group 1: Financial Performance - The company forecasts annual revenue of approximately 2.7 billion to 2.9 billion yuan for 2024, showing slight growth year-on-year [1] - The estimated net profit attributable to shareholders is projected to be a loss of 150 million to 190 million yuan [1] - The company anticipates a goodwill impairment provision of 171 million yuan due to declining profitability [1] Group 2: Market Position and Clientele - Yuanlong Yatu serves numerous Fortune 500 companies and well-known domestic enterprises, including Huawei, Alibaba, and Tencent, showcasing its strong client resources and market competitiveness [2] - The company is a leading player in the IP cultural and creative sector, particularly in the sports IP domain, having previously created popular products like the Beijing Winter Olympics mascot [2] Group 3: Future Prospects - The company aims to leverage upcoming large-scale events, such as the 2025 Harbin Winter Asian Games, to enhance revenue and improve net profit through a more comprehensive business layout [1] - Yuanlong Yatu has developed over 200 products for the Harbin Winter Asian Games, with production exceeding 1 million items, and plans to continue expanding its IP operations and product offerings [2][3]

Financial Performance Expectations - The company expects a net loss of approximately 150 million to 190 million CNY for 2024, a decline of 734.10% compared to a profit of 23.66 million CNY in the same period last year[3]. - Basic earnings per share are expected to be a loss of 0.57 to 0.73 CNY per share, compared to a profit of 0.11 CNY per share in the previous year[3]. - The projected revenue for 2024 is estimated to be around 2.7 billion to 2.9 billion CNY, showing a slight increase year-on-year[6]. Impairment and Expenses - The company anticipates a goodwill impairment provision of 171 million CNY due to the recoverable amount of new media marketing service assets being less than their book value[6]. - The company plans to maintain stable sales, management, and R&D expenses in 2024, which will continue to impact profitability[6]. Strategic Initiatives and Market Outlook - The upcoming Harbin Winter Games in February 2025 is expected to boost licensed business revenue starting from the fourth quarter of 2024[6]. - The company aims to enhance its market share and revenue through strategic customer development amid tight budgets and intense competition[5]. - The company is focusing on the development and operation of products related to the Winter Games, as well as IP signing and cultural product design[6]. - The company expects to leverage national consumption promotion policies and large-scale events to achieve revenue growth and improve net profit in 2025[7]. Forecast and Reporting - The financial data in this forecast is preliminary and subject to final confirmation in the 2024 annual report[8].

Company and Industry Summary Company Overview - The company operates in a diverse industry with multiple business lines, including traditional gifts and IP cultural products, and is recognized as a leading player in the gift industry in China, being the only publicly listed company in this sector [9][10][11]. Key Industry Insights - The overall consumer demand remains under pressure, leading to tighter marketing budgets from downstream brand clients, which affects pricing and profit margins [3][27]. - The company has a solid foundation and a strong competitive moat, which positions it well for future growth, particularly with a potential consumer recovery and industry upgrades [4][26]. Business Performance and Strategy - The company has seen a shift in client orders from large to smaller, fragmented orders due to reduced marketing budgets, impacting overall order sizes [3]. - The main business segments are expected to benefit from consumer recovery and industry upgrades, with a significant potential for profit margin improvement as fixed costs remain stable [4][27]. - The company is exploring new channels, particularly in the C-end market, to expand its reach and adapt to changing consumer behaviors [12][13]. Product Development and Innovation - The company is focusing on two main product categories: gifts and IP cultural products, with an emphasis on creating products that cater to both gifting and personal consumption [7][8]. - There is a strong emphasis on innovation in product design, with a well-established design team that has been active in the market for over 20 years [10][11]. - The company is also venturing into the metaverse and AI applications, indicating a forward-looking approach to product development and market engagement [16][18]. Market Trends and Future Outlook - The IP cultural product market is seen as having vast potential, with opportunities for new business models and consumer engagement strategies [14][15]. - The company is actively researching and developing new channels, including leveraging platforms like WeChat for gift-giving scenarios, which aligns with its core business [13][21]. - The company anticipates that the growth in its C-end business will take time to cultivate, but it is optimistic about the long-term potential [26][30]. Financial Performance - The company’s gross margins are currently under pressure, with expectations of gradual improvement as consumer spending recovers [27]. - Specific projects, such as collaborations in the anime sector, have previously boosted margins, indicating that targeted initiatives can yield positive financial results [27]. Challenges and Considerations - Transitioning from a B2B to a B2C model presents challenges, particularly in channel development and operational adjustments [29][30]. - The competitive landscape in traditional retail and e-commerce is intensifying, necessitating innovative approaches to maintain market share and profitability [12][21]. Conclusion - The company is well-positioned to leverage its strengths in product innovation and market leadership while navigating the challenges of a changing consumer landscape. The focus on expanding into new channels and enhancing product offerings will be critical for sustained growth in the coming years [4][14][30].

一、股票交易异常波动的情况介绍 北京元隆雅图文化传播股份有限公司（以下简称"公司"）股票（证券简 称：元隆雅图；证券代码：002878）在 2025 年 1 月 7 日、2025 年 1 月 8 日、 2025 年 1 月 9 日连续 3 个交易日内收盘价格涨幅偏离值累计达到 20%，根据《深 圳证券交易所交易规则》的有关规定，属于股票交易异常波动。 二、公司关注并核实的相关情况 针对公司股票交易异常波动的情况，公司董事会对有关事项进行了核查，并 向公司控股股东及实际控制人就相关事项进行了核实，现将有关情况说明如下： 证券代码：002878 证券简称：元隆雅图 公告编号：2025-001 北京元隆雅图文化传播股份有限公司 关于公司股票交易异常波动的公告 本公司及全体董事会成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 5、股票交易异常波动期间，公司控股股东、实际控制人不存在买卖公司股 票情况。 三、是否存在应披露而未披露信息的说明 本公司董事会确认，本公司目前没有任何根据深交所《股票上市规则》等 有关规定应予以披露而未披露的事项或与该事项有关的筹划、商谈、意向、协 议等； 董事 ...

财联社1月9日电，元隆雅图公告，公司股票在2025年1月7日、2025年1月8日、2025年1月9日连续3个交 易日内收盘价格涨幅偏离值累计达到20%，属于股票交易异常波动。 经核实，公司前期披露的信息不存在需要更正、补充之处；公司未发现近期公共媒体报道了可能或已经 对公司股票交易价格产生较大影响的未公开重大信息；公司近期经营情况及内外部经营环境均没有发生 或预计将要发生重大变化；公司、控股股东和实际控制人不存在关于公司的应披露而未披露的重大事 项，或处于筹划阶段的重大事项；股票交易异常波动期间，公司控股股东、实际控制人不存在买卖公司 股票情况。 ...

申万宏源证券承销保荐有限责任公司 关于北京元隆雅图文化传播股份有限公司 2024年度持续督导培训情况报告 申万宏源证券承销保荐有限责任公司（以下简称"申万宏源承销保荐"或"保 荐人"）作为北京元隆雅图文化传播股份有限公司（以下简称"元隆雅图"、"公 司"）向特定对象发行股票的保荐人，根据《深圳证券交易所上市公司自律监管 指引第13号——保荐业务》的相关规定，于2024年12月24日对元隆雅图董事、监 事、高级管理人员、证券事务代表以及控股股东、实际控制人等相关人员进行了 培训，具体情况如下： 二、培训效果 （二）培训主讲人及培训对象 1.主讲人：申万宏源承销保荐陈胜安 2.培训对象：公司董事、监事、高级管理人员、证券事务代表以及控股股东、 实际控制人 （三）培训内容 本次培训内容主要为上市公司规范运作，本次培训涉及的主要法律法规及相 关规定包括《中华人民共和国证券法》、《深圳证券交易所股票上市规则》、《深 圳证券交易所上市公司自律监管指引第1号——主板上市公司规范运作》及上市 公司违规案例等。 实施本次现场培训前，保荐人编制了培训讲义，并提前要求公司参与培训的 相关人员了解培训相关内容。培训后，保荐人向公司提 ...

申万宏源证券承销保荐有限责任公司 关于北京元隆雅图文化传播股份有限公司 2024年度现场检查报告 | 保荐人名称：申万宏源证券承销保荐有限责任公司 被保荐公司简称：元隆雅图 | | | --- | --- | | 保荐代表人姓名：陈胜安 联系电话：18900662962 | | | 保荐代表人姓名：唐品 联系电话：19951968988 | | | 现场检查人员姓名：陈胜安、于杰 | | | 现场检查对应期间：2024年度 | | | 现场检查时间：2024年12月19日至2024年12月20日 | | | 一、现场检查事项 现场检查意见 | | | 是 否 不适用 （一）公司治理 | | | 现场检查手段：1.查阅公司章程和公司治理相关制度；2.查阅三会文件及相关决议， | | | 核查其执行情况；3.核查董监高人员变动及相关决策文件；4.核查控股股东、实际控 | | | 制人的变动情况及其对外投资情况；5、访谈公司高级管理人员 | | | 1.公司章程和公司治理制度是否完备、合规 | √ | | 2.公司章程和三会规则是否得到有效执行 | √ | | 3.三会会议记录是否完整，时间、地点、出席人员及会议内 ...

申万宏源证券承销保荐有限责任公司 关于北京元隆雅图文化传播股份有限公司 一、募集资金基本情况 经中国证券监督管理委员会《关于同意北京元隆雅图文化传播股份有限公司 向特定对象发行股票注册的批复》（证监许可〔2023〕1440 号）同意，公司向特 定对象发行人民币普通股 36,036,036 股，每股发行价格为 16.65 元，募集资金总 额为 599,999,999.40 元，扣除各项发行费用 8,520,788.69 元（不含税），实际募集 资金净额为 591,479,210.71 元。上述募集资金已经致同会计师事务所（特殊普通 合伙）审验，并出具《北京元隆雅图文化传播股份有限公司验资报告》（致同验 字（2023）第 110C000616 号）。公司已按照要求开立募集资金专户储存，并与保 荐人、存放募集资金的商业银行签订了《募集资金三方监管协议》。 二、募集资金投资项目情况 根据《北京元隆雅图文化传播股份有限公司向特定对象发行股票募集说明书 （注册稿）》以及第四届董事会第二十六次会议审议通过的《关于部分募投项目 调整投资总额、变更实施方式的议案》和《关于调整募投项目拟投入募集资金金 额的议案》，公司本次向特定 ...