Core Perspective - The transformation of Bear Electric (002959) from a small appliance manufacturer to a lifestyle brand exemplifies a significant shift in consumer demand from product functionality to experiential living [1][7] Group 1: Brand Transformation - Bear Electric's shift involves a comprehensive redefinition of brand value, focusing on providing complete lifestyle solutions rather than isolated product functionalities [2] - The company emphasizes user-centric solutions, moving from merely selling appliances to offering integrated experiences that fulfill broader lifestyle needs [3][4] Group 2: Product Innovation - The introduction of eight scenario-based solutions at AWE, such as the "Vital Breakfast" and "Exquisite Care," illustrates Bear Electric's commitment to creating convenient and enjoyable user experiences [3] - The company has developed a range of products that address various daily needs, allowing users to manage tasks efficiently and focus on enjoying life [4] Group 3: Research and Development - Bear Electric has established an agile system that connects user insights directly to product development, enhancing innovation and responsiveness to consumer needs [5][6] - The company boasts a robust R&D team of nearly 600 professionals, with significant investments in innovation, including a 36.48% year-on-year increase in R&D expenditure for 2024 [6] Group 4: Competitive Advantage - The transition to a lifestyle brand highlights that true competitive strength lies in understanding and integrating into consumer lifestyles, rather than merely relying on scale or cost advantages [7]

Core Viewpoint - The report outlines the issuance of convertible bonds by Bear Electric Appliance Co., Ltd., detailing the bond's terms, the company's financial performance, and the management of the raised funds. Group 1: Bond Issuance Details - The total amount of the convertible bonds issued is RMB 536 million, with a face value of RMB 100 per bond, and a total of 5.36 million bonds issued [6][4] - The bonds have a maturity period of 6 years, with interest rates starting at 0.40% in the first year and increasing to 3.00% in the sixth year [6][7] - The initial conversion price for the bonds is set at RMB 55.23 per share [8] Group 2: Financial Performance - In 2024, the company achieved operating revenue of RMB 475.83 million, a year-on-year increase of 0.98% [21][22] - The net profit for 2024 was RMB 30.61 million, a decrease of 31.26% compared to the previous year, primarily due to changes in customer demand and increased competition [21][22] - The company's total assets as of the end of 2024 were RMB 615.36 million, reflecting a 14.25% increase from the previous year [22][24] Group 3: Fund Management and Usage - The company has established a special account for managing the raised funds, ensuring compliance with regulations and proper oversight [26][27] - As of December 31, 2024, the remaining balance of the raised funds was RMB 72.79 million, with no funds invested in time deposits [29][31] - The company has invested a total of RMB 468.99 million from the raised funds, with a reported interest income from bank deposits of RMB 14.31 million [29][31]

证券简称：小熊电器 证券代码：002959 债券简称：小熊转债 债券代码：127069 东莞证券股份有限公司 关于小熊电器股份有限公司 向不特定对象发行可转换公司债券 受托管理事务报告 （2024 年度） 债券受托管理人 2 | 目 录 | | --- | | | 重要声明 | 2 | | --- | --- | --- | | 目 录 | | 3 | | 释义 | | 4 | | 第一节 | 本期债券基本情况 | 5 | | | 一、核准文件 | 5 | | | 二、本期债券的主要条款 | 5 | | 第二节 | 债券受托管理人履行职责情况 | 14 | | 第三节 | 发行人经营与财务状况 | 15 | | | 一、发行人基本情况 | 15 | | | 二、发行人 2024 年度经营情况及财务状况 | 15 | | 第四节 | 发行人募集资金使用及专项账户运作情况与核查情况 | 18 | | | 一、募集资金到位情况 | 18 | | | 二、募集资金的管理和专户储存情况 | 18 | | | 三、募集资金使用情况及结余情况 | 19 | | | 四、2024 年度募集资金实际使用情况 | 20 | | ...

证券代码：002959 证券简称：小熊电器 公告编号：2025-039 小熊电器股份有限公司 关于部分监事、高级管理人员减持股份的预披露公告 本公司监事会主席黎志斌先生、副总经理刘奎先生保证向本公司提供的信息 内容真实、准确、完整，没有虚假记载、误导性陈述或重大遗漏。 本公司及董事会全体成员保证公告内容与信息披露义务人提供的信息一致。 特别提示： 1、持有小熊电器股份有限公司（以下简称"公司"）202,878 股（占公司剔除回 购专用证券账户持股数量的总股本比例 0.13%）的监事会主席黎志斌先生计划自本 公告披露之日起 15 个交易日后的 3 个月内通过集中竞价交易方式和/或大宗交易方 式减持公司股份合计不超过 50,720 股（占公司剔除回购专用证券账户持股数量的总 股本比例 0.03%）。 | 序号 | 股东名称 | 职务 | 持有股份总数 （股） | 占公司剔除回购专用证券账 户持股数量的总股本比例 | | --- | --- | --- | --- | --- | | 1 | 黎志斌 | 监事会主席 | 202,878 | 0.13% | | 2 | 刘奎 | 副总经理 | 318,350 | 0. ...

Core Insights - The company is experiencing a new wave of growth opportunities in the competitive home appliance market, driven by precise user demand insights and innovative vitality [1] - The capital market has highly recognized the company's strategic transformation, with multiple institutions providing positive ratings and target prices [1][2] Product Innovation - The company launched the ultra-thin 1mm Light Pro Warm Palace Belt in June, addressing user pain points with features like 5-level precise temperature control and antibacterial materials [1] - The split electric stew pot meets the upgraded needs of family kitchens, and promotional strategies have effectively stimulated sales [1] - The company conducts over 20,000 user surveys annually through its "User Direct Plan," leading to rapid growth in its maternal and infant product category, with projected revenue of 250 million yuan in 2024 [1] Strategic Transformation - The company is focusing on high-end flagship products by shrinking low-profit categories and ensuring quality and capacity through smart manufacturing bases and a 2000㎡ testing center [2] - AI technology is applied in the digital field to optimize the supply chain and enhance market response speed through an integrated development system [2] - The company employs a dual-track strategy of "own brand + OEM" for global expansion, increasing R&D investment in Southeast Asia, Japan, South Korea, and Europe while leveraging established channels through OEM/ODM business [2] Financial Performance - The company has seen a decrease in sales expense ratio by 2.55 percentage points year-on-year and an increase in net profit margin by 3.18 percentage points quarter-on-quarter in Q1 2025, indicating improved operational quality [1] - The company is building resilience against challenges like raw material cost pressures through product innovation, efficiency improvements, and strategic focus [2] Market Outlook - The differentiated layout in the health small appliance sector, continuous optimization of the profit model, and steady progress in globalization collectively depict a new landscape for high-quality development [2] - The combination of "User Direct" innovation and refined operational capabilities positions the company for promising growth potential in the market [2]

| 证券代码：002959 | 证券简称：小熊电器 公告编号：2025-038 | | --- | --- | | 债券代码：127069 | 债券简称：小熊转债 | 小熊电器股份有限公司 关于"小熊转债"恢复转股的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假 记载、误导性陈述或重大遗漏。 特别提示： 小熊电器股份有限公司（以下简称"公司"）因实施 2024 年度权益分派，根据 《小熊电器股份有限公司向不特定对象发行可转换公司债券募集说明书》及相关规 定，公司可转换公司债券（债券代码：127069，债券简称：小熊转债）自 2025 年 6 月 18 日起暂停转股。 根据相关规定，小熊转债将于本次权益分派股权登记日后的第一个交易日，即 2025 年 6 月 26 日（除权除息日）起恢复转股。敬请公司可转换公司债券持有人留 意。 特此公告。 小熊电器股份有限公司 董 事 会 2025 年 6 月 24 日 恢复转股日期：2025 年 6 月 26 日 ...

证券代码：002959 证券简称：小熊电器 公告编号：2025-036 小熊电器股份有限公司 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有 虚假记载、误导性陈述或重大遗漏。 特别提示： 小熊电器股份有限公司（以下简称"公司"）本次利润分配以公司实施权益 分派股权登记日登记的总股本扣除回购专用证券账户股份数量为基数，向全体股 东每 10 股派发现金红利 10 元（含税），本年度不送红股，不以公积金转增股本。 本次权益分派实施后，按公司总股本折算每股现金红利比例及除权除息参考 价如下：按总股本折算每股现金分红=实际现金分红总额/总股本（含回购股份） =154,902,274.00 元/157,038,674 股=0.9863957 元/股；除权除息参考价格=股权登 记日（2025 年 6 月 25 日）收盘价-0.9863957 元/股。 本 公司 2024 年年度权益分派方案为： 以现有总股本 剔除已回购股份 币现金（含税；扣税后，通过深股通持有股份的香港市场投资者、境外机构（含 QFII、RQFII）以及持有首发前限售股的个人和证券投资基金每 10 股派 9.000000 元；持有首发后限售 ...

Core Viewpoint - The credit rating agency has assigned a stable credit rating of AA- to the company, indicating its relatively mature internet sales operations and product development capabilities, along with a certain level of brand recognition in the small home appliance industry [2][5][14]. Company Overview - The company specializes in the research, design, production, and sales of creative small home appliances, with a diverse product range, primarily focusing on kitchen appliances [7][14]. - The company has expanded its product categories to over 90 types and more than 1,000 models, holding over 3,700 national patents [14][15]. Financial Performance - For the fiscal year 2024, the company reported a revenue of 13.20 billion, reflecting a year-on-year increase of 10.58%, while the gross profit margin improved [3][13]. - The net profit for 2024 was 1.36 billion, down from 3.06 billion in 2023, indicating a decline in profitability due to rising operational costs and market challenges [3][20]. - The company’s total assets as of March 2025 were 60.30 billion, with total liabilities at 21.48 billion, resulting in a debt-to-capital ratio of 41.34% [3][20]. Market Environment - The small home appliance industry is facing challenges such as weak domestic demand, rising online traffic costs, and increased competition, leading to a decline in sales volume and average product prices [4][10][11]. - The overall retail sales of kitchen small appliances in 2024 were 609 billion, showing a slight year-on-year decrease of 0.8% [10]. Operational Challenges - The company has experienced a decline in its production and sales rate, attributed to weak industry demand and increased inventory levels [18]. - The company’s operational costs have risen due to high sales expenses and increased depreciation from completed projects, leading to a higher expense ratio of 27.92% in 2024 [4][20]. Strategic Developments - In July 2024, the company acquired a 61.78% stake in Roman Intelligent Technology, enhancing its product offerings in the personal care appliance sector [7][15]. - The company has focused on expanding its overseas market presence and enhancing its product development capabilities to adapt to changing consumer demands [11][17]. Future Outlook - The credit rating agency maintains a stable outlook for the company, citing its strong internet sales operations and brand recognition as key competitive advantages [5][20]. - The company is expected to continue facing pressures from market competition and operational costs, necessitating ongoing attention to its capacity for effective production and sales management [18][20].

2022 年小熊电器股份有限公司向 不特定对象发行可转换公司债券 2025 年跟踪评级报告 中鹏信评【2025】跟踪第【85】号 01 信用评级报告声明 除因本次评级事项本评级机构与评级对象构成委托关系外，本评级机构及评级从业人员与评级对象不存 在任何足以影响评级行为独立、客观、公正的关联关系。 本评级机构与评级从业人员已履行尽职调查义务，有充分理由保证所出具的评级报告遵循了真实、客观、 公正原则，但不对评级对象及其相关方提供或已正式对外公布信息的合法性、真实性、准确性和完整性 作任何保证。 本评级机构依据内部信用评级标准和工作程序对评级结果作出独立判断，不受任何组织或个人的影响。 本评级报告观点仅为本评级机构对评级对象信用状况的个体意见，不作为购买、出售、持有任何证券的 建议。本评级机构不对任何机构或个人因使用本评级报告及评级结果而导致的任何损失负责。 本次评级结果自本评级报告所注明日期起生效，有效期为被评证券的存续期。同时，本评级机构已对受 评对象的跟踪评级事项做出了明确安排，并有权在被评证券存续期间变更信用评级。本评级机构提醒报 告使用者应及时登陆本公司网站关注被评证券信用评级的变化情况。 本评级报告版 ...

Group 1 - The company has issued convertible bonds totaling RMB 536 million, with a face value of RMB 100 per bond, and a maturity period of 6 years starting from August 2022 [4][3] - The initial conversion price for the bonds is set at RMB 55.23 per share, which is subject to adjustments based on various corporate actions such as stock dividends and capital increases [5][6] - The bondholders are entitled to an annual interest payment that varies over the bond's term, starting at 0.40% in the first year and increasing to 3.00% in the sixth year [4][5] Group 2 - The company has undergone adjustments to the conversion price due to dividend distributions, with the price changing from RMB 55.23 to RMB 54.44 on May 30, 2023, and further adjustments thereafter [19][20] - The company has decided not to adjust the conversion price downwards despite the stock price falling below 85% of the conversion price for a specified period [21][22] - The company will redeem the bonds at 115% of the face value plus the last interest payment if they remain unconverted at maturity [11][10] Group 3 - The company has established rights and obligations for bondholders, including the right to convert bonds into shares and to receive interest payments [14][15] - The company is required to convene bondholder meetings under certain conditions, such as changes to the bond terms or failure to pay interest [15] - The credit rating for the company and its bonds has been consistently rated at AA- with a stable outlook by Zhongzheng Pengyuan [16][17]