深圳市方直科技股份有限公司 投资者关系活动记录表 编号：2023-005 投资者关系 ■特定对象调研 □分析师会议 活动类别 □媒体采访 □业绩说明会 □新闻发布会 □路演活动 □现场参观 □其他 （请文字说明其他活动内容） 参 与 单 位 名称 国盛证券 阮文佳、东方证券 詹博、浙商证券 黄忠、泾溪投资 杨寒隽、 及人员姓名 歌汝基金 张起、泰康资产 刘宁 时间 2023 年 5 月 17 日 地点 深圳市南山区大新路 198 号创新大厦 B 栋 10 楼会议室 上 市 公 司 接待 人员姓名 副总经理兼董事会秘书李枫女士、副总经理兼技术总监卢庆华先生 会议交流主要内容如下： 李枫女士：方直科技是国内领先的智能教育服务提供商，专注于中小 学教育产品及"人工智能+教育数字化"产品的研发、设计、销售及持续 服务。 方直科技在中小学教育产品及业务方面，公司运用数字化技术，为广 大师生和家长提供配套、优质的教育数字资源与服务，帮助教师提升教学 投 资 者 关 系活 质量，让学生更轻松有效的掌握课堂知识和提升学习能力。公司为中小学 动 主 要 内 容介 学校提供贯穿课前、课中、课后管理的实用智慧教学平台、先进的教学评 ...

Financial Performance - The company's revenue for Q1 2023 was ¥27,615,390.63, a decrease of 22.84% compared to ¥35,789,371.71 in the same period last year[5] - Net profit attributable to shareholders was ¥11,659,495.61, down 10.03% from ¥12,959,946.94 year-on-year[5] - Total operating revenue for Q1 2023 was CNY 27,615,390.63, a decrease of 22.8% compared to CNY 35,789,371.71 in the same period last year[22] - Net profit for Q1 2023 was CNY 11,659,495.61, a decrease of 10.0% from CNY 12,959,946.94 in Q1 2022[24] - Earnings per share for Q1 2023 were CNY 0.07, compared to CNY 0.08 in the same period last year[24] Cash Flow and Liquidity - The net cash flow from operating activities improved significantly to ¥1,505,654.09, compared to a negative cash flow of ¥14,005,686.79 in the previous year, marking an increase of 110.75%[5] - The net cash flow from operating activities for Q1 2023 was 1,505,654.09, a significant improvement compared to -14,005,686.79 in Q1 2022, indicating a turnaround in operational cash generation[27] - The total cash inflow from operating activities was 21,501,225.87, compared to 28,712,145.57 in Q1 2022, indicating a decline in operational cash inflow[27] - Cash received from sales of goods and services in Q1 2023 was CNY 12,934,659.99, an increase from CNY 12,408,227.98 in the previous period[26] - The ending balance of cash and cash equivalents was 202,710,222.47, down from 261,912,038.37 at the end of Q1 2022, reflecting a decrease in liquidity[28] Assets and Liabilities - Total assets at the end of the reporting period were ¥718,850,080.45, reflecting a 2.01% increase from ¥704,654,097.89 at the end of the previous year[5] - The total liabilities as of Q1 2023 were CNY 24,336,155.90, an increase from CNY 21,906,983.94 in the previous year[21] - The total equity attributable to shareholders of the parent company was CNY 694,513,924.55, up from CNY 682,747,113.95 in the same period last year[21] Operating Costs and Expenses - The company experienced a 53.37% decrease in operating costs, primarily due to a decline in sales volume of certain products affected by policy changes[9] - Total operating costs for Q1 2023 were CNY 15,289,339.95, down 26.3% from CNY 20,747,571.12 in Q1 2022[23] - Cash paid for purchasing goods and services was 2,398,023.55, down from 4,822,946.77 in the previous year, reflecting cost control measures[27] - Cash paid to employees was 9,712,829.97, compared to 10,508,491.43 in Q1 2022, indicating a reduction in payroll expenses[27] Income and Other Gains - The company reported a significant increase in other income, with a rise of 2068.89% attributed to rental breach penalties received during the period[9] - Investment income rose by 150.76% to ¥193.52 million, as the net profit of invested enterprises improved compared to the previous year[9] - Other comprehensive income after tax for Q1 2023 was CNY 107,314.99, compared to a loss of CNY 131,104.72 in Q1 2022[24] Shareholder Information - The total number of ordinary shareholders at the end of the reporting period was 19,393, with the top ten shareholders holding significant stakes[11] - The total number of restricted shares held by major shareholders decreased to 32,410,253 shares from 33,552,428 shares due to the release of some shares[15] Research and Development - Research and development expenses for Q1 2023 were CNY 4,444,679.26, down from CNY 5,961,402.71 in the same period last year[23] - The company plans to increase investment in technology research and development to maintain its competitive edge[17] Market Strategy and Innovation - The company is focusing on the integration of artificial intelligence and education, launching innovative products such as AI course systems and digital training systems[16] - The company aims to expand its market presence in higher education, vocational education, and cultural sectors[17] - The company’s marketing strategies are being refined to broaden product application scenarios in the education sector[17] Audit and Reliability - The report for Q1 2023 was not audited, which may affect the reliability of the financial data presented[29]

Financial Performance - The company's operating revenue for 2022 was CNY 107,789,571.81, a decrease of 3.32% compared to CNY 111,488,967.38 in 2021[20] - The net profit attributable to shareholders for 2022 was CNY 23,331,575.35, representing a 2.02% increase from CNY 22,868,815.55 in the previous year[20] - The net profit after deducting non-recurring gains and losses was CNY 17,769,191.12, which is an increase of 11.17% from CNY 15,983,809.60 in 2021[20] - The net cash flow from operating activities decreased by 18.18% to CNY 18,396,828.59 from CNY 22,484,075.45 in the previous year[20] - The total assets at the end of 2022 were CNY 704,654,097.89, an increase of 2.83% from CNY 685,266,192.89 at the end of 2021[20] - The net assets attributable to shareholders increased by 2.97% to CNY 682,747,113.95 from CNY 663,058,271.77 in 2021[20] - The basic earnings per share remained unchanged at CNY 0.14, consistent with the previous year[20] - The company reported a significant decline in cash flow from operating activities in the first quarter, with a net outflow of CNY 14,005,686.79[22] - The company reported a significant increase in revenue, achieving a total of 1.2 billion RMB for the fiscal year, representing a 15% year-over-year growth[160] - The company achieved a gross margin of 40% for the fiscal year, maintaining a stable margin compared to the previous year[63] Dividend and Shareholder Returns - The company plans to distribute a cash dividend of CNY 0.40 per 10 shares to all shareholders[3] - The proposed cash dividend for 2022 is RMB 0.40 per 10 shares, with a capital reserve transfer of 5 shares for every 10 shares, increasing total share capital to 251,746,635 shares[190] - The total cash dividend amount for 2022 is projected to be RMB 6,713,243.60, which represents 100% of the total profit distribution[188] Market Strategy and Expansion - The company aims to expand its market presence in vocational education and knowledge dissemination, leveraging emerging technologies[33] - The company is focused on providing smart education solutions using cloud computing, big data, and AI technologies to enhance teaching efficiency[32] - The company plans to launch three new products in the next fiscal year, targeting a market share increase of 10% in the educational technology sector[65] - The company is expanding its market presence, targeting new regions in Southeast Asia, aiming for a 25% market share by 2025[160] - The company has established partnerships with various educational institutions, including Guangzhou Education Research Institute and Shenzhen Vocational Technology College, to implement digital course transformations[44] Research and Development - The company has applied for multiple patents related to intelligent course generation methods and AI teaching platforms, indicating a strong focus on R&D in AI technologies[43] - The company is investing 200 million yuan in R&D for new technologies, aiming to enhance its software capabilities and improve user experience[64] - The company will increase R&D investment in artificial intelligence technology to enhance product and service competitiveness[112] - Research and development investments increased by 30%, totaling 150 million RMB, to enhance product innovation and technology[160] Technology and Innovation - The company focuses on the integration of digital technology in education, emphasizing the strategic direction of "artificial intelligence + education digitization" to enhance educational quality and student learning capabilities[36] - The "Muyu AI Digital Human System" was selected as a "2022 AI Benchmark Product," showcasing the company's commitment to innovation in digital education[36] - The company has developed an AI-based course digitization platform that integrates digital avatars, content, and scenarios to facilitate the digital transformation of teaching[36] - The company is actively pursuing the integration of artificial intelligence in education, with new breakthroughs in AI course production systems for vocational education[53][54] Operational Efficiency - The company has implemented a self-operated model that integrates R&D, design, and sales to ensure alignment with market demands[45] - The company’s total operating costs decreased by 21.99% to ¥28,673,161.49, with direct costs dropping by 36.53%[81] - The company achieved a net profit margin of 12%, reflecting improved operational efficiency[160] Corporate Governance and Compliance - The company has a well-defined corporate governance structure, including a board of directors, supervisory board, and general meeting of shareholders[145] - The company has not reported any significant discrepancies between its governance practices and regulatory requirements[143] - The company has established a robust investor relations management system to enhance communication and transparency with investors[143] - The company is committed to compliance with the Listing Rules and has taken steps to address previous regulatory issues[162] Human Resources and Talent Management - The company has implemented a competitive compensation policy to attract and retain talent, focusing on both economic and non-economic benefits[181] - The number of core business backbones increased from 23 in 2021 to 49 in 2022, with their proportion of total employees rising from 17.8% to 41.88%, a change of 24.08% year-on-year[182] - The company is focused on enhancing its talent acquisition, motivation, and training mechanisms to prevent talent shortages and ensure long-term strategic development[129] Social Responsibility and Community Engagement - The company actively fulfills corporate social responsibility, ensuring fair treatment of all investors and maintaining transparency in shareholder meetings[199] - In early 2022, the company supported the "stay-at-home learning" initiative by providing its "E-book" module for free to Shenzhen teachers and students[200]

证券代码：300235 证券简称：方直科技 公告编号：2023-011 深圳市方直科技股份有限公司 关于举行 2022 年度网上业绩说明会的公告 2、"价值在线"参与方式：通过网址 https://eseb.cn/137EwXg8fyE 或使 用微信扫描下方小程序码即可进入参与互动交流。 出席本次年度业绩说明会的人员有：公司董事长黄元忠先生、总经理张 文凯先生、副总经理兼董事会秘书李枫女士、副总经理兼财务总监贺林英女 士、副总经理兼技术总监卢庆华先生、独立董事王翔宇先生。 为提高公司与投资者之间的交流效率，公司欢迎广大投资者于 2023 年 4 月 12 日（星期三）17：00 前通过电子邮件（ir@kingsunsoft.com）向公司 提出所关注的问题，公司将在说明会上对投资者普遍关注的问题进行回答。 欢迎广大投资者积极参与！ 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 深圳市方直科技股份有限公司（以下简称"公司"）2022 年年度报告 及摘要于 2023 年 3 月 28 日在中国证监会指定的创业板信息披露网站巨潮 资讯网（http://www.cn ...

投资者关系活动记录表 证券代码：300235 证券简称：方直科技 深圳市方直科技股份有限公司投资者关系活动记录表 编号：2014-003 | --- | --- | --- | |--------------------|---------------------------------------|------------------------------------------------------| | | | | | 投资者关系活动类别 | √ 特定对象调研 | 分析师会议 | | | □ 媒体采访 | 业绩说明会 | | | □ 新闻发布会 | 路演活动 | | | □ 现场参观 | □ 一对一沟通 | | | □ 其他 （请文字说明其他活动内容） | | | 参与单位名称及 | 嘉实基金管理有限公司 周龙 | | | 人员姓名 | 上海混沌道然资产管理有限公司 马中恕 | | | | 深圳市创海富信资产管理有限公司 张轶乾 | | | | 国泰基金管理有限公司 王懿超 | | | | 摩根士丹利华鑫基金管理有限公司 雷志勇 | | | | 万家基金管理有限公司 耿嘉洲 | | | | 中信建投 ...

投资者关系活动记录表 证券代码：300235 证券简称：方直科技 深圳市方直科技股份有限公司投资者关系活动记录表 编号：2015-002 | --- | --- | --- | |----------------|----------------------------------|------------------------------------------------------| | | | | | 投资者关系活动 | ■ 特定对象调研 | □ 分析师会议 | | 类别 | □ 媒体采访 | □ 业绩说明会 | | | □ 新闻发布会 | □ 路演活动 | | | □ 现场参观 | □ 一对一沟通 | | | □ | 其他 （请文字说明其他活动内容） | | 参与单位名称及 | 中信证券 张若海 | | | 人员姓名 | 安信乾宏 张翔宇 | | | | 民生证券 杨 名 | | | 时间 | 2015 年 9 月 1 日 下午 | 15：00 | | 地点 | | 深圳市南山区科技中二路深圳软件园二期 13 栋 501 | | 上市公司接待人 | | 陈克让 董事会秘书； 杨正华 总经理助理； ...