广州尚品宅配家居股份有限公司 独立董事 2024 年度述职报告 （胡鹏翔-已离任） 各位股东及股东代表： 本人作为广州尚品宅配家居股份有限公司（以下简称或"公司"）的独立董 事，已于 2024 年 8 月 7 日换届离任。本人在 2024 年任职期间严格按照《中华人 民共和国公司法》《上市公司独立董事管理办法》《上市公司自律监管指引第 2 号 ——创业板上市公司规范运作》《关于加强社会公众股股东权益保护的若干规定》 等法律法规以及《广州尚品宅配家居股份有限公司章程》《独立董事制度》等相 关制度的规定，勤勉尽责，充分发挥独立董事作用，维护公司整体利益和全体股 东尤其是中小股东的合法权益。现将本人在 2024 年任职期间（2024 年 1 月 1 日 至 2024 年 8 月 7 日）履行独立董事职责的工作情况向各位股东汇报如下： 一、独立董事的基本情况 本人胡鹏翔，出生于 1969 年，中国国籍，无境外永久居留权，博士；曾任 暨南大学经济法学系助教授；现任暨南大学法学院副教授，兼任广东正大方略律 师事务所兼职律师、广州海格通信集团股份有限公司独立董事。本人于 2018 年 8 月 10 日至 2024 年 8 ...

一、主要会计数据和财务指标 | 报告期指标 | 2024年年报 | 2023年年报 | 本年比上年增减(%) | 2022年年报 | | --- | --- | --- | --- | --- | | 基本每股收益（元） | -1.1400 | 0.3300 | -445.45 | 0.2300 | | 每股净资产（元） | 15.2 | 18.27 | -16.8 | 18.03 | | 每股公积金(元) | 8.1 | 7.33 | 10.5 | 7.55 | | 每股未分配利润(元) | 6.48 | 9.49 | -31.72 | 9.28 | | 每股经营现金流(元) | - | - | - | - | | 营业收入(亿元) | 37.89 | 49 | -22.67 | 53.14 | | 净利润(亿元) | -2.15 | 0.65 | -430.77 | 0.46 | | 净资产收益率(%) | -6.54 | 1.80 | -463.33 | 1.29 | 10派9元(含税) 前十大流通股东累计持有： 4210.44万股，累计占流通股比： 27%，较上期变化： -219.95万股。 | 持有 ...

Financial Performance - The company reported a net profit loss for the year 2024, primarily due to the impact of the real estate sector, with overall revenue declining despite efforts in AI technology innovation and market expansion [13]. - The company's operating revenue for 2024 was approximately ¥3.79 billion, a decrease of 22.67% compared to ¥4.90 billion in 2023 [28]. - The net profit attributable to shareholders for 2024 was approximately -¥215.37 million, representing a decline of 432.12% from a profit of ¥64.85 million in 2023 [28]. - The net cash flow from operating activities for 2024 was approximately ¥342.51 million, down 57.12% from ¥798.72 million in 2023 [28]. - The total assets at the end of 2024 were approximately ¥8.27 billion, a decrease of 5.88% from ¥8.79 billion at the end of 2023 [28]. - The net assets attributable to shareholders at the end of 2024 were approximately ¥3.41 billion, down 5.61% from ¥3.62 billion at the end of 2023 [28]. - The basic earnings per share for 2024 was -¥1.14, a decline of 445.45% compared to ¥0.33 in 2023 [28]. - The weighted average return on equity for 2024 was -6.54%, a decrease of 8.34% from 1.80% in 2023 [28]. - The company reported a significant decline in net profit after deducting non-recurring gains and losses, with a figure of -¥228.49 million for 2024 compared to ¥39.12 million in 2023, a drop of 684.15% [28]. - The total profit for 2024 was ¥13,127,542.75, which is a decrease of about 48% compared to ¥25,729,668.53 in 2023 [33]. Market Opportunities and Strategies - The company aims to leverage opportunities in the market, including a 17% annual growth rate in the old housing renovation market and the ongoing implementation of the "old-for-new" national subsidy policy [6]. - The company recognizes the structural opportunities in the market, including the rise of the new middle class and the aging population, which are expected to drive demand for home furnishings [6]. - The company is focusing on building an AI design factory to enhance design productivity, utilizing data from millions of Chinese households to create a demand prediction engine [6]. - The company plans to innovate its store opening model to attract more entrepreneurs, upgrading its "free measurement design" service to "free space planning design" to strengthen its competitive edge [7]. - The company is enhancing its direct sales system, positioning flagship stores as service centers and collaborating with distributors to tap into regional market potential [8]. - The company is developing a "second housing" platform in partnership with real estate agencies to redefine market competition rules and lead industry development [10]. - The company is actively expanding its international presence under the "Belt and Road" initiative, targeting markets in the Middle East, Southeast Asia, and Africa [105]. Innovation and Technology - The company emphasizes a commitment to innovation and resilience, aiming to break industry constraints and explore new development paths [11]. - The company has developed a smart production platform based on cloud computing and artificial intelligence, aiming for high-efficiency manufacturing and personalized consumer demands [127]. - The AI design factory has delivered over 10,000 AI design solutions nationwide, enhancing store operations and providing competitive sales solutions [141]. - The company has established a comprehensive knowledge base covering 300,000 product libraries, 3 million housing types, and 30 million design schemes, significantly improving operational efficiency [139]. - The company leverages information technology, cloud computing, and big data applications to drive its C2B business model, enhancing personalized design and flexible production capabilities [70]. - The company utilizes smart manufacturing technologies to achieve large-scale customized production, addressing the challenges of non-standard components [78]. Industry Trends and Challenges - The customized furniture sector is experiencing growth due to rising consumer demand for personalized products, with the company leveraging flexible production techniques to enhance efficiency [40]. - The custom furniture industry is experiencing intensified competition, with a shift from price competition to a focus on design, production efficiency, and service quality [81]. - The demand for whole-house customization is rising, driven by the growing middle-income group and changing consumer preferences towards personalized living spaces [73]. - The company faces risks related to the residential real estate market, which significantly impacts the demand for custom furniture [191]. - Increased competition in the custom furniture sector poses a risk to the company's profitability if it fails to innovate [192]. - Fluctuations in the prices of key raw materials, such as engineered wood and hardware, could adversely affect the company's profit margins [195]. Financial Management and Investments - The company plans to distribute a cash dividend of 9 yuan per 10 shares to shareholders, reflecting its commitment to returning value to investors despite the net profit loss [16]. - The company has reduced its employee count to 7,689, a year-on-year decrease of 16.22%, while actively optimizing its management team through internal adjustments and external recruitment [152]. - R&D expenses increased by 16.01% to approximately ¥202.04 million, reflecting continued investment in research and development [161]. - The company has utilized 25.21% of the raised funds, amounting to ¥9,934.75 million, for financial product investments [179]. - The company is currently in the construction phase of the Chengdu Weishang production base project, which has not yet reached the expected operational status [181]. Sales and Marketing - The company’s O2O marketing model integrates online and offline sales channels, enhancing competitiveness and supporting rapid expansion [137]. - The sales model combines physical retail and an O2O marketing approach, with a focus on interactive design and personalized service in physical stores [128]. - The company has established a network of direct-operated and franchise stores in key cities, enhancing brand influence and sales growth [129]. - The company is focusing on channel development and plans to introduce 699 packages in 2024, aiming to enhance sales channels [199]. - The company has launched innovative marketing activities such as "1+N" model and "headquarters direct subsidy" live events to enhance customer acquisition and operational efficiency [143]. Future Outlook - The management reiterated its commitment to enhancing shareholder value through strategic investments and operational excellence [200]. - Future outlook includes a focus on cost reduction and efficiency improvements as part of operational strategies [200]. - The company plans to provide updated performance guidance for the upcoming fiscal year, reflecting anticipated growth [200]. - The company is exploring new avenues for revenue generation through innovative service offerings and product lines [200].

Financial Performance - The company's revenue for Q1 2025 was ¥741,323,598.36, a decrease of 4.52% compared to ¥776,454,179.83 in the same period last year[5] - The net profit attributable to shareholders improved to -¥38,855,549.60, a 55.09% increase from -¥86,524,547.60 year-on-year[5] - Operating profit was reported at -¥48,904,160.28, an improvement from -¥106,609,490.43 in the previous period[20] - Net profit for the quarter was -¥38,794,211.58, compared to -¥86,250,882.75 in the same period last year, indicating a significant reduction in losses[20] - Basic and diluted earnings per share were both -¥0.17, an improvement from -¥0.40 in the previous period[20] Cash Flow - The net cash flow from operating activities was -¥249,142,853.23, showing a 26.59% improvement from -¥339,397,355.72 in Q1 2024[10] - The company reported a 204.10% increase in net cash flow from investing activities, reaching ¥848,620,431.52, up from ¥279,058,107.25[10] - Operating cash inflow totaled $747,723,958.30, a decrease of 1.07% from $758,535,918.80 in the previous period[22] - Operating cash outflow amounted to $996,866,811.53, down 9.23% from $1,097,933,274.52 in the previous period[22] - Net cash flow from investing activities reached $848,620,431.52, an increase of 203.5% compared to $279,058,107.25 in the previous period[23] - Cash inflow from investing activities was $3,225,549,717.87, significantly higher than $421,099,209.81 in the previous period[23] - Cash outflow from investing activities totaled $2,376,929,286.35, up from $142,041,102.56 in the previous period[23] - Cash inflow from financing activities was $1,253,559,368.54, down from $1,763,814,248.92 in the previous period[23] - Net cash flow from financing activities was $128,734,239.77, a decrease of 70.5% from $436,366,491.17 in the previous period[23] - The ending balance of cash and cash equivalents was $1,141,406,702.74, down from $1,433,916,662.08 in the previous period[23] - The company’s cash and cash equivalents increased by $728,110,857.45, compared to an increase of $376,205,389.74 in the previous period[23] Assets and Liabilities - Total assets decreased by 6.75% to ¥7,716,008,415.94 from ¥8,274,814,088.99 at the end of the previous year[5] - Total current assets decreased from CNY 4,049,737,449.65 to CNY 3,578,236,191.57, a reduction of approximately 11.6%[16] - Total liabilities decreased to ¥4,342,576,111.71 from ¥4,862,587,573.18, a reduction of 10.7%[19] - The company’s total liabilities decreased, with accounts payable down by 41.73% to ¥215,500,230.10 from ¥369,822,377.35[8] - The equity attributable to shareholders of the parent company decreased to ¥3,373,713,442.93 from ¥3,412,568,992.53, a decline of 1.1%[19] Investments and Shareholder Information - Investment income increased significantly by 264.97% to ¥5,943,266.70 compared to ¥1,628,422.46 in the previous year[9] - Total number of common shareholders at the end of the reporting period is 14,978[12] - The largest shareholder, Li Lianzhu, holds 20.78% of shares, totaling 46,659,935 shares, with 10,740,000 shares pledged[12] - The company holds 16,267,830 shares in its repurchase account, representing 7.25% of total shares[12] - The top 10 shareholders collectively hold significant stakes, with the top three alone accounting for over 36% of total shares[12] Research and Development - Research and development expenses were ¥41,548,549.47, down from ¥45,023,584.70, a decrease of 7.3%[20] Financial Ratios - The weighted average return on equity improved to -1.15%, up by 1.11% from -2.26% year-on-year[5] - Total operating costs decreased to ¥784,875,373.02 from ¥890,780,195.04, reflecting a reduction of 11.9%[19] Other Information - The company has not disclosed any new product developments or market expansion strategies in this report[1] - No changes reported in the participation of major shareholders in margin trading or securities lending[13]

Core Viewpoint - The home furnishing market in 2025 is highly competitive, and companies need to find new paths for high-quality growth and build differentiated advantages. Shangpin Home has initiated a strategic combination of "products + technology + showrooms + marketing" to address these challenges [1]. Group 1: Strategic Initiatives - Shangpin Home has opened its flagship store in Chengdu, marking a significant step in its Southwest strategy, featuring a high-design, immersive home decoration experience [3][5]. - The new fifth-generation showroom focuses on consumer demand, integrating AI technology to enhance products and services across five dimensions: aesthetics, practicality, comprehensive solutions, intelligence, and efficiency [5][9]. - The flagship store aims to provide a one-stop home customization solution, utilizing cutting-edge design and technology to create an interactive consumer experience [7][10]. Group 2: Market Positioning - The store is strategically located in commercial office buildings to target high-spending consumers, differentiating itself from traditional showroom formats with a focus on visual appeal and immersive experiences [9][30]. - The opening of the Chengdu flagship store is part of Shangpin Home's broader strategy to penetrate the Southwest market, which is a key area for furniture production and consumption [27][29]. Group 3: Product Innovation - Shangpin Home has launched a new line of integrated door and cabinet products, responding to the shift in consumer demand from piecemeal purchases to comprehensive design solutions [14][16]. - The new product series includes various styles to meet diverse consumer preferences, enhancing the overall aesthetic of home spaces [16][18]. Group 4: Promotional Strategies - The flagship store's opening featured significant promotional offers, including a matching gift for purchases and government subsidies, aimed at attracting consumers and enhancing the shopping experience [23][24]. - The store also includes a variety of high-end appliances and furniture, reinforcing the one-stop shopping concept for consumers [21]. Group 5: Future Outlook - Shangpin Home's strategic initiatives, including the fifth-generation showroom, product innovation, and AI technology integration, are designed to reshape the competitive landscape of the home furnishing industry [30]. - The company aims to leverage its existing supply chain and production capabilities to enhance service responsiveness and cost competitiveness in the market [29].

Group 1 - The core event was the launch of the "Huanxin" theme activity in Xi'an by Shangpin Home, promoting home improvement and consumer incentives through national policies and special offers [1][3][29] - The company introduced integrated new products for doors, walls, and cabinets, along with a "buy one get one free" policy, addressing consumer demand for high-quality and cost-effective custom home solutions [5][19][25] - The event featured a collaboration with actress Lan Xiya, who served as a special experience officer, enhancing the brand's engagement with consumers through interactive experiences [7][11][29] Group 2 - Shangpin Home's general manager emphasized the company's commitment to supporting families in achieving their home improvement dreams through government subsidies and promotional measures [3][25] - The company has upgraded its local services, including a new 3000㎡ warehouse in Xi'an, which has reduced average delivery times from 15 days to as fast as 7 days [7][19] - The "buy one get one free" initiative allows consumers to receive additional furniture with their cabinet purchases, further incentivized by a 15% government subsidy, making home improvement more affordable [25][29] Group 3 - The new integrated product line aims to redefine home aesthetics and quality, addressing consumer preferences for cohesive design and functionality [19][22] - The event also highlighted the company's ongoing commitment to social responsibility through its "Love School" initiative, which has supported rural education for over a decade [17] - The marketing strategy combines product offerings, celebrity endorsements, and government policies to create a comprehensive consumer experience, driving growth in the home improvement market [29][30]

Group 1: Real Estate Sector Performance - On April 17, the real estate sector saw a collective rise, leading all sectors with a 2.34% increase in the real estate index [2] - A total of 88 companies in the A-share real estate sector experienced stock price increases, with several stocks hitting the daily limit [2] - The first quarter of this year showed significant signs of stabilization in the real estate market, supported by new policies and potential monetary easing in the second quarter [2] Group 2: Home Furnishing Sector Performance - Home furnishing companies also experienced a strong performance, with 54 out of 72 listed companies seeing stock price increases, including several hitting the daily limit [1] - Notable stock price increases included 20% for Shangpin Home Collection and 10% for Zhibang Home, indicating strong investor interest [1] - Major inflows of capital were observed in leading companies, with Shangpin Home Collection receiving a net inflow of 87.85 million yuan, marking an 8-year high for the stock [1] Group 3: Market Outlook and Policy Expectations - Analysts from CITIC Securities indicated that signals for a new phase in the real estate industry have emerged, with potential policies aimed at reducing housing costs and supporting liquidity for real estate companies expected in the coming months [3] - Wanlian Securities noted that the first quarter showed continuous improvement in real estate sales, with expectations for policies to further stimulate housing consumption [3] - Everbright Securities emphasized the importance of the real estate sector in driving domestic demand and anticipated a series of supportive policies to boost market confidence and demand [3]

关于股东部分股份质押延期购回的公告 广州尚品宅配家居股份有限公司 证券代码：300616 证券简称：尚品宅配 公告编号:2025-010 号 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 广州尚品宅配家居股份有限公司（以下简称"尚品宅配"或"公司"）近日 收到公司控股股东及一致行动人李连柱、周淑毅关于部分股份质押延期购回的通 知，具体事项如下： 1 / 2 股东 名称 是否为控 股股东或 第一大股 东及其一 致行动人 质押延期 购回数量 （股） 占其 所持 股份 比例 占公 司总 股本 比例 是 否 为 限 售 股 是否 为补 充质 押 质押起始 日 原质押 到期日 延期购回 后质押到 期日 质 权 人 质押 用途 李连柱 是 1,800,000 3.86% 0.80% 否 否 2022.4.6 2025.4.3 2025.9.30 广发 证券 个人 融资 1,800,000 3.86% 0.80% 否 否 2022.4.6 2025.4.3 2025.9.30 400,000 0.86% 0.18% 否 是 2022.7.26 2025.4.3 2025. ...

3月27日，2025广州定制家居展暨轻高定展（简称广州定制展）盛大启幕，尚品宅配携行业领先AI 技术、创新商业模式与高颜门墙柜新品闪耀亮相，备受全场瞩目。 开展首日，尚品宅配展区内人潮络绎不绝，专业观众接踵而至，现场咨询洽谈持续火爆，彰显头部 品牌的强大吸引力。众多行业专家、经销商、媒体探展，深度体验品牌的前沿成果，共探家居行业 未来趋势。 01Ai科技矩阵迭代升级，重塑全屋定制经营新范式 在尚品宅配展厅内，Ai技术展示区吸引了大量观众驻足。尚品宅配凭借自主研发的行业首个"Ai设计 工厂"、"Ai设计家"，展示了从户型分析、需求洞察到全屋方案生成的一站式智能化服务。 依托30万产品库、300万户型库、3000万方案库以及六大生活方式的深度学习，"Ai设计工厂"打通 楼盘/户型/设计/营销/生产/供应链，实现 "24小时极速定制"服务： 门店只需上传户型图、客户基础定制需求，Ai设计工厂便可在24小时内交付一套经专业设计师团队 审核后的高质量全屋设计方案，并包含3D效果图、精准报价单、VR全景漫游等。既满足客户高颜 需求，又为门店提供极具竞争力的销售级解决方案。 数据显示，目前Ai设计工厂在全国交付的Ai方案套 ...

证券代码：300616 证券简称：尚品宅配 公告编号:2025-009 号 广州尚品宅配家居股份有限公司 关于股东部分股份质押延期购回的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚 假记载、误导性陈述或重大遗漏。 广州尚品宅配家居股份有限公司（以下简称"尚品宅配"或"公司"）近日 接到公司控股股东及一致行动人李连柱、周淑毅关于部分股份质押延期购回的通 知，具体事项如下： 1 / 2 二、股东股份累计质押情况 截至公告披露日，上述股东及其一致行动人所持质押股份情况如下： | | | | | | | | 已质押股份 | | 未质押股份 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | | 占公 | 本次延期 | 本次延期 | 占其 | 占公 | 情况 | | 情况 | | | 股东 | | 司总 | 购回前质 | 购回后质 | 所持 | 司总 | 已质押股 | 占已 | | 占未 | | 名称 | 持股数量 | | | | | | | | 未质押股 | 质押 | | | | 股本 | 押 ...