Group 1 - The core viewpoint of the article highlights the recent stock performance of Century Tianhong, with a closing price of 11.82 yuan on August 4, reflecting a decrease of 0.06 yuan or 0.51% from the previous trading day [1] - The trading volume on that day was 299,954 hands, with a transaction amount of 350 million yuan and a turnover rate of 8.51% [1] - The company specializes in the research and sales of educational information technology products, including educational software, hardware, and services, and is involved in emerging technology fields such as AI corpus and Kimi [1] Group 2 - As of July 31, 2025, the number of shareholders for Century Tianhong is reported to be 36,987 [1] - On August 4, the net outflow of main funds was 29.03 million yuan, accounting for 0.7% of the circulating market value [1] - Over the past five days, there has been a slight net inflow of main funds, totaling 111,500 yuan [1]

Core Viewpoint - Century Tianhong (300654) reported that as of July 31, 2025, the latest number of shareholders is 36,987 [1] Summary by Category - Company Information - The company has a total of 36,987 shareholders as of the specified date [1]

Group 1 - The publishing sector increased by 1.04% on August 1, with Guomai Culture leading the gains [1] - The Shanghai Composite Index closed at 3559.95, down 0.37%, while the Shenzhen Component Index closed at 10991.32, down 0.17% [1] - Guomai Culture's stock price rose by 16.41% to 63.34, with a trading volume of 115,900 shares and a transaction value of 690 million yuan [1] Group 2 - The publishing sector experienced a net outflow of 97.81 million yuan from institutional investors, while retail investors saw a net inflow of 75.89 million yuan [3] - The overall capital flow in the publishing sector indicates a mixed sentiment, with retail investors showing interest despite institutional outflows [3]

证券之星消息，7月31日出版板块较上一交易日下跌1.28%，粤 传 媒领跌。当日上证指数报收于 3573.21，下跌1.18%。深证成指报收于11009.77，下跌1.73%。出版板块个股涨跌见下表： | 代码 | 名称 | 主力净流入(元) | 主力净占比 游资净流入 (元) | | 游资净占比 散户净流入 (元) | | 散户净占比 | | --- | --- | --- | --- | --- | --- | --- | --- | | 300654 | 世纪天鸿 | 2539.13万 | 5.59% | 649.17万 | 1.43% | -3188.30万 | -7.02% | | 301052 果麦文化 | | 1919.62万 | 5.87% | -914.18万 | -2.79% | -1005.44万 | -3.07% | | 601928 凤凰传媒 | | 1530.55万 | 11.52% | -214.95万 | -1.62% | -1315.59万 | -9.90% | | 601098 | 中南传媒 | 860.37万 | 6.74% | 784.98万 | 6.15% | -16 ...

通过天眼查大数据分析，世纪天鸿教育科技股份有限公司共对外投资了14家企业，参与招投标项目8 次，知识产权方面有商标信息105条，专利信息9条，此外企业还拥有行政许可13个。 来源：金融界 世纪天鸿最新一期业绩显示，截至2025一季报，公司营业总收入1.03亿元、同比增长3.72%，归属净利 润524.37万元，同比减少25.71%，扣非净利润336.29万元，同比减少33.64%，流动比率3.856、速动比率 3.621、资产负债率22.74%。 天眼查商业履历信息显示，世纪天鸿教育科技股份有限公司，成立于2004年，位于淄博市，是一家以从 事新闻和出版业为主的企业。企业注册资本36612.4852万人民币，实缴资本7000万人民币。公司法定代 表人为任志鸿。 金融界消息 截至2025年7月29日收盘，世纪天鸿（300654）报收于11.33元，下跌0.79%，换手率 7.52%，成交量26.53万手，成交金额2.99亿元。 资金流向方面，今日主力资金净流出1439.06万元，占比成交额4.81%。其中，超大单净流入538.74万 元、占成交额1.8%，大单净流出1977.81万元、占成交额6.61%，中单净 ...

Industry Overview - The book retail industry refers to the process of selling books directly to end consumers, utilizing careful selection, pricing, promotion, and distribution to meet consumer demand while achieving commercial benefits for publishers and distributors [3] - Since 2020, China's book retail market has experienced fluctuations, with the market size declining from 98.7 billion yuan in 2021 to 87.1 billion yuan in 2022 [6] - In 2023, the market began to recover, with the retail market size slightly increasing to 91.2 billion yuan, representing a growth rate of 4.7% [6] Market Trends - By 2024, the integration of online and offline book sales channels has been established, driven by the rise of short video e-commerce and innovations in physical bookstores, leading to a significant market growth [6] - The industry code volume has reached 112.9 billion yuan in 2024, with a year-on-year growth rate of 23.8% [6] - The market is undergoing transformation, reflected in changes in consumer habits, marketing models, channel diversification, policy support, and technological advancements [8] Sales Channel Structure - In 2024, the market share of different sales channels is as follows: platform e-commerce accounts for 40.92%, short video e-commerce for 30.48%, vertical and other e-commerce for 14.71%, and offline physical stores for 13.99% [8] - The significant increase in the market share of short video e-commerce and offline physical stores compared to the previous year indicates a dynamic growth in the book retail sector [8] Key Players - Notable listed companies in the industry include CITIC Publishing (300788), China South Publishing (601098), Xinhua Wenhui (601811), and others [2] - Other relevant enterprises include Zhejiang Xinhua Bookstore Group, Beijing Ren Tian Bookstore Group, and various local bookstores [2]

证券代码：300654 证券简称：世纪天鸿 公告编号：2025-040 世纪天鸿教育科技股份有限公司 关于控股股东部分股份解除质押的公告 一、股东股份解除质押的基本情况 三、备查文件 1、中国证券登记结算有限责任公司深圳分公司证券质押明细表。 特此公告。 二、股东股份累计质押情况 截至本公告披露日，公司控股股东志鸿教育及其一致行动人所持股份质押 情况如下： | | | | | | | | 已质押股份情况 | | 未质押股份情况 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 股东 | 持股 | 持股 | 累计被 质押股 | | 占其所 持股份 | 占公司 总股本 | 已质押 | 占已质 | 未质押 | 占未质 | | 名称 | 数量 | 比例 | 份数量 | | 比例 | 比例 | 股份限 | 押股份 | 股份限 | 押股份 | | | （股） | （%） | （股） | | （%） | （%） | 售和冻 | 比例 | 售和冻 | 比例 | | | | | | | | | 结数量 | （%） | 结数量 | ...

Core Insights - The Chinese book retail market has experienced fluctuations since 2020, with a decline in market size from 987 billion yuan in 2021 to 871 billion yuan in 2022, followed by a slight recovery to 912 billion yuan in 2023, representing a growth rate of 4.7% [1][5] - In 2024, the market is expected to achieve rapid growth, with the industry scale reaching 1,129 billion yuan, a year-on-year growth rate of 23.8%, driven by the rise of short video e-commerce and innovations in physical bookstores [1][5] Industry Overview - Book retail refers to the process of selling books directly to end consumers, involving careful selection, pricing, promotion, and distribution to meet consumer demand while achieving commercial benefits for publishers and distributors [2] - The industry has seen a stable growth in the number of physical bookstores, with a rise of distinctive and diverse new bookstores, contributing to a preliminary establishment of an integrated online and offline sales channel [2] Market Dynamics - The book retail market is undergoing transformation, reflected in changes in consumer habits, marketing models, channel diversification, policy support, and technological advancements [7] - In 2024, the market structure shows that platform e-commerce accounts for 40.92% of the market, short video e-commerce for 30.48%, while vertical and other e-commerce and offline physical stores account for 14.71% and 13.99%, respectively [7] Book Categories - The largest category in the book retail market is children's books, accounting for 28.16% of the market in 2024, followed by educational materials at 25.33%, supported by a large user base of students [9] Competitive Landscape - The market competition is characterized by diversification and the integration of online and offline sales. Major online platforms like Dangdang and JD Books dominate the market, while physical bookstores like Xinhua Bookstore and independent bookstores enhance their competitiveness through cultural experiences and events [11] - Companies such as CITIC Publishing, Zhongnan Media, and Xinhua Wenhui are key players in the market, each with distinct business focuses ranging from educational materials to digital publishing [13] Development Trends - The integration of online and offline channels is accelerating, with a predicted stable online channel share of 65%-70% and offline bookstores achieving 30%-35% in the next five years [17] - Digitalization and personalized services are emerging trends, with the digital education market expected to exceed 5 billion yuan by 2025, accounting for 15% of the overall market [18][19] - Government policies are continuously supporting the industry's transformation and high-quality development, with initiatives like a 5 billion yuan fund for physical bookstore upgrades [20]

Core Viewpoint - Century Tianhong, a company rooted in educational publishing, has faced significant challenges following the "double reduction" policy, leading to slow net profit growth in recent years. Despite launching an AI strategy in 2021, the business has not matured, resulting in a rapid contraction of cash flow [1][6][13]. Financial Performance - In 2021, Century Tianhong reported total revenue of 411 million yuan, a year-on-year increase of 15.17%, with net profit at 35.64 million yuan, up 9.73%. However, profit growth lagged behind revenue growth [6]. - By 2022, total revenue increased to 433 million yuan, a growth of 5.35%, while net profit rose to 36.68 million yuan, reflecting a mere 2.92% increase [6]. - In 2024, the company achieved revenue of 531 million yuan, with book sales accounting for 86.57% of total revenue. However, cash flow issues became apparent, with a net cash flow from operating activities of -8.17 million yuan, a decrease of 59.61% from the beginning of the year [7][13]. Share Pledge and Liquidity Issues - On July 8, 2025, Century Tianhong's controlling shareholder pledged 11.6 million shares for a loan, which raised concerns about the liquidity of shareholder funds. Cumulatively, 48.97 million shares have been pledged, representing 13.38% of the total share capital [1][8]. - The company has seen a total of 26.8 million shares pledged in the past six months, amounting to 7.32% of the total share capital, indicating ongoing liquidity challenges [3]. AI Strategy and Market Position - Century Tianhong's AI initiatives, including the development of "Xiao Hong Assistant" and "Bi Shen Composition," have attracted over 22 million users, but the company still faces significant hurdles in achieving commercial scale [7][10]. - The education AI market is projected to grow significantly, with estimates suggesting it could reach 700 billion yuan by 2025 and 3 trillion yuan by 2030. However, Century Tianhong's technological capabilities remain limited compared to competitors [10][12]. - The company's R&D expenses have increased significantly since the introduction of its AI strategy, but total spending remains low compared to industry leaders, highlighting a gap in investment [12][14]. Challenges and Future Outlook - Century Tianhong is struggling to balance its traditional publishing business, which serves as a cash cow, with the costly investments required for its AI initiatives. This dual pressure is compounded by inventory turnover issues and demographic changes [13]. - The company’s operating profit in 2024 was 62.58 million yuan, down 3.48% year-on-year, indicating that the AI segment has yet to make a significant impact on overall financial performance [13][14].

| | 是否为控 股股东或 | 本次质 | 占其所 | 占公司 | 是否为 限售股 | 是否 | 质押 | 质押 | | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | 股东 | 第一大股 | 押股份 | 持股份 | 总股本 | （如 | 为补 | 起始 | 到期 | 质权人 | 质押 | | 名称 | | 数量 | 比例 | 比例 | 是，注 | 充质 | 日 | 日 | | 用途 | | | 东及其一 致行动人 | （股） | （%） | （%） | 明限售 | 押 | | | | | | | | | | | 类型） | | | 至办 | | | | 志鸿 教育 | 控股股东 | 11,600, 000 | 6.78 | 3.17 | | 否 | 2025- 7-7 | 理解 除质 押登 | 国泰海 通证券 股份有 | 融资 | | | | | | | 否 | | | | | | | | | | | | | | | 记手 | 限公司 | | | | | | | | | | | 续之 | | | | | | | ...