Financial Performance - The company's operating revenue for Q3 2021 was ¥101,769,544.10, representing a year-on-year increase of 7.37%[3] - The net profit attributable to shareholders for Q3 2021 was ¥17,864,534.10, up 4.83% compared to the same period last year[3] - The net profit after deducting non-recurring gains and losses was ¥16,611,607.33, showing a decrease of 1.69% year-on-year[3] - The company achieved a cumulative revenue of ¥341,396,979.18 for the first nine months of 2021, reflecting a growth of 24.06% year-on-year[3] - Total operating revenue for Q3 2021 reached RMB 341,396,979.18, an increase of 24.0% compared to RMB 275,189,280.19 in Q3 2020[18] - Net profit for Q3 2021 was RMB 45,275,669.43, representing a 36.1% increase from RMB 33,246,120.65 in Q3 2020[18] - The net profit attributable to the parent company for Q3 2021 was ¥45,275,669.43, an increase of 36.1% compared to ¥33,246,120.65 in the same period last year[19] - Basic and diluted earnings per share for Q3 2021 were both ¥0.1227, up from ¥0.0924 in Q3 2020, representing a growth of 32.8%[19] - The company reported a total comprehensive income of ¥45,275,669.43 for Q3 2021, consistent with the net profit attributable to the parent company[19] Assets and Liabilities - The total assets at the end of Q3 2021 reached ¥711,953,747.56, an increase of 11.78% from the end of the previous year[3] - Cash and cash equivalents decreased to RMB 167,044,045.71 as of September 30, 2021, down from RMB 314,299,652.43 at the end of 2020[14] - Total assets increased to RMB 711,953,747.56 as of September 30, 2021, compared to RMB 636,900,441.50 at the end of 2020[16] - Total liabilities decreased to RMB 111,011,858.49 as of September 30, 2021, down from RMB 124,951,397.31 at the end of 2020[16] - The company's equity attributable to shareholders rose to RMB 600,941,889.07 as of September 30, 2021, compared to RMB 511,949,044.19 at the end of 2020[16] - Accounts receivable stood at RMB 71,859,652.46 as of September 30, 2021, slightly down from RMB 77,941,964.56 at the end of 2020[14] - Inventory increased to RMB 148,032,040.76 as of September 30, 2021, compared to RMB 121,910,373.23 at the end of 2020[15] - Total liabilities reached CNY 124,951,397.31, with current liabilities comprising CNY 124,951,397.31[27] - Owner's equity totaled CNY 511,949,044.19, with retained earnings of CNY 127,046,229.55[27] - The company reported accounts payable of CNY 65,983,764.62, indicating a slight decrease from the previous period[27] Cash Flow - The company reported a cash flow from operating activities of -¥2,667,253.68 for the first nine months, a decline of 110.44%[3] - Cash inflow from operating activities totaled ¥366,647,834.64, compared to ¥323,906,689.49 in the previous year, marking an increase of 13.2%[22] - Cash outflow from operating activities was ¥369,315,088.32, up from ¥298,356,150.45, resulting in a net cash flow from operating activities of -¥2,667,253.68, a decline from ¥25,550,539.04 in the previous year[22] - Cash inflow from investment activities was ¥267,242,690.57, significantly higher than ¥90,521,095.82 in the previous year, indicating a growth of 195.5%[22] - Cash outflow from investment activities increased to ¥419,532,067.93 from ¥160,801,116.86, leading to a net cash flow from investment activities of -¥152,289,377.36, worsening from -¥70,280,021.04[22] - Cash inflow from financing activities was ¥62,215,500.00, compared to ¥19,000,000.00 in the previous year, showing a growth of 227.5%[23] - The net cash flow from financing activities was ¥26,992,792.02, an increase from ¥18,682,694.51 in the previous year[23] - The ending cash and cash equivalents balance was ¥166,044,045.71, down from ¥209,611,045.88 in the previous year, reflecting a decrease of 20.8%[23] Product and Market Development - The sales of physical books accounted for 84.20% of total revenue, with a year-on-year growth of 32.13%[8] - The company launched 150 new products in the first nine months of 2021, contributing to revenue growth[8] - The online self-operated channel revenue increased by 143.38% due to continued investment in channel development[8] - The company reported a significant increase in research and development expenses, reflecting its commitment to innovation and new product development[18] Audit and Compliance - The company has not undergone an audit for the third quarter report[28]

Financial Performance - The company's operating revenue for the first half of 2021 was CNY 239,627,435.08, representing a 32.83% increase compared to CNY 180,406,175.60 in the same period last year[21]. - The net profit attributable to shareholders of the listed company reached CNY 27,411,135.33, a significant increase of 69.16% from CNY 16,204,424.46 year-on-year[21]. - The net profit after deducting non-recurring gains and losses was CNY 23,040,734.78, up 70.61% from CNY 13,505,030.80 in the previous year[21]. - The basic earnings per share increased to CNY 0.0761, reflecting a growth of 69.11% compared to CNY 0.0450 in the same period last year[21]. - The total assets at the end of the reporting period were CNY 679,684,763.29, which is a 6.72% increase from CNY 636,900,441.50 at the end of the previous year[21]. - The net assets attributable to shareholders of the listed company were CNY 539,360,179.52, marking a 5.35% increase from CNY 511,949,044.19 at the end of the previous year[21]. - The weighted average return on equity was 5.21%, an increase from 3.48% in the previous year[21]. - The gross profit margin for the overall business was 34.86%, with a slight increase of 1.58% compared to the previous year[43]. Revenue Breakdown - The paper book business generated 203.85 million yuan in revenue, up 46.53% year-on-year, driven by a 51.83% increase in physical bookstore sales[37]. - The digital content business reported a revenue of 21.99 million yuan, a decline of 8.82% year-on-year, attributed to a market pullback following the pandemic[37]. - The company sold two film adaptation rights and conducted 13 overseas copyright outputs, resulting in a revenue of 5.03 million yuan, down 41.06% year-on-year[39]. - The new media business generated 8.76 million yuan in promotional service revenue, reflecting a modest growth of 1.35% year-on-year[40]. - The company launched 88 new products in the first half of 2021, including popular titles that contributed to a 65.99% and 54.27% revenue growth in children's and social science books, respectively[37]. Cash Flow and Investments - The net cash flow from operating activities improved to -CNY 6,159,216.88, a 61.13% improvement from -CNY 15,846,315.97 in the same period last year[21]. - Cash inflow from operating activities totaled CNY 231,731,115.63, up from CNY 191,833,097.50 in the first half of 2020, indicating a growth of about 20.8%[149]. - Cash inflow from investment activities was CNY 200,842,690.42, significantly higher than CNY 70,149,205.45 in the first half of 2020, marking an increase of approximately 186.5%[153]. - The company reported a net cash outflow from financing activities of negative CNY 18,847,025.00, compared to a net inflow of CNY 18,879,344.51 in the first half of 2020[150]. Shareholder Information - The company reported a total share count of 360,000,000, with 100% being limited sale shares[114]. - Major shareholders include Hua Nan with 45.61% (164,211,547 shares) and Hua Shan with 32.89% (118,394,278 shares)[117]. - The company has a total of 10 ordinary shareholders at the end of the reporting period[116]. - The company has not engaged in any share repurchase transactions during the reporting period[120]. Corporate Governance and Compliance - There were no changes in the board of directors, supervisors, or senior management during the reporting period[80]. - The company has not engaged in any significant litigation or arbitration matters during the reporting period[95]. - The company has not experienced any administrative penalties related to environmental issues during the reporting period[85]. - The company emphasizes corporate social responsibility and aims to contribute positively to society while creating value for shareholders[85]. Risks and Challenges - The company faces risks related to potential regulatory penalties due to deviations from industry policies, which could adversely affect operations[71]. - The company acknowledges uncertainties in selecting titles and acquiring key copyrights, which may lead to lower-than-expected sales[74]. - The company is actively addressing talent retention risks by providing training and employee benefits to enhance staff loyalty[73]. Accounting and Financial Reporting - The financial statements are prepared in accordance with the accounting standards issued by the Ministry of Finance and reflect the company's financial position and operating results accurately[187][190]. - The financial report for the first half of 2021 was not audited[130]. - The company has not reported any changes in accounting policies or prior period adjustments for the current period[167]. - The company follows specific accounting treatments for mergers, distinguishing between same-control and non-same-control mergers[195][199].