中信建投证券股份有限公司 关于读客文化股份有限公司 2023年持续督导培训报告 中信建投证券股份有限公司（以下简称"保荐机构"、"中信建投证券"）作为读 客文化股份有限公司（以下简称"读客文化"、"公司"）首次公开发行股票并在创业 板上市的保荐机构，根据《证券发行上市保荐业务管理办法》《深圳证券交易所创业 板股票上市规则》《深圳证券交易所上市公司自律监管指引第 2 号——创业板上市公 司规范运作》《深圳证券交易所上市公司自律监管指引第 13 号——保荐业务》等有 关规定，于 2023 年 11 月 28 日对读客文化的上市公司控股股东及实际控制人、董事、 监事、高级管理人员和中层以上管理人员及证券事务代表等进行了培训，培训情况 如下： 一、培训的时间和地点及参会人员 时间：2023 年 11 月 28 日 地点：读客文化会议室 参会人员：控股股东及实际控制人、董事、监事、高级管理人员和中层以上管 理人员及证券事务代表。 对于因故未能参加现场培训的相关人员，保荐机构已向其提供本次培训的相关 资料并提请公司督促其自学，在学习过程中如有疑问可随时与中信建投证券培训人 员联系。 二、培训的主要内容 本次主要培训内容如 ...

Company Overview - The company was founded in 2009 and focuses on "creative industrialization" to enhance efficiency and provide high-quality content in various formats, including paper books, digital content, copyright operations, and new media [1] - The company's mission is to "inspire personal growth" by integrating high-quality copyrights in literature, social sciences, and children's fields [1] Creative Industrialization - The company has developed the "Reader Method," a systematic approach to creative production that breaks down the process into four elements: cultural matrix, purchase rationale, super symbols, and shelf thinking [1] - The "Reader Method" has been integrated into the company's operations since 2022, enabling rapid replication of creative production through a "creative assembly line" [1] - The company introduced the "One-Hour Standard Creative Workshop," which ensures high-intensity, focused creative production within one hour, improving both efficiency and quality [1][2] Business Operations - The company purchases copyrights not only for paper books but also for digital content, audiobooks, and adaptations for film, TV, and games [2] - AI technology is being explored to enhance efficiency, particularly in alignment with the company's "creative industrialization" strategy [2] - The company uses a "sales-based production" model to control inventory, ensuring stable stock levels [2] Market Trends - The mass book market is expected to see increased concentration, with leading companies gaining larger market shares [2] - The overall discount rate in the book market has decreased due to the rapid growth of short-video e-commerce, while pricing is determined based on book positioning, copyright quality, and market conditions [2]

Financial Performance - The company's operating revenue for Q3 2023 was CNY 100,796,225.12, a decrease of 12.08% compared to the same period last year[5]. - The net profit attributable to shareholders for Q3 2023 was CNY 164,836.37, down 99.07% year-on-year[5]. - The net profit attributable to shareholders after deducting non-recurring gains and losses was CNY -2,757,699.58, a decline of 119.86% compared to the previous year[5]. - Total operating revenue for Q3 2023 was CNY 324,375,779.67, a decrease of 12.06% compared to CNY 369,112,184.93 in Q3 2022[22]. - Net profit for Q3 2023 was CNY 17,205,235.02, a decline of 64.87% from CNY 48,941,618.38 in Q3 2022[23]. - The total comprehensive income for the third quarter was CNY 17,205,235.02, compared to CNY 48,941,618.38 in the previous year, representing a significant decrease[24]. - Basic earnings per share for the current period were CNY 0.0430, down from CNY 0.1224 in the same period last year[24]. Assets and Liabilities - The total assets at the end of Q3 2023 were CNY 738,469,835.16, representing a decrease of 8.69% from the end of the previous year[5]. - Total assets decreased to CNY 738,469,835.16 in Q3 2023 from CNY 808,782,012.26 in Q3 2022, reflecting a reduction of 8.66%[20]. - Total liabilities decreased to CNY 108,312,452.63 in Q3 2023 from CNY 152,596,449.55 in Q3 2022, a decline of 29.0%[20]. - Cash and cash equivalents at the end of the period were CNY 57,754,476.85, down from CNY 79,576,893.30 at the end of the previous year[27]. Cash Flow - The company's cash flow from operating activities improved, with a net inflow of CNY -7,640,666.77, an increase of 63.01% compared to the previous year[12]. - Cash inflow from operating activities totaled CNY 380,520,209.90, a decrease of 9.3% from CNY 419,612,479.10 in the previous year[25]. - The net cash flow from operating activities was negative CNY 7,640,666.77, an improvement from negative CNY 20,654,628.02 in the previous year[27]. - Cash inflow from investment activities was CNY 445,563,033.29, significantly higher than CNY 101,432,779.69 in the previous year[27]. - The net cash flow from investment activities was negative CNY 191,134,634.55, compared to negative CNY 185,451,243.93 in the previous year[27]. - The company reported a total cash outflow from financing activities of CNY 49,850,178.18, compared to CNY 38,730,003.37 in the previous year[27]. Inventory and Receivables - The company incurred a provision for inventory impairment of CNY 12,139,400 due to damages from severe weather affecting part of its inventory[11]. - Accounts receivable decreased to ¥68,144,632.41 from ¥90,262,519.78, reflecting a reduction of about 24.4%[18]. - Other receivables rose to ¥4,946,012.32 from ¥3,490,579.73, indicating an increase of approximately 41.8%[18]. - Inventory increased to CNY 171,898,080.24 in Q3 2023 from CNY 160,965,647.21 in Q3 2022, an increase of 10.73%[20]. Market and Product Development - The company launched 183 new books in the first nine months of 2023, an increase of 11.59% year-on-year[10]. - The company is expected to provide further insights into its market expansion and new product developments in future communications[17]. - The company is expected to continue exploring market expansion and new product development strategies to enhance future growth prospects[23]. Shareholder Information - The total number of shares held by the top 10 unrestricted shareholders includes 16,443,650 shares held by Ningbo Duku Enterprise Management Partnership[15]. - The company reported a total of 1,000,000 shares held by Qiangqiao Investment Management (Shanghai) Co., Ltd. through a private equity fund[15]. - The company has a total of 164,211,547 restricted shares at the beginning of the period, with no new restrictions added during the quarter[17]. - The company’s management, including Zhu Xiaoxiao and Liu Di, holds a total of 12,071,644 and 6,427,462 restricted shares respectively[17]. Accounting and Audit - The company has not undergone an audit for the third quarter report[29]. - The company did not apply the new accounting standards for the current year[28].

证券代码：301025 证券简称：读客文化 公告编号：2023-040 读客文化股份有限公司 第二届董事会第二十一次会议决议公告 1、审议通过了《关于公司<2023 年第三季度报告>的议案》 与会董事经审核，认为：公司编制《2023 年第三季度报告》的 程序符合法律、行政法规和中国证监会的规定，报告内容公允地反映 了公司 2023 年第三季度的经营状况和经营成果，报告所披露的信息 真实、准确、完整，不存在虚假记载、误导性陈述或重大遗漏。 1 具体内容详见公司同日于巨潮资讯网（www.cninfo.com.cn）披 露的公司《2023 年第三季度报告》。 表决结果：5 票同意，0 票反对，0 票弃权。 三、备查文件 1、第二届董事会第二十一次会议决议。 本公司及董事会全体成员保证信息披露内容的真实、准确、完整， 没有虚假记载、误导性陈述或重大遗漏。 一、董事会会议召开情况 读客文化股份有限公司（以下简称"公司"或"读客文化"）第 二届董事会第二十一次会议于 2023 年 10 月 16 日以电子邮件、电话、 微信等方式发出通知，并于 2023 年 10 月 24 日以现场结合通讯表决 的方式在公司会议室召开。本 ...

证券代码：301025 证券简称：读客文化 公告编号：2023-041 读客文化股份有限公司 第二届监事会第十六次会议决议公告 本公司及监事会全体成员保证信息披露内容的真实、准确、完整， 没有虚假记载、误导性陈述或重大遗漏。 二、监事会会议审议情况 1、审议通过了《关于公司<2023 年第三季度报告>的议案》 经审核，监事会认为：公司编制《2023 年第三季度报告》的程 序符合法律、行政法规和中国证监会的规定，报告内容公允地反映了 公司 2023 年第三季度的经营状况和经营成果，报告所披露的信息真 实、准确、完整，不存在虚假记载、误导性陈述或重大遗漏。 具体内容详见公司同日于巨潮资讯网（www.cninfo.com.cn）披 露的公司《2023 年第三季度报告》。 表决结果：3 票同意、0 票反对、0 票弃权。 1 三、备查文件 1、第二届监事会第十六次会议决议。 一、监事会会议召开情况 读客文化股份有限公司（以下简称"公司"或"读客文化"）第 二届监事会第十六次会议于 2023 年 10 月 16 日以电子邮件、电话、 微信等方式发出通知，并于 2023 年 10 月 24 日以现场表决的方式在 公司会议室 ...

读客文化股份有限公司 关于累计诉讼、仲裁情况的公告 本公司及董事会全体成员保证信息披露内容的真实、准确、完 整，没有虚假记载、误导性陈述或重大遗漏。 证券代码：301025 证券简称：读客文化 公告编号：2023-039 读客文化股份有限公司（以下简称"公司"或"读客文化"） 根据《深圳证券交易所创业板股票上市规则》（以下简称"《上市 规则》"）有关规定，对公司（含全资/控股子公司）连续十二个月 累计诉讼事项进行统计，现将有关情况公告如下： 截至本公告日，公司过去十二个月内累计诉讼、仲裁事项中， 公司为打击盗版图书、保护公司知识产权提起的诉讼合计 1,297 起, 涉案金额合计约为人民币 4,477.70 万元。其中，未结案件 1,140 起，涉案金额约为人民币 3,796.20 万元; 已结案件 157 起，涉案金 额约为人民币 681.50 万元，判决或和解金额为人民币 90.75 万元。 （二）公司与迅捷安达国际运输（北京）有限公司的诉讼 1、诉讼基本情况 近日公司向河北省廊坊市安次区人民法院提交了与迅捷安达国 际运输（北京）有限公司（以下简称"迅捷安达"）合同纠纷的诉 讼请求， 情况如下： 一、累计诉 ...

Group 1: Company Overview - Founded in 2009, the company focuses on "creative industrialization" and efficiency improvement, aiming to provide high-quality content primarily through books [1] - Main business segments include physical books, digital content, copyright operations, and new media [1] Group 2: Creative Production Methodology - The "Reader Method" was established to systematize creative production, breaking it down into four elements: "cultural mother body," "purchase rationale," "super symbol," and "shelf thinking" [1] - The method has been iteratively improved over 13 years, integrating with company operations to enhance creative production quality [2] Group 3: Market Strategies and Performance - Self-operated sales channels account for 37.58% of physical book sales, with rapid growth since 2019 [2] - The company emphasizes maintaining product quality over pursuing "blockbusters," focusing on average efficiency across all products [2] Group 4: Challenges and Adaptations - New media service revenue decreased by 64.05% due to declining traffic on WeChat, prompting a shift to platforms like Douyin and Bilibili [3] - The exit of Amazon Kindle from the Chinese market is seen as an opportunity for local platforms to fill the gap, with the company planning to increase investment in digital content [3] Group 5: Copyright and Cultural Strategy - The company aims to promote traditional culture and support local authors, with 19 successful copyright exports to Japan, South Korea, and Vietnam in the first half of 2023 [2] - A focus on high-quality content and creative promotion capabilities is central to the company's strategy in copyright acquisition [3]

Financial Performance - The company's operating revenue for the first half of 2023 was ¥223,579,554.55, a decrease of 12.14% compared to ¥254,464,868.99 in the same period last year[21]. - The net profit attributable to shareholders was ¥17,040,398.65, down 45.57% from ¥31,304,393.97 year-on-year[21]. - Basic earnings per share decreased to ¥0.0426, down 45.59% from ¥0.0783 in the same period last year[21]. - The total assets at the end of the reporting period were ¥751,557,195.46, a decline of 7.08% from ¥808,782,012.26 at the end of the previous year[21]. - The net assets attributable to shareholders decreased by 3.99% to ¥629,992,546.16 from ¥656,185,562.71 at the end of the previous year[21]. - The company's operating revenue for the reporting period was ¥223,579,554.55, a decrease of 12.14% compared to the same period last year, primarily due to a decline in the paper book business, which accounts for 85% of total revenue[41]. - Operating profit for the first half of 2023 was ¥15,102,856.79, a decrease of 47.4% compared to ¥28,719,288.79 in the same period of 2022[140]. - The total profit for the first half of 2023 was ¥21,314,506.33, down 48.6% from ¥41,352,052.80 in the previous year[140]. - The company reported a total revenue of 1.8 billion yuan for the first half of 2023, which is a 6.5% decrease from the same period last year[149]. - The net profit attributable to shareholders for the first half of 2023 was 233.41 million yuan, down from 250.00 million yuan in the previous year, indicating a decline of 6.6%[149]. Cash Flow and Investments - The net cash flow from operating activities improved to -¥3,834,825.18, a 78.53% increase compared to -¥17,858,900.57 in the previous year[21]. - The company reported a significant increase in investment activities, with a net cash outflow of ¥200,411,664.93, a decrease of 7.09% compared to the previous year[41]. - The total investment amount for the reporting period was ¥635,972,734.55, representing a 139.17% increase compared to the previous year[53]. - The company reported a net cash outflow from investing activities of -200,411,664.93 yuan, slightly improved from -215,709,457.47 yuan year-over-year[144]. - The total cash outflow for investment activities was 635,972,734.55 yuan, compared to 265,910,095.51 yuan in the same period last year, reflecting a substantial increase of approximately 139.2%[144]. - The company received 434,000,000.00 yuan from investment recoveries, a significant increase from 50,000,000.00 yuan in the previous year, indicating a growth of 768%[144]. Sales and Market Performance - In the first half of 2023, the company's overall sales revenue for physical books decreased by 12.98%, with a sales volume decline of 11.72% due to a 7.78% drop in vertical e-commerce and a 23.55% decline in physical store channels[29]. - The self-operated channels achieved a sales volume growth of 46.24% and revenue growth of 43.44% year-on-year, indicating a successful shift in sales strategy[29]. - Digital content revenue decreased by 14.72% due to the exit of Amazon Kindle from the Chinese market, which significantly impacted the company's digital content business[30]. - The company successfully exported copyrights 19 times to countries like Japan, South Korea, and Vietnam, contributing to the growth of its copyright operation business[31]. - The revenue from the sale of film adaptation rights reached 5.1321 million yuan, reflecting a positive trend in the copyright operation segment[31]. Operational Efficiency and Strategy - The company launched 102 new products in the first half of 2023, a 17.24% increase compared to the same period last year, showcasing enhanced production efficiency[29]. - The company emphasizes a strategy of integrating social and economic benefits, focusing on high-quality content production through its "creative production line" methodology[35]. - The company has over 700 cooperative authors, with nearly 200 domestic original authors, enhancing its content creation capabilities[38]. - The company launched 7 new titles in the "Half-Hour Comics" series in the first half of 2023, contributing to a total of over 3.5 million copies sold across nine series[36]. Financial Management and Corporate Governance - The company plans not to distribute cash dividends or issue bonus shares[5]. - The company has been actively promoting traditional culture through initiatives like the "Reader Science Fiction Award," which has received over 16,000 submissions since 2021[39]. - The company has engaged in entrusted financial management with a total amount of 634.23 million CNY, including 61.4 million CNY in bank financial products and 2.023 million CNY in securities firm financial products[59]. - The company reported no derivative investments during the reporting period[60]. - The company has not engaged in entrusted loans or sold any significant assets during the reporting period[61][62]. - The company emphasizes corporate social responsibility and aims to create value for shareholders while fulfilling obligations to employees and consumers[79]. - The company has not faced any administrative penalties due to environmental issues during the reporting period[79]. - The company is committed to enhancing transparency and providing comprehensive information to investors through various communication channels[80]. Risks and Challenges - The company faces no significant risks that could adversely affect its operational and financial stability[4]. - The company faces regulatory risks due to strict oversight in the news and publishing industry, which may impact future operations[65]. - The company is exposed to risks related to book selection and copyright procurement, which may lead to lower-than-expected sales[66]. - Recent severe weather has affected the company's inventory stored in a partner warehouse, potentially impacting 2023 financial performance[67]. Shareholder Information - Major shareholders include Huanan with 41.02% (164,211,547 shares) and Huashan with 29.58% (118,394,278 shares) of the total shares[114]. - The total number of shareholders at the end of the reporting period was 16,910, with no special voting rights held[113]. - The company plans to lift restrictions on certain shares in July 2024, affecting 164,211,547 shares held by Huanan and 118,394,278 shares held by Huashan[111]. Compliance and Reporting - The half-year financial report has not been audited[86]. - The financial report for the first half of 2023 has not been audited[127]. - The financial report was approved by the board of directors on August 28, 2023, ensuring compliance with accounting standards[167]. - The company operates under the continuous operation assumption, indicating a positive outlook for future operations[165]. - The accounting period for the report covers January 1, 2023, to June 30, 2023, aligning with the fiscal year[168].

中信建投证券股份有限公司关于读客文化股份有限公司 2023 年上半年度持续督导跟踪报告 | 保荐机构名称：中信建投证券股份有限公司 | 被保荐公司简称：读客文化 | | --- | --- | | 保荐代表人姓名：杨鑫强 | 联系电话：021-68801584 | | 保荐代表人姓名：秦龙 | 联系电话：021-68801579 | 一、保荐工作概述 | 项目 | 工作内容 | | --- | --- | | 1.公司信息披露审阅情况 | | | （1）是否及时审阅公司信息披露文件 | 是 | | （2）未及时审阅公司信息披露文件的次数 | 0 次 | | 2.督导公司建立健全并有效执行规章制度的情况 | | | （1）是否督导公司建立健全规章制度（包括但不限 | 是 | | 于防止关联方占用公司资源的制度、募集资金管理 | | | 制度、内控制度、内部审计制度、关联交易制度） | | | （2）公司是否有效执行相关规章制度 | 是 | | 3.募集资金监督情况 | | | （1）查询公司募集资金专户次数 | 0 次 | | （2）公司募集资金项目进展是否与信息披露文件一 | 2021 年募集资金已使用完毕 ...

证券代码：301025 证券简称：读客文化 公告编号：2023-038 读客文化股份有限公司 2023 年半年度主要经营数据公告 以上生产经营数据来自公司内部统计，仅为投资者及时了解公司生产经营概况之用，敬请广大投资者理性投 资，注意投资风险。 特此公告。 读客文化股份有限公司 董事会 2023 年 8 月 29 日 2 单位：万元 | | 销售码洋 | | | 收入 | | | 成本 | | | | 毛利率 | | | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | | | 上期 | 本期 | 增长率 | 上期 | 本期 | 增长率 | 上期 | 本期 | 增长率 | 上期 | 本期 | 增长百 分比 | | 纸质图书 | 60,777.46 | 53,657.31 | -11.72% | 21,913.97 | 19,070.44 | -12.98% | 15,309.33 | 12,142.75 | -20.68% | 30.14% | 36.33% | 6.19% | | （1）代销模 式 | ...