证券代码：301078 证券简称：孩子王 公告编号：2025-009 孩子王儿童用品股份有限公司 关于归还用于暂时补充流动资金的闲置募集资金的公告 公司实际使用闲置募集资金 5.73 亿元暂时补充流动资金，在使用闲置募集 资金暂时补充流动资金期间，公司严格遵守《上市公司监管指引第 2 号—上市公 司募集资金管理和使用的监管要求》《深圳证券交易所上市公司自律监管指引第 2 号—创业板上市公司规范运作》以及公司《募集资金管理办法》等相关规定， 用于暂时补充流动资金的闲置募集资金仅用于与主营业务相关的生产经营，资金 使用安排合理，未影响募集资金投资项目的正常进行。 截至本公告披露日，公司已将用于暂时补充流动资金的闲置募集资金 5.73 亿 元全部归还至募集资金专户，使用期限未超过 12 个月，公司已将募集资金的归 还情况通知公司保荐机构及保荐代表人。 特此公告。 孩子王儿童用品股份有限公司 董事会 2025 年 3 月 19 日 1 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、误 导性陈述或者重大遗漏。 孩子王儿童用品股份有限公司（以下简称"公司"）于 2024 年 6 月 24 日召 ...

孩子王儿童用品股份有限公司 关于公司与涂鸦智能签订全面合作协议的公告 本公司及董事会全体成员保证信息披露的内容真实、准确、完整，没有虚假记载、 误导性陈述或者重大遗漏。 特别提示： 1、本协议属于双方合作意愿和基本原则的框架性、意向性、初步的约定， 尚存在不确定性，敬请广大投资者注意投资风险。 2、本协议的签署对公司本年度及未来各会计年度财务状况的具体影响存在 不确定性。 证券代码：301078 证券简称：孩子王 公告编号：2025-008 3、公司最近三年未披露过签署框架协议的情况。 4、本次签署的协议不构成关联交易，不属于《上市公司重大资产重组管理 办法》规定的重大资产重组。 一、协议签署概况 孩子王儿童用品股份有限公司（以下简称"公司"或"孩子王"）与杭州涂鸦 信息技术有限公司（以下简称"涂鸦智能"）已于 2025 年 3 月 18 日签署《全面 合作协议》（以下简称"本协议"）。 孩子王与涂鸦智能均已与北京火山引擎科技有限公司（以下简称"火山引 擎"）达成全面合作，基于此，孩子王将在共建 BYKIDs 孵化器、共研智能体、 共同打造 AI 伴身智能硬件产品矩阵并在孩子王渠道首发及营销、销售、实现门 店 ...

Investment Rating - The industry investment rating is "Outperform the Market" (首次评级) [5] Core Viewpoints - The collaboration between the report's specific companies, Kid King and ByteDance, is significant for the industry chain, as it emphasizes the importance of AI hardware and software implementation over mere model performance [5][8] - The BYKIDs incubator aims to address the pain points of AI startups, such as customer scarcity and lack of commercialization experience, by leveraging ByteDance's technological strength and Kid King's supply chain capabilities [8] Summary by Sections Incubator Overview - BYKIDs incubator focuses on providing AI lifestyle solutions for families, including categories like AI education, AI toys, AI home products, AI wearables, and AI robots [2] - The incubator targets smart hardware startups, electronic consumer goods companies, IP holders, and teams developing intelligent agents [2] Support Policies - ByteDance's Volcano Engine offers comprehensive technical support, including large model technology, real-time voice processing, and cloud services [3] - Kid King provides supply chain support with no listing fees, high revenue-sharing ratios, and expedited approval processes [4] Market Implications - The partnership is expected to drive significant changes in the supply chain, enhancing the growth potential of AI intelligent agents [8] - The report highlights the importance of resource positioning and channel development in realizing technological monetization [8]

Investment Rating - The industry investment rating is "Outperform the Market" (maintained rating) [6] Core Insights - The report highlights the establishment of the BYKIDs incubator by the subsidiary of the company in collaboration with Volcano Engine, focusing on AI applications in the maternal and infant sector [1] - The company is leveraging advanced technology from Volcano Engine to enhance its supply chain and improve the efficiency and profitability of its ecosystem partners [2] - The company is actively expanding through acquisitions, including a joint venture with Xinxuan Group and the acquisition of a majority stake in Leyou International, which has significantly increased its market presence [3] - The implementation of a "three expansions" strategy (expanding product categories, tracks, and business formats) is expected to drive substantial profit growth, with projected net profits for 2024 expected to increase by 52%-101% year-on-year [4] - The company is well-positioned to benefit from government policies aimed at increasing birth rates and reducing child-rearing costs, which could further stimulate market demand [4] - Future profit projections for the company are optimistic, with expected net profits of 2.0 billion, 3.1 billion, and 4.2 billion for 2024, 2025, and 2026 respectively, corresponding to PE ratios of 102, 65, and 48 [4] Summary by Sections Section 1: Industry Overview - The report discusses the collaboration between the company and Volcano Engine to create AI-driven products for various applications in the maternal and infant market [1][2] Section 2: Strategic Initiatives - The company is pursuing a strategy of acquisitions and partnerships to enhance its market position and product offerings, including a recent joint venture and multiple acquisitions [3] Section 3: Financial Projections - The financial outlook is positive, with significant expected growth in net profits driven by strategic expansions and favorable government policies [4]

Investment Rating - The report initiates coverage on the company with a positive outlook, indicating a potential for growth in the mother and baby retail sector [3]. Core Insights - The company is recognized as a leading player in the domestic mother and baby retail industry, with a significant recovery in profitability [6][9]. - The "Three Expansion Strategy" aims to reshape the company's role in the industry by enhancing product categories, embracing technological changes, and expanding business models [9][33]. - The financial performance shows a strong growth trajectory, with projected net profit for 2024 expected to be between 160 million and 211 million RMB, representing a year-on-year increase of 52.21% to 100.73% [17]. Summary by Sections Company Overview - The company is a leader in the domestic mother and baby retail sector, with over 1,000 stores nationwide and a stable expansion despite external challenges [6][9]. - The governance structure is professionalized, with external strategic partners introduced to enhance business collaboration [10]. Strategic Initiatives - The "Three Expansion Strategy" includes expanding product categories, embracing live e-commerce, and opening franchise models to penetrate lower-tier markets [9][36]. - The company has established a joint venture with XinXuan Holdings to explore new family e-commerce live retail business [35]. Financial Performance - The company anticipates a significant increase in revenue, with projected sales of 9.67 billion RMB in 2024, up from 8.75 billion RMB in 2023, reflecting a growth rate of 10.48% [48]. - The gross profit margin is expected to improve, with a forecasted net profit margin of 2.07% in 2024 [48]. - Operating cash flow has shown significant improvement, with a net inflow of 909 million RMB, supporting business expansion [27]. Future Outlook - The company is expected to continue its growth trajectory, with revenue from mother and baby products projected to grow at a rate of 20% in 2025 and 18% in 2026 [40]. - The strategic focus on digitalization and AI applications is anticipated to enhance service offerings and operational efficiency [38][39].

Investment Rating - The report initiates coverage on the company with a positive outlook, indicating a potential for growth in the mother and baby retail sector [3]. Core Viewpoints - The company is recognized as a leading player in the domestic mother and baby retail industry, with over 1,000 stores nationwide and a strategic focus on expanding its product categories, sales channels, and business models [5][6]. - The "Three Expansion Strategy" aims to reshape the company's role in the industry by enhancing product offerings, embracing e-commerce innovations, and expanding into lower-tier markets through a franchise model [9][33]. - Financial performance is showing signs of recovery, with projected net profit for 2024 expected to grow between 52.21% and 100.73% year-on-year, driven by strategic acquisitions and operational efficiencies [17]. Summary by Sections Company Overview - The company is a leader in the domestic mother and baby retail sector, established in 2009, with a significant expansion trajectory including a recent acquisition of 65% of LeYou International [6][9]. - As of the first half of 2024, the company operates 1,035 stores across 21 provinces and over 200 cities in China [6]. Strategic Initiatives - The "Three Expansion Strategy" includes: 1. **Product Category Expansion**: Introduction of high-margin non-standard products and an increase in the share of self-owned brands [9][34]. 2. **Sales Channel Expansion**: Growth in online sales through live-streaming e-commerce, with a 19.32% increase in online revenue in the first half of 2024 [9][35]. 3. **Business Model Expansion**: Launch of a franchise model to penetrate lower-tier markets, with plans to open 1,000 franchise stores in the next three years [9][36]. Financial Performance - The company forecasts a net profit of 160 million to 211 million yuan for 2024, reflecting a significant increase compared to the previous year [17]. - Revenue is projected to grow from 8.75 billion yuan in 2023 to 13.44 billion yuan by 2026, with a compound annual growth rate (CAGR) of approximately 16.97% [48]. - The gross margin is expected to improve slightly, with a projected gross margin of 30.70% in 2024 [48]. Market Position and Future Outlook - The company is well-positioned to leverage its extensive store network and digital capabilities to enhance customer engagement and drive sales growth [9][39]. - The establishment of an AI subsidiary aims to integrate advanced technologies into the mother and baby sector, potentially transforming the business model towards subscription-based services [38][39].

作 者丨李彤欣 编 辑丨吴桂兴 3月1 4日，A股全天震荡走高，创业板指领涨，沪指重回3 4 0 0点创年内新高。截至收盘，沪指 涨1 . 8 1%，深成指涨2 . 2 6%，创业板指涨2 . 8%。沪深两市全天成交额1 . 7 9万亿元，较上个交 易日放量1 8 5 1亿元。 从板块来看，大消费股震荡走强，婴童概念方向爆发，万得三胎指数涨 8 . 6%，孩子王等多股涨停 。 | /2017/01/10 11/0 | | | | --- | --- | --- | | 湖北省孝感市 | 18000 | 36000 | | 甘肃省酒泉市肃北县 | 49200 | 99600 | | 黑龙江省大兴安岭地区 | 10800 | 38000 | | 黑龙江省哈尔滨市 | 18000 | 36000 | | 黑龙江省双鸭市 | 18000 | 36000 | | 黑龙江省大庆市 | 10800 | 18000 | | 山东省济南市 | | 21600 | | 四川省雅安市 | 10000 | 20000 | | 四川省攀枝花市 | 18000 | 18000 | | 浙江省杭州市 | 7000 | 25000 | | ...

Investment Rating - The report initiates coverage with an "Accumulate" rating for the company [6][7]. Core Views - The company is a leading player in the domestic mother and baby retail sector, focusing on AI integration and multi-line expansion strategies. It has maintained its position as the only representative from the mother and baby industry in the top 100 chain rankings for eight consecutive years [6][21]. - The company has a strong customer relationship management system and a direct sales model that has created a deep competitive moat. It operates over 1,000 stores nationwide and has a membership base of 90.7 million [6][7]. - The company's revenue is expected to grow significantly, with projections of 9.79 billion, 10.84 billion, and 11.75 billion yuan for 2024, 2025, and 2026, respectively, reflecting growth rates of 11.9%, 10.7%, and 8.3% [2][7]. Financial Data and Profit Forecast - Total revenue (in million yuan) is projected as follows: 8,753 for 2023, 9,790 for 2024, 10,841 for 2025, and 11,745 for 2026, with corresponding growth rates of 2.7%, 11.9%, 10.7%, and 8.3% [2]. - Net profit attributable to shareholders (in million yuan) is forecasted to be 105 for 2023, 187 for 2024, 300 for 2025, and 405 for 2026, with growth rates of -13.9%, 77.6%, 60.4%, and 35.2% [2]. - Earnings per share (in yuan) are expected to be 0.10 for 2023, 0.15 for 2024, 0.24 for 2025, and 0.32 for 2026 [2]. Business Model and Strategy - The company operates five main business segments: mother and baby product sales (86.55% of revenue), mother and baby services (3.55%), supplier services (6.92%), advertising (0.77%), and platform services (1.33%) [26]. - The "Three Expansions" strategy focuses on expanding product categories, market segments, and business formats, including the introduction of a full-age children's lifestyle store and the establishment of a joint venture with XinXuan for family e-commerce live retail [6][7][23]. - The company has successfully integrated AI into its operations, enhancing its digital capabilities and customer engagement [6][7][23]. Market and Industry Insights - The mother and baby retail market in China is projected to grow from 30 trillion yuan in 2018 to 89.15 trillion yuan by 2027, with a compound annual growth rate (CAGR) of 17.3% [47]. - The company is well-positioned to benefit from government policies aimed at boosting birth rates and consumer spending, which are favorable for platform-based retail businesses in the mother and baby sector [6][7][47].

Investment Rating - The report assigns an "Accumulate" rating for the company, marking its first coverage [6][7]. Core Insights - The company, Kidswant, is a leading player in the maternal and infant retail sector, focusing on deepening its market presence and accelerating AI integration for multi-channel expansion. It has been recognized as the only representative of the maternal and infant industry in the top chain rankings for eight consecutive years [6][21]. - The company's revenue is projected to grow steadily, with expected revenues of 9.79 billion, 10.84 billion, and 11.75 billion yuan for 2024, 2025, and 2026, respectively, reflecting growth rates of 11.9%, 10.7%, and 8.3% [2][7]. - The report highlights the company's strategic focus on a "three-expansion" strategy, which includes expanding product categories, market segments, and business formats, alongside a strong emphasis on AI integration [6][7][9]. Financial Data and Profit Forecast - Total revenue (in million yuan) is forecasted as follows: 8,753 for 2023, 9,790 for 2024, 10,841 for 2025, and 11,745 for 2026, with corresponding growth rates of 2.7%, 11.9%, 10.7%, and 8.3% [2]. - The net profit attributable to the parent company is expected to increase significantly from 105 million yuan in 2023 to 405 million yuan in 2026, with growth rates of -13.9%, 77.6%, 60.4%, and 35.2% [2]. - The earnings per share are projected to rise from 0.10 yuan in 2023 to 0.32 yuan in 2026 [2]. Business Model and Competitive Advantage - Kidswant operates a direct sales model with a focus on customer relationships, leveraging a "large store model + heavy membership" system to cultivate a deep customer engagement [6][9]. - The company has over 1,000 direct stores and a membership base of 90.7 million, indicating a robust customer loyalty framework [6][9]. - The integration of digital tools and AI, such as the launch of KidsGPT, enhances operational efficiency and customer interaction [6][9]. Market Trends and Growth Drivers - The maternal and infant retail market in China is projected to grow significantly, with the market size expected to reach 89,149 billion yuan by 2027, driven by policy support and evolving consumer preferences [49]. - The report emphasizes the importance of the "AI + consumption" trend, which is expected to broaden the growth curve for maternal and infant retail platforms [7][9]. Strategic Initiatives - The company has undertaken several strategic initiatives, including the acquisition of Lejoy International and the establishment of a joint venture with Xinxuan Holdings to enhance its market penetration and operational capabilities [6][9][21]. - The "three-expansion" strategy aims to diversify product offerings, penetrate new market segments, and explore various business formats, including instant retail and franchising [6][9].

Investment Rating - The investment rating for the company is "Buy" [7] Core Insights - The company has established a wholly-owned subsidiary, Nanjing Zhilin Future Intelligent Technology Co., Ltd., to incubate AI-powered products aimed at the children and new family sectors, driving industry transformation [1] - The company is enhancing its market share through the cash acquisition of the remaining 35% stake in Leyou International, which will become a wholly-owned subsidiary, further integrating the supply chain [3] - The company's three-expansion strategy focuses on diversifying its business model through large stores, small stores, franchises, warehouses, live streaming, and social commerce, with significant sales achieved through live streaming events [4] - The company is projected to achieve revenues of 9.739 billion, 11.320 billion, and 12.689 billion yuan for 2024, 2025, and 2026 respectively, with corresponding net profits of 201 million, 334 million, and 395 million yuan, indicating strong growth potential [5] Summary by Sections Company Overview - The company is a leading player in the mother and baby retail sector, with over 1,000 digital direct-operated stores and more than 8,000 professional parenting consultants, leveraging extensive data resources for AI integration [2] Financial Forecast - Revenue for 2023 is expected to be 8.753 billion yuan, with a growth rate of 2.73%. Forecasted revenues for 2024, 2025, and 2026 are 9.739 billion, 11.320 billion, and 12.689 billion yuan, reflecting growth rates of 11.27%, 16.24%, and 12.09% respectively [6] - The company anticipates net profits of 105 million yuan for 2023, with significant increases projected for the following years, reaching 201 million, 334 million, and 395 million yuan in 2024, 2025, and 2026, respectively [6] Market Position - The company has a strong market presence, with over 75% penetration in cities with populations exceeding 500,000, and continues to expand its franchise model [4]