Core Viewpoint - 易点天下's performance in the first half of 2025 shows significant growth driven by market expansion and technological iteration, particularly in the e-commerce sector, which has seen over 100% year-on-year growth [2][3]. Financial Performance - The company achieved operating revenue of 1.737 billion yuan, a year-on-year increase of 59.95% [2]. - Net profit attributable to shareholders was 144 million yuan, up 8.81% year-on-year [2]. - Adjusted net profit, excluding exchange gains and losses, was 162 million yuan, reflecting a 15.46% increase [2]. Market Expansion - 易点天下 has actively seized global opportunities, particularly in the e-commerce sector, supporting major clients like Alibaba and SHEIN to penetrate emerging markets [3]. - The e-commerce segment and other application-related businesses experienced year-on-year growth rates of 102.22% and 45.60%, respectively [3]. Technological Advancements - The company has made significant progress in its programmatic advertising platform, zMaticoo, which now has over 10,000 partnered apps and an 85% coverage rate in the Asia-Pacific region [4]. - A new round of programmatic advertising technology upgrades is underway, focusing on deep neural networks and Transformer models to enhance system stability and developer monetization efficiency [5]. AI Integration - 易点天下 is leveraging AI technologies to create a comprehensive marketing ecosystem, with a focus on generative AI since the GPT-3 era [5]. - The company has developed AI-driven marketing solutions, including AI Drive 2.0 and AdsGo.ai, to enhance its service capabilities [5]. R&D Investment - In the first half of the year, the company's R&D investment reached 60.4535 million yuan, a year-on-year increase of 26.23% [6]. - The ongoing investment in AI capabilities is expected to drive future growth as Chinese companies expand internationally [6].

证券日报网讯 8月18日晚间，易点天下发布公告称，公司续聘毕马威华振会计师事务所（特殊普通合 伙）为公司2025年度审计机构。 （文章来源：证券日报） ...

Core Insights - The company, 易点天下, reported a significant revenue increase of 59.95% year-on-year, reaching 1.737 billion yuan in the first half of 2025, driven by a surge in e-commerce client revenue which grew by 102.22% [1][2] - The company's net profit attributable to shareholders rose by 8.81% to 144 million yuan, with a basic earnings per share of 0.3 yuan [1] - The company is undergoing a deep transformation driven by AIGC technology, enhancing advertising material testing efficiency by 10 times and reducing labor costs by 65% [1][3] Performance Analysis - Internet marketing remains the primary revenue driver, contributing 99.51% of total revenue, with a year-on-year growth of 59.68% [2] - E-commerce business alone contributed 544 million yuan, doubling compared to the previous year [2] - The number of direct clients increased by 24%, from 580 to 721, indicating strong market recognition and demand [2] AI Revolution - The company has implemented multiple AI innovations, achieving a generational upgrade in overseas service capabilities [3] - The AdsGo.ai system allows for global ad placement in just 5 minutes, with a 5-fold increase in advertising strategy diversity and a 65% reduction in labor costs [3] - The AI technology has significantly improved efficiency, with a 7-fold increase in reasoning efficiency and a 30% reduction in task time [3] Industry Positioning - The company is strategically positioned in a rapidly growing market, focusing on the overseas expansion of Chinese enterprises [4] - The global mobile internet advertising market is projected to grow from approximately 503.88 billion yuan in 2024 to 852.81 billion yuan by 2029, with an annual growth rate of 11.10% [4] - The company has increased its R&D investment by 26.23% to 57.22 million yuan, collaborating with major tech partners to accelerate AI capabilities [4] Transformation Journey - The company is transitioning from an advertising service provider to an AI marketing infrastructure provider [5] - The newly announced AI Drive 2.0 solution aims to create a closed-loop marketing process through intelligent insights, creative generation, automated placement, and data attribution [5] - This shift signifies a move from manual optimization to AI management in advertising, fundamentally restructuring global marketing rules [5]

（文章来源：证券日报） 证券日报网讯 8月18日晚间，易点天下发布公告称，公司于2025年8月15日召开第五届董事会第二次会 议，审议通过了《关于增加闲置自有资金进行证券投资额度的议案》，同意公司（含子公司）使用闲置 自有资金进行证券投资的额度从10，000万元（含本数）增加至50，000万元（含本数）。增加使用的 40，000万元（含本数）闲置自有资金证券投资额度自公司第五届董事会第二次会议审议通过之日起12 个月内有效，在上述额度及其有效期限内，资金可循环滚动使用，投资取得的收益可以进行再投资，但 期限内任一时点的证券投资金额不应超过投资额度。本议案无需股东大会审议。 ...

证券日报网讯 8月18日晚间，易点天下发布公告称，公司第五届董事会第二次会议审议通过了《关于公 司的议案》等多项议案。 （文章来源：证券日报） ...

Core Points - The company announced the conclusion of its fundraising projects, specifically the "Programmatic Advertising Platform Upgrade Project" and the "R&D Center Construction Project," which have met their expected construction goals [2] - The board of directors approved the permanent allocation of surplus fundraising funds amounting to 65,088,408.18 yuan for daily operational activities, following the termination of related fundraising special accounts [2] - The company will also terminate the tripartite supervision agreement and the quadripartite supervision agreement signed with the sponsor and commercial banks [2]

（文章来源：证券日报） 证券日报网讯 8月18日晚间，易点天下发布2025年半年度报告摘要称，2025年半年度公司实现营业收入 为1，736，753，219.87元，同比增长59.95%；实现归属于上市公司股东的净利润为143，515，633.20 元，同比增长8.81%。 ...

证券日报网讯 8月18日晚间，易点天下发布公告称，公司于2025年8月15日召开第五届董事会第二次会 议，审议通过了《关于作废2023年限制性股票激励计划部分已授予但尚未归属的限制性股票的议案》。 根据毕马威华振会计师事务所（特殊普通合伙）出具的《易点天下网络科技股份有限公司2024年度财务 报表审计报告》（毕马威华振审字第2515197号），公司2024年剔除股份支付影响及扣除汇兑损益后的 利润总额为19，650.37万元。因此，公司未达第二个归属期的业绩考核目标，第二个归属期归属条件未 成就。根据《激励计划》的相关规定，激励对象对应第二个归属期当期已获授但尚未归属的771.5万股 限制性股票全部取消归属，并作废失效。 （文章来源：证券日报） ...

证券日报网讯 8月18日晚间，易点天下发布公告称，公司将于2025年9月4日召开2025年第三次临时股东 会。本次股东会将审议《关于首次公开发行股票募投项目结项并将节余募集资金永久补流及注销募集资 金专户的议案》等多项议案。 （文章来源：证券日报） ...

Core Insights - The company reported a revenue of 1.737 billion yuan for the first half of 2025, representing a year-on-year growth of 59.95% [2] - The net profit for the same period was 144 million yuan, showing a year-on-year increase of 8.81% [2] Revenue Breakdown - The e-commerce sector contributed 544 million yuan to the company's internet marketing revenue, which is a significant year-on-year growth of 102.22% [2] - Revenue from applications, agency services, and other areas amounted to 1.184 billion yuan, reflecting a year-on-year growth of 45.6% [2]