[Table_Page] 年报点评|广告营销 证券研究报告 [Table_Title] 易点天下（301171.SZ） [Table_Summary] 核心观点： 盈利预测： 电商广告大幅增长，程序化平台份额提升 | [Table_ 单位 Finance] :人民币百万元 | 2024A | 2025A | 2026E | 2027E | 2028E | | --- | --- | --- | --- | --- | --- | | 营业收入 | 2,547 | 3,830 | 5,015 | 6,404 | 7,859 | | 增长率（ % ） | 18.8% | 50.4% | 30.9% | 27.7% | 22.7% | | EBITDA | 257 | 177 | 263 | 357 | 446 | | 归母净利润 | 232 | 158 | 252 | 334 | 398 | | 增长率（ % ） | 6.8% | -31.8% | 59.5% | 32.6% | 19.1% | | EPS（元/股） | 0.49 | 0.34 | 0.53 | 0.71 | 0.84 | | 市盈率（P/E） ...

香港聯合交易所有限公司與證券及期貨事務監察委員會對本申請版本的內容概不負責，對其準確性或完整性 亦不發表任何意見，並明確表示概不就因本申請版本全部或任何部分內容而產生或因倚賴該等內容而引致的 任何損失承擔任何責任。 Easy Click Worldwide Network Technology Co., Ltd. 易 點 天 下 網 絡 科 技 股 份 有 限 公 司 （「本公司」） （於中華人民共和國註冊成立的股份有限公司） 的申請版本 警告 本申請版本乃根據香港聯合交易所有限公司（「聯交所」）與證券及期貨事務監察委員會（「證監會」）的要求而刊 發，僅用作提供資訊予香港公眾人士。 本申請版本為草擬本，其所載資料並不完整，亦可能會作出重大變動。 閣下閱覽本文件，即代表 閣下知 悉、接納並向本公司、其獨家保薦人、保薦人兼整體協調人、顧問或包銷團成員表示同意： 倘於適當時候向香港公眾人士提出要約或邀請，有意投資者務請僅據呈交香港公司註冊處處長註冊的本公司 招股章程作出投資決定，有關文本將於發售期內向公眾刊發。 (a) 本文件僅為向香港公眾人士提供有關本公司的資料，概無任何其他目的。投資者不應根據本文件中的資 料作 ...

The Stock Exchange of Hong Kong Limited and the Securities and Futures Commission take no responsibility for the contents of this Application Proof, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this Application Proof. Application Proof of Easy Click Worldwide Network Technology Co., Ltd. 易 點 天 下 網 絡 科 技 股 份 有 限 公 司 (the "Company") (A joint stock compan ...

编号：2025-01 投资者关系活动 类别 □ 特定对象调研 □ 分析师会议 □ 媒体采访 业绩说明会 □ 新闻发布会 □ 路演活动 □ 现场参观 其他：2025 年业绩说明会 参与单位名称及 人员姓名 投资者网上提问 时间 2026 年 3 月 25 日（周三） 下午 15：00~16：00 地点 公司通过进门财经"https://s.comein.cn/mepe4gxb" 上市公司接待人 员姓名 1、董事、总经理武莹 2、董事、董事会秘书王萍 3、董事、财务总监郑正东 4、独立董事李长城 投资者关系活动 主要内容介绍 投资者提出的问题及公司回复情况： 1、公司 2025 年首次拆分披露整合营销服务和广告平台两大业务板 块，增速都接近 50%。请问管理层如何看待这两块业务未来的发展前景？ 其中哪一块的增长弹性更值得期待？ 答：2025 年首次对整合营销服务与广告平台两大业务板块进行拆分 披露，旨在更加清晰地呈现公司业务结构和"双轮驱动"发展格局，帮 助投资者更全面理解公司正加快向"整合营销服务能力+程序化广告平台 能力+AI 驱动能力"协同发展的新阶段迈进。报告期内，整合营销服务 收入 19.54 亿元，同 ...

Group 1 - The core viewpoint of the news highlights the significant rise in stock prices of companies related to the GEO concept, despite clarifications that many do not engage in GEO business or have yet to achieve profitability [1] - Notable stock performances include Worth Buying reaching a 20% limit up, and other companies like Yidian Tianxia and Tianlong Group seeing increases of over 15% and 10% respectively [1] - The AI application in the entertainment and media sector is recognized as a key area benefiting from AI marketing empowerment, with many media companies already having established AI marketing business layouts [2] Group 2 - Yidian Tianxia, as an overseas internet marketing service provider, serves over a thousand enterprises including Alibaba, and has developed multiple AI-driven marketing platforms [2] - APPLOVIN, a leader in overseas programmatic advertising, reported a total revenue of $4.71 billion for 2024, a 43% year-on-year increase, with advertising revenue growing by 75% [3] - The rapid growth of AI applications is expected to drive an upward cycle in the domestic entertainment industry, with major models like DeepSeek and Qianwen showing increasing user numbers and potential for commercial opportunities [3]

Core Insights - The recent surge in the A-share AI application sector, particularly the strong performance of Yidian Tianxia, is driven by the rapid rise of the Geo concept, which aligns with the company's early adoption of AIO solutions in August 2025 [1][3] - Geo, or Generative Engine Optimization, represents a shift in marketing strategies from traditional SEO to a model that directly outputs answers, catering to the evolving user behavior of seeking information through AI [2][6] - The global Geo market is projected to reach $11.2 billion by 2025 and potentially exceed $100 billion by 2030, indicating significant growth potential in the AI application field [2] Group 1: Geo Concept and Market Dynamics - Geo utilizes generative AI to create content that aligns closely with user intent, enhancing brand visibility in AI search scenarios [1][2] - The transition from traditional SEO to Geo reflects a fundamental change in how users access information, moving from search engines to AI models [2] - The evolution of the marketing landscape necessitates brands to adapt from being "searched" to being "recommended," with Geo serving as the core technology for this transformation [2] Group 2: Yidian Tianxia's Strategic Positioning - Yidian Tianxia's AIO solution, launched in August 2025, aligns with the principles of Geo, enabling brands to achieve proactive exposure in traffic entry points [3][4] - The company's programmatic advertising platform, zMaticoo, processes over 220 billion ad requests daily, providing essential data for Geo optimization [3][4] - Yidian Tianxia's focus on cross-border e-commerce clients allows it to leverage structured data, which is crucial for effective Geo content generation [4] Group 3: Technological Infrastructure and Market Validation - The company has developed an AI-driven marketing automation system that integrates creative generation, intelligent placement, and analytical insights, addressing traditional marketing challenges [5] - Yidian Tianxia has validated its Geo capabilities through successful partnerships with numerous DTC clients across various sectors, enhancing brand exposure and customer acquisition efficiency [5][6] - The company has established a robust ecosystem by collaborating with major e-commerce platforms and serving as a primary agent for AppLovin in Greater China [5][6] Group 4: Institutional Perspectives - Analysts from various institutions express optimism about the growth potential of companies like Yidian Tianxia, which possess data accumulation and technological capabilities [6] - The consensus is that Yidian Tianxia's experience with large e-commerce clients and its strategic positioning in the Geo landscape will enable it to benefit from the ongoing transformation in marketing [6][7] Conclusion - The recent performance of the AI application sector and Yidian Tianxia's stock reflects market recognition of the long-term value of the Geo sector, which is driven by AI technology [7] - The company's proactive strategies, extensive data resources, and comprehensive AI capabilities position it favorably to capitalize on the growth opportunities within the Geo market [7]

Core Insights - The AI industry is transitioning from a "technology competition" phase to a "value realization" phase, with a focus on commercial applications and profitability by 2025 [1][4] - Companies that can effectively convert AI capabilities into commercial returns will emerge as the winners in the next stage of the AI revolution [2] Industry Trends - The advertising and marketing sector is leading the way in realizing AI's commercial value, with major companies like Meta, Google, Tencent, and Alibaba leveraging AI to drive revenue growth [2][7] - The market is shifting its focus from raw computational power to the practical application of AI technologies that can deliver tangible business results [4][6] Company Performance - Companies in the AI application space are showing signs of profit recovery, with notable examples including Kingsoft Office and 360, which reported significant revenue and profit growth in Q3 [5] - 易点天下 (Easy Point) has achieved a revenue of 2.717 billion yuan, marking a year-on-year increase of 54.94% for the first three quarters of 2025 [8] Business Model Evolution - 易点天下 is evolving from a service provider to an ecosystem builder, integrating AI technologies into its marketing solutions to create a comprehensive intelligent marketing system [14][16] - The company has developed a new generation of smart marketing solutions, AI Drive 2.0, which automates the entire marketing process from insights to execution [15] Market Positioning - 易点天下 has established a strong competitive foundation through its extensive marketing data assets and AI technology, enabling it to optimize advertising return on investment (ROAS) [10][16] - The company is expanding its reach beyond e-commerce to various sectors, enhancing its resilience against market fluctuations [15][16] Future Outlook - The AI content creation sector is expected to grow, with 易点天下 positioning itself to capitalize on this trend by collaborating with partners like Alibaba Cloud to create a comprehensive solution for AI content creators [11][13] - The integration of AI into advertising is reshaping the industry, and companies that can effectively harness these technologies will be well-positioned for future growth [14][16]

Core Insights - The AI industry is transitioning from a "technology race" to "value realization" in the market, with a focus on converting AI capabilities into commercial returns by 2025 [1][3] - Advertising and marketing have emerged as the leading sectors for AI value monetization, with major companies like Meta, Google, Tencent, and Alibaba leveraging AI to drive revenue growth [1][7] Industry Trends - The market sentiment is shifting towards evaluating the profitability potential of AI applications, with a focus on companies that can effectively bridge the gap between technology and commercialization [3][6] - AI applications are showing signs of profit recovery, as evidenced by companies like Kingsoft Office and 360, which reported significant revenue and profit growth in Q3 2023 [5] Company Performance - Yidian Tianxia (301171.SZ) has established a significant position in the AI application landscape, achieving a revenue of 2.717 billion yuan in the first three quarters of 2025, representing a year-on-year growth of 54.94% [7][9] - The company has developed a robust data asset through its extensive marketing data accumulated alongside Chinese e-commerce and overseas brands, enhancing its competitive edge [9] Technological Integration - Yidian Tianxia is focusing on optimizing its Return on Advertising Spend (ROAS) algorithm and integrating it with its programmatic advertising platform, zMaticoo, which has over 12,000 partnered apps and processes 220 billion daily ad requests [9][12] - The company is also expanding its business model to include AI content creators, establishing partnerships to create a comprehensive solution for AI-driven content production and commercialization [9][11] Strategic Developments - Yidian Tianxia has launched the AI Drive 2.0 marketing solution, which automates the entire marketing process from creative generation to data attribution, enhancing operational efficiency [15][17] - The company is transitioning from a service provider to a technology platform, integrating AI and data to create a complete closed-loop marketing system [18]

Core Insights - The article discusses the rapid rise of Yidian Tianxia (301171.SZ) in the stock market following the release of Google's Gemini 3.0, highlighting its significant stock price increase and market capitalization surpassing 21.6 billion yuan, indicating investor confidence in the company's AI content value [1][2] - Despite impressive financial results, including a 54.94% year-on-year revenue growth in Q3, the company faces scrutiny due to major shareholders reducing their stakes, raising questions about the sustainability of its valuation and growth narrative [1][8][9] Group 1: Market Performance - Yidian Tianxia's stock price rose by 6.55% on November 25, with a cumulative increase of 50.77% over the past two weeks [2] - The company's market capitalization exceeded 21.6 billion yuan as of November 25, reflecting strong investor interest [2][5] Group 2: Financial Performance - In Q3, Yidian Tianxia reported revenues of 980 million yuan, a year-on-year increase of 46.80%, with total revenues for the first three quarters reaching 2.717 billion yuan, up 54.94% [8][9] - The growth was primarily driven by the e-commerce segment, which saw a revenue increase of 102.22% year-on-year [8] Group 3: Business Transformation - Yidian Tianxia is transitioning from a marketing service provider to an AI content infrastructure provider, leveraging tools like KreadoAI to enhance content production efficiency [6][11] - The company aims to create a comprehensive ecosystem for content creation, distribution, and monetization, which could significantly increase its revenue potential [11][12] Group 4: Competitive Landscape - The rapid iteration of AI technology and the emergence of competitors in the cloud and AI sectors pose challenges for Yidian Tianxia, particularly as its tools rely heavily on international models like Google's [12] - The shift from service-oriented to ecosystem-building requires substantial R&D investment and longer return cycles, testing the company's financial and strategic resilience [12]

Core Viewpoint - The article discusses the rapid market response to Google's Gemini 3.0 release, highlighting the significant stock price increase of Yidian Tianxia (301171.SZ) and the contrasting actions of its major shareholders who reduced their holdings during this period, raising questions about the sustainability of the company's growth and its transition from a marketing service provider to an AIGC (AI-Generated Content) infrastructure provider [1][4][8]. Group 1: Market Performance and Stock Movements - Yidian Tianxia's stock price surged by 50.77% over two weeks, closing at 45.9 yuan per share, with a total market capitalization exceeding 21.6 billion yuan [1][4]. - The company reported a third-quarter revenue of 980 million yuan, a year-on-year increase of 46.8%, driven primarily by its e-commerce segment, which saw a revenue increase of 102.22% [7][8]. - The stock experienced abnormal trading fluctuations, with a cumulative price deviation exceeding 30% during the AI concept surge [4][8]. Group 2: Business Model and Strategic Transition - Yidian Tianxia is attempting to transition from a traditional advertising agency to an AIGC content infrastructure provider, leveraging AI tools like KreadoAI to enhance content production efficiency [5][6][9]. - The company aims to create a comprehensive platform that integrates creation, distribution, and monetization, moving from a commission-based advertising model to a higher-value business model [9][10]. - The strategic focus includes three pillars: technology empowerment through advanced models, a data flywheel to enhance content understanding, and building an ecological closed loop for integrated operations [9][10]. Group 3: Challenges and Future Outlook - The transition to an AIGC infrastructure provider faces challenges, including rapid technological advancements and increasing competition from domestic cloud providers and AI startups [9][10]. - The reliance on international models like Google's and Sora's poses risks if there are changes in policies or interface rules, potentially affecting business stability [9][10]. - Balancing short-term performance with long-term strategic investments will be crucial for the company's growth trajectory and market positioning [8][10].