Core Insights - The fast-moving consumer goods (FMCG) industry, particularly the snack food sector, is experiencing rapid changes and intense competition, with many small brands and private labels gaining market share while established brands struggle to maintain sales [1][2] - Oreo, a classic brand with over 20 years in China, continues to thrive amidst this competitive landscape, maintaining a strong presence and stable growth even in discount stores [1][2] Group 1: Brand Innovation - Oreo's recent product launches, such as the "Seeking Flavors from All Directions" series, reflect a deep exploration of local culture, with flavors inspired by regional preferences [2][4] - The brand's innovative packaging, featuring ancient poetry, transforms the unboxing experience into a cultural exploration ritual, enhancing the product's appeal [4] - Oreo's creative approach includes limited edition products that serve as cultural symbols, allowing consumers to connect with regional identities through snacks [5][8] Group 2: Marketing Strategies - Oreo's marketing strategy effectively taps into the current trend of cultural consumption, turning snacks into mediums for cultural expression and connection [5][10] - The brand's collaborations, such as the partnership with Coca-Cola, address the social dynamics of the post-pandemic era, encouraging young consumers to engage in social interactions [12][15] - Oreo's limited edition products are not merely gimmicks but resonate with consumers' emotional needs, providing a sense of connection and exploration during uncertain times [16][19] Group 3: Brand Philosophy - Oreo's core philosophy of "playing together" remains central to its brand identity, guiding its marketing and innovation efforts [20][23] - The brand's continuous innovation reflects a balance between adapting to market trends and maintaining its foundational values, ensuring long-term relevance [21][23] - Oreo emphasizes the importance of emotional resonance over mere consumer trends, aiming to create lasting connections with its audience [23]

Group 1 - The strategic cooperation between Mondelēz China and the leading snack retail company Mingming Hen Mang has been officially launched with the first themed high-speed train departing from Guangzhou South Station to Kunming South Station [1][4] - The collaboration aims to promote the Oreo "Taste of Eight Directions" spring limited products, encouraging consumers to explore different landscapes and cultures across China while providing a new approach for deep cooperation between brands and retailers [2][5] Group 2 - The Chinese snack retail industry has experienced rapid development and transformation over the past two years, with leading companies focusing on product selection, price control, and membership marketing systems to achieve excellence [5][6] - Mondelēz International has gained significant attention in the Chinese market, maintaining high single-digit growth and adapting to the fast-evolving market channels through innovative strategies [6][7] - The partnership with Mingming Hen Mang marks Mondelēz as the first multinational company to establish a strategic cooperation, utilizing a direct supply chain to efficiently reach consumers through over 15,000 retail stores nationwide [6][7] Group 3 - The collaboration is seen as a shift in the snack retail industry from scale expansion to value cultivation, integrating snack consumption with cultural and travel experiences [7][8] - The deep marketing cooperation is designed to create a practical example of "direct supply + scenario," enhancing consumer experience and providing a benchmark for industry practices [7][8]

Core Viewpoint - The article highlights the deep connection and appreciation that Oliver Granger, a seasoned television professional, has developed with China over the past two decades, emphasizing his commitment to showcasing the country's diversity and progress through various media forms [1][2]. Group 1: Personal Experience and Connection - Oliver Granger has been working in the television industry for over thirty years and has lived in China for nearly seven years, having first visited the country twenty years ago [1]. - His successful hosting of the variety show "Between Cities" opened a window for him to understand China's vibrancy and charm [1]. - Granger describes his relationship with China as a natural and spontaneous love story, which has also influenced his children's connection to the country [1]. Group 2: Cultural Insights and Observations - Granger believes that the social progress and development in China are evident, with extreme poverty becoming a thing of the past, and he has traveled extensively across the country to document its diversity [2]. - He appreciates the balanced development across different provinces, noting the presence of new infrastructure even in remote areas [2]. - Granger aims to counter misconceptions about China by sharing authentic experiences, highlighting that many foreigners have a different perception of the country than reality [2].