Core Viewpoint - Burberry is facing significant challenges in the Chinese luxury market, which has cooled down after a period of growth during the pandemic, leading to a strategic shift in the company's approach to marketing and product offerings [2][6][10]. Group 1: Market Conditions - The Chinese luxury market has experienced a drastic shift since 2020, with a surge in luxury consumption during the pandemic followed by a sharp decline starting in the second half of 2023 [2][6]. - Globally, the luxury goods industry is also facing difficulties, with Bain & Company projecting a 1% decline in global luxury sales for 2024 and a downward adjustment for 2025 from a growth forecast to a decline of 2% to 5% [6]. Group 2: Company Performance - Burberry's revenue for the fiscal year 2025 is expected to decline by 15% at constant exchange rates, with comparable store sales in mainland China down by 15% and a 16% drop in the Asia-Pacific region, which accounts for nearly half of Burberry's business [6][10]. - The company has acknowledged that its rapid brand innovation efforts may have been excessive, leading to challenges in managing brand transformation amidst market fluctuations [6][10]. Group 3: Strategic Initiatives - Under the new CEO Joshua Schulman, Burberry has launched the "Burberry Forward" transformation strategy, focusing on inventory management, cost reduction, and enhancing collaboration between commercial and creative teams [7][10]. - The company aims to strengthen its local marketing efforts in China, recognizing the need for a more localized narrative to resonate with younger consumers who increasingly identify with domestic culture [9][10]. Group 4: Consumer Engagement - Burberry is upgrading its existing stores and considering innovative concepts like introducing cafes in larger stores to attract a broader customer base [10]. - The brand is adjusting its pricing strategy, lowering prices on non-core items while maintaining premium pricing on key products like trench coats, aiming to appeal to a wider range of consumers, including the middle class [10][11]. Group 5: Future Outlook - Despite current economic pressures, Burberry remains optimistic about the Chinese market, which continues to produce a new generation of consumers with purchasing power [11].

Burberry's ( OTCPK:BURBY ) strategic new plan, Burberry Forward, was launched in November 2024 and promised to "reignite brand desire, improve our performance and drive long-term value creation." This article looks at whether the new approach has been successful.My approach is long-term and I focus on investing in macro ideas through low risk ETFs and CEFs. I have traded stocks and currencies for nearly ten years and currently run a family fund with my partner and fellow SA contributor Andrew McElroy. I als ...

瑞银将博柏利目标价从918便士上调至1400便士。 ...

智通财经5月15日电，瑞银将博柏利目标价从918便士上调至1400便士。 ...

Group 1 - Burberry plans to cut 1,700 jobs globally, representing 18% of its workforce, to reduce costs and facilitate business transformation [1][3] - The company aims to save an additional £60 million (approximately $80 million) over the next two years, with the layoffs primarily affecting office positions [3] - The layoffs are part of a broader cost-saving initiative that includes procurement and real estate, with one-time costs expected to total around £80 million, mostly in cash [3] Group 2 - In the last fiscal year, Burberry reported an adjusted operating profit of £26 million, exceeding analyst expectations of £11 million, but significantly down from £418 million in the previous year [4][5] - Comparable sales in the fourth quarter fell by 6%, better than the average analyst expectation of a 7% decline, with sales in the Americas and Europe, Middle East, India, and Africa down by 4%, and Asia-Pacific down by 9% [5] - The company faces challenges due to geopolitical developments and a weakening consumer confidence, particularly affecting its appeal to aspirational consumers [5][8] Group 3 - Burberry is in the early stages of a business transformation plan led by CEO Joshua Schulman, who joined in 2024 [6][7] - Schulman is focusing on enhancing the popularity of trench coats and scarves while reducing emphasis on handbags, which are not traditional strengths of the brand [7] - The American market accounts for about 19% of Burberry's global business, and while there was initial momentum, the situation has become more volatile as the company approaches February 2025 [7][8]

博柏利欧股一度上涨10%，创下一个多月以来盘中最大涨幅。 ...

Core Viewpoint - Burberry's fourth-quarter sales decline was less than market expectations, while the adjusted operating profit for the full year reached £26 million, exceeding market forecasts but significantly lower than last year's £418 million [1] Group 1: Financial Performance - The adjusted operating profit for the full year was £26 million, which is higher than market expectations [1] - The operating profit is substantially lower than the previous year's figure of £418 million [1] - The decline in fourth-quarter sales was less severe than anticipated by the market [1] Group 2: Strategic Changes - Burberry plans to cut nearly one-fifth of its workforce as part of its restructuring efforts [1] - The new CEO is attempting to reverse the company's current downturn [1] Group 3: Market Context - The company's efforts to enter the high-end fashion segment have failed amid a global decline in luxury goods demand [1]

智通财经APP获悉，英国风衣制造商巴宝莉(BURBY.US)第四季度销售额降幅低于市场预期，而全年调 整后营业利润达到2600万英镑，高于市场预期，但远低于上年的4.18亿英镑。巴宝莉还计划裁员近五分 之一，其新任首席执行官正试图扭转颓势。此前，由于全球奢侈品需求下滑，该公司进军高级时装的努 力以失败告终。 这家总部位于伦敦的公司计划在未来两年内再节省6000万英镑(8000万美元)，影响多达1700个职位，相 当于其全球员工总数的18%。在此之前，该公司首席执行官Joshua Schulman于去年11月制定了4000万英 镑的节省计划。 巴宝莉股价一度上涨10%，创下一个多月来的最高盘中涨幅。由于美国总统唐纳德·特朗普的关税打击 了消费者信心，截至周二收盘，巴宝莉年内下跌16%。去年，该公司被剔除出英国基准富时100指数。 Third Bridge分析师Yanmei Tang表示："巴宝莉的风衣虽然是无可争议的标志，但也带来了商业挑战。作 为一款终身产品，它自然限制了重复购买的频率——不像那些能吸引顾客一季又一季回购的潮流单 品。" 在Schulman的领导下，巴宝莉与Kate Winslet和Jerry ...

An Equestrian Knight Device logo on a flag outside the Burberry Group Plc luxury boutique in London, UK, on Tuesday, May 13, 2025.Burberry on Wednesday announced a slew of organizational changes, amid continued turnaround efforts at the embattled luxury house.The company said the measures could lead to a "reduction in people-related costs which could impact around 1,700 roles globally" over the lifetime of the program, set to complete in 2027.Burberry sales fell slightly less than expected in the fourth qua ...

Group 1 - Burberry's cost-saving plan may impact approximately 1,700 global positions, with specifics to be negotiated [1] - The company anticipates an additional savings of £60 million by the fiscal year 2027 [1]