Financial Data and Key Metrics Changes - In Q2 2022, total sales volume decreased by 17.4% year-over-year to 209,000 units, with the China market down by 26.7% to 180,000 units [5][24] - Total revenue for Q2 was RMB 828 million, a decline of 12.4% year-over-year, while the average selling price (ASP) increased by more than 10% from RMB 3,222 to RMB 3,557 [25][26] - Gross margin for the quarter was 20.3%, down 2.4 percentage points year-over-year but up 1.2 percentage points from the previous quarter [29] Business Line Data and Key Metrics Changes - International sales volume surged by 200% year-over-year, reaching nearly 29,000 units, primarily driven by kick-scooter sales [5][24] - Kick-scooter sales volume doubled quarter-over-quarter to 21,000 units, marking a record high since its launch [25] - E-motorcycles and e-mopeds sales volume increased by nearly 10% to over 7,700 units [25] Market Data and Key Metrics Changes - The China market was significantly impacted by COVID-19 lockdowns, particularly in top-tier cities, which account for 35% to 55% of total sales [6][24] - International markets showed robust growth, with kick-scooter sales growing rapidly, especially during promotional events like Amazon Prime Day [7][25] Company Strategy and Development Direction - The company launched three new electric bicycle products in August, targeting various market segments and reinforcing its position as an innovation leader [8][14] - Niu Technologies is expanding its offline sales network, aiming to grow its point of sales to nearly 2,000 stores in the U.S. and Europe by the end of Q3 [21] - The company is optimistic about sales growth in international markets, particularly in kick-scooters and e-bikes [20] Management's Comments on Operating Environment and Future Outlook - Management expressed caution regarding the sales rebound in Q3 due to ongoing COVID impacts and rising lithium-ion battery prices [19] - Despite challenges, the company anticipates positive market responses to new product launches, which are expected to fuel growth in late Q3 and Q4 [18] - The company has adjusted its full-year volume guidance to 1 million to 1.2 million units due to uncertainties in economic recovery [33] Other Important Information - The company released its inaugural ESG report, highlighting its commitment to low carbon operations and corporate governance [22] - Operating expenses increased by 26.4% year-over-year, primarily due to higher selling and marketing expenses [30] Q&A Session Summary - No specific questions or answers were documented in the provided content, as the call concluded without a detailed Q&A segment [34]

Company Overview - NIU has sold 3 million scooters globally as of June 30, 2022[1] - The company operates in 52 countries with 3,329 dedicated stores[5, 19] - NIU has 53 country distributors and 336 city partners[18] Product and Market Expansion - NIU is expanding its product lines in China, targeting the mass-medium market with models like NQi, MQi, UQi, and G series[7] - The company is extending its brand into new categories in the EU and US markets with products like KQi, BQi, and RQi series[11] - NIU introduced high-end and mid-end models in Indonesia as a starter in Asian markets[12] Financial Performance - The company has a solid balance sheet with a strong cash position, holding RMB 1,050 million in cash, restricted cash, deposits, and short-term investments as of June 30, 2022[38] - Total assets amounted to RMB 2,453 million, with total liabilities and equity also at RMB 2,453 million[38] - As of June 30, 2022, notes and accounts payable were RMB 690 million, and short-term bank borrowings were RMB 180 million[36]

Niu Technologies (NASDAQ:NIU) Q1 2022 Earnings Conference Call May 23, 2022 8:00 AM ET Company Participants Wendy Zhao - Investor Relations Manager Yan Li - Chairman, Chief Executive Officer & Chief Operating Officer Fion Zhou - Chief Financial Officer Conference Call Participants Operator Good day and thank you for standing by. Welcome to Niu Technologies First Quarter 2022 Earnings Release Conference Call. At this time all participants are in a listen only mode. After the speaker's presentation there will ...

Financial Data and Key Metrics Changes - Total sales volume reached over 238,000 vehicles in Q4 2021, a 58.3% year-over-year increase [6] - Total revenue in Q4 was RMB 986 million, up 46.7% year-over-year, driven by increased sales volume [27] - Gross margin in Q4 was 22.6%, 2.6 percentage points lower than the same period last year [30] - GAAP net income was RMB 47.6 million, with a net margin of 4.8% [35] Business Line Data and Key Metrics Changes - Sales volume in the China market increased by 49.2% year-over-year, reaching 205,000 vehicles [6] - International sales volume reached nearly 33,000 vehicles, including over 18,000 mopeds and nearly 15,000 kick-scooters, a significant 40% year-over-year increase [6][25] - The proportion of N, M, U series products in China rebounded from 24% to 47%, while Gova products accounted for the remaining 53% [25] Market Data and Key Metrics Changes - The company expanded its market coverage to 50 countries with a total of 174 flagship and premium stores globally [16] - The international market saw a 156% increase in revenue, with e-motorcycles and e-mopeds accounting for a significant portion of sales [27] Company Strategy and Development Direction - The company is implementing a 2.0 growth strategy focused on leveraging design technology to create electric urban mobility solutions [8] - Plans to launch five new models and several product upgrades in 2022 to enhance market presence [20] - The company aims to add over 1,000 new branded stores in 2022 to support sales network expansion [23] Management's Comments on Operating Environment and Future Outlook - Management expressed optimism for 2022, targeting annual sales volume between 1.5 million to 1.7 million vehicles [23] - The implementation of the China National Standard for electric bicycles is expected to accelerate the conversion to lithium battery-powered models [20] - The company is observing a fast growth in the light electric motorcycle market, driven by enhanced battery and powertrain solutions [21] Other Important Information - The company launched five new products in 2021, which accounted for 27% of total sales [9] - The average selling price (ASP) in Q4 declined by 7.3% year-over-year but improved by 34% quarter-over-quarter [28] - Operating expenses increased by 60.6% year-over-year, primarily due to higher branding and marketing expenses [32] Q&A Session Summary Question: Sales performance in the first two months of 2022 - Management reported sales orders above RMB 100,000, with 78,000 units delivered, including 12,000 kick-scooters [40] Question: Breakdown of full-year volume by product line - Expected sales units for 2022 are around 1.3 to 1.4 million in China and 200,000 to 300,000 in international markets, with a product mix of N, M, U series to Gova series at approximately 3 to 7 [40] Question: Product differentiation for higher-priced products - Management acknowledged the need for stronger product differentiation and plans to focus on extended drive range products in 2022 [43] Question: Expectations for overall expense ratio - Management anticipates operating expenses ratio to remain around 15% to 16% for the year, with selling and marketing expenses at 8% to 9% of revenue [47] Question: Strategy regarding gross margin and battery prices - Management noted that lithium battery prices have increased significantly, and they have raised prices by 5% to maintain margins while exploring cost reductions [49]

Niu Technologies (NASDAQ:NIU) Q3 2021 Earnings Conference Call November 22, 2021 8:00 AM ET Company Participants Jason Yang - Investor Relations Manager Yan Li - Chairman, Chief Executive Officer & Chief Operating Officer Wenjuan Zhou - Chief Financial Officer Conference Call Participants Shenghao Yu - Needham & Company Jing Chang - CICC Bin Wang - Credit Suisse Wei Shen - UBS Investment Bank Operator Good day, ladies and gentlemen. Thank you for standing by and welcome to the Niu Technologies Second Quarte ...

Niu Technologies (NASDAQ:NIU) Q2 2021 Earnings Conference Call August 16, 2021 8:00 AM ET Company Participants Yan Li – President and Chief Executive Officer Hardy Zhang – Chief Financial Officer Jason Yang – Investor Relations Manager Conference Call Participants Vincent Yu – Needham & Company Bin Wang – Credit Suisse Winnie Dong – Piper Sandler Jing Chen – CICC Operator Good day and thanks for standing by. Welcome to the Niu Technologies Second Quarter earnings release conference call. At this time, all p ...