资料显示，小牛电动有限公司(NASDAQ: NIU,又称"小牛电动"),成立于2014年,是全球领先的智能城市出 行解决方案提供商,公司致力于为全球用户提供更便捷环保的智能城市出行工具,改变出行,让城市生活更 美好。小牛电动是中国城市出行领域第一家 lifestyle 品牌公司,传播科技、潮流、自由(technology, style, freedom)的品牌理念。目前,已推出小牛电动NQi、MQi、UQi三个系列多款电动车和周边文化产品NIU POWER以及专业户外运动自行车NIU AERO等。小牛电动MQi、UQi在过去20年中是仅有的两款获得德 国红点、德国IF、美国IDEA、日本G-Mark、中国红星、台湾Golden pin、香港DFA全球7项最主要设计 奖项大满贯的出行产品。 本文源自：金融界 作者：行情君 财务数据显示，截至2025年03月31日，小牛电动收入总额6.82亿人民币，同比增长35.12%；归母净利 润-3884.47万人民币，同比增长29.11%。 大事提醒： 8月11日，小牛电动将于(美东)盘前披露2025财年中报（数据来源于纳斯达克官网，预计披露日期为美 国当地时间，实际披露日 ...

8月11日，小牛电动(NIU)开盘上涨9.52%，截至21:30，报4.14美元/股，成交69.07万美元，总市值3.23亿 美元。 8月11日，小牛电动将于(美东)盘前披露2025财年中报（数据来源于纳斯达克官网，预计披露日期为美 国当地时间，实际披露日期以公司公告为准）。 资料显示，小牛电动有限公司(NASDAQ: NIU,又称"小牛电动"),成立于2014年,是全球领先的智能城市出 行解决方案提供商,公司致力于为全球用户提供更便捷环保的智能城市出行工具,改变出行,让城市生活更 美好。小牛电动是中国城市出行领域第一家 lifestyle 品牌公司,传播科技、潮流、自由(technology, style, freedom)的品牌理念。目前,已推出小牛电动NQi、MQi、UQi三个系列多款电动车和周边文化产品NIU POWER以及专业户外运动自行车NIU AERO等。小牛电动MQi、UQi在过去20年中是仅有的两款获得德 国红点、德国IF、美国IDEA、日本G-Mark、中国红星、台湾Golden pin、香港DFA全球7项最主要设计 奖项大满贯的出行产品。 财务数据显示，截至2025年03月31日，小牛电 ...

Financial Data and Key Metrics Changes - Total sales volume reached 350,000 units, representing a 37% year-over-year increase [7] - Revenue reached RMB 1,260 million, a year-over-year growth of 3534% [8] - Gross margin stood at 20.1%, up 3.1 percentage points year-over-year [8][38] - Net profit was RMB 5.9 million, compared to a net loss of RMB 25 million for the same period last year [40] Business Line Data and Key Metrics Changes - In the China market, sales volume surged by 54% to 318,000 units, with revenue growth from scooters at 45% year-over-year [8][10] - Overseas market sales volume declined by 35% to 31,000 units, primarily due to US tariffs and competition in Europe [8][24] - ASP in China increased by 11% compared to Q1, returning close to 2024 annual levels [11] Market Data and Key Metrics Changes - The US market saw a 17% decline in sales, while the Asian market delivered a 21% year-over-year increase [27][28] - The European market faced significant headwinds due to intensified price competition [28] Company Strategy and Development Direction - The company is focusing on product portfolio optimization and cost reduction through product platformization [9] - New product lines are being developed to comply with upcoming regulations for electric bicycles [14][15] - The company plans to expand its retail footprint, adding over 1,000 stores in 2025 [30][62] Management's Comments on Operating Environment and Future Outlook - Management remains optimistic about performance in both China and overseas markets in the second half of the year [29] - Anticipation of a demand surge in Q4 due to new regulations affecting electric bicycles [30] - The company expects to maintain a healthy gross margin and stable ASP throughout the second half of the year [31] Other Important Information - The company achieved significant sales during promotional events, including RMB 1,060 million in GMV during the six eighteen shopping campaign [20] - The company has expanded its online presence significantly, contributing to 77% of total sales volume [23] Q&A Session Summary Question: Reasons for the increase in unit price and gross profit margin in Q2 - The increase in ASP was due to product mix improvement, particularly with the introduction of upgraded models [45][46] Question: Outlook for sales volume next year for domestic electric two-wheeled vehicles - Management is cautious but preparing for potential demand shifts due to regulatory changes [50][52] Question: Expectations for the overseas market recovery - Management confirmed a positive outlook for growth in the overseas market, particularly in electric two-wheelers [58][60] Question: Plans for expanding the dealer network in China - The company plans to continue expanding its dealer network, targeting around 4,700 stores by the end of the year [62][63] Question: Will revenue growth outpace volume growth in the next quarter? - Management indicated that revenue growth is expected to be in line with volume growth, but ASP may be lower due to seasonal trends [71][72]

Market Overview - US stock index futures are all up, with Dow futures rising by 0.29%, S&P 500 futures up by 0.14%, and Nasdaq futures increasing by 0.05% [1] - The German DAX index is down by 0.42%, while the UK FTSE 100 index is up by 0.27%. The French CAC40 index and the European Stoxx 50 index are both down by 0.42% and 0.28%, respectively [2][3] - WTI crude oil has increased by 0.44%, priced at $64.16 per barrel, and Brent crude oil is up by 0.42%, priced at $66.87 per barrel [3][4] Economic Data and Events - The US July CPI and other economic data are set to be released this week, which may reshape the Federal Reserve's interest rate outlook. Investors are closely watching the upcoming economic indicators, including July PPI, retail sales, and consumer confidence [5] - A record proportion of fund managers believe US stocks are "too expensive," with 91% of respondents indicating that current valuations are high, the highest level since 2001 [7] Company News - Apple (AAPL.US) announced an additional $100 billion investment in the US, boosting tech stocks and pushing the US market back to historical highs [5] - C3.ai (AI.US) has cut its revenue forecast by 33% and is restructuring its global sales team after announcing preliminary revenue of approximately $70.3 million, significantly below analyst expectations [10][11] - Niu Technologies (NIU.US) reported a 33.5% increase in Q2 revenue, turning a profit with a net income of 5.9 million RMB, driven by a 53.6% surge in sales in the Chinese market [10] Regulatory and Market Reactions - The return of former FDA vaccine regulator Prasad has led to a decline in biotech stocks, with Capricor Therapeutics (CAPR.US) dropping nearly 9% and Sarepta (SRPT.US) down nearly 5% in pre-market trading [6] - Goldman Sachs reported that 64% of tariff costs are borne by US companies, with only 22% passed on to consumers, indicating a potential impact on inflation rates [8] Cryptocurrency Market - Bitcoin is poised to challenge its historical high, with a target price of $150,000 by year-end, driven by positive macroeconomic conditions and speculative buying [9] - BitMine (BMNR.US) has become a favorite among South Korean retail investors, with a significant increase in Ethereum holdings valued at $3.6 billion [13]

Company Overview - NIU was founded in 2014[3] - The company has 4,304 stores in China[3] - NIU products are sold in 53 countries[3,29] - The company has sold 5.7 million scooters globally[3] Sales Performance (Q2 2025) - China sales volume reached 319,000 units, a 54% year-over-year increase[41] - Overseas sales volume reached 33,000 units, a 36% year-over-year decrease[41] - Total revenue was RMB 1,256 million, a 34% year-over-year increase[41] Financial Metrics (Q2 2025) - Gross margin was 20.1% of revenues[45] - Adjusted operating expenses were 17.0% of revenues[45] - Net margin was -27.2%[50] - Adjusted net margin was -2.1%[53] Balance Sheet (June 30, 2025) - Cash, restricted cash, deposits & short-term investment totaled RMB 1,441 million[48] - Total assets amounted to RMB 3,094 million[48] - Total liabilities amounted to RMB 2,190 million[48]

截至2025年6月30日，中国特许经营店数量为4304家。国际销售网络分销商数量为 57 个，覆盖 53 个国 家。 截至2025年6月30日，公司持有现金及现金等价物、定期存款及短期投资合计人民币12.266亿元。公司 持有限制性现金人民币2.148亿元，短期银行借款人民币2.200亿元。 业绩指引 小牛电动预计2025年第三季度营收将在14.33亿元至16.38亿元之间，同比增长40%至60%。 智通财经APP获悉，小牛电动(NIU.US)公布了2025年第二季度业绩。财报显示，小牛电动Q2营收为 12.557亿元（单位：人民币，下同），同比增长33.5%；净利润为 590 万元，而上年同期净亏损为 2490 万元；每股ADS净利润为0.07元，上年同期每股ADS亏损为0.31元。 小牛电动第一降低电动滑板车销量为350,090辆，同比增长36.7%。按地区划分，中国电动滑板车销量达 318,719辆，同比增长53.6%；国际市场电动滑板车销量为31,371辆，同比下降35.5%。 毛利率为 20.1%，而 2024 年同期为 17.0%。增长主要得益于电动滑板车销售占比的提高以及中国市场 毛利率的提高， ...

（文章来源：每日经济新闻） 每经AI快讯，8月11日， 小牛电动发布2025年Q2财报：报告期内，公司实现营收12.557亿元，同比增长 33.5%，毛利率为20.1%，净利润为人民币590万元，扭亏为盈。 ...

Core Insights - Niu Technologies (NIU.US) reported a revenue of 1.2557 billion RMB for Q2 2025, representing a year-over-year growth of 33.5% [1] - The company achieved a gross margin of 20.1% and a net profit of 5.9 million RMB, successfully turning a profit [1] Revenue Breakdown - Revenue from the Chinese market for complete vehicles increased by 45.4%, reaching 1.0569 billion RMB [1] - The number of domestic stores increased to 4,304 [1] - The overseas sales network has expanded to cover 53 countries [1]

Core Viewpoint - Niu Technologies reported strong financial performance in Q2 2025, with significant revenue growth and a return to profitability compared to the same period last year [1][4]. Financial Highlights - Revenues for Q2 2025 reached RMB 1,255.7 million, marking a 33.5% increase year-over-year [3][4]. - The company achieved a net income of RMB 5.9 million, a turnaround from a net loss of RMB 24.9 million in Q2 2024 [4][8]. - Adjusted net income (non-GAAP) was RMB 13.7 million, compared to an adjusted net loss of RMB 19.5 million in the same period last year [9][26]. Sales Performance - The total number of e-scooters sold in Q2 2025 was 350,090, reflecting a 36.7% increase year-over-year [4][10]. - E-scooter sales from the China market amounted to RMB 1,056.9 million, a 45.4% increase year-over-year, representing 91.1% of total e-scooter revenues [10][4]. - International e-scooter sales generated RMB 103.1 million, a decrease of 20.9% year-over-year, accounting for 8.9% of total e-scooter revenues [10][4]. Cost and Margin Analysis - Gross margin improved to 20.1% in Q2 2025, up from 17.0% in Q2 2024, driven by a higher proportion of e-scooter sales and cost-reduction initiatives [4][6]. - Cost of revenues was RMB 1,003.2 million, an increase of 28.5% year-over-year, consistent with revenue growth [5][4]. - The cost per e-scooter sold decreased by 6.0% to RMB 2,866 from RMB 3,048 in Q2 2024 [5][4]. Operating Expenses - Total operating expenses were RMB 264.9 million, a 38.1% increase year-over-year, representing 21.1% of revenues [6][7]. - Selling and marketing expenses surged by 68.2% to RMB 202.2 million, primarily due to increased spending on advertising during online shopping festivals [11][4]. - Research and development expenses rose by 35.5% to RMB 43.7 million, reflecting higher staff costs and increased design and testing expenses [11][4]. Business Outlook - The company anticipates Q3 2025 revenues to be between RMB 1,433 million and RMB 1,638 million, indicating a year-over-year increase of 40% to 60% [13][4].

Core Viewpoint - The article discusses the challenges faced by Niu Technologies in maintaining its premium positioning in the electric two-wheeler market, particularly in light of rising subscription service costs and increased competition from other brands offering similar smart features at lower prices [4][14][26]. Group 1: Rising Costs of Smart Services - Niu Technologies initially positioned itself as a high-end, smart electric two-wheeler brand, attracting users with advanced features and a subscription model for services [5][6]. - Subscription fees for smart services have increased significantly, from 38 yuan per year in 2015 to 69 yuan per year currently, with multi-year packages also seeing price hikes [8][10]. - Users are beginning to question the value of these smart services, with some opting not to renew subscriptions after the initial free period [9][13]. Group 2: Competitive Landscape - The electric two-wheeler market has become increasingly competitive, with brands like XIAO and Yadi offering similar smart features at lower prices, making Niu's offerings appear less attractive [14][22][24]. - Niu's smart service fees are the highest in the industry, compared to competitors like Ninebot and Yadi, which charge 66 yuan and 42 yuan per year, respectively [16][26]. - Niu's sales have been impacted by this competitive pressure, with Ninebot rapidly increasing its market share and sales volume [24][25]. Group 3: Financial Performance and R&D Investment - Despite a temporary increase in sales due to favorable policies, Niu Technologies has not demonstrated the profitability expected from a premium brand, with a reported R&D investment of only 130 million yuan in 2024, significantly lower than competitors [25][31]. - Niu's average selling price has dropped from 4,928 yuan in 2019 to 3,203 yuan in 2024, indicating a shift towards a more price-sensitive market strategy [25][31]. - The company faces challenges in maintaining its high-end narrative while competing against brands that offer better value propositions [26][28].