县城咖啡馆 在县城卖30元一杯的咖啡，还是好生意吗？ 见习作者 | 王汉星 编辑 | 魏佳 大年初二上午10点，浦江一家精品咖啡店的老板陈婷穿着一件灰白色格子衫，还没来得及套上工作服，第一批人客人就已经走入店中。 春节放假期间，店里的生意格外好。"火爆程度超出了我们的预期"，陈婷告诉「定焦One」。 人均消费超过50元、一杯咖啡30元左右、一份薯条35元……这样和一线城市基本持平的物价在浙江金华浦江县这个常住人口仅有46万的小县城并算不便 宜。 对于陈婷来说，过年这10天左右的假期是一年之中最重要的赚钱窗口，尽管这几天的生意好得超出预期，但也不足以打消这家县城精品咖啡馆的生存焦 虑。因为春节过后，生意会迅速降温，直到明年春节到来前，都是漫长的"保本淡季"。 在吉林一座四线小城市的一家独立精品咖啡馆内，张超正在和店员一起计算过年这几天的营业额，平日里一天最多卖出50杯的小众精品咖啡，假期一天的 销量冲到了200多杯，在淡季这可能是半个月的销量。 张超告诉「定焦One」，"一年365天只有这七八天是赚钱的，这赚的不是利润，是未来350多天的续命本钱。" 当2022年星巴克中国首次提出要把门店开到县城，人们还在质疑 ...

投资者正重新将这家咖啡连锁视作成长股，押注它能实现翻盘 星巴克正在上午时段重新赢回顾客。而要重获投资者青睐，它必须拿下下午市场。 星巴克多年来一直试图将下午打造成可与早高峰匹敌的真正消费高峰。目前正在推进的投入 —— 包括 增加人手、更换更快的设备、重新设计座位以提升门店吸引力 —— 都有望让业务再上台阶。一旦失 败，该股当前估值就会被证明过高。 一家普通星巴克门店的营收结构，呈现出鲜明的两段式特征。门店通常从清晨营业至深夜，但美国直营 门店超过一半的销售额（每年约 120 亿美元）都在上午 11 点前完成。 一旦早间咖啡因消费高峰退去，公司就会进入一段低客流时段。灯光依旧亮着，咖啡师仍在工作，但客 流量明显回落。 如果首席执行官布莱恩・尼科尔能让午後时段的效率，达到早 7 点至 9 点半高峰时段的水平，他不仅能 改善单店盈利模型，还有望让这支停滞近五年的股票重新启动。 目标虽高，但投资者目前对其表现表示认可。得益于早期积极的业绩信号，该股今年已上涨 14%。星 巴克近期公布了两年来最强劲的美国同店增长数据，显示出运营效率与交易笔数的提升。在上月末的投 资者日活动上，星巴克预计到 2028 财年，营收增速将达 ...

智通财经APP获悉，尽管亏损不断扩大，但星巴克(SBUX.US)印度子公司仍在继续开设新店并推出蛋白 泡沫咖啡等新品，以扩大其在该全球人口最多国家的影响力。 星巴克正在印度加倍下注，尽管当地竞争激烈且消费需求放缓，因为这家总部位于西雅图的连锁咖啡店 正在寻找新的市场以重振增长。该公司正在精简美国业务，同时应对中东地区的消费者抵制。去年，它 出售了中国业务的60%股权。 在印度，根据数据平台Tofler的数据，塔塔星巴克在截至去年3月的一年内亏损几乎翻番，达到15亿卢比 (1650万美元)，而营收增长了4.8%。该公司还面临着一批灵活的本地新贵吸引咖啡饮用者的竞争——从 提供无装饰基本款咖啡的abCoffee到Blue Tokai等特色咖啡烘焙商。 同店销售增长是行业关键指标，合作伙伴塔塔消费品有限公司在上月的财报电话会议上表示，该指标连 续两个季度保持在3%，而此前曾出现同比下滑。该公司还新增了12家门店，使其在印度81个城市的门 店总数达到504家。 借鉴其全球经验，例如在新加坡农历新年期间提供蛋卷，塔塔星巴克正在通过区域风味实现菜单本土 化。它在印度南部销售马拉巴尔鸡蛋烤肉和基玛馅料变体、在加尔各答销售受 ...

Group 1 - The small business owner in Connecticut supplies equipment and supplies to restaurants and food service establishments, aiming to reallocate profits into a portfolio for passive retirement income [1] - The owner has a background in finance, having earned a CFA charter and CIPM certificate, and has experience in assisting firms with compliance to Global Investment Performance Standards (GIPS) [1] - The owner is sector agnostic and writes about any company they can understand, often based on personal investment considerations [1] Group 2 - The analyst has a beneficial long position in SBUX shares and is in the process of unwinding this position, expecting to be fully out within 30 days [2]

Feb 18 (Reuters) - Starbucks faced fresh pressure on Wednesday from a coalition of investors including public-sector pension funds that urged shareholders ‌to vote against the reelection of two directors, citing persistent failure ‌to manage labor relations. The move against Starbucks' lead independent director, Jorgen Vig Knudstorp, and Beth ​Ford, chair of the board's Nominating and Corporate Governance Committee, comes as the company is locked in a prolonged effort to reach a collective agreement with ...

Group 1 - The core issue revolves around a labor relations regression that has prompted a group of Starbucks investors to prepare for a confrontation with the board of directors [1] Group 2 - The investor group is focused on addressing concerns related to labor practices and employee relations within the company [1] - This development indicates potential challenges for Starbucks in maintaining positive labor relations amidst investor scrutiny [1] - The situation may impact the company's reputation and operational dynamics if not addressed effectively [1]

A group of Starbucks investors is escalating their pressure campaign over the coffee giant's ongoing labor turmoil — and this time, they're targeting the board. Ahead of the company's March 25 annual meeting, a coalition of long-term shareholders is urging investors to vote against the reelection of Jørgen Vig Knudstorp, the lead independent director, and Beth Ford, the chair of the nominating and corporate governance committee. The group cites what they call "sustained oversight failures of labor relation ...

Core Viewpoint - Concerns about an AI stock bubble are prevalent, prompting a look at Starbucks as a potential investment opportunity due to its recent recovery signs after two years of struggles [1][2]. Company Overview - Starbucks operates a chain of café restaurants and has undergone significant changes under new CEO Brian Niccol, shifting back to being a "third place" for customers rather than just a grab-and-go coffee shop [7]. Recent Performance - Starbucks has experienced stagnant and declining sales over the past two years, with only a 2% increase since 2021, while the S&P 500 rose over 75% in the same period [5]. - The company reported a 3% increase in comparable transactions per store and a 4% global sales growth in Q1 of fiscal 2026, marking the first sales growth in eight quarters [9]. - Consolidated net revenue grew 6% to $9.9 billion in the latest quarter, although operating margin fell by 640 basis points to 41.3% and earnings per share (EPS) decreased by 62% [10]. Strategic Initiatives - Starbucks plans to renovate 10% of its U.S. stores to enhance customer comfort, which includes adding comfier chairs and more power outlets to encourage longer stays [8]. - The company opened 128 new stores in the last quarter, bringing the total to 41,118 worldwide, with 52% being company-operated and 48% franchised [9]. Market Position - The stock has recovered by almost 11% over the past month, indicating positive momentum for the company following its latest earnings release [6]. - The international operations of Starbucks showed strong performance, with net revenue from these locations surging by 10.3% and operating income growing by 19.2% [10].

经济观察网基于最新公开信息，星巴克股票在2026年可能涉及以下值得关注的事件。 诉讼进展：美国西雅图地区法院于2025年11月裁定，星巴克需面对股东诉讼，指控其在2024年隐瞒销售 额下降信息；后续司法程序可能对公司声誉和股价产生影响。 以上事件基于公开报道总结，具体进展需以官方公告为准。 以上内容基于公开资料整理，不构成投资建议。 业绩经营情况 财务业绩与成本优化：根据2026财年第一财季(截至2025年12月28日)业绩，管理层预计下半财年利润率 将改善，主要受益于成本削减计划(如未来两年削减约20亿美元成本)和供应链优化。公司指引显示， 2026财年全球同店销售额预计增长3%或以上。 近期事件 业务进展情况 中国业务合资交易完成：星巴克与博裕资本成立的合资企业预计在2026年春季完成交易，届时星巴克中 国零售业务(涉及8011家直营门店)将转为特许经营模式，不再纳入合并财务报表。 门店扩张与战略调整：公司计划在2026财年全球净增600-650家门店，其中中国市场占比近半数，并可 能逐步实现年增超1000家门店的目标，重点拓展低线城市。同时，门店升级计划持续推进，预计到2026 财年末完成超1000家门 ...

Core Viewpoint - Starbucks is transitioning its China operations to a franchise model through a joint venture with Boyu Capital, expected to be completed by spring 2026, aiming to accelerate store expansion in the Chinese market [1][2]. Recent Events - The joint venture will see Boyu holding 60% of the equity while Starbucks retains 40%, with the Chinese operations no longer included in Starbucks' consolidated financial statements. This shift aims to enhance profit margins through a light-asset model, with expected international operating profit margins increasing from 13% to a range of 16%-19% [2]. Business Progress - Following the transaction, all 8,011 of Starbucks' directly operated stores in China will convert to a franchise model, marking a significant shift towards light-asset expansion. Starbucks will continue to engage in the Chinese market through brand licensing fees and supply chain revenues rather than direct operations [3]. Company Project Advancement - Starbucks plans to increase its store count in China from approximately 8,000 to between 15,000 and 20,000, with a target of opening over 1,000 new stores annually. The expansion will focus on lower-tier markets, having already entered 13 county-level cities in the first quarter of fiscal year 2026. The company is also enhancing competitiveness through product adjustments (such as price reductions and healthier options) and innovative scenarios (like breakfast offerings) [4]. Performance and Operations - In the first quarter of fiscal year 2026 (ending December 28, 2025), Starbucks reported a 5% year-over-year increase in global revenue, with China experiencing an 11% double-digit growth in revenue and positive same-store sales for three consecutive quarters. The company is strengthening global cost controls to address pressures from coffee bean prices and tariffs, with expectations that total management expenses for fiscal year 2026 will be lower than those in fiscal year 2023 [5]. Future Development - Starbucks is facing a shareholder lawsuit due to allegations of concealing declines in sales in the U.S. and China markets, with future developments dependent on updates from judicial proceedings [6].