Raise prices, make more money. It's a simple formula right out of a Finance 101 textbook. And that formula is set to be music to the ears of Spotify's (SPOT) CFO. Spotify said this week it would hike the price on US individual premium plans to $12.99 from $11.99. The duo (two-person) plan is increasing to $18.99 from $16.99 a month. The family plan is rising to $21.99 from $19.99. Student plans are also increasing to $6.99 from $5.99. In the process, Spotify has put itself in the unenviable position of ...

Spotify will increase the price of its monthly premium subscription plan by $1 to $12.99 in the US, Estonia and Latvia markets, the Swedish streaming platform said Thursday.The company said its new pricing would take effect on consumers’ billing dates starting in February. Subscribers will receive an email about the price adjustment. Its shares fell nearly 3%.Spotify has relied on price increases in recent years to drive growth. Last year, its finance chief Christian Luiga said despite raising prices in mor ...

Core Viewpoint - Spotify will increase the price of its Premium subscription plan from $11.99 to $12.99 per month, effective next month in the U.S., Estonia, and Latvia, reflecting the value it delivers and supporting artists [1] Group 1: Pricing Strategy - The price increase is part of Spotify's strategy to stabilize revenue amidst a challenging market environment, as analysts have suggested that price hikes could help restore financial stability [2] - The Bureau of Labor Statistics reported a 29% increase in streaming prices compared to December 2024, indicating a broader trend in rising subscription costs within the streaming industry [5] Group 2: Company Leadership and Structure - Daniel Ek has transitioned from CEO to executive chairman, with Gustav Söderström and Alex Norström appointed as co-CEOs, indicating a shift in leadership structure [3] - Ek's new role will focus on capital allocation and long-term strategic planning for Spotify, aligning with European corporate governance practices [4] Group 3: Market Position - Spotify has established itself as a leading music streaming service with 696 million users and 276 million paying subscribers across 184 markets, despite recent stock price declines of over 25% [4]

Spotify is increasing the price of its Premium subscription service by $1 a month in the United States.By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions .Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.The monthly price of an individual Premium subscription will in ...

Group 1 - The streaming giant will increase the U.S. price of its Premium tier to $12.99 a month starting in February [1] - Analysts believe this price hike could help support revenue growth after a recent slowdown [1]

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Core Viewpoint - Spotify has raised its subscription price in the U.S. for the third time in three years, increasing the monthly plan from $11.99 to $12.99, effective from the next billing cycle [1]. Pricing Strategy - The company stated that occasional price updates reflect the value delivered to users and help maintain a high-quality experience for both users and artists [2]. - Analysts from JPMorgan predict that the upcoming price hike in the first quarter of 2026 could boost Spotify's revenue by $500 million [2]. Historical Price Changes - Spotify previously increased its U.S. subscription price from $9.99 to $10.99 in 2023 and made another increase of $1 in June 2024 [3]. - Similar price hikes were implemented in markets such as the UK and Switzerland last year [3]. User Base - As of Q3 2025, Spotify has over 281 million paid users globally, with 25% of them located in North America [3]. - In addition to the U.S., Spotify is also raising prices in Estonia and Latvia [3].

Spotify Premium subscriptions are getting more expensive.The subscription price will rise from $11.99 per month to $12.99 per month in the U.S., Estonia and Latvia for the February bill, the streaming platform said in a blog post.Users will get an email with the update sometime in the next month explaining the change, Spotify said Thursday. That email will say that the price is increasing so the company can "keep delivering a great experience"Spotify last bumped the Premium price for U.S. users in June to $ ...

Core Viewpoint - Spotify is increasing the price of its Premium subscription service by 8%, indicating a trend among major streaming platforms to rely more on subscription revenue for sustained profitability [1] Company Summary - The price hike reflects Spotify's strategy to enhance revenue streams and support long-term financial health [1] - This move aligns with broader industry trends where streaming services are focusing on subscription models to ensure profitability [1] Industry Summary - Major streaming platforms are increasingly leaning on subscription revenue as a key component of their business models [1] - The decision by Spotify may influence other companies in the streaming sector to consider similar pricing strategies to bolster their financial performance [1]

Core Insights - The price of a premium subscription in the U.S. will increase from $11.99 to $12.99 per month [1] Pricing Strategy - The new subscription price represents an increase of approximately 8.34% [1]