Core View - Benchmark analyst Mark Zgutowicz has lowered the price target on Spotify (SPOT) to $760 from $860 while maintaining a Buy rating on the shares, indicating confidence in the company's future performance despite the price adjustment [1]. Group 1: Price Target and Rating - The price target for Spotify has been reduced to $760 from $860 [1]. - The firm continues to hold a Buy rating on Spotify shares [1]. Group 2: Market Position and Future Outlook - Spotify shares are currently about 32% below their 52-week high, suggesting potential for recovery [1]. - The firm anticipates multiple upcoming catalysts that could positively impact Spotify's performance [1]. - There is an expectation of better-than-expected incremental margin flow-through, which may lead to a re-rating of the company's valuation multiples [1]. - Spotify is highlighted as a 2026 Best Idea by the analyst, indicating strong long-term potential [1].

Core Insights - Spotify Technology S.A. (NYSE:SPOT) is projected to have strong earnings growth over the next five years, supported by recent price hikes for premium subscriptions [1] - Jefferies has adjusted its price target for Spotify to $750 from $800 while maintaining a 'Buy' rating, citing revenue acceleration projections and sustained subscriber momentum [2] Group 1: Subscription Pricing - Starting from February, Spotify will increase its premium subscription rate from $11.99/month to $12.99/month [1] - The last price increase for U.S. users occurred in June 2024, when the rate was raised to $11.99/month [1] - Premium subscribers in the U.S., Estonia, and Latvia will receive notifications regarding the subscription updates [1] Group 2: Analyst Insights - Jefferies maintains Spotify as a "Top Pick" due to expected revenue growth driven by price increases and subscriber retention [2] - The firm describes Spotify as an "undermonetized asset" with a favorable outlook, estimating free cash flow per share for 2027 to be nearly 15% above consensus [2] Group 3: Company Overview - Spotify Technology S.A. is headquartered in Luxembourg and provides audio streaming subscription services, operating through two segments: Premium and Ad-Supported [3]

Company - OpenAI will begin testing advertisements in ChatGPT to seek new revenue sources [5] - Google has requested a U.S. judge to postpone the order to share data during its appeal [5] - JPMorgan has surpassed Dimensional to become the world's largest active ETF company [6] - Fannie Mae and Freddie Mac continue to decline, raising concerns about their IPO prospects [6] - Spotify plans to generate significant profits through another price increase [6] Industry - The U.S. housing builder confidence index has dropped to 37 in January, marking the first decline in five months and falling below all estimates [5] - The U.S. manufacturing output is expected to grow in the last few months of 2025 [5] - The job market remains a concern, with the Federal Reserve advised to prepare for potential rate cuts [6] - The artificial intelligence sector is accelerating job reductions in key global industries [6] - Oil prices have slightly recovered, but traders remain cautious about risks related to Iran [6]

The early 2026 pricing changes are the third time Spotify has raised prices for U.S. listeners since launching in the country in 2011. Two of those price hikes were back-to-back $1 increases, one in 2023 and one in 2024. In 2024, Spotify explained that the service would "occasionally†update its pricing in order to "continue to invest in and innovate on our product features and bring users the best experience†—language echoed in its short statement on the latest price increase. Why is Spotify raising price ...

Raise prices, make more money. It's a simple formula right out of a Finance 101 textbook. And that formula is set to be music to the ears of Spotify's (SPOT) CFO. Spotify said this week it would hike the price on US individual premium plans to $12.99 from $11.99. The duo (two-person) plan is increasing to $18.99 from $16.99 a month. The family plan is rising to $21.99 from $19.99. Student plans are also increasing to $6.99 from $5.99. In the process, Spotify has put itself in the unenviable position of ...

Pricing Strategy - Spotify will increase the price of its monthly premium subscription plan by $1 to $12.99 in the US, Estonia, and Latvia, effective from February on consumers' billing dates [1][5] - The company has relied on price increases in recent years to drive growth, having raised prices in over 150 countries without significant customer churn [2] Subscriber Growth - Premium subscribers rose 12% to 281 million in the third quarter, with a total of 713 million monthly active users at the end of the period [3] Investment Priorities - Spotify's investment priorities focus on top-line growth, user acquisition in emerging markets, and expanding content offerings to include more podcasts, videos, and audiobooks [4][7] - The company has expanded its monetization program for creators and introduced new tools for video podcasters to compete in a crowded market [4] Content Expansion - Spotify has made music videos available to premium subscribers in the US and Canada to attract more users and advertisers [6]

Core Viewpoint - Spotify will increase the price of its Premium subscription plan from $11.99 to $12.99 per month, effective next month in the U.S., Estonia, and Latvia, reflecting the value it delivers and supporting artists [1] Group 1: Pricing Strategy - The price increase is part of Spotify's strategy to stabilize revenue amidst a challenging market environment, as analysts have suggested that price hikes could help restore financial stability [2] - The Bureau of Labor Statistics reported a 29% increase in streaming prices compared to December 2024, indicating a broader trend in rising subscription costs within the streaming industry [5] Group 2: Company Leadership and Structure - Daniel Ek has transitioned from CEO to executive chairman, with Gustav Söderström and Alex Norström appointed as co-CEOs, indicating a shift in leadership structure [3] - Ek's new role will focus on capital allocation and long-term strategic planning for Spotify, aligning with European corporate governance practices [4] Group 3: Market Position - Spotify has established itself as a leading music streaming service with 696 million users and 276 million paying subscribers across 184 markets, despite recent stock price declines of over 25% [4]

Spotify is increasing the price of its Premium subscription service by $1 a month in the United States.By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions .Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.The monthly price of an individual Premium subscription will in ...

Group 1 - The streaming giant will increase the U.S. price of its Premium tier to $12.99 a month starting in February [1] - Analysts believe this price hike could help support revenue growth after a recent slowdown [1]

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