在经济全球化进程中，中国品牌正凭借优质的产品力加速走向世界舞台，那些提前布局品牌建设的企 业，也展现出更强的风险抵御能力。这种从"产品出海"向"品牌出海"的战略转型，正重塑中国制造的国 际形象。 5月10日，在第九个"中国品牌日"期间，广告科技公司TheTradeDesk（纳斯达克：TTD，以下简 称"TTD"）中国区资深业务拓展总监吴昱霖接受《证券日报》记者采访时表示："从单纯追求销售转化 到注重长期品牌建设、从产品功能宣传到品牌价值传递、从短期营销到百年品牌的战略规划，中国品牌 正逐步建立起全球消费者信任的品牌力。这不仅体现在销售业绩上，更反映在品牌价值的持续增长。" 世界银行数据显示，中国头部品牌在全球工业增加值份额上已超越美国品牌，中国制造业占全球比重高 达30%。然而，在品牌价值份额方面，美国头部品牌仍占据更高比例，中国品牌占全球价值品牌的 18%。 业界普遍认为，当前，中国品牌在全球发展中的领先地位主要体现在"量"上，而在品牌力方面与全球领 先品牌相比还有差距。中国企业要实现高质量发展，必须通过提升品牌力来实现产品力的外延和价值提 升。品牌力的建设，是中国企业全球化过程中的长期主题。 从营销视角出 ...

Group 1: Trade and Economic Data - In March 2025, the US trade deficit reached $140.5 billion, up from $123.2 billion in February, with exports at $278.5 billion and imports at $419 billion [1] - China's goods trade in April amounted to 3.84 trillion yuan, a year-on-year increase of 5.6%, with exports at 2.27 trillion yuan (up 9.3%) and imports at 1.57 trillion yuan (up 0.8%) [3] - South Korea's exports fell by 5.2% as of April 20, contrasting with a 5.5% increase in March, with significant declines in exports to the US [2] Group 2: Company Performance and Restructuring - Panasonic announced a global workforce reduction of 10,000 employees, about 4% of its total workforce, as part of a restructuring plan to enhance competitiveness [4] - Ubiquiti Inc. reported a 27.68% year-on-year increase in revenue for the first three quarters of fiscal 2025, totaling $1.814 billion, with net profit rising by 80.87% to $445 million [6] - The Trade Desk's stock surged over 21% following a strong Q1 financial report, with adjusted earnings per share of $0.33 and revenue of approximately $616 million, a 25% year-on-year increase [7] Group 3: Industry Insights - The home appliance sector is expected to maintain steady growth, supported by domestic subsidies and global competitive positioning despite tariff disruptions [5] - AppLovin's Q1 revenue reached $1.48 billion, exceeding market expectations, driven by strong advertising revenue growth [8] - The AI software industry is entering a rapid growth phase, with increasing market focus on AI applications [9]

Core Insights - The Trade Desk Inc. reported its first revenue miss in 33 quarters during the publication of Q4 2024 and FY2024 results [1] Financial Performance - The company operates an omnichannel ad buying platform [1] - The revenue miss indicates potential challenges in meeting market expectations [1]

Group 1: Market Overview - Current market volatility and economic uncertainty present both dangers and opportunities [1] - Many excellent stocks have been significantly undervalued due to the overall market sell-off [2] Group 2: Amazon - Amazon's shares are currently 22% below their peak earlier this year [4] - Concerns about tariffs are impacting the stock, but Amazon's e-commerce platform remains a strong alternative for consumers seeking low prices [5] - The high tariff levels are expected to be temporary, allowing Amazon to recover [6] - The long-term investment thesis for Amazon is strong, with growth potential in e-commerce, cloud computing, and artificial intelligence [7] Group 3: Alphabet - Alphabet's shares have dropped nearly 27% from their peak earlier this year, influenced by market jitters and antitrust lawsuits [8] - Antitrust rulings pose challenges for Google, but there is potential for favorable outcomes in appeals [10] - AI advancements may provide significant growth opportunities for Alphabet, particularly in Google Cloud and autonomous services [12] Group 4: The Trade Desk - The Trade Desk's share price has fallen almost 60% from its record high in Q4 2024 [13] - The decline is attributed to missing revenue estimates for the first time in 33 quarters, but management is taking steps to address the issues [14] - The shift from linear to digital advertising continues, and The Trade Desk remains a leading platform for targeted advertising [15]

Group 1 - The Trade Desk (TTD) is viewed as a generational "buy" opportunity despite recent investor pessimism due to a Q4 miss and short-term execution missteps [1] - Amrita, who runs a family office fund, focuses on investing in sustainable, growth-driven companies that aim to maximize shareholder equity [1] - The family fund's investment strategy is complemented by Amrita's award-winning newsletter, The Pragmatic Optimist, which emphasizes portfolio strategy, valuation, and macroeconomics [1] Group 2 - Amrita has a background in high-growth supply-chain start-ups and has worked with venture capital firms to enhance user acquisition [1] - The newsletter has gained recognition as a top finance newsletter and aims to simplify financial literacy and complex macroeconomic concepts for a broader audience [1]

Core Insights - JR Research is recognized as a top analyst in technology, software, and internet sectors, focusing on growth and GARP strategies [1] - The investment approach emphasizes identifying attractive risk/reward opportunities with robust price action to generate alpha above the S&P 500 [1][2] - The investment group Ultimate Growth Investing specializes in high-potential opportunities across various sectors with a focus on strong growth potential and contrarian plays [3] Investment Strategy - The strategy combines sharp price action analysis with fundamental investing, avoiding overhyped stocks while targeting battered stocks with recovery potential [2] - The investment outlook typically spans 18 to 24 months for the thesis to materialize, aiming for robust fundamentals and attractive valuations [3] Target Audience - The group is designed for investors looking to capitalize on growth stocks with strong fundamentals, buying momentum, and turnaround plays [3]

Core Insights - The Trade Desk (TTD) highlights that Connected TV (CTV) advertising is becoming a new driving force in global brand marketing, with 94% of advertisers reporting that CTV ad performance meets or exceeds expectations [1][2] Group 1: CTV Advertising Trends - Advertisers are significantly increasing their investment in CTV advertising as demand for high-quality digital content surges globally [1] - TTD's analysis indicates that brands need to move beyond short-term traffic thinking and adopt a comprehensive marketing strategy through CTV and other Open Internet channels to build deep emotional connections with high-value audiences [1][2] Group 2: Brand Evolution - Chinese brands are undergoing a transformation in their international strategy, moving from a focus on OEM and short-term sales (1.0 phase) to establishing brand identity (2.0 phase), and finally to valuing brand assets and long-term brand building (3.0 phase) [1][2] - Brands that have engaged with TTD to utilize CTV and other advertising channels have gained more flexibility and stronger bargaining power in uncertain external environments [2] Group 3: Long-term Brand Investment - The core advantage of high-quality internet advertising lies in the ability to integrate brands into content scenarios, enhancing trust and purchase intent among consumers [2] - As globalization deepens, Chinese brands are transitioning from "product export" to "brand export," with long-term brand investments providing them with greater market resilience [2]

Core Viewpoint - The Trade Desk has successfully rebounded from a disappointing quarter, demonstrating strong financial performance and renewed investor confidence through its innovative AI-driven platform and strategic upgrades [2][4][8]. Financial Performance - The Trade Desk reported first-quarter revenue of $616 million, reflecting a 25% year-over-year growth, up from 22% in the previous quarter [4]. - Adjusted earnings per share (EPS) reached $0.33, marking a 27% increase compared to the prior year [4]. - The company's results exceeded analysts' expectations, which forecasted revenue of $575.3 million and adjusted EPS of $0.25 [4]. Strategic Developments - The adoption of the Kokai platform, which integrates artificial intelligence for enhanced media buying and ad campaign measurement, has been a key driver of the company's recent success [5]. - The Trade Desk faced challenges in transitioning customers from its legacy platform to Kokai but has since reorganized to better capture emerging opportunities in connected TV, retail media, and audio [6]. Management Outlook - CEO Jeff Green expressed optimism about the company's future, highlighting strong customer retention rates above 95% and the positive impact of strategic upgrades implemented in the previous quarter [7]. - For the second quarter, The Trade Desk is guiding for revenue of at least $682 million, indicating a year-over-year growth of approximately 17% [9]. Market Position - The Trade Desk's stock is currently trading at 34 times forward earnings, which is a premium but significantly lower than its historical average of around 55 times [10]. - Following the release of its strong financial results, the stock saw an increase of over 11% in after-hours trading, indicating renewed investor interest [11].

Group 1: Earnings Performance - The Trade Desk reported quarterly earnings of $0.33 per share, exceeding the Zacks Consensus Estimate of $0.25 per share, and up from $0.26 per share a year ago, representing an earnings surprise of 32% [1] - The company posted revenues of $616.02 million for the quarter ended March 2025, surpassing the Zacks Consensus Estimate by 7.27%, compared to year-ago revenues of $491.25 million [2] - Over the last four quarters, The Trade Desk has surpassed consensus EPS estimates four times and topped consensus revenue estimates three times [2] Group 2: Stock Performance and Outlook - The Trade Desk shares have declined approximately 52% since the beginning of the year, while the S&P 500 has only declined by 4.3% [3] - The current consensus EPS estimate for the upcoming quarter is $0.42 on revenues of $676.51 million, and for the current fiscal year, it is $1.79 on revenues of $2.84 billion [7] - The estimate revisions trend for The Trade Desk is currently unfavorable, resulting in a Zacks Rank 5 (Strong Sell) for the stock, indicating expected underperformance in the near future [6] Group 3: Industry Context - The Internet - Services industry, to which The Trade Desk belongs, is currently in the bottom 40% of over 250 Zacks industries, suggesting that the industry outlook can materially impact stock performance [8] - Empirical research indicates a strong correlation between near-term stock movements and trends in earnings estimate revisions, which can be tracked by investors [5]

Financial Data and Key Metrics Changes - Q1 revenue reached $616 million, representing a 25% year-over-year increase [48] - Adjusted EBITDA for the quarter was $208 million, reflecting a 34% margin [48] - Adjusted net income was $165 million, or $0.33 per fully diluted share [52] - Free cash flow was $230 million in Q1 [52] Business Line Data and Key Metrics Changes - CTV (Connected TV) remains the largest and fastest-growing advertising channel, representing a high 40s percentage share of the business [49] - Mobile accounted for a mid-30s percentage share of spend, while display represented a low double-digit share and audio around 5% [49] - The adoption of the Kokai platform accelerated, with about two-thirds of clients now using it, ahead of schedule [62] Market Data and Key Metrics Changes - North America represented approximately 88% of spend, while international markets accounted for about 12% [49] - International growth outpaced North America for the ninth consecutive quarter, particularly driven by CTV [50] Company Strategy and Development Direction - The company aims to capture market share in a more competitive landscape, especially as walled gardens face increased scrutiny [12][19] - The focus is on enhancing the supply chain through innovations like OpenPath and the acquisition of Sincerra [24][29] - The company is optimistic about the future of the open Internet and believes it is well-positioned to benefit from recent antitrust developments against competitors like Google [42] Management's Comments on Operating Environment and Future Outlook - Management expressed confidence in the company's ability to navigate macroeconomic uncertainties and continue to grow [54] - The company anticipates revenue of at least $682 million in Q2, reflecting a 17% year-over-year growth [55] - Management highlighted the importance of being a trusted partner for clients during uncertain times [78] Other Important Information - The company has no debt and ended the quarter with approximately $1.7 billion in cash and short-term investments [52] - A new COO, Vivek Tundra, has been appointed to help drive growth [40] Q&A Session Summary Question: Can you elaborate on the progress from product and go-to-market changes? - Management noted that Q1 was strong, with significant upgrades contributing to performance and Kokai adoption accelerating [60][62] Question: What are the implications of the Google trial verdict for DSPs? - Management believes the verdict will lead to a fairer market, allowing the company to compete more effectively [72][73] Question: How does the company view Q2 guidance amid uncertainty? - Management remains optimistic about growth opportunities and the ability to support clients through strategic consulting [78][80] Question: How is the competitive landscape evolving, particularly with Amazon? - Management sees Amazon's focus on Prime Video as a limitation and believes the company can capture market share by aligning interests with buyers [85][90] Question: What progress is being made with OpenPath? - Management highlighted the positive developments and new partnerships through OpenPath, despite the current uncertainty in the upfront market [93]