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为啥好多奢侈品的logo都有马?
Bei Jing Ri Bao Ke Hu Duan· 2026-02-12 09:03
马在不断地,以更多方位的态势融入人们生活。 最近一次的出圈营销中,伊利牛奶因品牌名称与影视演员马伊琍名字同音,采纳了网友的野生创意—— 马年伊利请马伊琍代言,收获了一波"最快听劝品牌方"的好评与流量。 一份马年送礼指南也在社交平台上走红:爱马仕、蔻驰、拉夫劳伦、巴宝莉、保时捷、法拉利……品牌 logo中有马元素的奢侈品被列出,一些网友直呼"送不起但好想拥有",也有人调侃"已转发给闺蜜"。 为何马元素颇受大牌青睐?很大程度上,这是马在西方历史上权贵属性的转化。 品牌中的马元素。 根据公开信息,最早一批使用马元素logo的品牌基本都起源于19世纪至20世纪初。 以悠久的顶奢品牌——创立于1837年的法国爱马仕为例,其以制作高级马具起家,后来开发了箱包、表 带、服饰等产品。爱马仕标志的设计灵感源自画作《四轮马车与马童》,画面里是一辆主人自驾的无篷 四轮马车,一位马童随侍在马的右前侧,主人座却是空着的。当中含义为:爱马仕提供一流的商品,但 商品特色的展现,需要消费者去理解和驾驭。 爱马仕标志灵感来源《四轮马车与马童》 尊贵之外,马元素logo还有更丰富的映照马文化的象征。例如德国汽车品牌保时捷标志中的马代表速度 与力 ...
湾里这么大 新年怎么逛
Bei Jing Wan Bao· 2026-01-01 07:45
Core Viewpoint - The article highlights the emergence of "Wanli" as a new commercial hub in Beijing, offering a variety of shopping, dining, and entertainment experiences, encouraging exploration and engagement with the city's cultural offerings [4][5][6]. Group 1: Commercial Development - "Wanli" is described as a massive commercial complex located in the city's sub-center, comprising three main sections: Wangfujing Well-Town, Tingyun Town, and Nuo Lan Hotel, easily accessible via subway lines 1 and 7 [4]. - The area features a diverse range of retail and experiential consumption options, including unique stores like "Heitou," which offers globally sourced products, and a dinosaur-themed exploration center [4]. Group 2: Dining and Entertainment - Approximately 40% of the space in Wangfujing Well-Town is dedicated to dining and entertainment brands, providing a vibrant atmosphere for visitors to enjoy food and leisure activities [5]. - The complex includes various themed restaurants and unique concept stores, catering to a wide range of tastes and preferences [5]. Group 3: Cultural and Artistic Offerings - The Bay Area Contemporary Art Center, located on the fifth floor, features an exhibition titled "The Best of Spring - Walking in Gardens and Mountains," showcasing 49 artworks from 32 modern Chinese masters, available for free visits through prior reservation [6]. - Visitors can also enjoy scenic views of the Beijing Universal Studios theme park from the Nuo Lan Hotel, enhancing the overall experience of the area [7].
鞋服配饰TOP15,体感科技重塑夏日防护|世研消费指数品牌榜Vol.65
3 6 Ke· 2025-09-04 06:51
Group 1: Brand Rankings - UR, Uniqlo, and Seven Wolves ranked first, second, and third in comprehensive heat with scores of 1.78, 1.68, and 1.66 respectively [1][2] - Other notable brands include Fu Nai at 1.63, Hailan Home at 1.57, and Coach at 1.50, indicating a competitive landscape in the fashion industry [2] Group 2: Industry Trends - The fashion industry is shifting focus towards functional consumption, with brands emphasizing specific scene-based solutions rather than just style [3][4] - Uniqlo's summer campaign highlights three key series: AIRism, UV protection, and cool linen, addressing consumer needs for lightweight and breathable clothing [3] - New brands like Jiao Nai and ubras are innovating with products that target specific consumer pain points, such as heat and breathability, showcasing a trend towards practical solutions [3] Group 3: Social Media Influence - UR has become a central hub for social media engagement, particularly on platforms like Xiaohongshu, where users share outfit inspirations, enhancing brand visibility and consumer connection [4] - The rise of social attributes in fashion items is blurring the lines between luxury and fast fashion, as brands create complete outfit templates for various occasions [4] Group 4: Consumer Behavior - Consumers are increasingly willing to pay for products that effectively address specific situational needs, indicating a shift in purchasing motivations from aesthetics to functionality [3][4] - The trend towards personalized expression in fashion is evident, with brands like Crocs positioning their products as essential for social and recreational activities [4]
“特朗普关税输家”指数跌0.47%
Jin Rong Jie· 2025-07-30 21:49
Group 1 - The "Trump Tariff Losers" index decreased by 0.47%, closing at 104.71 points [1] - Among the constituent stocks, Polaris fell by 8.29%, while 3M, a Dow component, dropped between 3.41% and 3.87% [1] - Nike experienced a decline of 2.11%, whereas Coach saw an increase of 0.74% [1] Group 2 - e.l.f. Beauty rose by 2.79%, and Harley-Davidson surged by 13.38% [1] - Generac had a significant increase of 19.61% [1]
周三(7月30日),“特朗普关税输家”指数跌0.47%,报104.71点。成分股中,北极星收跌8.29%,纽威、卡特、道指成分股3M跌3.87%-3.41%,耐克跌2.11%。蔻驰则收涨0.74%,e.l.f. Beauty涨2.79%,哈雷戴维森涨13.38%,Generac涨19.61%。
news flash· 2025-07-30 21:33
Core Viewpoint - The "Trump Tariff Losers" index decreased by 0.47%, closing at 104.71 points on July 30 [1] Group 1: Stock Performance - Polaris saw a significant decline, dropping 8.29% [1] - Other notable declines included Newell, Caterpillar, and Dow component 3M, which fell between 3.41% and 3.87% [1] - Nike experienced a decrease of 2.11% [1] Group 2: Gainers - Coach recorded a modest increase of 0.74% [1] - e.l.f. Beauty rose by 2.79% [1] - Harley-Davidson surged by 13.38% [1] - Generac experienced a substantial gain of 19.61% [1]
“特朗普关税输家”指数跌1.43% 报105.21点
Hua Er Jie Jian Wen· 2025-07-29 20:39
Group 1 - Hasbro's stock remained flat, while Skechers increased by 0.13%, MTD rose by 0.4%, Angi gained 1.57%, and Polaris surged by 16.84% [1] - On Tuesday, July 29, component stocks generally declined, with Stanley Black & Decker falling by 7.2%, Rivian, a competitor to Tesla, dropping by 5.22%, Fluence Energy decreasing by 4.41%, Coach declining by 2.74%, and Harley-Davidson down by 2.59% [3]
“特朗普关税输家”指数涨将近2.3%,特朗普宣布菲律宾和印尼协议
news flash· 2025-07-22 20:25
Group 1 - The "Trump Tariff Losers" index increased by 2.28%, closing at 104.80 points [1] - Notable gainers included Polaris up 10.52%, Helen of Troy (HELE) up 9.13%, and NuScale up 8.53% [1] - Rivian, a competitor to Tesla, rose by 3.07%, while Best Buy increased by 2.96% [1] Group 2 - Hasbro experienced a slight decline of 0.13%, while Coach fell by 0.15% [2] - Five Below dropped by 0.16%, and 3M Company saw a decrease of 1.06% [2] - On Running (ONON) faced a significant decline of 5.36% [2]
周五(7月18日),“特朗普关税输家”指数涨0.18%,报108.31点,本周累计下跌0.22%,整体呈现出V形走势。周五当天,成分股、储能公司Fluence Energy收涨8.74%,“特斯拉劲敌”Rivian涨6.20%,美元树涨1.82%,蔻驰涨1.23%,孩之宝涨0.8%。Gap则收跌0.74%,Aptiv跌2.95%,海伦特洛伊HELE跌3.35%,3M跌3.65%——在道指成分股里也表现最差。
news flash· 2025-07-18 20:38
Group 1 - The "Trump Tariff Losers" index increased by 0.18% to 108.31 points on July 18, with a cumulative decline of 0.22% for the week, showing a V-shaped trend [1] - Fluence Energy, a component stock, rose by 8.74%, while Rivian, a competitor to Tesla, increased by 6.20% [1] - Other notable gainers included Dollar Tree up 1.82%, Coach up 1.23%, and Hasbro up 0.8% [1] Group 2 - Gap experienced a decline of 0.74%, while Aptiv fell by 2.95% [1] - Helen of Troy (HELE) dropped by 3.35%, and 3M decreased by 3.65%, marking the worst performances among Dow component stocks [1]
周二(7月15日),“特朗普关税输家”指数下跌2.02%,报99.71点。成分股海伦特洛伊HELE收跌7.65%,Wayfair跌4.58%,Gap跌3.45%,百思买跌2.93%,美泰跌2.31%,美元树跌1.91%,孩之宝跌1.25%。个别成分股收涨,蔻驰涨0.05%,美妆公司e.l.f. Beauty涨0.79%,YETI控股涨3.01%,储能公司Fluence Energy涨4.79%。
news flash· 2025-07-15 20:30
Group 1 - The "Trump Tariff Losers" index decreased by 2.02%, closing at 99.71 points [1] - Notable declines in component stocks include Helen of Troy down 7.65%, Wayfair down 4.58%, Gap down 3.45%, Best Buy down 2.93%, Mattel down 2.31%, Dollar Tree down 1.91%, and Hasbro down 1.25% [1] - Some component stocks experienced gains, with Coach up 0.05%, e.l.f. Beauty up 0.79%, YETI Holdings up 3.01%, and Fluence Energy up 4.79% [1]
周二(7月8日),“特朗普关税输家”指数涨0.15%,报101.76点,美股盘初一度呈现出V形反转。成分股Fluence Energy涨5.39%,海伦特洛伊涨3.95%,史丹利百得涨3.45%,“特斯拉劲敌”Rivian涨2.98%,百思买涨2.45%,3M涨1.25%表现靠前。少数成分股收跌,孩之宝跌0.05%,蔻驰跌0.28%,SharkNinja跌0.37%,耐克跌3.41%表现倒数第二,e.l.f. Beauty跌4.41%。
news flash· 2025-07-08 20:12
Core Insights - The "Trump Tariff Losers" index increased by 0.15%, reaching 101.76 points, indicating a V-shaped recovery in the U.S. stock market at the beginning of the trading session [1] Company Performance - Fluence Energy saw a significant rise of 5.39%, leading the index [1] - Helen Troy increased by 3.95%, while Stanley Black & Decker rose by 3.45% [1] - Rivian, identified as a competitor to Tesla, gained 2.98%, and Best Buy increased by 2.45% [1] - 3M experienced a modest increase of 1.25% [1] Underperforming Stocks - Hasbro declined slightly by 0.05%, while Coach fell by 0.28% [1] - SharkNinja dropped by 0.37%, and Nike saw a more significant decrease of 3.41% [1] - e.l.f. Beauty faced the largest decline among the listed companies, falling by 4.41% [1]