中央广播电视总台
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《奇迹》引热议,以创新叙事,开辟影视行业的“全新赛道”
Nan Fang Du Shi Bao· 2026-02-12 02:20
Core Insights - The short drama series "Miracle," co-produced by the Central Radio and Television Station and the Shenzhen Municipal Propaganda Department, has achieved impressive viewership and critical acclaim since its launch, with a peak rating of 2.1858% and over 2 billion views online [1][2][3] - The series showcases the 45-year development of Shenzhen through 15 independent stories, reflecting the struggles of ordinary people amidst the tides of change, and incorporates themes of entrepreneurship, ecology, and technology [1][2][3] Group 1: Production and Reception - "Miracle" is the first original short drama from the Central Radio and Television Station, featuring a unique "short film collection" format with each episode lasting 15 minutes [1][3] - The series has sparked widespread industry attention and discussion, becoming a significant example of micro-short drama creation in Shenzhen [1][4] - The success of "Miracle" is seen as a benchmark for high-quality short drama production, demonstrating the potential for innovative storytelling in the industry [3][5] Group 2: Cultural and Artistic Impact - The series is described as a vibrant exploration of cultural originality, activating the "source of vitality" for cultural creation and establishing a new narrative path in the film and television industry [2][4] - "Miracle" employs a "people-centered" approach, drawing inspiration from the struggles of ordinary citizens to create a relatable and emotionally resonant narrative [5][12] - The innovative storytelling techniques used in "Miracle" challenge traditional narrative forms, offering a fresh perspective on urban development and the human experience [13][14] Group 3: Themes and Storytelling - The core theme of "Miracle" revolves around the idea that ordinary people's efforts lead to extraordinary outcomes, encapsulating the spirit of Shenzhen and the broader narrative of China's modernization [10][21] - Each of the 15 stories reflects different facets of life in Shenzhen, from the challenges faced by workers to the aspirations of entrepreneurs, creating a rich tapestry of urban life [10][15] - The series emphasizes the importance of community and collective memory, using relatable details to evoke emotional connections with the audience [9][12] Group 4: Future Prospects - The success of "Miracle" is expected to pave the way for more short dramas in prime time, potentially transforming the landscape of television content in China [12][18] - The series serves as a model for future productions, highlighting the significance of integrating local stories and experiences into mainstream media [12][22] - As the media landscape evolves, short dramas like "Miracle" may become a key direction for creative storytelling, reflecting contemporary societal values and cultural narratives [12][18]
春节假期在京参观博物馆 这份开放时间指南请收好
Xin Lang Cai Jing· 2026-02-09 16:13
春节假期临近,中国考古博物馆、国家博物馆、恭王府博物馆相继发布2026年春节假期开放公告。 中国考古博物馆春节假期不闭馆 且延时开放 今天(2月9日),中国考古博物馆发布2026年春节假期开放公告,公告称:2月15日(腊月二十八)至2 月23日(大年初七)中国考古博物馆正常开放,并且这段期间每天闭馆时间由原来的16:30延长至 17:00,同时提醒观众提前3天通过中国考古博物馆微信公众号官方渠道预约参观。 国家博物馆除夕闭馆 其余时间正常开放 此前,国家博物馆已发布春节假期开放公告,国博2月15日(腊月二十八)正常开放;2月16日(除夕) 闭馆;2月17日至23日(正月初一至初七)正常开放。国博表示,春节期间继续实行全员实名预约参 观,观众可在参观前7日内通过官方微信小程序、微信服务号和官网预约免费入馆门票,且参观当日须 按照所预约时段入馆。 恭王府博物馆除夕初一闭馆 其余时间正常开放 (总台央视记者 艾达 张立雷) ©2026中央广播电视总台版权所有。未经许可,请勿转载使用。 恭王府博物馆日前也发布春节假期开放安排,2月16日(除夕)至2月17日(正月初一)闭馆;2月15日 (腊月廿八)、2月18日(正月初 ...
2025美食综艺题材与招商热度简析
击壤科技· 2026-02-06 13:54
Investment Rating - The report indicates a positive investment outlook for the Chinese food variety show market, highlighting a 13% year-on-year increase in brand investment [5][16]. Core Insights - The Chinese food variety show market is experiencing diverse innovations and structural evolution, with a continuous expansion of thematic categories that integrate "food" with competition, cultural tourism, and cultural narratives [5]. - A total of 19 shows attracted 52 brands for investment from January to November, showcasing a robust growth in brand engagement [5][16]. - The report categorizes food variety shows into three main types: competitive survival shows, travel integration shows, and cultural narrative shows, each contributing uniquely to the market dynamics [7][10][12]. Summary by Sections Thematic Landscape - Competitive survival shows have emerged as the leading category, utilizing elimination formats and time-limited cooking challenges to engage audiences [9]. - Travel integration shows explore local cultures through food, effectively converting online content into offline consumer engagement [10]. - Cultural narrative shows focus on Chinese culinary heritage and non-material cultural skills, reinforcing cultural confidence through storytelling [12]. Brand Investment Overview - The report details a total of 52 brands participating in the food variety show market, with significant contributions from traditional food and beverage sectors, e-commerce, and alcohol industries [22][23]. - Notable brands include Taobao, JD.com, and Meituan, which have entered the market, indicating a trend of cross-industry collaboration [24]. Program Highlights - Key programs such as "The Fiery Game: Hundred Chefs Battle" and "One Meal to Fame" have gained substantial traction, with high audience engagement and brand partnerships [19][20]. - "The Fiery Game: Hundred Chefs Battle" has achieved 114 trending topics on social media, showcasing its popularity and market impact [30][42]. - "One Meal to Fame" focuses on the diverse aspects of the culinary profession, featuring various chefs and their stories, which has resonated well with audiences [46]. Audience Engagement and Trends - The report notes that online variety shows dominate the trending charts, with innovative content driving viewer interest and social media discussions [29]. - The audience engagement metrics indicate a strong correlation between program content and viewer interaction, with competitive formats generating higher discussion volumes [39].
盛阅春与中央在汉及省直媒体负责同志座谈:唱响主旋律、传播正能量,更好助力现代化大武汉建设
Chang Jiang Ri Bao· 2026-02-06 01:02
盛阅春在认真听取大家发言后说, 刚刚过去的2025年,全市上下牢记嘱托、感恩奋进,以干促上、迎难而上,全力以赴稳增长、促转 型、惠民生、防风险,经济社会发展取得全面进步,"十四五"实现圆满收官。 广大媒体把握正确舆论导向,弘扬主旋律、传播正能量,用 一系列有深度、有力度、有温度的权威报道,精彩展现了武汉生机勃勃的万千气象,为武汉高质量发展营造了良好舆论环境,向大家的辛 勤付出表示衷心感谢。 盛阅春表示, "十五五"时期,武汉进入城市能级跃升期、优势转化加速期、转型发展关键期、区域协同发力期,形成了"大战略+高科 技+好保障+低成本+广市场+优配套"的综合优势,迎来了"天下再次重武汉"的历史机遇。 当前,我们正深入贯彻落实党的二十届四中全会 精神和习近平总书记考察湖北重要讲话精神,认真落实省委、省政府部署要求,加快建设国家中心城市,全力打造"五个中心",全面建设 现代化大武汉。 希望广大媒体一如既往关心支持武汉,充分发挥主流媒体作用,以权威报道增信心、强预期、聚合力、鼓干劲。持续唱响 主旋律 ,宣传好武汉贯彻落实习近平总书记重要讲话精神的生动实践,更好展示习近平新时代中国特色社会主义思想的真理力量和实践伟 力。 ...
2026年度“重温经典”展播作品发布仪式举行
Ren Min Ri Bao· 2026-02-06 00:38
本报北京2月5日电 (记者刘阳)5日,"重温视听经典 共谱时代新篇"2026年度"重温经典"展播作品发布 仪式在国家广播电视总局举行。 仪式现场还发布了"重温经典"频道2025年度最受喜爱作品,分别是电视剧《渴望》《闯关东》《钢铁年 代》《幸福像花儿一样》《甄嬛传》《创世纪》,纪录片《中国通史》《代号221》,动画片《熊猫和 小鼹鼠》,电影《打击侵略者》。 春节期间,"重温经典"频道将播出《西游记》《过把瘾》等经典电视剧,《除夕的故事》《小猫钓鱼》 等经典动画片,同时电影《锦上添花》《林海雪原》以及《京剧音配像》等经典作品也将持续放送,陪 伴全国观众在浓浓的节日氛围中尽享经典视听盛宴。 [ 责编:袁晴 ] 2026年展播作品涵盖经典电视剧、纪录片以及动画片共190部,由中央广播电视总台、北京电视艺术中 心有限公司和海润影视制作有限公司等77家单位捐赠,将在"重温经典"频道陆续播出。 "重温经典"开播两年来,已陆续播出343部经典作品,有线电视端累计收视规模达7862万户,全网不重 复观众规模达3.59亿,收视表现稳居全国上星频道前列。2025年,频道紧扣重大历史节点,开展"抗战 胜利80周年经典视听作品展播" ...
中央广播电视总台农业农村节目中心2026年精品节目片单发布
Yang Guang Wang· 2026-02-04 00:51
《乡村振兴年度盛会》《大江奔流日日新》《长征路上新乡村》等节目展示乡村全面发展的新实 践、新经验。《和美乡村新春会》《中国农民丰收节晚会》《"金扁担"农业现代化论坛》等重点活动, 打造贯穿全年的重点IP。"办年货 赶大集——总台新春消费季"、《中国土特产丰收大会》焕新计 划、"群英合伙人"计划等项目,聚焦服务"三农"新举措与公益助农新作为。 央广网北京2月4日消息 据中央广播电视总台中国之声《新闻和报纸摘要》报道,中央广播电视总 台农业农村节目中心2026年精品节目片单发布活动2月3日在京举行。活动以"春暖花开万象新"为主题, 发布42档创新精品节目与融合传播项目。 活动现场,中央广播电视总台农业农村节目中心与中国国际进口博览局达成合作。双方将围绕"虹 桥国际经济论坛"展开务实合作,向世界讲好中国农业故事。 ...
央视迎00后新主播
Xin Lang Cai Jing· 2026-02-01 10:01
【#央视迎00后新主播#】#央视迎新主播#央视中文国际频道(CCTV-4)近日迎来新主播。1月31日,央 视中文国际频道重点时段的《中国新闻》栏目迎来了新主播陶忆雯。公开资料显示,陶忆雯,出生于 2000年,女,中共党员,中国传媒大学2018级播音与主持本科班学生,2022级播音硕博班班长。陶忆雯 曾担任新华社实习出镜记者,中央广播电视总台《正大综艺》《时尚科技秀》外景节目主持人。陶忆雯 已获得普通话一级甲等证书和广播电视播音员主持人上岗A证。陶忆雯在本科期间曾获国家奖学金、中 央广播电视总台奖学金、中国传媒大学优秀学生一等奖学金、中国传媒大学社会实践单项奖学金和中国 传媒大学优秀学生干部、三好学生、优秀团员等荣誉称号。研究生在读期间获得研究生一等奖学金。陶 忆雯曾获中国传媒大学"声动金秋"朗诵大赛一等奖、"学四史·守初心·担使命"主题故事会一等奖、中国 传媒大学2019年和2020年新闻基本功大赛十强奖、第七届中国国际"互联网+"大学生创新创业大赛北京 市赛三等奖。陶忆雯还曾获得过"未来金话筒主持人大赛"新闻播报赛道冠军。"未来金话筒"微信公众号 介绍,陶忆雯曾经说道:"每段艰涩时光里历练出的强大心力,都是 ...
工业和信息化部与中央广播电视总台达成战略合作《中华考工记》创作研讨会举行
Yang Guang Wang· 2026-01-31 02:37
下一步,工业和信息化部与中央广播电视总台将在主题宣传、媒体融合、国际传播等领域进一步加 强战略合作。 央广网北京1月31日消息 据中央广播电视总台中国之声《新闻和报纸摘要》报道,工业和信息化部 与中央广播电视总台战略合作框架协议签约暨大型工业文化节目《中华考工记》创作研讨会昨天(30 日)在京举行。 《中华考工记》是中央广播电视总台与工业和信息化部联合推出的全国首档大型工业文化节目。节 目深度解码《考工记》这一中华工业文明的"基因库",讲好新时代的大国工业故事,解析新征程上新质 生产力蓬勃发展背后的文化基因。自上线播出以来,截至目前,全网曝光量达到50.4亿人次,相关微博 话题阅读量超过16.3亿人次。《中华考工记》还将依托总台85种语言的全球传播优势,推出多语种海外 版。"中华考工记"系列丛书的编纂与出版同日启动。 ...
八年磨一剑!杨紫胡歌深入无人区,爱奇艺开年大剧《生命树》定档
Jing Ji Guan Cha Bao· 2026-01-29 00:14
Core Viewpoint - The drama "Tree of Life," produced by iQIYI and other partners, aims to set a new standard for the industry with its focus on ecological protection and realistic storytelling, premiering on January 30, 2023 [1][4]. Group 1: Production and Creative Process - "Tree of Life" took eight years to develop, featuring 188 days of on-site filming in high-altitude areas, emphasizing a commitment to "original ecological" creation [1][2]. - The production team faced extreme weather conditions, including sandstorms and blizzards, demonstrating a strong dedication to capturing authentic moments [3]. - The series was streamlined from 46 to 40 episodes to avoid filler content, setting a positive example for the industry [4]. Group 2: Thematic Elements - The narrative is set in 1996 in Qinghai, focusing on the struggles of a female police officer and a deputy county head as they protect the ecological environment, intertwining themes of environmental protection, human struggle, and community support [2][4]. - The show breaks away from traditional moralistic storytelling, presenting a vibrant and powerful narrative that resonates with viewers [2][4]. Group 3: Performance and Character Development - Actors Yang Zi and Hu Ge delivered performances that broke away from their previous roles, embodying their characters with authenticity and depth [3][5]. - The portrayal of characters reflects a commitment to realism, with actors immersing themselves in their roles to convey the harsh realities of life in high-altitude regions [3][5]. Group 4: Industry Impact and Future Aspirations - The series is seen as a guiding light for the industry, promoting a shift towards more grounded and realistic storytelling in Chinese television [4]. - It aims to inspire a return to "original ecological" themes in future productions, encouraging a focus on authenticity over superficiality [5].
珠海与CMG中国电视剧年度盛典达成长期合作 携手打造“中国影视之都”
Nan Fang Ri Bao Wang Luo Ban· 2026-01-28 08:30
1月27日,中央广播电视总台总经理室与珠海市委宣传部在珠海共同签署《CMG中国电视剧年度盛典框 架合作协议》。根据协议,自第四届起,CMG中国电视剧年度盛典将长期落户珠海,双方计划共襄六 届盛举,并致力于推动电视剧盛典永久落户珠海。 CMG第四届中国电视剧年度盛典及系列活动于1月27日—29日在珠海举行。本届盛典创新打造"一盛 典、多活动、全链条"的立体化内容矩阵,除盛典之路、盛典晚会外,更有电视剧主题音乐会、湾区影 视产业沙龙、电视剧大师课、电视剧剧组见面会、影视工作者走基层等系列活动。 签约仪式上,珠海被授予"中央广播电视总台推荐取景地"。未来,双方将基于优势互补、互惠互利、共 同发展的原则,通过国家级影视盛典与全城参与的深度融合,着力构建"影视+文旅+产业+IP运营"四位 一体生态闭环,积极探索"影视剧IP大湾区运营中心"落户珠海,共同为珠海打造兼具国际影响力与可持 续经济效益的"中国影视之都"展开多维度合作。 ...