当前"工业+旅游"的融合模式快速兴起，正以其独特的魅力打破传统产业边界，丰富旅游内容品类，也 为工业转型升级提供重要支点。 贾 鹏摄（人民视觉） 青岛啤酒博物馆推出《觉醒的酿造师》实景穿越剧游体验项目，游客以青岛啤酒酿酒师身份进入实景游 戏，通过融合剧本杀、密室逃脱、互动打卡等在内的多重体验，可切身体会百年前的老厂房风云。 "工业旅游聚焦现代工业文明，填补了'现代生产力展示'的市场空白，让游客得以近距离接触平时难以 看到的工业场景。"赛迪顾问消费经济研究中心副主任宋爽认为，通过"参观+研学+消费"的工业旅游模 式，企业也能够实现品牌传播和收益增长。 "十五五"规划建议就加快建设制造强国、推进文旅深度融合等作出一系列重大部署。 据预测，未来5年我国工业旅游产业将保持18%的年均增速，到2029年市场规模有望突破3000亿元。 近年来，山东省乐陵市充分挖掘工业发展历史文化，依托 体育、红枣、调味品三大特色产业园区发展工业旅游，建 成奥运博物馆、中国金丝小枣博物馆、中国调味品博物馆 等三大博物馆，为市民和游客提供了丰富的文旅消费选 择。图为游客在乐陵市泰山体育产业集团奥运博物馆参观 游览。 从"工业锈带"到"生活秀 ...

新华社北京12月3日电 题:"生产线"变"风景线"，解锁工业旅游新体验 新华社记者周圆 走进成都市东郊记忆园区，"打卡"非遗皮影数字艺术光影秀、火车头非遗市集；步入天津新天钢工业旅游景区，驻足欣赏钢渣制成的艺术 品；来到北京首钢园，借助现代科技，欣赏火花飞溅的场景再现…… 9月13日，观众进入北京首钢园参观，近距离感受2025服贸会的魅力。新华社记者周汀鹭摄 在位于北京的小米汽车工厂，游客乘坐观光车进入车间，目睹一个个汽车生产环节：超大型压铸岛快速打造出车身零件；机械臂几秒钟便可 以安装好车门；运输机器人搭载物料来回穿梭……"像是科幻大片拍摄现场，超级酷！"不少游客连连惊叹。 扎实的工业基础是"工业旅游热"的坚实支撑。"我国历经千辛，建立起门类齐全、独立完整的现代工业体系，孕育形成一批伟大精神，留下大 量历史文化遗产。"在日前举行的2025工业文化发展大会上，工业和信息化部副部长辛国斌说，近年来，工业和信息化部与各方一道，以发展工业 文化为抓手，推动工业遗产等文化资源创造性转化、创新性发展取得了积极成效。 "我们致力于将专业知识与实物展示融为一体，为游客提供真正有收获的科普体验。"小米汽车工厂工业旅游项目负责 ...

Core Insights - The 2025 Industrial Culture Development Conference was held in Shanghai, highlighting the achievements and future directions of China's industrial culture [1][2] - The Ministry of Industry and Information Technology (MIIT) emphasized the importance of industrial culture as a soft power and its integration with technological innovation and urban renewal [2] Group 1: Achievements in Industrial Culture - Since the establishment of New China, China has rapidly developed a comprehensive modern industrial system, recognizing 264 national-level industrial heritage sites and nearly 500 provincial-level sites [1] - Over 1.7 million industrial versions have been surveyed, indicating significant progress in the preservation and promotion of industrial heritage [1] Group 2: Future Directions and Trends - The development of industrial culture is moving beyond mere heritage protection to a deeper integration with technology, industry renewal, and urban development, characterized by systematic construction, digital empowerment, and ecological integration [2] - Six new trends were identified: continuous social consensus, revitalization of industrial cultural resources, deep integration of technology and culture, accelerated cultural empowerment of industries, booming industrial tourism, and innovative communication methods [2] Group 3: Conference Structure and Highlights - The conference featured a theme of "Industrial Elegance and Shared Achievements," organized by MIIT's Industrial Culture Development Center and Shanghai's Economic and Information Technology Commission [3] - The event included an opening ceremony, keynote speeches, four parallel sessions, and a supporting exhibition, showcasing significant achievements in the field of industrial culture [3]

Core Viewpoint - The Ministry of Industry and Information Technology has made significant progress in the creative transformation and innovative development of industrial heritage and cultural resources, with 264 national industrial heritage sites and nearly 500 provincial sites recognized to date [1][1][1] Group 1: Industrial Heritage and Cultural Resources - The Ministry has completed a survey of over 1.7 million industrial versions, highlighting the extensive efforts in cataloging industrial heritage [1][1][1] - The future focus will include in-depth research on industrial cultural resources and the establishment of a tiered protection system [1][1][1] Group 2: Development Initiatives - Support will be provided for localities to build industrial museums and promote the industrial design industry to enhance industrial aesthetics [1][1][1] - The aim is to create new cultural consumption scenarios and industrial clusters [1][1][1] Group 3: Event Overview - The 2025 Industrial Culture Development Conference, themed "The Charm of Industry: Together We Forge a New Chapter," was co-hosted by the Ministry and the Shanghai Municipal Economic and Information Commission [1][1][1] - The event included an opening ceremony, keynote speeches, four parallel sessions, and a supporting exhibition [1][1][1]

Core Viewpoint - The development of industrial culture in Sichuan is essential for promoting new industrialization and building modern Chinese culture, with significant potential due to the province's rich industrial heritage resources [1][2]. Group 1: Government Initiatives - The Sichuan Provincial Economic and Information Technology Department emphasizes the importance of inheriting, protecting, and promoting industrial culture as a guarantee for new industrialization [1]. - Sichuan has over 90 industrial heritage sites and 24 industrial museums, with 20 recognized as national industrial heritage [1]. - The government aims to enhance the development of industrial culture in Sichuan, which currently lags behind the eastern coastal regions [1]. Group 2: Association's Role - The Sichuan Provincial Industrial Culture Association aims to strengthen political construction and improve service capabilities for government, enterprises, and members [2]. - The association plans to innovate platforms and integrate resources from government, enterprises, and universities to promote industrial culture [2]. - The association has approved the revised charter and management system, established an expert committee, and added new vice-presidents and directors [2]. Group 3: Research and Development - The association has conducted various research projects related to industrial culture and has collaborated with over 30 institutions and enterprises [3]. - The focus is on five integrations: industrial culture with industry, art, technology, finance, and history to drive high-quality development [3]. - Experts presented on topics such as the revitalization of industrial heritage and the role of industrial culture in economic development during the conference [3].

Core Theme - The 2025 Mid-Autumn Festival Gala will be themed "The Moon Rises from the Shu Road, People Become Round in the Mirror," showcasing various elements of Sichuan culture and local cuisine, including hot pot and dry pot [1][2]. Venue and Structure - The main stage is located by the Xuan Zhu Lake in Deyang, chosen for its natural beauty and ideal setting for the gala [2]. - The gala will be divided into three main chapters: "Mountain Moon Full," "This is My Hometown," and "A Round Autumn," inspired by classical poetry [2]. Cultural Elements - The event will incorporate multiple aspects of Sichuan's local culture, including traditional opera, ancient poetry, intangible cultural heritage, and local delicacies [4]. - Significant cultural symbols such as the Sanxingdui archaeological site will be featured, highlighting the rich history and industrial heritage of Deyang as a "Heavy Equipment Capital" [4]. Artistic Presentation - A unique program will blend Sanxingdui bronze artifacts with AI technology, creating a dialogue between ancient civilization and modern innovation through live performances [4]. - The gala will also feature a strong industrial theme, contrasting with vibrant youth songs to showcase the power of industrial culture and its legacy [5]. Tribute to Heroes - The gala will pay homage to Huang Jiguang, a national hero from Deyang, in recognition of the 75th anniversary of the Chinese People's Volunteer Army's participation in the Korean War [5].

Core Insights - The article highlights the transformation of industrial heritage sites in Heilongjiang into cultural and tourism attractions, showcasing a successful blend of industrial history and modern tourism [1][11]. Group 1: Industrial Heritage Transformation - The Feihe Intelligent Industrial Park in Harbin has been recognized as a national industrial tourism demonstration base, expecting to receive 300,000 visitors in 2024, illustrating the shift from traditional manufacturing to tourism [1][11]. - The renovation of the Huanan Forest Railway, once a major timber transport route, now serves as a tourist attraction with immersive experiences that connect visitors to the region's cultural heritage [1][3]. - The Daqing Oilfield has adopted a "dynamic protection" approach, integrating historical narratives into modern experiences, making the industrial heritage accessible and engaging for visitors [5][8]. Group 2: Cultural and Economic Impact - The Chinese First Heavy Industry Group has preserved its Soviet-era industrial architecture, showcasing the historical significance and aesthetic value of its facilities, contributing to the region's industrial landscape [6][10]. - The implementation of the "Industrial Culture Development Implementation Plan (2022-2026)" aims to promote industrial culture as a key driver for economic revitalization, with 33 provincial-level industrial culture practice bases recognized [10][11]. - The integration of industrial heritage with tourism is seen as a sustainable model for revitalizing old industrial sites, with examples like the Feihe Intelligent Industrial Park and Huanan Forest Railway leading the way [10][11].

Core Points - The industrial and information technology sector will implement a new round of ten key industry growth stabilization actions to consolidate the industrial economy in the second half of the year [1][2] - There will be a focus on accelerating the development and application of technologies such as artificial intelligence terminals, ultra-high-definition video, smart wearables, and drones [1] - The Ministry of Industry and Information Technology emphasizes the importance of promoting independent control of key industrial chains and ensuring the security of strategic mineral resources [1] Group 1 - The sector aims to enhance industrial efficiency and green development levels, particularly in the management of recycling lithium-ion batteries from new energy vehicles and electric bicycles [2] - There will be efforts to promote the widespread adoption and quality improvement of 5G and gigabit optical networks, as well as orderly advancement of computing power center construction [2] - A robust system for nurturing high-quality enterprises will be established, along with policies to support the growth of specialized, refined, unique, and innovative small and medium-sized enterprises [2] Group 2 - The sector will focus on implementing reform tasks and ensuring the effective execution of the "14th Five-Year Plan" [2] - There will be a consolidation of the comprehensive rectification of "involution" competition in the new energy vehicle industry and strengthening governance in key industries such as photovoltaics [2] - The construction of a mandatory national standard system in the industrial and information technology sector will be enhanced to promote the exit of backward production capacity through standards [2]

Group 1: Cultural and Tourism Development - The provincial departments are actively implementing the spirit of the 12th Provincial Party Committee's 7th Plenary Session, emphasizing the integration of culture and tourism for development [1][2][3][4][5][6][7] - There is a focus on enhancing the cultural soft power and core competitiveness of "Sichuan Manufacturing" through industrial culture promotion and the development of industrial tourism [3][7] - The meetings highlight the importance of protecting cultural heritage and intellectual property rights in the tourism sector to enhance the competitiveness of local cultural tourism products [2][4] Group 2: Environmental Protection and Quality Development - The emphasis is placed on high-level ecological protection to support the high-quality development of the cultural and tourism industry, ensuring a good environmental quality for tourism [5][6] - There is a commitment to explore ecological value transformation paths and protect natural resources while promoting tourism projects [5][6] - The need for effective supervision of projects to prevent superficial developments and ensure compliance with local realities is stressed [6] Group 3: Reform and Governance in State-Owned Enterprises - The meetings underscore the importance of reforming state-owned enterprises in the cultural and tourism sectors to enhance service levels and resource integration [7] - There is a call for comprehensive governance and adherence to safety and ecological protection standards in the development of cultural and tourism projects [6][7] - The focus is on high-quality development and achieving annual targets while promoting a culture of strict governance within state-owned enterprises [7]

Group 1: Industrial Heritage and Transformation - Tianjin is recognized as a birthplace of modern Chinese industry, with over a hundred "Chinese firsts" contributing to its industrial backbone [2][3] - The Tianjin Dongli Machine Tool Museum showcases over 300 historical machine tools, referred to as "industrial fossils," which narrate the city's rich industrial history [2][4] - The museum offers interactive experiences, such as a "72-hour machine disassembly" course and a "mechanical life wall" for creative expression, blending history with modern engagement [4][6] Group 2: Cultural Revitalization - The "One Building, One Policy" initiative aims to revitalize historical buildings in Tianjin, infusing them with new life while preserving their historical essence [7][10] - The Ji Hongchang Former Residence has been transformed into a cultural exhibition space, integrating modern technology to enhance visitor experience [10][11] - Other historical sites, such as the former Kailuan Mining Bureau and the former Xinhua Trust Savings Bank, have been repurposed for contemporary uses, demonstrating a blend of history and modernity [10][12] Group 3: Literary Culture and Community Engagement - The Haihe Old Book Market has become a cultural hub, attracting nearly 300,000 visitors over the past year, promoting a vibrant reading culture [14][15] - The market has successfully integrated various cultural elements, including themed exhibitions and non-heritage experiences, enriching the local cultural landscape [16][18] - The revival of the old book market reflects the city's commitment to fostering a "bookish society," preserving literary heritage while engaging new generations [18][19]