证券代码：301227 证券简称：森鹰窗业 公告编号：2025-046 （一）本次计提信用减值损失及资产减值损失的原因 为真实、准确反映公司2025年第一季度的财务状况、资产价值与经营成果， 依照《企业会计准则》及公司会计政策的相关规定，基于谨慎性原则，公司对 合并报表范围内截至2025年3月31日的各类资产进行全面清查，对存在减值迹象 的相关资产计提相应的减值损失。 （二）本次计提信用减值损失及资产减值损失的资产范围、金额 公司对截至2025年3月31日合并报表范围内的可能发生减值迹象的资产，如 应收票据、应收账款、其他应收款、存货、合同资产等进行了全面核查和减值 测试，并根据结果相应计提信用减值损失及资产减值损失。 哈尔滨森鹰窗业股份有限公司 关于2025年第一季度计提信用减值损失和 资产减值损失的公告 本公司及董事会全体成员保证信息披露内容的真实、准确和完整，没有 虚假记载、误导性陈述或重大遗漏。 根据《深圳证券交易所上市公司自律监管指引第2号——创业板上市公司规 范运作》《深圳证券交易所创业板上市公司自律监管指南第1号——业务办理》 等相关法律法规的规定，哈尔滨森鹰窗业股份有限公司（以下简称"公司"） ...

证券代码：301227 证券简称：森鹰窗业 公告编号：2025-047 为进一步加强与投资者的互动交流，哈尔滨森鹰窗业股份有限公司（以下 简称"公司"）将参加由黑龙江省上市公司协会与深圳市全景网络有限公司联 合举办的"2025 年黑龙江辖区上市公司投资者集体接待日活动"，现将相关事 项公告如下： 本次活动将采用网络远程的方式举行，投资者可登录"全景路演"网站 （http://rs.p5w.net）；或关注微信公众号（名称：全景财经）；或下载全景路演 APP，参与本次互动交流。活动时间为 2025 年 5 月 14 日（周三）14:00-16:30。 届时公司高管将在线就公司 2024 年度业绩、公司治理、发展战略、经营状况、 股权激励和可持续发展等投资者关心的问题，与投资者进行沟通与交流，欢迎 广大投资者踊跃参与。 特此公告。 哈尔滨森鹰窗业股份有限公司董事会 2025 年 4 月 28 日 哈尔滨森鹰窗业股份有限公司 关于参加黑龙江辖区上市公司2025年投资者 网上集体接待日活动的公告 本公司及董事会全体成员保证信息披露内容的真实、准确和完整，没有 虚假记载、误导性陈述或重大遗漏。 1 ...

证券代码：301227 证券简称：森鹰窗业 公告编号：2025-044 哈尔滨森鹰窗业股份有限公司 第九届监事会第十六次会议决议公告 一、监事会会议召开情况 哈尔滨森鹰窗业股份有限公司（以下简称"公司"）第九届监事会第十六 次会议于2025年4月25日在公司会议室以现场方式召开。本次会议通知于2025年 4月22日以邮件方式发出，会议应出席监事3人，实际出席监事3人。会议由监事 会主席赵丽丽女士召集并主持。本次会议的召集、召开符合《公司法》《证券 法》等法律、法规、规范性文件及《公司章程》的有关规定，会议合法有效。 二、监事会会议审议情况 经与会监事审议并以记名投票表决的方式，审议并通过了如下议案： （一）审议通过《关于公司2025年第一季度报告的议案》 监事会认为：公司《2025年第一季度报告》的编制与审核程序符合法律、 行政法规、中国证监会和深圳证券交易所的规定，公司《2025年第一季度报告》 的内容真实、准确、完整地反映了公司2025年第一季度经营情况，不存在虚假 记载、误导性陈述或重大遗漏。 具体内容详见公司披露于巨潮资讯网（http://www.cninfo.com.cn）的相关公 告。 本公司及监 ...

证券代码：301227 证券简称：森鹰窗业 公告编号：2025-043 哈尔滨森鹰窗业股份有限公司 第九届董事会第二十次会议决议公告 本公司及董事会全体成员保证信息披露内容的真实、准确和完整，没有 虚假记载、误导性陈述或重大遗漏。 一、董事会会议召开情况 哈尔滨森鹰窗业股份有限公司（以下简称"公司"）第九届董事会第二十 次会议于2025年4月25日在公司会议室以通讯结合现场方式召开。本次会议通知 于2025年4月22日以邮件方式发出，会议应出席董事7人，实际出席董事7人。会 议由董事长边书平先生召集并主持，公司监事及部分高级管理人员列席本次会 议。本次会议的召集、召开符合《公司法》《证券法》等法律、法规、规范性 文件及《公司章程》的有关规定，会议合法有效。 二、董事会会议审议情况 经与会董事审议并以记名投票表决的方式，审议并通过了如下议案： 本议案已经公司董事会审计委员会审议通过。 （一）审议通过《关于公司2025年第一季度报告的议案》 公司董事认真审议了公司《2025年第一季度报告》，认为报告相关内容真 实、准确、完整地反映了公司2025年第一季度的财务状况和经营成果，不存在 虚假记载、误导性陈述或重大遗漏 ...

Core Viewpoint - Harbin Senying Window Industry Co., Ltd. reported its first loss in nearly a decade for the year 2024, with significant declines in both revenue and net profit attributed to the downturn in the real estate market and weak retail consumption [2][4]. Financial Performance - In 2024, the company achieved revenue of 567 million yuan, a decrease of 39.71% year-on-year; the net profit attributable to shareholders was a loss of 42 million yuan, down 128.90% year-on-year; and the net profit after deducting non-recurring items was a loss of 57 million yuan, a decline of 144.42% year-on-year [4][6]. - This marks the first loss since the company went public and the first loss in nearly ten years, with net profits consistently positive since 2011 until 2024 [4][5]. Market Conditions - The company attributed the 2024 performance decline to the deep adjustment phase of the real estate market, which has led to a significant slowdown in revenue recognition from major clients, primarily real estate developers and decoration companies [2][4]. - The company noted that the revenue recognition process has changed, with clients now requiring completion of multiple projects before confirming revenue, compared to previous practices [2][6]. Business Strategy - The company has been actively reducing its traditional bulk business, which previously accounted for about 60% of its sales, down to 50% in 2024 [6]. - The company is accelerating its channel transformation, optimizing distribution channels, and expanding its product range to include various energy-efficient windows [9][10]. Product Performance - The revenue from energy-efficient aluminum-clad wooden windows fell to 383 million yuan in 2024, a decrease of 51.53%, with its contribution to overall revenue dropping from 84.06% to 67.58% [6][7]. - In contrast, the sales volume, production volume, and inventory of metal windows increased significantly, with sales volume rising by 44.09% to 136,100 square meters [8]. Future Outlook - The company plans to enhance its focus on public building projects within its bulk business to improve cash flow and is also looking to expand its dealer network and optimize store layouts across various regions [9][10]. - Additionally, the company is exploring international markets, having registered a subsidiary in the U.S. and planning to develop localized window products for markets in North America, Australia, Europe, and the Middle East [11].

证券代码：301227 证券简称：森鹰窗业 公告编号：2025-042 哈尔滨森鹰窗业股份有限公司 关于美国孙公司完成注销的公告 本公司及董事会全体成员保证信息披露内容的真实、准确和完整，没有 虚假记载、误导性陈述或重大遗漏。 一、情况概述 为深化哈尔滨森鹰窗业股份有限公司（以下简称"公司"）在北美市场的 战略布局，优化海外资源配置效率，基于对美国区域市场的进一步调研分析， 公司全资子公司森鹰窗业（北京）有限公司以自有资金在美国得克萨斯州出资 设立全资子公司SAYYAS WINDOWS & DOORS INC。同时，公司有序终止原俄 勒冈州的同名孙公司SAYYAS WINDOWS & DOORS INC（以下简称"美国俄勒 冈州孙公司"）的运营并申请注销程序。具体内容详见公司于2025年2月25日及 2025年2月28日在巨潮资讯网（http://www.cninfo.com.cn）披露的《关于设立美 国全资孙公司的公告》《关于美国孙公司完成注册登记的公告》。 近日，美国俄勒冈州孙公司已办理完成注销手续，并取得了由俄勒冈州政 府下发的注销文件。 由于美国俄勒冈州孙公司未实际开展业务，注销美国俄勒冈州孙公司不会 ...

公司报告 | 年报点评报告 森鹰窗业（301227） 证券研究报告 打造"独特性"、"高性价比"的产品差异化优势 公司发布年报 24Q4 营收 1.9 亿同减 28%，归母净利-0.1 亿同减 138%，扣非后归母-0.13 亿同减 170%。 24 年收入 5.7 亿同减 40%，归母净利-0.42 亿同减 129%，扣非后归母净利 -0.57 亿同减 144%。 定位"节能·美窗"，稳步提升细分市场品牌知名度及美誉度 2024 年公司结合生产基地主要功能和产成品，分别对双城、王岗、南京工 厂进行主题式改造，并提升工厂的数据可视化功能，将工厂生产中的各种 数据实时采集、分析进行呈现。以线下工业游、线上 VR 展厅等方式打造 森鹰可视化智能工厂形象。 "三窗一门"产品策略，拓宽品类边界，新塑窗锚定存量中端市场 公司制定"三窗一门"中长期产品策略。从聚焦节能铝包木窗，逐步拓展 品类边界，将木窗、铝窗、新塑窗和入户门、幕墙及阳光房等产品组成矩 阵。针对不同区域气候条件、消费者习惯，采用不同产品设计与销售渠道 进行运营，贴近大宗业务和经销商业务的不同客户需求，打造"独特性"、 "高性价比"的产品差异化竞争优势。 2 ...

Core Viewpoint - The company, Senying Windows, reported a significant decline in revenue and net profit for the year 2024, primarily due to adverse market conditions in the real estate sector and increased competition [1][2][3]. Revenue Performance - The company's total revenue for 2024 was 567 million yuan, a decrease of 39.71% compared to 939.65 million yuan in the previous year [2]. - The wood door and window manufacturing segment generated revenue of 403.90 million yuan, down 50.10% year-on-year, with energy-saving aluminum-clad wood windows being the main contributor, generating 382.88 million yuan, a decline of 51.53% [2]. - Conversely, the metal door and window manufacturing segment saw revenue growth of 27.17%, amounting to 145.56 million yuan, partially offsetting the overall revenue decline [2]. Profitability Analysis - The net profit attributable to shareholders was -42.19 million yuan, a drop of 128.90% from a profit of 145.97 million yuan in the previous year [3]. - The net profit excluding non-recurring gains and losses was -56.74 million yuan, reflecting a 144.42% decrease year-on-year [3]. - The gross margin for the company's main business was 19.31%, down 15.10 percentage points, primarily due to insufficient capacity utilization and increased competition leading to price adjustments [3]. Cost and Expense Management - Sales expenses increased by 13.80% to 60.28 million yuan, up from 52.97 million yuan in the previous year, driven by higher employee compensation, advertising, and dealer support costs [4]. - The company is attempting to enhance market promotion efforts and expand sales channels in response to the challenging market environment [4]. Executive Compensation - The chairman's pre-tax salary for 2024 was 69,100 yuan, a further decline from 144,600 yuan in 2023, marking a continuous decrease over the past two years [5].

Core Insights - Harbin Senying Window Industry Co., Ltd. reported significant declines in both revenue and net profit for the year 2024, indicating severe challenges faced by the company [1][3]. Financial Performance - The company's revenue for 2024 was 566.54 million yuan, a decrease of 39.71% compared to 939.65 million yuan in the previous year [2]. - The net profit attributable to shareholders was -42.19 million yuan, down 128.90% from 145.97 million yuan in the previous year, marking a shift from profit to loss [3][4]. - The gross profit margin fell to 19.31%, a decrease of 15.10 percentage points year-on-year, primarily due to insufficient capacity utilization and intense market competition [3]. Revenue Breakdown - The wooden door and window manufacturing segment generated 403.90 million yuan, a 50.10% decline, with energy-saving aluminum-clad wooden windows contributing 382.88 million yuan, down 51.53% [2]. - The metal door and window manufacturing segment saw revenue increase by 27.17% to 145.56 million yuan, partially offsetting the overall revenue decline [2]. Cost and Expenses - Sales expenses increased by 13.80% to 60.28 million yuan, driven by higher employee compensation and marketing costs [5]. - Management expenses rose slightly by 4.24% to 48.10 million yuan, reflecting stable operational costs [6]. - Financial expenses decreased significantly by 53.08% to -11.73 million yuan, mainly due to reduced interest income [7]. Cash Flow Analysis - Operating cash flow net amount was 124.34 million yuan, down 16.32% from the previous year, indicating challenges in sales collections [9]. - Investment cash flow net amount improved to -109.34 million yuan, a 20.13% increase, reflecting a rise in cash inflows from investment recoveries [10]. - Financing cash flow net amount decreased to -39.83 million yuan, with cash inflows from borrowings increasing significantly [11]. Research and Development - R&D expenses remained stable at 32.01 million yuan, accounting for 5.65% of revenue, indicating a commitment to innovation despite financial challenges [8][12]. - The number of R&D personnel increased by 23.40% to 116, enhancing the company's innovation capabilities [13]. Market Environment - The real estate market's downturn significantly impacted the company's revenue, with new housing starts and sales declining by 23.0% and 17.1%, respectively [2]. - Increased competition in the energy-saving window sector poses a challenge, necessitating innovation and adaptation to maintain market position [14]. Raw Material Costs - Direct material costs constitute 58.90% of the main business costs, making the company vulnerable to fluctuations in raw material prices [16]. Accounts Receivable - Accounts receivable amounted to 290.94 million yuan, representing 13.18% of total assets, indicating potential cash flow risks if the real estate sector continues to struggle [17].

Financial Performance - The company reported a basic earnings per share of -0.4600 yuan for 2024, a decrease of 129.87% compared to 1.5400 yuan in 2023 [1] - The net profit for 2024 was -0.42 billion yuan, down 128.77% from 1.46 billion yuan in 2023 [1] - Operating revenue decreased by 39.68% to 5.67 billion yuan in 2024 from 9.4 billion yuan in 2023 [1] - The return on equity was -2.43% in 2024, a significant drop from 8.08% in 2023 [1] - The net asset per share fell to 0 yuan in 2024, a 100% decrease from 19.44 yuan in 2023 [1] Shareholder Structure - The top ten unrestricted shareholders hold a total of 577.82 million shares, accounting for 17.02% of the circulating shares, a decrease of 167.69 million shares from the previous period [1] - Notable shareholders include Meizhou Oupai Investment Industrial Co., Ltd. with 140.43 million shares (4.14%) and China Industrial Bank's fund with 80.22 million shares (2.36%) [2] - Several new shareholders entered the top ten, while others like Zhongou Growth Preferred Mixed A and Zhou Qin exited [2][3] Dividend Policy - The company has decided not to distribute dividends or increase capital [4]