2025年上半年，公司实现营业收入2.47亿元，较上年同期增长3.89%；主营业务毛利率23.73%，同比增 加2.56个百分点，收入及毛利率均有所企稳回升。然而，受产品结构变化、期间费用上升及计提资产减 值损失等因素综合影响，报告期归属于上市公司股东的净利润-1274.88万元，归属于上市公司股东的扣 除非经常性损益的净利润为-1711.47万元，同比减少128.76%。 森鹰窗业（301227）8月22日晚披露2025年半年度报告，报告期内，公司实现营业收入2.47亿元，同比 增长3.89%；实现归属于上市公司股东的净利润-1274.88万元，上年同期为50.49万元；实现归属于上市 公司股东的扣除非经常性损益的净利润-1711.47万元，上年同期为-748.14万元；基本每股收益-0.14元。 森鹰窗业目前的主要产品从节能铝包木窗，逐步延伸扩展至铝合金窗、新塑窗等多品类节能窗。节能窗 行业整体处于快速发展期，行业市场空间巨大，行业集中度较低，处于从传统建筑围护结构向定制家居 消费品的转化过程中。影响行业发展进程的因素主要包括高性能门窗产品的消费普及，居民可支配收入 的提升及消费者观念的转变，城镇化进程及 ...

Core Viewpoint - The company is undergoing a leadership transition as the founder, Bian Shuping, resigns from his positions and is succeeded by his son, Bian Keren, who was previously the vice chairman [1] Group 1: Company Leadership and Structure - Bian Shuping holds 52.54 million shares, representing 55.17% of the company's total equity, and will assume the role of honorary chairman after his resignation [1] - The company is a typical family business, with Bian Keren's wife, Liu Chujie, serving as the CFO [2] Group 2: Financial Performance - In 2024, the company's revenue was 567 million yuan, a decrease of 39.71% year-on-year, and it reported a net loss of 42.19 million yuan, a decline of 128.90% compared to the previous year [4] - The main business gross margin was 19.31%, down 15.1 percentage points year-on-year [5] - The company's revenue from customized energy-saving aluminum-clad wooden windows was 383 million yuan, a 51.53% decrease year-on-year, accounting for 68% of total revenue [2] Group 3: Accounts Receivable and Credit Risks - As of the end of 2024, the company's accounts receivable reached 291 million yuan, making up 13.18% of total assets, significantly higher than competitors [3] - The company recorded credit impairment losses of 35.71 million yuan in 2024, including 19.12 million yuan for accounts receivable [3] Group 4: Market Challenges - The company attributes its losses to a weak performance in the consumer market, stating that the real estate market is in a deep adjustment phase, affecting demand for mid-to-high-end window products [5] - The company's dealer sales model has resulted in low influence over consumers, with dealer revenue declining by 31.45% to 275 million yuan in 2024 [6] - The company’s sales expenses increased to 12.15% of total revenue in 2024, up from 6.79% in 2021, indicating ongoing challenges in improving performance despite increased spending [6]

Core Viewpoint - The company has adjusted the performance assessment targets for its 2023 restricted stock incentive plan to ensure its smooth implementation and to motivate the participants effectively [2][10][14]. Summary by Sections Incentive Plan Overview - The 2023 restricted stock incentive plan involves granting 1.8 million shares, accounting for 2.32% of the company's total share capital of 94.8 million shares [2][3]. - The plan is designed for middle management and core business personnel, excluding directors, senior management, and significant shareholders [3][5]. Performance Assessment Adjustments - The performance assessment targets for the company level in 2025 have been adjusted based on actual operating conditions [2][10]. - The original target for 2023 was set at 1.02 billion yuan, with a trigger value of 930 million yuan [9][10]. - The adjusted targets will now consider revenue growth rates compared to 2024, enhancing the scientific and rational basis of the performance goals [11][12]. Market Conditions - The company faces external challenges such as a downturn in the real estate market, leading to reduced demand in the mid-to-high-end window retail sector [10][11]. - The overall retail sales of building and decoration materials have declined by 3.85% year-on-year, reflecting a broader market contraction [10]. Internal Strategy - The company aims to transition from bulk business channels to retail channels, which is crucial for its growth strategy [11][12]. - The adjustments in the incentive plan are intended to stimulate employee motivation and align with the company's strategic goals [12][14]. Compliance and Approval - The adjustments have been reviewed and approved by the board of directors and the supervisory board, ensuring compliance with relevant regulations [13][15]. - Legal opinions confirm that the adjustments do not harm the interests of the company or its shareholders [14][15].

Core Viewpoint - The company reported significant declines in revenue and profit for the year 2024, indicating challenges in the external market environment and a need for strategic adjustments to improve competitiveness and capitalize on market opportunities [1][2][3]. Financial Performance - For the year 2024, the company achieved a revenue of 567 million yuan, a decrease of 39.71% year-on-year [1]. - The net profit was -42.19 million yuan, down 128.90% compared to the previous year [1]. - The non-recurring net profit was -56.74 million yuan, reflecting a decline of 144.42% year-on-year [1]. - The gross margin for the main business was 19.31%, a decrease of 15.10 percentage points year-on-year [1]. - The net cash flow from operating activities was 124 million yuan, down 16.32% from the previous year [1]. Business Model Analysis - The bulk business model generated revenue of 277 million yuan, a decline of 47.08%, with a gross margin decrease of 14.95% [1]. - The distributor business model brought in 275 million yuan, down 31.45%, with a gross margin decrease of 15.09% [1]. - Revenue from energy-efficient aluminum-clad wooden windows was 383 million yuan, a decrease of 51.53%, with a gross margin decline of 14.32% [1]. - Revenue from aluminum alloy windows increased by 27.17% to 146 million yuan, but the gross margin decreased by 8.12% [1]. - Curtain wall and sunroom products saw a revenue increase of 7.27%, although the gross margin declined by 10.96% [1]. Market Environment and Opportunities - The external market environment has significantly impacted the company's bulk business, particularly in aluminum-clad wooden window sales [2]. - The window industry faces challenges but also opportunities due to the dual carbon strategy, which promotes green, low-carbon, and energy-efficient building practices [2]. - The demand for home improvement is becoming a key support for the new housing market, with potential in the renovation market [2]. - There is still significant room for improvement in industry concentration, with leading companies expected to capture more market share [2]. Future Outlook and Strategy - The company anticipates a gradual recovery in the real estate market, supported by policy initiatives that restore market confidence [3]. - The company plans to enhance its core competitiveness through R&D, design innovation, and improved service levels [3][4]. - Strategies include increasing product awareness, implementing a multi-category sales strategy, and expanding into international markets [4]. - The company aims to improve supply chain capabilities and production efficiency while reducing costs through technological upgrades and increased R&D investment [4]. - The company has revised its fundraising projects to focus on enhancing production capacity for energy-efficient window components [5].

Group 1: Company Performance and Financials - In 2024, the company's revenue from bulk business decreased by 47.08% to CNY 277 million, with a gross margin decline of 14.95% [4] - Revenue from the dealer business model fell by 31.45% to CNY 275 million, with a gross margin decrease of 15.09% [4] - Revenue from energy-saving aluminum-clad wooden windows dropped by 51.53% to CNY 383 million, with a gross margin decline of 14.32% [5] - Revenue from aluminum alloy windows increased by 27.17% to CNY 146 million, but gross margin decreased by 8.12% [5] - Overall, the external market environment significantly impacted the company's bulk business, particularly in aluminum-clad wooden window sales [5] Group 2: Market Trends and Opportunities - The energy-saving window industry is undergoing transformation due to the dual carbon strategy, promoting green, low-carbon, and energy-efficient buildings [4][5] - The demand for improvement housing is becoming a key support for the new housing market, with the "old-for-new" renovation market gaining momentum [4] - The market penetration and popularity of high-performance window products remain low, indicating a significant opportunity for growth [4][5] - The industry still has substantial room for improvement in concentration, with leading companies expected to capture more market share [4][5] Group 3: Strategic Initiatives - The company plans to enhance product recognition and brand awareness through a multi-category, large single product, and full-channel sales strategy [3] - There is a focus on channel transformation, expanding the distribution network, and flagship operations in key cities [3] - The company aims to improve supply chain capacity and efficiency through investment in projects related to insulating glass and integrated materials [3] - Continuous innovation and increased R&D investment are prioritized to develop cost-effective products that meet market demands [3] Group 4: Future Outlook - The real estate market is showing signs of gradual recovery after adjustments, with improved market confidence and expectations for demand and supply [5] - The company will leverage industry trends such as increased energy efficiency requirements and accelerated demand for renovation to enhance its competitive edge [5] - The focus will be on providing comprehensive solutions for building openings, improving product diversity, and enhancing management efficiency [5]

Market Position and Competition - The aluminum-clad wooden window industry has a low concentration with a CR5 of less than 2%, and the company's market share is only 0.3% [2] - The company has established strong competitive barriers through core technology, production processes, and a nationwide sales network [3] - The company's products have a higher retail price compared to competitors due to superior performance in thermal transmittance, air tightness, and water tightness [3] Financial Performance - In 2024, revenue from energy-saving aluminum-clad wooden windows decreased by 51.53% to 383 million yuan, with a gross margin decline of 14.32 percentage points [4] - The overall revenue for 2024 dropped by 39.71% to 567 million yuan, and the net profit turned to a loss of 42.19 million yuan [13] - The company's cash flow improved, with operating cash flow turning positive at 10.36 million yuan in Q1 2025 [8] Product Development and Innovation - The company has developed a range of passive building products, with nearly 20 products certified by Germany's PHI [3] - New product lines, including pure plastic windows and aluminum-clad plastic windows, are being developed to target the renovation market [9] - The company plans to enhance its digital transformation and supply chain management through the implementation of MES systems [5] Strategic Initiatives - The company aims to increase its overseas revenue share to 20%-25% by 2028, focusing on markets like North America and Australia [7] - A strategy to expand terminal store layouts and improve single-store output is being implemented [10] - The company is adjusting its traditional bulk business scale, reducing its proportion from 60% to 50% in 2024 [10] Risk Management - The company emphasizes strengthening accounts receivable management, especially in light of extended payment cycles from real estate clients [14] - A cautious approach to bad debt provisions is maintained, with 100% provisions for receivables over three years old [14] Shareholder Returns - The company plans to maintain a cash dividend of no less than 30% of distributable profits, but due to losses in 2024, cash dividends are not feasible [15]

哈尔滨森鹰窗业股份有限公司（301227.SZ，以下简称"森鹰窗业"）迎来近十年来首次亏损。 日前，森鹰窗业发布2024年年报。年报显示，2024年度，森鹰窗业营收净利均出现较大幅度下滑，其中 归母净利润及扣非净利润均亏损，且同比降幅都超100%。 森鹰窗业将2024年度业绩变动归因于房地产市场传导及零售消费疲弱等。值得注意的是，即便同样面临 下游行业需求压力的不利局面，该公司2023年度营收净利均实现增长，为何2024年度却呈现出另一种局 面？ 对此，森鹰窗业方面回复《中国经营报》记者采访时表示，公司业绩前两年也受到房地产行业低迷因素 影响，但没2024年度明显。 "公司大宗业务客户主要为房地产商、装修装饰公司。前几年公司相应业务有签单，确认收入的节奏可 能也比较稳健。但从去年开始，可能受房地产商施工进度因素的影响，相应业务确认收入明显变慢 了。"森鹰窗业方面对记者举例称，同样是房地产客户，以前多是公司产品安装完一栋就确认一栋的收 入，现在大多数需要公司安装完十栋或一个小区才会确认收入。 营收净利双降 公开资料显示，森鹰窗业主要从事定制化节能铝包木窗研发、设计、生产及销售，拟构建以节能铝包木 窗为主，以铝合 ...

Core Viewpoint - The company, Senying Windows, reported a significant decline in revenue and net profit for the year 2024, primarily due to adverse market conditions in the real estate sector and increased competition [1][2][3]. Revenue Performance - The company's total revenue for 2024 was 567 million yuan, a decrease of 39.71% compared to 939.65 million yuan in the previous year [2]. - The wood door and window manufacturing segment generated revenue of 403.90 million yuan, down 50.10% year-on-year, with energy-saving aluminum-clad wood windows being the main contributor, generating 382.88 million yuan, a decline of 51.53% [2]. - Conversely, the metal door and window manufacturing segment saw revenue growth of 27.17%, amounting to 145.56 million yuan, partially offsetting the overall revenue decline [2]. Profitability Analysis - The net profit attributable to shareholders was -42.19 million yuan, a drop of 128.90% from a profit of 145.97 million yuan in the previous year [3]. - The net profit excluding non-recurring gains and losses was -56.74 million yuan, reflecting a 144.42% decrease year-on-year [3]. - The gross margin for the company's main business was 19.31%, down 15.10 percentage points, primarily due to insufficient capacity utilization and increased competition leading to price adjustments [3]. Cost and Expense Management - Sales expenses increased by 13.80% to 60.28 million yuan, up from 52.97 million yuan in the previous year, driven by higher employee compensation, advertising, and dealer support costs [4]. - The company is attempting to enhance market promotion efforts and expand sales channels in response to the challenging market environment [4]. Executive Compensation - The chairman's pre-tax salary for 2024 was 69,100 yuan, a further decline from 144,600 yuan in 2023, marking a continuous decrease over the past two years [5].

Core Insights - Harbin Senying Window Industry Co., Ltd. reported significant declines in both revenue and net profit for the year 2024, indicating severe challenges faced by the company [1][3]. Financial Performance - The company's revenue for 2024 was 566.54 million yuan, a decrease of 39.71% compared to 939.65 million yuan in the previous year [2]. - The net profit attributable to shareholders was -42.19 million yuan, down 128.90% from 145.97 million yuan in the previous year, marking a shift from profit to loss [3][4]. - The gross profit margin fell to 19.31%, a decrease of 15.10 percentage points year-on-year, primarily due to insufficient capacity utilization and intense market competition [3]. Revenue Breakdown - The wooden door and window manufacturing segment generated 403.90 million yuan, a 50.10% decline, with energy-saving aluminum-clad wooden windows contributing 382.88 million yuan, down 51.53% [2]. - The metal door and window manufacturing segment saw revenue increase by 27.17% to 145.56 million yuan, partially offsetting the overall revenue decline [2]. Cost and Expenses - Sales expenses increased by 13.80% to 60.28 million yuan, driven by higher employee compensation and marketing costs [5]. - Management expenses rose slightly by 4.24% to 48.10 million yuan, reflecting stable operational costs [6]. - Financial expenses decreased significantly by 53.08% to -11.73 million yuan, mainly due to reduced interest income [7]. Cash Flow Analysis - Operating cash flow net amount was 124.34 million yuan, down 16.32% from the previous year, indicating challenges in sales collections [9]. - Investment cash flow net amount improved to -109.34 million yuan, a 20.13% increase, reflecting a rise in cash inflows from investment recoveries [10]. - Financing cash flow net amount decreased to -39.83 million yuan, with cash inflows from borrowings increasing significantly [11]. Research and Development - R&D expenses remained stable at 32.01 million yuan, accounting for 5.65% of revenue, indicating a commitment to innovation despite financial challenges [8][12]. - The number of R&D personnel increased by 23.40% to 116, enhancing the company's innovation capabilities [13]. Market Environment - The real estate market's downturn significantly impacted the company's revenue, with new housing starts and sales declining by 23.0% and 17.1%, respectively [2]. - Increased competition in the energy-saving window sector poses a challenge, necessitating innovation and adaptation to maintain market position [14]. Raw Material Costs - Direct material costs constitute 58.90% of the main business costs, making the company vulnerable to fluctuations in raw material prices [16]. Accounts Receivable - Accounts receivable amounted to 290.94 million yuan, representing 13.18% of total assets, indicating potential cash flow risks if the real estate sector continues to struggle [17].