【导读】"资产提升战"打响，银行发力提升零售AUM 中国基金报记者 张玲 新年伊始，银行业掀起新一轮零售领域的"资产提升战"，部分银行的最高奖励超过3000元。 同时，微信、小红书等平台也出现了不少"薅羊毛"相关帖子，甚至有网友透露去年薅到的"羊 毛"价值2万多元。 业内人士认为，零售AUM已成为衡量银行零售业务竞争力与未来盈利潜力的关键指标。用 户"薅完一家换一家"的现象频发，说明短期激励难以转化为长期黏性。为了有效提升零售 AUM，银行需摒弃短期活动思维，多举措构建以专业服务和长期信任为核心的综合能力。 部分奖励超3000元 银行"资产提升战"打响 开年以来，多家银行密集推出新一期"资产提升活动"，用户参与活动达标后可获得相应的积 分、微信立减金等权益，涉及国有大行、城商行等。 中国银行表示，1月5日至1月31日，月日均金融资产较上月提升1万元及以上最高可抽取600 万尊享积分；月日均金融资产晋级为理财、财富、私行、企业家私行等级客户，最高可获赠 550元微信立减金权益。 国有大行中，工行、农行、中行、建行等目前均发布了"资产提升活动"介绍，其中农业银行 表示，即日起至1月31日，月日均金融资产（包括：存 ...

Core Viewpoint - The banking industry has initiated a new round of "asset enhancement battles" in the retail sector, with some banks offering rewards exceeding 3,000 yuan. Retail AUM (Assets Under Management) is now seen as a key indicator of a bank's competitive strength and future profitability. The phenomenon of customers frequently switching banks for short-term incentives indicates that short-term activities fail to create long-term customer loyalty. To effectively enhance retail AUM, banks need to abandon short-term thinking and focus on building comprehensive capabilities centered around professional services and long-term trust [1][23][41]. Group 1: Asset Enhancement Activities - Multiple banks have launched new "asset enhancement activities" at the beginning of the year, allowing customers to earn points and benefits by meeting certain criteria. This includes major state-owned banks like ICBC, ABC, BOC, and CCB, with rewards such as 240,000 "small beans" convertible to over 3,790 yuan in JD E-cards for qualifying customers [2][24]. - Agricultural Bank of China has announced that from January 1 to January 31, customers can earn up to 600 million exclusive points if their average financial assets increase by 10,000 yuan or more [5][27]. - Nanjing Bank and other city commercial banks have also introduced similar activities, with Nanjing Bank offering 1,000 comprehensive points for every 10,000 yuan increase in average financial assets, with a maximum of 80,000 points per month [6][28]. Group 2: Market Dynamics and Challenges - The current "asset enhancement battle" reflects a tactical "New Year rush" and a strategic shift in the banking sector, driven by the need to adapt to changing interest rate environments. Retail AUM has become a critical measure of a bank's competitive edge and future profitability [9][31]. - The phenomenon of customers switching banks for incentives highlights two major challenges: the superficial nature of customer relationships ("high flow, low retention") and the lack of differentiation in service offerings, which makes it difficult to establish long-term trust [17][39]. - The "sheep shearing" phenomenon, where customers exploit short-term incentives, indicates a lack of customer loyalty and reveals weaknesses in banks' customer relationship management strategies [11][40]. Group 3: Recommendations for Improvement - To effectively enhance retail AUM, banks should shift from short-term activity thinking to a focus on professional services and long-term trust. This includes transitioning from product sales to asset allocation, integrating financial services with everyday life, and implementing refined customer segmentation and operations [19][41]. - Banks should strengthen their investment advisory capabilities to transition from merely selling products to providing comprehensive asset management solutions, thereby building a "moat" around their services [20][42]. - Digital transformation should evolve from being a mere outreach tool to empowering an ecosystem that enhances customer engagement and retention, creating a complete service loop that turns short-term activity flows into long-term customer relationships [21][43].

Group 1 - The core concept of the article emphasizes the growing importance of ESG (Environmental, Social, and Governance) as a key metric for high-quality corporate development and a vital link between corporate value and social value [1][2] - The "2025 China ESG Top 100" list was released by Sina Finance, evaluating over 5,000 A-share listed companies and mainland companies listed in Hong Kong using 18 industry ESG evaluation models and over 150 ESG indicators [1][2] - The list serves as a benchmark for industry development and provides valuable decision-making references for investors [1][2] Group 2 - Postal Savings Bank was recognized in the "2025 China ESG Top 100" list, ranking 47th due to its significant contributions in the ESG field [2] - The publication of the list is a recognition of the sustainable development practices of the listed companies and promotes the core values of ESG across the industry [2] - Companies are encouraged to integrate ESG principles into their strategic planning, operations, and supply chain collaboration to achieve a symbiotic relationship between commercial and social value [2] Group 3 - The article includes a ranking table of the top companies in the ESG list, highlighting their names, scores, and industry classifications [4][5][6][7][8][9][10][11] - Notable companies in the top ranks include China Construction Bank, China Mobile, Agricultural Bank of China, Tencent, and others, all receiving a five-star rating [4][5][6][7][8][9][10][11]

从资金流向上来看，当日国有大型银行板块主力资金净流入5.44亿元，游资资金净流出4.09亿元，散户资 金净流出1.34亿元。国有大型银行板块个股资金流向见下表： 证券之星消息，1月12日国有大型银行板块较上一交易日上涨0.76%，农业银行领涨。当日上证指数报收 于4165.29，上涨1.09%。深证成指报收于14366.91，上涨1.75%。国有大型银行板块个股涨跌见下表： | 代码 | 名称 | 收盘价 | 涨跌幅 | 成交量(手) | 成交额(元) | | --- | --- | --- | --- | --- | --- | | 601288 | 农业银行 | 7.52 | 1.48% | 344.00万 | 25.59亿 | | 601658 | XD邮储银 | 5.34 | 0.75% | 146.17万 | 7.78亿 | | 601988 | 中国银行 | 5.53 | 0.73% | 261.57万 | 14.37亿 | | 666109 | 建设银行 | 9.11 | 0.55% | 118.58万 | 10.74亿 | | 601328 | 交通银行 | 7.10 | 0.42% | 14 ...

2026年双色铜合金纪念币 面值：10元 重要提醒！ 一年一度的 生肖纪念币、纪念钞预约兑换 即将开始了 记得调好闹钟，一起抢占先机！ 基本信息 发行量：1亿枚(含留存历史货币档案1万枚) 规格：圆形，直径27毫米 材质：双色铜合金 2026年贺岁纪念钞 面值：20元 发行量：1亿张(含留存历史货币档案2万张) 规格：票面长145毫米，宽70毫米 材质：塑料 预约时间 公众可通过承办银行官方网站等线上渠道或在营业时间内前往承办银行公布的预约兑换网点进行预约登记。 2026年贺岁双色铜合金纪念币和纪念钞每人只能各预约一次。 预约兑换限额 2026年贺岁双色铜合金纪念币每人预约、兑换限额为20枚。2026年贺岁纪念钞每人预约、兑换限额为20张。 兑换安排 承办银行于2026年1月20日至1月26日办理2026年贺岁双色铜合金纪念币和纪念钞预约兑换。公众可按照约定的时间，持在预约系统中登记的有效身份证 件，前往约定的承办银行网点办理预约兑换业务。若本次预约未兑换，相关信息将被记录，并影响下一次普通纪念币兑换，请预约成功的公众按时办理兑 换。 中国人民银行各分支机构可根据实际情况延长2026年贺岁双色铜合金纪念币和纪 ...

Regulatory Dynamics - The Financial Regulatory Bureau has issued a notice to unify the execution standards for non-auto insurance "reporting and issuing" practices, addressing issues of irrational competition and high costs in the non-auto insurance market [1] - Guangzhou Huilibao Payment Technology Co., Ltd. has been fined over 74 million yuan for multiple violations, including breaches of clearing management regulations and merchant management rules [1] Industry Dynamics - Major state-owned banks are raising the threshold for gold accumulation business, requiring personal clients to have a risk tolerance level of C3- or above to purchase gold accumulation products starting January 12, 2026 [2] - The interest rates for short-term large-denomination time deposits have dropped to "0" for several major state-owned banks, with rates for 1-month and 3-month deposits at 0.9% [2] - The average annualized yield of wealth management products has decreased to 2.2809% as of the end of 2025, with a total market size of 31.63 trillion yuan [3] - A significant wave of deposits maturing, estimated at 50 trillion yuan, is expected this year, with the majority concentrated in 2-year and 3-year deposits [5] - Several joint-stock banks' financial asset investment companies have begun investing in emerging industries, focusing on high-growth sectors such as new energy and materials [5] Corporate Dynamics - Everbright Bank's "Lehui Jin" credit card has been reported to show ghost debts, affecting users' credit scores and loan applications despite no actual defaults [6] - Yunnan's first trillion-yuan bank is set to be established through the merger of local rural credit cooperatives, creating the largest financial institution in the province [7] - Ping An Life has increased its holdings in Agricultural Bank of China and China Merchants Bank, triggering regulatory filings for both [8] - China Dadi Insurance and Sunshine Property Insurance have ceased new financing insurance business applications as of the end of 2025 [8] - Beijing's North Silver Consumer Finance has received approval to increase its registered capital by 150 million yuan, raising it to 1 billion yuan [9] - Jinshan Consumer Finance has become an executed party in a court case, with a claim amount of 20,000 yuan [9] - Zhonggang Yintong's payment license has been revoked by the central bank, marking the 12th payment license cancellation in 2025 [10] - ELong has fully acquired Firefly Microloan, enhancing its position in the financial services sector [11] Overseas Dynamics - JPMorgan Chase is set to take over Goldman Sachs' Apple credit card business, acquiring over $20 billion in credit card loans as Goldman Sachs shifts away from consumer finance [12] - Global fintech venture capital funding has rebounded significantly in 2025, reaching $55.94 billion, a 25% increase from 2024 [13]

本期，南财理财通重点关注最低持有期人民币公募产品的业绩表现，按照7天、14天、30天、60天持有期限分类对产品业绩进行 排名，业绩指标采用年化收益率，计算区间与持有期限相同，如60天持有期产品的业绩计算区间为近两月年化收益率，同机构 同系列同投资周期产品保留一只参与排名。 统计代销机构（28家）：工商银行、中国银行、农业银行、邮储银行（601658）、建设银行、交通银行、招商银行、中信银 行、光大银行、民生银行、兴业银行、浦发银行、广发银行、浙商银行（601916）、华夏银行、平安银行、恒丰银行、渤海银 行、北京银行、宁波银行、江苏银行（600919）、上海银行（601229）、南京银行、杭州银行（600926）、徽商银行、微众银 行、网商银行、百信银行。 21世纪经济报道 21 21财经 (51)南财理财通 SFC 南方则经全媒体集团 银行本周 ( 1/12-1/18) 在售最低持有30天产品榜单 | 居 | | | | 投资 | 近1月年 | 业绩比较 | | --- | --- | --- | --- | --- | --- | --- | | 름 | 代销机构 | 产品名称 | 发行机构 | 性质 | ...

Group 1 - The core viewpoint of the articles highlights the transformation of traditional high-carbon industries, particularly steel and coking, in Shanxi Province towards greener practices, supported by innovative financial products [1][2][3] - The Jin Ding Steel Group is implementing a project that converts by-products like coke oven gas into high-purity hydrogen and liquid ammonia, with an annual production capacity of 36 million cubic meters of hydrogen and 48,000 tons of ammonia, generating an estimated annual revenue of 110 million yuan from ammonia alone [1] - Shanxi Province faces significant emission reduction pressures, with projected transformation funding needs of 148.3 billion yuan for the steel industry and 120 billion yuan for the coking industry over the next decade [2] Group 2 - A specialized transformation financial system is deemed necessary to meet the funding demands of large enterprises undergoing transformation, as traditional financing models are insufficient [4] - The People's Bank of China and other local authorities have issued guidelines to support financial institutions in providing targeted loans for companies with clear transformation goals, enhancing the financial support framework [4] - The "Shanxi Steel and Coking Enterprise Transformation Financial Operation Manual" aims to guide enterprises in their transformation and assist financial institutions in identifying quality projects, thereby improving funding allocation efficiency [5] Group 3 - Market competition and regulatory pressures are driving companies to adopt low-carbon production lines, with financial incentives playing a crucial role in facilitating this transition [6] - Financial institutions are developing diverse products tailored to the long transformation cycles and substantial funding needs of steel and coking enterprises, such as sustainable development-linked loans that adjust interest rates based on energy consumption levels [6] - The case of Shanxi Yuwang Coal Gasification Co., which received tailored financial support for its transformation plan, exemplifies the effective implementation of transformation finance [7] Group 4 - Despite the progress, challenges remain in the implementation of transformation finance, including rapid technological changes and the need for improved risk assessment capabilities among financial institutions [8] - Experts suggest enhancing policy incentives and establishing technology-sharing platforms to lower costs for enterprises, while also emphasizing the importance of clear standards for identifying genuinely transformative companies [8] - Accurate carbon emission accounting and disclosure are essential for the effective use of transformation financial tools, with current practices needing improvement to ensure transparency and reliability [8] Group 5 - The essence of transformation finance is to provide the necessary financial support for the transition of traditional energy provinces towards low-carbon futures, with ongoing practices in Shanxi expected to reshape the industrial landscape and offer replicable pathways for high-carbon regions across China [9]

本期，课题组重点关注理财公司发行的"固收+"产品，从代销渠道为投资者筛选出表现较优的在售产品。 为提供有效的选品参考，榜单展示了产品近一月、近三月及近六月的年化业绩，并按照近三月年化收益率进行排序，以此反映 其在近期市场波动中的多维度收益表现。 统计代销机构（28家）：工商银行、中国银行、农业银行、邮储银行（601658）、建设银行、交通银行、招商银行、中信银 行、光大银行、民生银行、兴业银行、浦发银行、广发银行、浙商银行（601916）、华夏银行、平安银行、恒丰银行、渤海银 行、北京银行、宁波银行、江苏银行（600919）、上海银行（601229）、南京银行、杭州银行（600926）、徽商银行、微众银 行、网商银行、百信银行。 需要特别提醒的是：本榜单对理财产品"在售"状态的判断基于其投资周期推算。但实际情况中，部分产品可能因额度售罄，或 银行针对不同客户展示的产品清单存在差异而无法购买。因此，建议投资者以代销银行APP的实际展示为准。 | ਲਿ 름 | 代销机构 | 产品名称 | 发行机构 | Harris 周期 | | 年化收益率 | | | --- | --- | --- | --- | --- | ...

此外，南财理财通虽力求客观公正，但不对本评价榜信息的真实性、完整性和准确性作任何保证，排名信息仅供参考。 | 2 | 宁波银行 | 宁银理财宁赢卓然 混合类开放式理财 | 宁银理财 | 109 | 47.4 | 37.7 | 43.3 | | --- | --- | --- | --- | --- | --- | --- | --- | | | | | | ਦੇ ਦੇ | 7% | 4% | 3% | | | | 3号(最短持有3年) | | | | | | | 3 | 宁波银行 | 宁银理财宁赢卓然 混合类开放式理财 | 宁银理财 | 109 | 39.8 | 33.7 | 42.2 | | | | | | 55 | 2% | 5% | 7% | | | | 1号(最短持有3年) | | | | | | | ব | 宁波银行 | 量根理财产赢卓然 混合类开放式理财 | 宁银理财 | 109 | 48.0 | 31.4 | 39.7 | | | | | | ਦੇਵ | 3% | 3% | 2% | | | | 2号(最短持有3年) | | | | | | | 5 | 宁波银行 | 宁银理财宁赢卓然 混合类开放 ...