智通财经记者 | 周芳颖 智通财经编辑 | 楼婍沁 图源：智通财经 图源：智通财经 GUESS母公司Authentic Brands Group（以下简称"Authentic"）向界面时尚确认了中国全线闭店消息，并表示正在进行中国市场战略调整，具体进展尚未披 露。 这意味着，GUESS在进入中国市场20年后正式按下发展暂停键。 但这次"退出"，与以往外资品牌因亏损撤场不同，它发生在股权结构剧烈变化之后。2026年初，Authentic完成对Guess？， Inc．的私有化交易，持有后者 51%知识产权，其余49%由原管理层持有。 近日，多位消费者收到短信称，美式时尚品牌GUESS因经营模式调整，全国所有线上线下店铺将在3月底前关闭。界面时尚通过天猫旗舰店客服亦确认将于 3月停止服务。多位线下门店店员也告诉界面时尚，将于3月底前陆续闭店，目前店内正以两折起清仓。 横向来看，同样承载美式基因的GAP与Forever 21，已经在中国市场走过一轮不同方向的重塑尝试。 GAP在被宝尊电商接手后没有退场重启，而是选择留下调整。它收缩折扣，优化门店模型，试图先把渠道秩序理顺。同时GAP正强化产品本地化与品类延 展，在"美 ...

经济观察网 据智通财经 近日，多位消费者收到短信称，GUESS因经营模式调整，全国所有线上线下店 铺将在3月底前关闭，GUESS未来将以全新模式深耕中国市场。 2026年初，Authentic Brands Group与Guess，Inc联合宣布，已完成Guess私有化交易。其中，Authentic现 已拥有Guess几乎全部知识产权的51%权益，其余49%权益则由Guess留存股东持有。 智通财经从线上线下店员处均证实撤退消息。GUESS所属母公司Authentic Brands Group告诉智通财经， 正在中国市场进行战略调整，后续进展暂无透露。 ...

春节期间，深圳万象天地的一匹马，成为热门打卡点。 2月24日，百丽"马踏庭院"新年快闪空间，迎来40天展示的最后一天。由数百片多彩的皮革与织物拼贴 而成的骏马，仍引来大量年轻人围观拍照。 新年伊始，百丽正经历一次品牌汰换。 大批的暇步士（Hush Puppies）门店逐步"消失"，取而代之的是"美丽宝"（Mirabell）的招牌。 在上海荟聚门店，店员向《21CBR》记者介绍，暇步士的代理权已到期，正陆续升级为自有品牌美丽 宝，背后的设计团队和工厂均未变，免费鞋品保养的服务会照旧。 百丽时尚现任一把手盛放，是创始人盛百椒的侄子，今年53岁，2023年升任董事长。 在其掌舵期间，百丽时尚旗下的品牌数增至20个，各有节奏，闷声发财，"美丽宝"是其布下的新棋子。 取舍平衡 过去一年，盛放退出非核心或增长见顶的代理业务，切入高增长潜力的运动休闲赛道。 退出的品牌，比较知名的有暇步士，其大中华区的鞋类业务自2008年起，就由百丽团队代理运营，其整 整接手了17年。 其代理权于2025年到期，盛放没有续约。 他将运营权交还给品牌方嘉曼服饰，其线上渠道授权于2去年6月到期，线下则有半年过渡期，已于年底 前有序关闭。 盛放保 ...

Commerce Media Solutions has delivered triple-digit compound annual revenue growth since 1Q23, expanding into travel, ticketing, and complementary verticals.NEW YORK, Feb. 24, 2026 (GLOBE NEWSWIRE) -- Fluent, a leading commerce media solutions provider, today announced three years of sustained growth for its Commerce Media Solutions business driven by the continued expansion of its commerce network and a relevance-first approach to monetization. During this period, Fluent has partnered with leading retailer ...

全球运动品牌，都在奔向中国。 随着材料技术壁垒逐渐削平，战场变成了开阔的平地。中国市场竞争比欧美更激烈，六百元以下的入门 级运动装备市场已经成为红海，现在战火正在燃烧到更高阶的市场。 近期，第一财经记者采访了数位业内人士。他们认为，中国全民运动方兴未艾，为全球运动品牌带来机 会，但不是所有人都能笑到最后。这些正在大展拳脚的品牌，注定会有人出局，而且前车之鉴不远。 奔向中国 耐克旗下ACG（全天候装备）将全球首家品牌门店开在了北京三里屯。 ACG是耐克的户外运动品类业务线。它所在的三里屯门店，是由一家耐克旗舰店改造而来。 2026.02.23 本文字数：3713，阅读时长大约6分钟 作者 |第一财经 彭海斌 最近两年，耐克在大中华区市场承压。根据耐克最新披露的财报，在2026财年第二季度(2025年9-11 月)，大中华区收入同比下挫17%至14.23亿美元。 今年1月份，耐克大中华区董事长兼CEO董炜卸任，Cathy Sparks成为耐克大中华区副总裁兼总经理。耐 克在中国经历变革，希望ACG能够搭上中国户外运动的热潮，借此恢复公司在中国市场的活力。 第一财经获悉，ACG三里屯门店由耐克直营。滔搏作为耐克在国 ...

一个危险的思路是砸钱开路。 全球运动品牌，都在奔向中国。 随着材料技术壁垒逐渐削平，战场变成了开阔的平地。中国市场竞争比欧美更激烈，六百元以下的入门 级运动装备市场已经成为红海，现在战火正在燃烧到更高阶的市场。 近期，第一财经记者采访了数位业内人士。他们认为，中国全民运动方兴未艾，为全球运动品牌带来机 会，但不是所有人都能笑到最后。这些正在大展拳脚的品牌，注定会有人出局，而且前车之鉴不远。 来自挪威的高端户外品牌Norrøna，来自英国的专业跑步品牌soar也在2025年进军中国市场。滔搏是这两 个品牌在中国的独家运营合作方，从品牌塑造、市场推广、产品引入，一直到渠道销售都由其负责。 "Norrøna因为是高端户外，产品矩阵完善，我们认为有机会从单店上做拓展。此外，滔搏还推出了跑步 品牌集合店ektos,其中囊括了滔博独家引入的soar、Ciele等跑步品牌。"滔搏高级副总裁张强说。有些价 格段的市场竞争已经非常激烈，而随着国内市场升级和人群需求进阶，"我们认为高单价区间还是有一 些个性化机会的。" 在大众运动领域，耐克、阿迪达斯、李宁和安踏等都有丰富的产品线。这些产品折扣之后的价格，有时 候可以低至200至 ...

Updated 6:04 p.m. ET Feb. 10. Everything from tariffs, inflation and a post-pandemic shift away from outdoor apparel contributed to the demise of the Eddie Bauer stores operation. More from WWD The retailer’s full tale of woe was outlined in the first-day motions in the Chapter 11 bankruptcy filing of Eddie Bauer LLC, a division of Catalyst Brands. As reported, the Eddie Bauer store operating company on Monday filed a voluntary Chapter 11 petition in U.S. Bankruptcy Court in New Jersey and will close i ...

Core Viewpoint - Eddie Bauer has filed for Chapter 11 bankruptcy protection due to declining sales and various industry challenges, marking its third bankruptcy in over two decades [1][2]. Company Summary - Eddie Bauer LLC has entered a restructuring agreement with secured lenders and filed for bankruptcy in the U.S. Bankruptcy Court for the District of New Jersey [2]. - Most Eddie Bauer retail and outlet stores in the U.S. and Canada will remain operational while certain locations will be closed, with a court-supervised sales process in place [2]. - The CEO of Catalyst Brands, which operates Eddie Bauer stores, stated that the restructuring aims to optimize value for stakeholders and maintain profitability and liquidity [3]. - Eddie Bauer's international operations are unaffected by the bankruptcy filing, as they are managed by other licensees [3]. - Authentic Brands Group retains ownership of the Eddie Bauer brand's intellectual property and may license it to other operators [4]. Industry Context - Eddie Bauer's e-commerce and wholesale operations remain unaffected by the bankruptcy, as they are managed by Outdoor 5, LLC [5]. - The company is part of a growing trend of U.S. retailers closing stores or reorganizing under bankruptcy protection to focus on more profitable segments [5]. - Other retailers, such as the parent company of Saks Fifth Avenue and Amazon, are also facing challenges and closing locations [6][7]. - The outdoor retail market is becoming increasingly competitive, with brands like Fjallraven and Arc'teryx gaining traction while Eddie Bauer struggles with brand perception and product quality [13].

Core Insights - Eddie Bauer LLC, a division of Catalyst Brands, has filed for Chapter 11 bankruptcy protection due to declining sales and supply chain challenges [1] - The company will continue to operate its retail locations during a court-supervised sale process, but may close if a buyer is not found [2] - CEO Marc Rosen stated that restructuring is necessary to optimize value for stakeholders and maintain profitability [3] Company Operations - The Chapter 11 bankruptcy is not expected to affect Eddie Bauer's manufacturing, wholesale, or e-commerce operations, nor its retail operations outside the U.S. and Canada [7] - Authentic Brands Group, which owns the brand and its intellectual property, is expanding its partnership with Outdoor 5, LLC to manage e-commerce and wholesale operations [8] Brand History - Eddie Bauer was founded in 1920 and celebrated its centennial in 2020, offering a range of outdoor products [9]

Core Viewpoint - Eddie Bauer LLC has filed for Chapter 11 bankruptcy protection, marking its third bankruptcy in over two decades, as it seeks to restructure its operations and optimize value for stakeholders [1][2]. Group 1: Bankruptcy Filing Details - The company operates approximately 180 stores across the U.S. and Canada and has entered into a restructuring agreement with secured lenders [1]. - The bankruptcy filing was made in the U.S. Bankruptcy Court for the District of New Jersey [1]. - Retail and outlet stores in the U.S. and Canada will remain open during the restructuring process, although certain stores will be wound down [3]. Group 2: Management and Operations - Marc Rosen, CEO of Catalyst Brands, stated that the restructuring is aimed at optimizing value for stakeholders while ensuring profitability and strong liquidity for Catalyst Brands [4]. - Eddie Bauer's international retail locations are operated by other licensees and are not included in the Chapter 11 filings, allowing them to continue normal operations [4]. Group 3: Brand and E-commerce Operations - Authentic Brands Group retains ownership of the Eddie Bauer brand's intellectual property and may license it to other operators [5]. - The e-commerce and wholesale operations of Eddie Bauer, managed by Outdoor 5, LLC, will not be affected by the bankruptcy proceedings [5].