【文/观察者网 邓军 编辑/赵乾坤】 在消费市场持续演变、品质生活日益成为核心追求的当下，精致餐饮行业正迎来一场由体验驱动、价值 重塑的深度变革。 根据目前的市场研究，2025年全球餐饮服务业市场收入预计达1685亿美元（约合1.17万亿元人民币）， 其中亚太地区市场规模为631.03亿美元（约合4374.3亿元人民币），占比37.45%。预计到2033年，亚太 地区餐饮服务业市场规模将进一步增长至998.16亿美元（约合6919.25亿元人民币），复合年增长率约为 5.9%。 作为餐饮服务市场的细分领域，高端餐饮专注于为高规格场合提供精致菜肴与卓越服务，注重优质食材 与创新菜单设计，致力于打造难忘的用餐体验。随着高端餐饮市场规模的持续扩大，其对佐餐饮品的需 求也日益攀升。 红餐产业研究院测算数据显示，2025年中国佐餐饮品市场规模已接近4000亿元人民币，未来市场潜力有 望持续释放。 佐餐饮品指与主餐搭配饮用、旨在提升用餐体验、平衡风味、促进营养吸收或满足功能需求的饮品，其 核心价值在于实现"餐"与"饮"在功能与体验上的深度融合。根据是否含酒精，佐餐饮品可分为酒精类与 非酒精类两大类别。 相关数据显示，高品 ...

Core Insights - VOSS, a high-quality drinking water brand from Norway, is leading the green transformation in the industry by launching recyclable aluminum can packaging for its sparkling mineral water in China, promoting a "plastic replacement" initiative [1] - The brand emphasizes "high quality and sustainability" as its dual engines, continuously innovating in product and experience while focusing on quality, scenarios, and environmental protection [1][3] Brand Values - VOSS's brand narrative reflects a deep dialogue from the Norwegian rock layers to urban life, encapsulating three core values: "natural purity," "pioneering spirit," and "calmness" [3] - The brand's commitment to local development is highlighted by its choice of Shennongjia in Hubei as its only recognized natural mineral water source outside Norway since 2016, ensuring a balance between quality and nature [3] Market Trends - The Chinese market is shifting from "functional consumption" to "quality consumption," with consumers increasingly concerned about the source, composition, and environmental attributes of water [7] - VOSS sees opportunities in enhancing daily experiences into more ritualistic and quality-oriented moments, particularly in fine dining and high-quality lifestyle scenarios [9][11] Sustainability Initiatives - VOSS is committed to long-term practices in water source management, ecological protection, green packaging, and corporate social responsibility [4] - The brand's focus on "design aesthetics + sustainable responsibility" is evident in its use of recyclable aluminum cans, making sustainability a visible and participatory aspect for consumers [9][11] Future Strategies - VOSS plans to focus on three key areas in the Chinese market: maintaining high-quality water sources that reflect Nordic purity, enhancing channel collaboration to solidify its positioning in high-end hotels and fine dining, and integrating high-quality lifestyle attitudes with social responsibility [12]

Group 1: Penfolds and Wine Industry - Penfolds has showcased its wine collection at the China International Import Expo for six consecutive years, launching the Year of the Horse limited edition wine [1] - The limited edition packaging incorporates Chinese paper-cutting art and features a selection of wines [1] - Penfolds has partnered with China Agricultural University since 2022 to establish the "Penfolds No. 1 Fund," supporting the training of wine professionals in China [1] Group 2: Zespri and Children's Nutrition - Zespri launched the "Sunshine Nutrition: Zespri Healthy Growth Plan" at the expo, focusing on children's nutrition education [3] - The project, supported by Fudan University Children's Hospital, aims to reach 1.5 million students and families by 2025 [3] - Zespri donated 10,000 golden kiwis to support children's nutrition education [3] Group 3: Macallan and Whisky Industry - Macallan debuted its refreshed 2025 whisky version at the expo, featuring a visual upgrade of its core range [5] - The brand set up an experiential space to showcase its sherry cask whisky production process [5] - Macallan aims to deepen consumer connections and share whisky culture through the expo [5] Group 4: VOSS and Water Industry - VOSS returned to the expo, representing Norway and showcasing its high-quality bottled water [7] - The brand emphasizes its natural and pure water sourced from Norway, with products available in various packaging [7] - VOSS aims to share the Norwegian lifestyle aesthetic and high-quality water experience with Chinese consumers [7] Group 5: Michelin and Tire Industry - Michelin showcased its innovations in tires and composites at the expo, highlighting sustainable materials [9] - The company presented a new rigid inflatable boat and a tire series designed for seasonal driving needs [9] - Michelin's booth design incorporated Chinese ink painting elements, reflecting its commitment to sustainability [9] Group 6: Marriott International and Hospitality Industry - Marriott International announced that its Four Points by Sheraton brand will surpass 100 hotels in China [11] - The brand has seen an 18% increase in new projects year-on-year, reflecting the demand for select service hotels [11] - Marriott operates over 660 hotels in China, serving approximately 260 million members [11] Group 7: InterContinental Hotels Group and Hospitality Industry - InterContinental Hotels Group celebrated its 50th anniversary in Greater China at the expo [13] - The group has introduced 13 brands in the region, with over 1,400 hotels in operation or under construction [13] - The exhibition showcased the new design concepts of its Holiday Inn brand [13] Group 8: Wanda Hotels and Hospitality Industry - Wanda Hotels made its debut at the expo, showcasing its brand system and global development achievements [15] - The company operates over 250 hotels across more than 300 cities, with a focus on international expansion [15] - Wanda is exploring the internationalization of its hotel brands through a "light asset" model [15] Group 9: Nikon and Optical Technology - Nikon presented its optical technology innovations at the expo, focusing on various applications [17] - The company showcased products like the Z5II camera and ZR cinema camera, highlighting their advanced features [17] - Nikon's exhibition included interactive activities to demonstrate how its technology enhances daily life [17] Group 10: CASETiFY and Lifestyle Products - CASETiFY made its first appearance at the expo, emphasizing product innovation and sustainability [19] - The brand showcased a range of products, including collaborations with local artists and limited editions inspired by Shanghai [19] - CASETiFY has initiated a phone case recycling program to promote sustainability [19]