体育与文旅融合
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“浙BA”赋能文旅 新春延续“长尾效应”
Zhong Guo Xin Wen Wang· 2026-02-18 08:27
中新网杭州2月18日电(鲍梦妮)首届浙江省城市篮球联赛(以下简称"浙BA")虽已落下帷幕,但其"长尾效 应"依旧在春节期间为各地文旅赋能。 在杭州市富阳区龙门古镇,游客何依依点了一份热气腾腾的油面筋。这是"浙BA"富阳队队员此前在某 场文旅活动上推荐的"必吃美食",她特意在春节带家人前来品鉴。 据了解,"浙BA"富阳队在春节前一周迎来了忙碌的周末,接连"闪现"当地的湖源乡、天钟山、龙门古 镇等地,引诸多球迷签名、合影。 在2026壶源溪流域年味民俗体验暨新春文旅消费季活动现场,60岁的富阳村民凌金莲将手机对准"浙 BA"富阳队队员。"我们全家都为富阳队加油,看电视直播入迷时,裤腿搭在火盆旁烤坏了都不知道, 真为他们骄傲。"她说,自己半年前对篮球还一窍不通,因为一场不落地支持家乡队伍比赛,如今已 是"半个篮球裁判"。 "文旅和体育应该相结合。体育可以推进文旅活动,文旅也能带动我们的体育。""浙BA"富阳队队长章 佳飞认为,为家乡"代言",既是队员锻炼和展示的舞台,也是对父老乡亲一路支持的感谢。 富阳区文化和广电旅游体育局党委书记、局长蒋建军介绍,着眼长远,富阳正全力推动"浙BA"赛事品 牌与富阳"中国运动休闲之 ...
少年逐梦绿茵场 边关崇左启新赛
Xin Lang Cai Jing· 2026-02-07 08:28
比赛现 场。共青团崇左市委供图 本次赛事由共青团崇左市委员会牵头主办,设有高中组、初中U15组及U13组三个组别,采用小组赛与 淘汰赛相结合的赛制,兼顾专业性与公平性,助力不同年龄段选手切磋共进。开幕式后,三大组别首场 比赛在崇左市体育中心、广西理工职业技术学院足球场同步开赛。 共青团崇左市委员会书记俸余表示,赛事以足球为纽带搭建交流平台,既为本土足球人才提供了向全国 劲旅学习的机会,也推动体育与文旅融合,让来自全国各地的青少年领略崇左边关的独特魅力,感受壮 族霜降节、壮锦等非物质文化遗产的深厚底蕴。 来自河北邢台十九中的队员杨天羿表示,首次来崇左,专业赛场与优美环境让其印象深刻,自己将全力 以赴参赛,享受足球带来的成长。 来源:中国青年报客户端 中国青年报客户端讯(中青报·中青网记者 谢洋)2月6日,崇左市2026"青春跃动星耀南疆"邮储银行杯 青少年校园足球邀请赛在广西崇左市体育中心正式启幕。来自广西、陕西、河南、河北等多省(区)的 21支青少年足球队、500余名队员齐聚南疆,将在为期6天的赛事中展开角逐,以足球之名传递青春力 量。 ...
四国冰球少年齐聚沈阳以球会友
Xin Lang Cai Jing· 2026-02-05 23:23
在开幕式上,融合了冰雪运动与中华传统文化的表演环节成为开幕亮点。青少年冰舞与单人花滑展现冰上运动的优美与动感;更特邀非遗项目川剧变脸与喷 火登台,在冰面上演绎"水火交融"的视觉奇观,生动诠释了"体育+文化"的深度融合,为观众带来一场跨越传统与现代的沉浸式体验。 随后进行的揭幕战上,奥美hunter15队与韩国选拔队共同为沈城观众上演了一场精彩的较量。双方运动员斗志昂扬、技术娴熟,在冰面上展开激烈对抗,展 现出青少年冰球运动的蓬勃朝气与高超水平,也为本届赛事奠定了精彩激烈的竞技基调。 除竞技环节外,本届赛事亦注重体育与文旅融合。参赛运动员及家属将走访沈阳故宫、辽宁博物馆等文化地标,参与本地冰雪主题活动,在比赛中深入感受 沈阳的历史文化与城市活力。 作为一项持续成长的青少年冰球品牌赛事,历经四年培育,"振兴杯"已成为东北地区最具影响力的青少年冰球品牌赛事之一,吸引越来越多的青少年冰球爱 好者参与其中,持续为沈阳乃至全国的冰球运动发展注入活力,为推动冰雪运动普及与发展贡献沈阳力量。 中外冰球少年在沈阳以球会友。 沈阳市体育局供图 本报讯 记者高鹏报道 2月4日晚,第四届"振兴杯"沈阳青少年冰球邀请赛在沈阳市和平区全 ...
封关后首个元旦春节 海南将推出177项活动
Zhong Guo Xin Wen Wang· 2025-12-31 12:43
Group 1 - Hainan will launch 177 tourism and cultural activities during the 2026 New Year and Spring Festival, marking significant holidays after the Hainan Free Trade Port's closure [1] - The activities will create three major themes: "New Year Celebration, Spring Festival Blessings, and Lantern Festival Joy" [1] - Key tourism events include the Haikou New Year Light Show, Sanya International Seafood Festival, and various cultural and sports events aimed at boosting consumer spending [1] Group 2 - In the cultural performance sector, Hainan will focus on high-quality cultural offerings, featuring events like the Hunan Satellite TV New Year Concert and performances by renowned artists [2] - The weather during the New Year holiday is expected to be favorable for travel, encouraging visitors to experience Hainan's tropical island charm [2]
重庆首办卡丁车八小时耐力赛,15支车队55名车手竞速
Xin Lang Cai Jing· 2025-12-28 03:55
Group 1 - The event marks the first-ever eight-hour endurance karting race held in Chongqing, showcasing the city's potential for motorsport activities [1] - A total of 15 teams and 55 drivers participated, highlighting the growing interest in karting and motorsports in the Southwest region of China [1] - The race emphasized not only speed but also teamwork and endurance, indicating a shift towards more collaborative and strategic racing experiences [1] Group 2 - The successful execution of the event suggests that Chongqing can serve as a new hub for motorsport culture, merging sports with tourism [1] - The endurance race is seen as a significant milestone for the local racing community, potentially attracting more events and investments in the future [1] - The event reflects a broader trend of increasing engagement in motorsports within China, particularly in regions outside of traditional racing centers [1]
中国社会新风尚:体育引领旅行消费
Xin Lang Cai Jing· 2025-12-20 02:38
Group 1 - The core viewpoint of the articles highlights China's transformation of sports into a significant economic industry, with projections indicating that the ice and snow industry will exceed 1 trillion yuan by 2025 [1] - The indoor ski resort in Wuxi serves as a model for how regions lacking natural snowfall can capitalize on the ice and snow trend, attracting 500,000 visitors annually and generating 180 million yuan in tourism consumption [1] - The surge in sports-related travel and consumption is evident, with ticket bookings for domestic ski resorts increasing by nearly 220% year-on-year since November [1] Group 2 - The phenomenon of sports is not limited to winter activities; grassroots football events like "Su Super" in Jiangsu have attracted 2.433 million spectators across 85 matches, creating a consumption boost of over 38 billion yuan [2] - The integration of sports with travel, food, and shopping is driving domestic demand, as seen during the 15th National Games in the Guangdong-Hong Kong-Macao Greater Bay Area, where accommodation and entertainment spending surged by 114.5% and 134.2% respectively [3] - The emergence of a new ecosystem combining sports events with cultural tourism is expected to contribute to the overall growth of China's sports industry, projected to exceed 7 trillion yuan by 2030 [3][4]
中国草根足球撬动消费热潮
Xin Hua She· 2025-11-01 08:58
Core Insights - The Jiangsu Provincial Urban Football League ("Su Super") has gained significant popularity, with a ticket lottery rate of only 1.2% for the finals, indicating high demand and engagement from fans [1] - The league has transformed into a phenomenon, with regular season attendance reaching 2.1189 million and online viewership exceeding 1.735 billion [1] Group 1: Economic Impact - The "Su Super" has driven retail sales in Jiangsu, with key retail enterprises achieving sales of 11.64 billion yuan during match periods, a year-on-year increase of 34.7% [3] - The overall social retail sales in Jiangsu reached 3.47883 trillion yuan from January to September, growing by 4.2%, with the league contributing significantly to this growth [3] - Tourist attractions in host cities received 23.973 million visitors during match days, a 17.7% increase, with foreign visitors accounting for 13.703 million, up 23.5% [3] Group 2: Consumer Experience - The integration of sports events with tourism has created a new trend in the Chinese market, with initiatives like "ticket root discounts" enhancing the experience for attendees [3] - Shopping malls and commercial areas have reported over 20% increases in foot traffic and nearly 30% growth in experiential consumption on match days [2] - The "Su Super" has inspired other regions to adopt similar models, with over 10 provincial football leagues in China either ongoing or upcoming, aiming to boost local consumption [3][4] Group 3: Cultural and Social Influence - The league has become a cultural event, with large screens in commercial areas broadcasting matches, creating a festive atmosphere and attracting fans [2] - The emotional value and immersive experiences associated with sports events are reshaping consumer spending patterns, making sports a new engine for urban vitality [4]
2025年世界花样轮滑锦标赛在北京收官
Zhong Guo Xin Wen Wang· 2025-11-01 01:01
Core Insights - The 2025 World Artistic Roller Skating Championships took place in Beijing from 17th to 30th, featuring 943 athletes from 38 countries competing in 8 events, culminating in the awarding of 23 gold medals [1][2] Group 1: Event Overview - The championships were held at the Yanqing District's National Fitness Center, marking it as a significant international event in the field of artistic roller skating [1] - The final day saw competitions in adult group events, showcasing athletes' precision and fluidity in their performances [1] Group 2: Venue and Management - The event utilized the operational standards established during the Winter Olympics, demonstrating a sustainable use of Olympic legacy facilities [2] - A dedicated organizing committee was formed with a structured management approach to ensure effective coordination and execution of the event [2] Group 3: Impact on Sports and Tourism - The championships contributed to the development of outdoor sports and cultural tourism in the Beijing-Zhangjiakou area, fostering collaboration and resource sharing among cities [3] - The event played a role in enhancing the training and educational standards for outdoor sports, promoting a talent exchange across regions [3]
金溪河成了训练宝地(县域体育展活力)
Ren Min Ri Bao· 2025-10-15 22:22
Core Insights - The 2025 Fujian Province Youth Rowing Championship attracted 229 athletes, showcasing the region's commitment to promoting water sports and community engagement [1][2] - The local government has invested nearly 200 million yuan in developing five water sports training facilities along the Jinxi River, enhancing the area's appeal for professional teams [2] Group 1: Event Overview - The championship featured multiple events with over 10 rowing boats participating, highlighting the organized efforts of the event committee to ensure smooth operations [1] - The Jinxi River, with a length of 93 kilometers and consistently high water quality, serves as a prime training location for rowing teams [1] Group 2: Local Development and Community Impact - The investment in water sports facilities has led to increased community involvement in environmental protection, with local residents actively participating in river cleaning efforts [2] - The integration of sports and tourism has resulted in significant economic benefits, with local consumption driven by sports events reaching 33 million yuan and indirect tourism and commerce revenue exceeding 200 million yuan over the past five years [2]
2025武网 顶级赛事展现城市品质
Chang Jiang Ri Bao· 2025-10-13 00:46
Core Insights - The 2025 Wuhan Open concluded with Coco Gauff defeating Jessica Pegula, highlighting the event's significance beyond sports, showcasing the city's charm and global attention [1][3]. Event Overview - The Wuhan Open has evolved from a focus on championship outcomes to a broader discussion about fan engagement and the influx of global tourists, indicating its growth as a cultural and economic driver for the city [2][3]. - The event featured a high-caliber lineup, including 11 Grand Slam champions and 8 of the world's top ten players, underscoring its status as a premier WTA 1000 event [7]. Fan Engagement and Cultural Integration - The tournament successfully integrated local culture with international participation, as players engaged with the city's heritage, enhancing their experience and connection with fans [10][12]. - Innovative fan interaction initiatives, such as the "Pet Fan Card" and the use of technology for real-time engagement, transformed spectators into active participants, enriching the overall event experience [14]. Economic Impact - The timing of the tournament coincided with national holidays, leading to a surge in tourism and local economic activity, with over 100,000 visitors reported in the first three days of related events [15]. - The event served as a catalyst for promoting sports consumption and cultural tourism in Wuhan, demonstrating the potential of sports events to drive urban development [15].