每经记者｜赵景致 每经编辑｜陈柯名 陈旭 国庆中秋长假刚过，有消费者可能已经察觉到，以往不堪其扰的各类贷款电话，近几天似乎安静得出奇。 助贷新规的核心是"收口" 其实不光是骚扰性的来电，以往刷几个短视频就能见到的 "极速放款""低息贷款"等广告，如今同样少了许多。 "这主要和助贷新规有关。"一名从业者对《每日经济新闻》记者表示，背后的原因便是在10月1日正式落地实施的《关于加强商业银行互联网助贷业务管 理提升金融服务质效的通知》（以下简称《通知》）。 过去几年，各类贷款电话在消费者耳边此起彼伏，甚至还打着银行的名义宣传产品。这也让很多人产生疑惑：到底什么是助贷？为什么能打着金融机构的 名号？它和网贷平台有何区别？ "助贷公司和网贷公司有较大的区别：助贷公司没有放款资质，主要做一些辅助性的工作，如收集信息、查看征信、进行获客风险评估等。网贷公司是有 贷款资质的，再加之对互联网的应用，就可以称之为网贷公司。"北京财富管理行业协会特约研究员杨海平通过微信对记者表示。换言之，助贷公司是利 用自身掌握的获客优势来提供相关服务的机构，通过向借款人推荐资金方，经资金方（商业银行、消费金融公司等）风控终审后完成贷款发放，同时 ...

每日经济新闻消息，国庆中秋长假刚过，有消费者可能已经察觉到，以往不堪其扰的各类贷款电话，近 几天似乎安静得出奇。 其实不光是骚扰性的来电，以往刷几个短视频就能见到的"极速放款""低息贷款"等广告，如今同样少了 许多。 "这主要和助贷新规有关。"一名从业者对《每日经济新闻》记者表示，背后的原因便是在10月1日正式 落地实施的《关于加强商业银行互联网助贷业务管理提升金融服务质效的通知》（以下简称《通 知》）。 除了规范营销宣传行为，该文件还对平台运营机构、增信服务机构等实施了名单制管理。值得注意的 是，有媒体称新规明确划出年化利率不超过24%的"红线"，推动全行业进入产品整改与模式调整的深度 洗牌期。 深圳一家助贷公司人士对记者表示，以前网贷进行规范时，认定24%以上的利率不合法，现在则是一旦 年化利率超过24%就要求银行方面不予合作。该人士表示，虽然年化利率上限降低，但未来网贷抽贷也 可能更容易发生，且更难出额（指贷款平台为借款人提供的一种信用额度）。 助贷新规的核心是"收口" 过去几年，各类贷款电话在消费者耳边此起彼伏，甚至还打着银行的名义宣传产品。这也让很多人产生 疑惑：到底什么是助贷？为什么能打着金融机构 ...

除了规范营销宣传行为，该文件还对平台运营机构、增信服务机构等实施了名单制管理。值得注意的 是，有媒体称新规明确划出年化利率不超过24%的"红线"，推动全行业进入产品整改与模式调整的深度 洗牌期。 深圳一家助贷公司人士对记者表示，以前网贷进行规范时，认定24%以上的利率不合法，现在则是一旦 年化利率超过24%就要求银行方面不予合作。该人士表示，虽然年化利率上限降低，但未来网贷抽贷也 可能更容易发生，且更难出额（指贷款平台为借款人提供的一种信用额度）。 助贷新规的核心是"收口" 过去几年，各类贷款电话在消费者耳边此起彼伏，甚至还打着银行的名义宣传产品。这也让很多人产生 疑惑：到底什么是助贷？为什么能打着金融机构的名号？它和网贷平台有何区别？ 国庆中秋长假刚过，有消费者可能已经察觉到，以往不堪其扰的各类贷款电话，近几天似乎安静得出 奇。 其实不光是骚扰性的来电，以往刷几个短视频就能见到的 "极速放款""低息贷款"等广告，如今同样少 了许多。 "这主要和助贷新规有关。"一名从业者对《每日经济新闻》记者表示，背后的原因便是在10月1日正式 落地实施的《关于加强商业银行互联网助贷业务管理提升金融服务质效的通知》（以下简称 ...

Core Viewpoint - The implementation of the new regulations in the lending industry, particularly the cap on annual interest rates at 24%, is leading to significant restructuring and challenges for smaller lending institutions as they compete for a shrinking pool of quality clients [1][3][27]. Group 1: Regulatory Changes - The new regulation effective from October 1 mandates that annual interest rates must not exceed 24%, prompting many lending platforms to stop offering products with higher rates [3][11]. - Major platforms have adjusted their offerings, with some like "Rongshu Loan" removing previous interest rate disclosures and now offering rates starting from 7.3% [3][5]. - The compliance adjustments are evident as many platforms now display interest rates within the 24% cap, with some offering rates as low as 3.6% for first-time borrowers [5][11]. Group 2: Market Dynamics - The competition for clients with interest rates below 24% has intensified, leading to increased customer acquisition costs, which have reportedly risen to over 1,000 yuan per user for smaller platforms [11][12]. - The overall transaction volume in the industry is declining, with some smaller institutions experiencing a halving of their transaction volumes due to both passive and active contractions in response to the new regulations [11][12]. - The pressure on asset quality is rising as many platforms are forced to tighten their lending criteria, particularly for clients with lower credit ratings [12][27]. Group 3: Impact on Business Models - The unbundling of "equity products" from the borrowing process is a significant trend, as platforms seek to comply with regulatory scrutiny while exploring new revenue models [13][14]. - Many platforms are now required to separate financial benefits from the borrowing process, which has led to operational challenges and customer complaints regarding refund policies for unused services [16][17]. - The industry is witnessing a clear divide, with larger platforms benefiting from regulatory compliance while smaller institutions struggle to survive amid tightening financial conditions [27][28]. Group 4: Future Outlook - The industry is awaiting further regulatory guidance to clarify compliance requirements and operational standards, which could shape the future landscape of the lending market [29][30]. - There is speculation that clearer self-regulatory policies regarding interest rates and fees will be introduced, providing more specific guidelines for compliance and operational practices [29].

在这场暗流涌动的Q4战役中，交易额下滑、资产质量承压、流量价格高企正在成为助贷机构面临的普 遍挑战。 10月1日起，助贷行业迎来明确"利率红线"：年化利率不得超过24% （记者注：若无特别注明，以下利 率均为单利） 。 利率红线划定，综合年化利率下调成为助贷机构的首要整改任务。 21世纪经济报道记者调查发现，目前已有大量助贷平台停止投放年化利率超过24%的产品，合规整改效 果初步显现。 以"榕树贷款"为例，此前其小程序上展示的产品年化利率区间为7.2%–36%。而在10月9日本报记者核查 其小程序发现，该APP已删除上述利率说明，在其息费介绍中标注了"1万元借1天利息2元起"，折算成 年化利率则是7.3%起。 （原标题：利率红线压顶 助贷行业权益产品暗流涌动） 21世纪经济报道记者 李览青、郭聪聪 10月，对助贷行业来说，将是一个不寻常的开始。 这一个月不仅标志着本年度四季度的开启，更是业内关注已久的"助贷新规"——《关于加强商业银行互 联网助贷业务管理提升金融服务质效的通知》的实施首月。新规明确划出年化利率不超过24%的"红 线"，推动全行业进入产品整改与模式调整的深度洗牌期。 随着各家银行及其他持牌机构陆 ...

助贷新规实施一周多时间，头部平台已纷纷将贷款利率压降至24%以下，长期游走于灰色地带的 24%~36%高息业务大幅收缩。 然而，在头部机构退让形成的"真空地带"，一类被称为"月系融担"的新型平台开始跑马圈地。它们由同 一主体批量注册数十个高度相似的"马甲"小程序，以3000~5000元的小额借款、仅一个月的超短周期， 瞄准被头部平台"劝退"的高风险客户。第一财经记者调查发现，在看似合规的外表下，平台借贷隐藏着 高额的担保费，并借助频繁更名、租用牌照等手段规避监管，持续"收割"借贷人群。 头部机构收缩战线 国家金融监管总局4月3日发布的《关于加强商业银行互联网助贷业务管理提升金融服务质效的通知》 （下称"助贷新规"）规定，商业银行应当在合作协议中明确平台服务、增信服务的费用标准或区间，将 增信服务费计入借款人综合融资成本，明确综合融资成本区间。新规已于10月1日起施行。 "月系融担"借机跑马圈地 就在大型助贷平台因新规收缩高息业务之际，一批中小平台迅速涌现，承接那些"无处可去"的客户。一 家小型助贷机构负责人对记者表示，随着大机构逐步清退24%以上利息的借贷业务，市场上涌现出一 批"游离客户"，他们多来自县域城 ...

2025年10月1日，《关于加强商业银行互联网助贷业务管理提升金融服务质效的通知》(下称"助贷新 规")将落地实施。该规定第一条即明确了"互联网助贷属于互联网贷款，应当严格遵守《商业银行互联 网贷款管理暂行办法》(下称"《网贷管理办法》")等监管规章制度。"今年中开始，不少受理法院开始认 可网贷平台(主要为小贷公司)的金融机构身份，并参照24%利率作为量裁标准裁定违约金、逾期罚息。 这对于尚存36%利率产品的大型网贷平台来说，如何取舍将成为重要选择。 公布网贷合作方 民营银行龙头微众银行合作方达382家 外资银行中富邦华一银行合作机构最多 例如，裁判文书网9月13日披露的一份判决文书显示，借款人吴某在深圳市某小额贷款公司借款利率 35.98%，在将吴某告上法庭后，小贷公司将利息及罚息支付要求降低至24%。对此，安徽省蚌埠市淮上 区人民法院认为，该小贷公司系具备放贷性质的金融机构，故借款利率应以年利率24%为限。 同时，南都记者不完全统计，今年7月以来，至少有8家外资银行公布了相关合作方，分别是富邦华一银 行、渣打银行、东亚银行、韩亚银行、开泰银行、友利银行、国民银行、南洋商业银行。合作方分为商 业银行、保险公 ...

记者丨郭聪聪 编辑丨杨希 10月1日，被业内称为 "助贷新规" 的《关于加强商业银行互联网助贷业务管理提升金融服务 质效的通知》（金规〔2025〕9 号，下称《通知》）将正式落地实施。这一监管新政为商业银 行互联网助贷业务划定了明确的合规红线，也对将助贷行业产生深远影响。 随着新规落地，这场关乎行业格局重塑的合规大考，已然在静默中拉开了序幕。 六大行尚未披露白名单 《通知》核心要求之一是商业银行对助贷合作机构实行"名单制管理"。 今年4月出台的新规，设置了半年的整改期。如今整改期限临近，各类银行陆续公布了合作机 构白名单。据21世纪经济报道记者不完全统计，目前已有多家股份制银行、城商行、农商行 及外资行披露了合作机构名单。 股份制银行 中，有平安银行（40家）、招商银行（15家）、恒丰银行（13家）、兴业银 行（10家）、华夏银行（10家）、广发银行（5家）公布了合作名单。 在 城商行 方面，徽商银行（39家），广州银行（17家）、上海银行（9家）、天津银行 （5家）、承德银行（3家）、济宁银行（9家）公布了 合作名单。 在《通知》即将生效之际，商业银行助贷合作 "白名单" 披露却仍显朦胧。截至新政落地前 夜 ...

Core Viewpoint - The implementation of the new regulations on internet lending by commercial banks marks a shift towards compliance and risk management, moving away from the previous unregulated growth phase in the industry [6][21][22]. Group 1: Regulatory Changes - The new regulations, effective from October 1, require commercial banks to manage their internet lending partnerships through a whitelist system, ensuring transparency and accountability in their collaborations [9][10]. - Banks and consumer finance companies are increasingly disclosing their partnered lending platforms, with major players like Ant Group, JD.com, and Tencent being preferred partners [4][8][12]. - The regulations aim to control the comprehensive financing costs for borrowers, with a focus on keeping them below 24%, which poses challenges for many lending platforms [15][20]. Group 2: Market Dynamics - The market is currently in a state of observation regarding how to implement the new lending practices, with many platforms scaling back operations due to uncertainty [5][17]. - The shift towards compliance is expected to impact smaller banks more significantly, especially those that heavily rely on lending platforms for customer acquisition [22][24]. - The competition in the lending market is anticipated to evolve from a focus on scale and traffic to a focus on risk management capabilities and financial technology [23]. Group 3: Implications for Financial Institutions - Financial institutions are urged to enhance their risk management practices and ensure that their internal policies align with the new regulations [23]. - The new regulations may create a more challenging environment for smaller banks, which need to leverage their local advantages and avoid homogeneous competition [24]. - The emphasis on compliance and risk management is expected to drive banks to improve their operational capabilities and customer service standards [22][23].

Group 1: Inclusive Finance - The core challenge of inclusive finance is the "impossible triangle" of improving accessibility, controlling risks, and lowering interest rates [3] - China's inclusive finance has made significant progress, leading the world in service scale and coverage [3] - The focus is shifting from merely expanding scale to enhancing service quality and precision, ensuring suitable product matching for different customer groups [3][4] Group 2: Digital Technology Impact - China has a notable advantage in the application of digital technology in inclusive finance, improving service efficiency and customer experience [4] - However, there is a need to be cautious about over-reliance on technology, as it does not eliminate financial risks [5] - Key points for future technology application include maintaining human involvement, adhering to risk management principles, and ensuring technology aligns with business needs [5] Group 3: New Regulations on Assistive Lending - The upcoming assistive lending regulations are seen as a corrective measure for the previously unregulated development of the industry, not a shock to the sector [6][8] - It is crucial to accurately define the boundaries of inclusive finance and assistive lending, avoiding the broadening of concepts [6][7] - The core of inclusive finance is to provide suitable financial products to vulnerable groups while ensuring that costs are manageable for both clients and financial institutions [7] Group 4: Consumer Promotion and Credit Dependency - Promoting consumption is closely linked to inclusive finance, with policies aimed at boosting consumer spending [9] - The key to stimulating consumption lies in increasing stable income for households, rather than solely relying on subsidies [9][10] - Financial support for consumption should avoid excessive dependence on credit, as it can lead to debt crises for low-income groups [10][11] Group 5: Low-Interest Rate Environment - The low-interest rate environment poses significant challenges for small and medium-sized banks, which face pressure from both depositors and loan demand [12] - Small banks should focus on identifying their core customer base and not blindly pursue scale [12][13] - Adjusting asset structures in line with new regulations can help small banks establish a competitive advantage [13]