助贷新规落地，利率锁死24%，行业的生存空间被大幅压缩，不得不寻找新的出路。 该背景下，一种以"分期消费"为名、行"贷款"之实的新型业务模式——分期商城悄然崛起。 其通过平台内嵌的消费场景，将高溢价的商品与分期服务捆绑，向广大用户，特别是下沉市场用户提供实际利率远超表面数字的信贷服务，成为部分机构 绕开监管限制、维持高额利润的合规"新外壳"。 01 以"分期商城"之名，行放贷之实 目前市场上主流的分期商城，多采取自建线上购物场景的方式，在商品交易链路中嵌入借贷、分付环节。 与淘宝、京东、拼多多等成熟电商平台相比，这类新兴分期商城呈现出两个突出特点：一是商品品类集中于投资金条、品牌手机、礼品卡等二手市场回收 价格相对透明、易变现的标准化产品；二是同一商品的售价显著高于常规电商渠道。 例如，在上海柚余电子商务有限公司旗下的"柚优品"APP中，热销商品包括金豆、苹果手机等。 2025年12月22日，该APP中苹果iPhone 16 Pro Max( 256GB沙漠色钛金属)标价为11118元，结算时自动跳转至分期支付页面。排在前面的是分6期方案，用 户最终还款总额为11909.1元，综合年化利率显示24%，但小字注 ...

Core Insights - The article emphasizes the importance of consumer finance as a vital link between public demand and economic vitality, focusing on the dual challenges of broadening access to services and managing risks effectively [1] Group 1: Challenges in Traditional Financial Services - Traditional financial services are limited by physical branch locations and rigid credit assessment criteria, leaving many potential customers, such as small merchants and individuals without credit history, underserved [2] - The need for a balance between inclusive financial access and risk management is highlighted, as lowering barriers can lead to increased risk exposure [1][2] Group 2: Innovative Solutions by Quanmin Wallet - Quanmin Wallet leverages financial technology to address the core contradictions in the industry, aiming to provide both inclusive and secure financial services [1] - The platform targets underserved areas by offering a product matrix that is small, frequent, and adaptable, catering to users without traditional credit records [2] - A dual-service model combining "smart terminals and online platforms" has been implemented to enhance service accessibility in rural and county markets [2] Group 3: Enhanced User Experience - The introduction of an installment shopping mall covers various consumer sectors, integrating financial support into everyday purchasing scenarios [3] - Special services for green consumption trends, such as discounts for purchasing electric vehicles and energy-efficient appliances, are also offered [3] - The user experience is optimized through advanced technologies like OCR and live detection, simplifying identity verification processes [3] Group 4: Risk Management Strategies - Quanmin Wallet employs a self-developed "Star Observation Platform" and CRAM risk control system to maintain asset quality while expanding service offerings [4] - A multi-dimensional data modeling approach enhances credit assessment by integrating various data sources, moving beyond traditional credit data reliance [4] - The platform utilizes federated learning technology to ensure data privacy while maximizing data utility for risk assessment [4] Group 5: AI-Driven Risk Control - The integration of advanced algorithms, such as extreme gradient boosting and knowledge graphs, allows for automated data processing and real-time model optimization [5] - The platform can effectively identify and intercept fraudulent activities at various stages of the lending process, ensuring stable asset quality [5] - Compliance and security measures are strictly followed, with partnerships established with licensed financial institutions to enhance transparency and risk management [5] Group 6: Ecosystem Development - Quanmin Wallet has evolved beyond mere lending services to create an ecosystem that combines technology output, scenario integration, and user empowerment [6] - Collaborations with e-commerce and service platforms enable seamless integration of financial services into daily consumer experiences [6] - Educational initiatives, such as the "Quanmin Financial Classroom," aim to enhance user understanding of financial services, fostering responsible credit usage [6]