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文旅融合“乘数效应”激活万亿消费新市场,高质量发展需警惕盲目上马|“十四五”成绩单
Hua Xia Shi Bao· 2025-09-30 05:48
当文旅融合从"相加"迈向"相融","诗和远方"正为经济发展注入源源不断的活水。 "跟着演出去旅行已经成为新风尚,不少人特别是年轻人'为了一场演出奔赴一座城市',这已经成为常 态。"9月29日,中央宣传部副部长、文化和旅游部部长孙业礼在国新办新闻发布会上表示,演唱会、音 乐节等大型演出的跨城观演率超过60%。 而"文旅+百业""百业+文旅"的融合模式更持续释放乘数效应,文旅商体农等融合发展,成为激发文旅消 费、拉动综合消费、带动增加就业的重要引擎。 文化和旅游部副部长卢映川透露,2024年全国文化产业资产总计达到34.4万亿元,实现营业收入超过19 万亿元、利润总额达1.77万亿元。 在政策端,国务院办公厅于今年1月印发《关于进一步培育新增长点 繁荣文化和旅游消费的若干措 施》,进一步深化文旅+百业融合,通过供给侧改革与消费端激励双轮驱动,旨在将文旅产业培育为支 柱产业。与此同时,我国在签证、通关、支付、退税等方面推出一系列便利化举措,推动出入境旅游迈 向"双向奔赴"新阶段。 产业规模持续扩张,文化产业新业态占比超40% 本报(chinatimes.net.cn)记者王敬 北京报道 这一现象是文旅产业深度激活消 ...
西溪湿地旁,添了一座“花家书局”
Hang Zhou Ri Bao· 2025-09-30 02:05
据悉,花家书局是蒋村街道与咪咕数媒政企联手的成果,也是"蒋村×"系列文化空间的又一力作。 蒋村街道党工委副书记、办事处主任王姚轲表示,花家书局是推进"1+4+9+N"阅读空间布局的重要拼 图,标志着蒋村公共阅读网络体系建设迈出扎实一步。眼下,西湖区正全力打造"阅读第一区",花家书 局的落成,成为蒋村街道不断完善公共文化服务体系、大力支持各类文化新业态发展的重要举措。 尽管空间不大,花家书局却承载着丰富的文化功能——居民可以参与"剧本体验",化身唐宋年间的 花家大小姐、驰骋商界的职场精英;可以参加"国风雅集",体验《惜花芷》《折腰》等国风主题妆造, 记录美好瞬间;可以在"图书漂流角"交换书籍,在"书影同频"中探讨IP热点,在"花家夜校"学习技能, 在"创意延伸站"参与亲子故事剧场、青年社交桌游夜、主题市集……多元活动让书局成为社区居民"家 门口的文化客厅"。 9月26日,在西湖区蒋村街道,毗邻西溪湿地的静谧巷弄中,一座融合宋韵雅致与数字活力的新型 文化空间——"蒋村×咪咕·花家书局"正式启用。这不仅是一座书屋,更是一处集阅读、体验、社交于一 体的文化会客厅。 初入花家书局,国风旗袍的雅致倩影与狂草屏页的飘逸灵动 ...
文旅部答南都:去年发惠民补贴23亿,带动消费超1400亿
Nan Fang Du Shi Bao· 2025-09-29 14:48
南都讯 记者王玮 发自北京 9月29日,国新办举办新闻发布会介绍"十四五"时期文化和旅游高质量发展 成就。文化和旅游部副部长卢映川回答南都记者提问时表示,文化市场经营主体不断壮大,文化产业发 展的综合效益持续显现,对国民经济发展的贡献率进一步提升。文化产业资产总量稳步增长,营收规模 也在持续扩大,盈利能力有效提升。据统计,2024年,全国文化产业资产总计达到34.4万亿元,实现营 业收入超过19万亿元、利润总额达1.77万亿元。 在文化出海方面,卢映川介绍,2024年,我国文化贸易总额达到1.4万亿元,其中具有数字化、网络 化、智能化元素的文化贸易总额超过3700亿元,占比超过1/4。一批优质文化企业深耕中华优秀传统文 化,推动动漫、游戏、潮玩、演艺等文化产品加速"出海",有效助力中华文化走向世界。 "下一步,我们将坚持以文化创意、科技创新、产业融合激发新发展动能,持续推动文化产业高质量发 展,更好满足人民群众多样化精神文化需求。"卢映川说。 "我们坚持以创新驱动文化产业发展,积极推进新技术应用,传统文化业态转型升级,新型文化业态加 快发展,数字文化精品持续涌现,优秀的文创作品产品爆款不断。"卢映川表示,20 ...
“知音湖北”叫响全国 湖北旅游综合收入年底将破万亿
此外,文化业态创新异常活跃,湖北省规上文化企业中文化新业态营收从"十三五"期末的1027亿元增长 到2024年的1963亿元,年均复合增长率达17.6%;文化新业态占规模以上文化企业营收的比重,从"十 三五"期末的27%提高到2024年的36.7%。 今年以来,湖北启动"知音湖北全球推广计划",相继举办中国文化旅游产业博览会、世界武当太极大 会、全球旅行商大会、汉马、武网等节会和赛事,发展休闲度假、低空文旅、数字文旅、避暑、冰雪、 演艺等新业态,构建"吃住行游购娱"全产业链。 湖北省文化和旅游厅相关负责人表示,面向"十五五",湖北将围绕"新需求倒逼新供给、新供给创造新 需求"的双重逻辑,从科技赋能、消费升级、主客共享、文旅IP开发四方面发力,打造智慧文旅、低空 旅游、城市微度假等新场景,延伸文旅消费链条。近年来,湖北省旅游综合收入连续跨越7000亿元、 8000亿元、9000亿元"三大台阶",预计今年可以突破"万亿大关"。 对于文化产业的发展,湖北将升级传统文化产业,推动出版、印刷、包装、文博等传统文化行业数字 化、网络化、智能化变革;同时,壮大新型文化产业,大力发展数字出版、网络视听、动漫游戏、智慧 光影、 ...
三天迎客22.5万人次 集中签约超230亿元 2025中国文化旅游产业博览会成绩亮眼
Chang Jiang Ri Bao· 2025-09-15 00:35
为期3天的2025中国文化旅游产业博览会于14日在武汉闭幕,本届博览会设置1个中央大 舞台,以及诗与远方、大美中国、文旅装备、国潮文创、时尚动漫等10个室内展区和1个户 外文旅IP展区,同期举办2场专业交流活动和5场交易洽谈活动,共吸引全国各地近2000家企 业参展参会,观众达22.5万人次,现场文化产品、旅游商品等交易额达1.7亿元,5场文旅产 业洽谈活动达成合作交易8.1亿元,文旅项目集中签约232.8亿元。 本届博览会展示内容丰富多彩。高科技的机器人表演、AR眼镜体验、沉浸式球幕空间 等项目引观众驻足。科技赋能成为本届博览会的最大亮点,依托机器人、沉浸式体验等前沿 技术,近年来文化新业态营业收入每年增长达10%左右,已经成为带动文化旅游产业高质量 发展的重要引擎。文旅IP主题展区汇聚北京环球影城、港迪、长隆乐园等顶流IP,6台主题 花车领衔的20台花车阵容,汇聚国内著名表演团队开展互动,现场氛围热烈。在国庆中秋假 期,文旅IP展演队伍的花车、近千名演员将组织巡游展演,让本届博览会热力不断。 编辑:赖俊 ...
【奋楫前行·强国建设新高度】文化创新创造活力充分迸发
Zhong Guo Jing Ji Wang· 2025-08-28 03:18
Group 1 - The core viewpoint emphasizes the historical achievements in cultural construction in China since the 18th National Congress, highlighting the progress towards building a socialist cultural power and enriching the spiritual and cultural life of the people [2] - The cultural innovation and creativity have been significantly stimulated, contributing to the great rejuvenation of the Chinese nation [2] Group 2 - The mechanism for guiding, supporting, and incentivizing literary and artistic creation has been improved, leading to the emergence of quality works that reflect people's lives, such as "Great Journey" and "Only This Green" [4] - A six-level public cultural service network has been established, promoting standardized and equal access to cultural services across urban and rural areas [5] Group 3 - In the first half of 2025, the revenue of large-scale cultural and related industry enterprises reached 71,292 billion yuan, a year-on-year increase of 7.4%, driven by the "national trend" stimulating new consumption potential [8] - The cultural new business formats showed explosive growth, with 16 sub-sectors achieving a revenue of 31,564 billion yuan, a 13.6% increase year-on-year, contributing 76.8% to the overall growth of large-scale cultural enterprises [9] Group 4 - As of now, China has 44 projects listed in the UNESCO Intangible Cultural Heritage list, ranking first in the world, showcasing "Chinese stories" on global platforms [12]
多种经营主体稳定增长
Group 1: Growth of Business Entities - In the first half of the year, a total of 13.278 million new business entities were established in China, including 4.62 million new enterprises, 8.629 million new individual businesses, and 29,000 new farmers' cooperatives, indicating stable growth across various business types [2] - The number of newly established private enterprises reached 4.346 million, representing a year-on-year increase of 4.6%, while new foreign-funded enterprises totaled 33,000, with a growth rate of 4.1% [3] - The actual use of foreign capital in the manufacturing sector was 109.06 billion yuan, while the service sector attracted 305.87 billion yuan, with high-tech industries receiving 127.87 billion yuan, showing significant growth in specific sectors [3] Group 2: Economic Structure and Innovation - The growth in the number of business entities is accompanied by qualitative changes, with 601,000 new entities in the primary industry, 965,000 in the secondary industry, and 1.1712 million in the tertiary industry [4] - By the end of June, there were 25.361 million registered "new economy" enterprises, accounting for 40.2% of the total, with a year-on-year growth of 6.6% [4] - The added value of the "new economy" in 2024 was projected to be 24.2908 trillion yuan, growing by 6.7% year-on-year, which is 2.5 percentage points higher than the GDP growth rate [4] Group 3: Cultural Industry Highlights - The cultural industry showed remarkable growth in the first half of the year, with a 17.5% increase in newly established enterprises in the "cultural, sports, and entertainment" sector, leading all economic sectors [7] - Revenue from large-scale cultural and related industries reached 71.292 billion yuan, a year-on-year increase of 7.4%, while total profits rose by 19.3% to 6.298 billion yuan [7] - The rapid development of new cultural business models was evident, with 16 sub-sectors achieving a revenue growth of 13.6%, outpacing the overall growth of large-scale cultural enterprises by 6.2 percentage points [7]
上半年,北京文化新业态企业营业收入同比增长15.9%
Core Insights - In the first half of 2025, Beijing's cultural and related industries achieved a total revenue of 12,429.5 billion yuan, representing a year-on-year growth of 13.2% [1] - The core cultural sectors generated a total revenue of 11,417.7 billion yuan, with a year-on-year increase of 14.1% [1] - The total profit for cultural enterprises reached 1,759.2 billion yuan, marking a significant year-on-year growth of 33.5% [1] Revenue Breakdown - The revenue from news information services, content creation, creative design services, cultural dissemination channels, and cultural entertainment and leisure services grew by 9.3%, 19.0%, 9.6%, 17.9%, and 1.3% respectively [1] - The related cultural sectors achieved a total revenue of 1,011.8 billion yuan, with a year-on-year growth of 4.1% [1] - Revenue from cultural consumption terminal production increased by 13.1% year-on-year [1] New Business Models - Cultural new business model enterprises generated a revenue of 8,808.8 billion yuan, reflecting a year-on-year growth of 15.9% [1] - These new business models accounted for 72.1% of the total revenue of cultural enterprises in the city [1]
上半年文化企业生产经营平稳较快增长
Group 1 - The core viewpoint of the article highlights the steady growth of cultural enterprises in China, with significant increases in revenue and profitability in the first half of 2025 [1][2][3] Group 2 - Cultural enterprises achieved a total revenue of 71,292 billion yuan, representing a year-on-year growth of 7.4%, with the core cultural sector generating 48,445 billion yuan and a growth rate of 10.0% [1] - The cultural service industry generated 39,218 billion yuan in revenue, marking a 10.7% increase, contributing 77.0% to the overall growth of cultural enterprises [2] - New cultural industries showed remarkable growth, with 16 sub-sectors achieving 31,564 billion yuan in revenue, a 13.6% increase, significantly contributing to the overall growth of cultural enterprises [2] - The total profit of cultural enterprises reached 6,298 billion yuan, a 19.3% increase, with a profit margin of 8.83%, indicating improved profitability across the sector [3]
权威数读|这组数据,感受文化产业发展活力
Xin Hua She· 2025-07-30 13:42
Group 1 - The cultural industry in China is experiencing robust growth, with significant contributions from the cultural service sector and the rapid development of new cultural formats [1][10] - The total revenue of cultural services reached 39,218 billion, marking a year-on-year increase of 10.79% [10] - Cultural services accounted for 77.09% of the growth in revenue among large-scale cultural enterprises [10] Group 2 - The cultural manufacturing sector generated revenues of 19,944 billion, while cultural wholesale and retail achieved 12,000 billion, with year-on-year growth rates of 3% [11] - The growth rates for cultural manufacturing and cultural wholesale and retail were 1.5 and 1.3 percentage points higher than the previous year, respectively [11][12] - New cultural formats generated revenues of 3,150 billion, reflecting a year-on-year increase [14]