新华社北京12月29日电 题：文旅产业加速蝶变 新华社记者徐壮 祖国西南，大山深处，冬日的阳光唤醒了黄岗村，也温暖了第一拨进村的游客。 寨门前，年长的寨老们吹响芦笙，侗家姑娘端起醇香米酒高喊："欢迎大家来做客！"寨门内，鼓楼高耸、青瓦层叠，侗乡风情扑面而来。 这个位于贵州省黔东南苗族侗族自治州黎平县的小山村，是当地最古老的侗寨之一。800多年人文积淀，为村里发展文旅产业带来十足底气。 今年10月，黄岗村入选联合国旅游组织新一批"最佳旅游乡村"，成为贵州首个获此"世界级"荣誉的村庄。 喜讯传开，越来越多人慕名而来。数据显示，黎平县今年已接待游客614.22万人次，同比增长14.97%；旅游综合收入64.03亿元，同比增长 10.26%。 一域可窥全局。国家统计局新闻发言人付凌晖说，1至11月份，文体休闲服务类零售额保持两位数增长，网络影视等网上娱乐消费持续活跃， 服务消费潜力继续释放。 回望2025，文旅产业加速蝶变，经济社会发展的文化成色更足、动能更强、韵味更绵长。 在融合中激活文化底蕴 贺兰山下，一声发令枪响打破了古老西夏陵的宁静。 12月7日，首届贺兰山东麓山地自行车挑战赛在西夏陵景区开赛。9公里的赛道深 ...

Core Viewpoint - The 2025 Guangzhou Cultural Industry Trade Fair, held from December 19 to 21, aims to showcase the vitality of Guangzhou's cultural industry and establish an influential platform for cultural and tourism exchanges [2][3]. Group 1: Event Overview - The Guangzhou Cultural Industry Trade Fair is organized by the Guangzhou Municipal Government and has been held annually since 2017, now entering its eighth year [2]. - This year's theme is "Bay Area Links the World, Cultural Tourism Creates the Future," emphasizing professionalism, internationalization, and marketization [2]. - The event features a combination of exhibitions, conferences, and activities to enhance its global influence [2]. Group 2: Cultural Enterprises Recognition - The "Top 30 Cultural Enterprises in Guangzhou" was announced, with participating companies reporting a total revenue of approximately 224.2 billion yuan in 2024, accounting for 36% of the city's cultural industry revenue [3][6]. - The evaluation includes four categories: overall strength, creative industry leaders, growth potential, and international market impact [4][6]. Group 3: Industry Growth and Performance - In 2024, Guangzhou's cultural industry revenue is projected to exceed 600 billion yuan, achieving a year-on-year growth of 4% [10]. - The live-streaming sector leads nationally, with e-commerce sales reaching 517.1 billion yuan in 2024 [11]. - The city hosted over 140,000 commercial performances in 2024, maintaining its position as a top destination for concerts [11]. Group 4: International Participation and Innovation - The fair attracted participation from over 30 countries and regions, including several Fortune 500 companies, enhancing its international profile [8][13]. - The event features innovative exhibition areas focusing on digital cultural and tourism equipment, showcasing advancements in technology integration [7][8]. Group 5: Supporting Activities and Future Prospects - The fair includes various supporting events aimed at promoting cultural trade and investment, expected to attract over 600 institutions for collaboration [9]. - Guangzhou's cultural industry is diversifying, with significant growth in sectors such as digital music, gaming, and cultural equipment, positioning it as a new engine for urban development [12].

习近平总书记指出："互联网技术和新媒体改变了文艺形态""文艺乃至社会文化面临着重大变革"。随着 互联网、人工智能以及各种新技术的兴起，人民大众更广泛地参与到各种文艺创作与活动之中，真正成 为文艺的主人而非单纯的欣赏者，这就是"新大众文艺"题中应有之义。 当每个人都能便捷地获取知识、运用工具进行创作，小众的爱好、地方的文化便得以突破圈层，找到自 己的受众。用短视频记录非遗面人的制作过程，百年技艺吸引了上百万年轻受众；传统木工技艺通过短 视频平台展现榫卯结构的精妙，小众爱好也有了大量粉丝；借助短剧的东风，未经训练的素人也能成 为"主角"……新大众文艺，正在构建一个真正"百花齐放"的文化生态。 《中共北京市委关于制定北京市国民经济和社会发展第十五个五年规划的建议》日前公布，《建议》 在"激发文化创新创造活力，推动首都文化繁荣发展"部分部署了如何"大力繁荣文化事业"，提出，优化 文艺创作生产服务、引导、组织机制，建设全国一流文艺院团，培育文艺领军人才，繁荣互联网条件下 新大众文艺。 北京作为全国文化中心和科创中心，有着繁荣"新大众文艺"的沃土。以普通人也能创作的微短剧为例， 北京抢占先机，积极破局，引领微短剧行业发展 ...

Group 1: Cultural Industry Growth in Shenzhen - Shenzhen's cultural enterprises achieved a revenue of 1,091.764 billion yuan in the first three quarters, marking a year-on-year growth of 16.7% [1] - The new cultural formats generated revenue of 519.3 billion yuan, with a year-on-year increase of 20.4%, indicating strong momentum in new industrial drivers [1] - The city leverages its technological and innovative advantages to inject strong momentum into the digital creative and film industries through targeted policies [1] Group 2: Supportive Policies and Ecosystem - Shenzhen has established a comprehensive support system for the micro-short film industry, integrating policies, funding, services, and technology to enhance high-quality development [1] - The city introduced the "Shenzhen New Performing Arts Space Support Management Measures (Trial)" in May, significantly enhancing cultural attractiveness and attracting notable domestic performance brands [2] - The policy has garnered attention from other cities and serves as a practical reference for national standards [2] Group 3: Emerging Opportunities in Gaming Industry - The gaming industry is poised for significant growth, with network games included in the national five-year plan for the first time, leading to unprecedented policy support [2] - The next five years are expected to see game exports become a crucial growth engine, enhancing the international influence of Chinese culture through overseas user expansion and event operations [2]

Core Insights - Jiangsu Province's cultural and related industries achieved operating revenue of 1,218.9 billion yuan in the first three quarters of this year, representing a year-on-year growth of 6.9%, indicating a stable and positive overall performance in the cultural industry, which has become an important growth point for the province's high-quality economic development [1] - The layout of new business formats continues to optimize, with 16 sub-sectors characterized by cultural new business formats generating operating revenue of 320 billion yuan, a year-on-year increase of 4.1%, accounting for 26.3% of the total operating revenue of cultural enterprises [1] Industry Breakdown - The three major sectors of the cultural industry showed a "two increases and one decrease" trend: - Cultural manufacturing achieved revenue of 474.4 billion yuan, a year-on-year decrease of 1.3% - Cultural wholesale and retail reached 366.7 billion yuan, growing by 15.6% - Cultural services generated 377.7 billion yuan, with a growth of 10.3% [1] Core and Related Fields - The core cultural fields and new business formats continue to drive growth, with core cultural fields generating revenue of 544.6 billion yuan, a year-on-year increase of 10.7%, while related cultural fields achieved 674.3 billion yuan, growing by 3.9% [1] Sector Performance - By industry category, the following sectors reported significant revenue growth: - News information services reached 82.6 billion yuan, up 15.6% - Content creation and production generated 169.8 billion yuan, increasing by 7.3% - Creative design services achieved 135.6 billion yuan, growing by 10.8% - Cultural communication channels reached 128.7 billion yuan, up 12.7% - Cultural investment operations generated 14.5 billion yuan, increasing by 14.0% - Cultural entertainment and leisure services reached 13.3 billion yuan, growing by 4.5% - Cultural auxiliary production and intermediary services reported 197.2 billion yuan, a slight decline of 0.5% - Cultural equipment production achieved 144.6 billion yuan, growing by 7.2% - Cultural consumer terminal production reached 332.5 billion yuan, increasing by 5.4% [2]

Core Insights - Jiangsu Province's cultural and related industries achieved operating revenue of 1,218.9 billion yuan in the first three quarters of this year, representing a year-on-year growth of 6.9%, highlighting the sector's role as a significant growth driver for the province's high-quality economic development [1] - The new business formats within the cultural industry are continuously optimizing, with 16 subcategories characterized by new business formats generating 320 billion yuan in revenue, a year-on-year increase of 4.1%, accounting for 26.3% of total cultural enterprise revenue [1] Industry Breakdown - The three major segments of the cultural industry showed a "two increases and one decrease" trend: - Cultural manufacturing achieved revenue of 474.4 billion yuan, a year-on-year decrease of 1.3% - Cultural wholesale and retail reached 366.7 billion yuan, growing by 15.6% - Cultural services generated 377.7 billion yuan, with a growth of 10.3% [1] Sector Performance - The core cultural sector and new business formats are significant growth engines, with the core cultural sector generating 544.6 billion yuan in revenue, a year-on-year increase of 10.7%, while related cultural sectors reached 674.3 billion yuan, growing by 3.9% [1] Detailed Industry Categories - Revenue by specific industry categories includes: - News information services: 82.6 billion yuan, up 15.6% - Content creation and production: 169.8 billion yuan, up 7.3% - Creative design services: 135.6 billion yuan, up 10.8% - Cultural communication channels: 128.7 billion yuan, up 12.7% - Cultural investment operations: 14.5 billion yuan, up 14.0% - Cultural entertainment and leisure services: 13.3 billion yuan, up 4.5% - Cultural auxiliary production and intermediary services: 197.2 billion yuan, down 0.5% - Cultural equipment production: 144.6 billion yuan, up 7.2% - Cultural consumer terminal production: 332.5 billion yuan, up 5.4% [2]

Core Insights - The cultural industry in China has shown robust growth in the first three quarters, with significant contributions from new business models and continuous improvement in economic policies [1][3]. Group 1: Revenue Growth - Cultural enterprises above designated size achieved operating revenue of 1,095.89 billion yuan, a year-on-year increase of 7.9% [1]. - New cultural business models, including internet search services and digital publishing, generated operating revenue of 488.60 billion yuan, reflecting a year-on-year growth of 14.1% and contributing over 70% to the revenue growth of large cultural enterprises [3]. Group 2: Profit Growth - The total profit of large cultural enterprises reached 90.93 billion yuan, marking a year-on-year increase of 14.2% [1]. Group 3: Sector Performance - Specific sectors such as content creation, creative design services, and news information services experienced double-digit revenue growth, with increases of 14.0%, 13.2%, and 11.6% respectively [1]. - Industries like entertainment drone manufacturing, other cultural digital content services, and internet advertising services also reported high revenue growth rates, achieving double-digit increases [5].

Core Insights - The National Bureau of Statistics reported that the revenue of large-scale cultural and related industries reached 1,095.89 billion yuan in the first three quarters of this year, representing a year-on-year growth of 7.9%, which is 0.5 percentage points higher than the growth rate in the first half of the year [1] Revenue Growth by Sector - The core cultural sectors achieved a revenue of 742.16 billion yuan, with a year-on-year growth of 11.5%, surpassing the first half's growth rate by 1.5 percentage points [1] - The industries of content creation, creative design services, and news information services experienced double-digit growth rates of 14.0%, 13.2%, and 11.6% respectively [1] Cultural Services Sector - The cultural services sector generated a revenue of 606.26 billion yuan, marking an 11.9% increase year-on-year, which is 1.2 percentage points higher than the growth rate in the first half of the year [1] - Revenue from cultural services accounted for 55.3% of the total revenue of large-scale cultural enterprises, an increase of 1.9 percentage points compared to the same period last year [1] Emerging Cultural Industries - Sixteen sub-sectors characterized by new cultural business models achieved a revenue of 48.86 billion yuan, reflecting a year-on-year growth of 14.1%, which is 6.2 percentage points higher than the overall growth of large-scale cultural enterprises [1] Profit Growth - Large-scale cultural enterprises reported a total profit of 90.93 billion yuan in the first three quarters, representing a year-on-year increase of 14.2% [1] - The profit margin for operating revenue was 8.30%, which is an increase of 0.45 percentage points compared to the same period last year [1]

Core Insights - The National Bureau of Statistics reported that in the first three quarters of this year, the revenue of large-scale cultural and related industry enterprises reached 1,095.89 billion yuan, an increase of 7.9% compared to the same period last year, with a growth rate 0.5 percentage points higher than the first half of the year [1] Revenue Growth - The core cultural sectors achieved a revenue of 742.16 billion yuan, marking an 11.5% increase year-on-year, with a growth rate 1.5 percentage points higher than the first half of the year [1] - Three major categories within the cultural sector, including content creation, creative design services, and news information services, experienced double-digit revenue growth, with increases of 14.0%, 13.2%, and 11.6% respectively [1] Cultural Services Impact - Cultural services significantly contributed to the overall growth, generating 60,626 billion yuan in revenue, which is an 11.9% increase year-on-year, and 1.2 percentage points higher than the first half of the year [1] - The revenue from cultural service enterprises accounted for 55.3% of the total revenue of large-scale cultural enterprises, an increase of 1.9 percentage points compared to the previous year [1] New Business Models - The new cultural business models showed rapid development, with 16 sub-sectors characterized by new cultural traits achieving a revenue of 48,860 billion yuan, reflecting a 14.1% year-on-year growth, which is 6.2 percentage points higher than the overall growth of large-scale cultural enterprises [1] Profit Growth - The total profit of large-scale cultural enterprises reached 909.3 billion yuan, representing a 14.2% increase compared to the same period last year [1] - The profit margin for operating revenue was 8.30%, which is an increase of 0.45 percentage points from the previous year [1]

Core Insights - The National Bureau of Statistics reported a 7.9% increase in revenue for large-scale cultural and related industry enterprises in the first three quarters of 2025, totaling 1,095.89 billion yuan [1][2] Industry Performance - The 16 sub-sectors characterized by new cultural business models achieved revenues of 488.60 billion yuan, growing by 14.1%, which is 6.2 percentage points higher than the overall growth of large cultural enterprises [1] - Cultural manufacturing generated 307.66 billion yuan, a 2.3% increase year-on-year; cultural wholesale and retail reached 181.97 billion yuan, up 5.5%; and cultural services totaled 606.26 billion yuan, growing by 11.9% [1] Sector Breakdown - Core cultural sectors generated 742.16 billion yuan, reflecting an 11.5% increase; related cultural sectors achieved 353.73 billion yuan, with a modest growth of 1.2% [1] Revenue by Industry Category - News information services reported revenues of 150.80 billion yuan, up 11.6%; content creation and production reached 256.25 billion yuan, growing by 14.0%; and creative design services generated 192.85 billion yuan, increasing by 13.2% [2] - Cultural investment operations saw revenues of 4.05 billion yuan, growing by 3.6%; while cultural auxiliary production and intermediary services declined by 2.2%, generating 11.72 billion yuan [2] Regional Performance - Eastern region cultural enterprises achieved revenues of 875.61 billion yuan, an 8.2% increase; the central region reached 122.23 billion yuan, growing by 6.4%; and the western region reported 88.63 billion yuan, up 8.7% [2] - The northeastern region had the lowest growth at 1.8%, with revenues of 943 million yuan [2] Profitability and Assets - Total profits for cultural enterprises reached 909.3 billion yuan, a 14.2% increase year-on-year, with an operating profit margin of 8.30%, up by 0.45 percentage points [2] - By the end of the third quarter, total assets of cultural enterprises amounted to 2,242.27 billion yuan, reflecting an 8.4% increase year-on-year [2]