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黑龙江启动冰雪旅游“百日行动”——向世界发出冰雪邀约
Huan Qiu Wang· 2025-11-17 02:06
Core Viewpoint - The "100-Day Action Plan for Winter Ice and Snow Tourism in Heilongjiang Province (2025-2026)" aims to establish Heilongjiang as a world-class ice and snow tourism destination, enhancing visitor experiences through various initiatives and attractions [3][4][6]. Group 1: Action Plan and Initiatives - The action plan will run from November 8, 2025, to February 28, 2026, under the brand "Ice and Snow Crown, Beautiful Longjiang" [3]. - The plan includes "Ten Enhancement Actions" to create a comprehensive ice and snow tourism experience [3][6]. - The 27th Harbin Ice and Snow World is expanding to 1.2 million square meters, with a total ice and snow volume of 400,000 cubic meters, the largest in history [4][5]. Group 2: Tourism Experience and Attractions - The province is developing a multi-layered, full-spectrum ice and snow product matrix, featuring ten themed routes that highlight various attractions across the region [6]. - Major attractions include the Sun Island Snow Sculpture Art Expo and the Songhua River Ice and Snow Carnival, offering over 60 entertainment projects [4][6]. Group 3: Cultural and Artistic Integration - The Harbin Grand Theatre will host a series of performances, including original musicals and ballet, enhancing the cultural experience for visitors [7][8]. - The integration of various cultural and entertainment offerings aims to create immersive experiences, such as "Ice and Snow + Research" and "Ice and Snow + Events" [8]. Group 4: Service Enhancements - The province is implementing a "Safe Travel" initiative, providing warm services and amenities for tourists, including "warm stations" with free hot drinks and charging stations [9][10]. - A credit rating system for travel agencies has been established, allowing tourists to select reliable service providers based on their ratings [10].
“超级黄金周”收官:“我到成都不是来旅游,而是短暂地生活”
Mei Ri Jing Ji Xin Wen· 2025-10-09 14:52
Core Insights - Chengdu has emerged as a popular destination during the recent "Super Golden Week," showcasing its unique cultural and tourism appeal, with a total of 28.62 million visitors and a tourism expenditure of 29.35 billion yuan, reflecting a growth of 5.3% and 13.4% respectively [1][12][14] Group 1: Tourism Performance - The city received 28.62 million visitors from October 1-8, marking a 5.3% increase year-on-year [1] - Total tourism spending reached 29.35 billion yuan, up 13.4%, with an average spending of 1,025.3 yuan per person, which is a 7.7% increase [1] - Chengdu ranked second in various travel destination lists, indicating its strong market position [1][12] Group 2: Cultural and Lifestyle Appeal - Chengdu is characterized by a vibrant "living feel," attracting visitors of all ages and backgrounds who seek a relaxed lifestyle [8][9] - The city has successfully created a comfortable and accessible cultural tourism space, focusing on human needs rather than grand spectacles [9][14] - The local government organized over 300 themed activities and unique consumption scenarios to cater to diverse visitor demands during the holiday [12][14] Group 3: Youth Engagement and Digital Culture - Chengdu is recognized as a favorite city among the youth, continuously leading trends in entertainment and cultural activities [16] - The city hosted the first "Digital Cultural and Creative Golden Week," featuring popular local IPs, attracting numerous fans from across the country [16][17] - Events like the "Anime New Vision" exhibition have become key attractions for the youth, fostering a sense of community among diverse interest groups [17][19]
提振消费进行时 | 老地标成文旅消费新场景
Guang Xi Ri Bao· 2025-10-08 02:16
现存的兴业书院可追溯至1932年设立的医学研究社,后历经县立医务所、老年大学等阶段。今年9 月30日,书院经修缮后重新对外开放。书院延续了民国建筑风格,不仅有书画展示、非遗体验、阅读休 闲等常设内容,还引入文创空间、特色小吃等多元业态,持续打造沉浸式文旅消费新场景。 老地标焕新,会迸发出怎样的火花? 院内白墙红窗,拍照打卡的市民游客络绎不绝;院外人头攒动,茶饮嘉年华、猜灯谜、汉服巡游等 活动气氛热烈……这个国庆中秋假期,位于玉林市兴业县城西郊的兴业书院火了。 丰富业态和多元景观持续吸引消费者。活动现场,一张张谜笺随风轻扬,引得群众围观品评,争相 竞猜;在茶饮嘉年华区域,本地茶企、特色茶饮与文创产品摊位琳琅满目,吸引众多游客驻足选购。 "兴业书院凝聚着我们小时候的记忆。现在变得这么漂亮了。"10月3日,在北京工作的游子梁云碧 告诉记者,他从小在这长大,对这片地方有着深厚感情。这个假期回乡,看到家乡的变化,让他深受触 动。 "通过文创产品的形式,来传播兴业文化。"广西兴业游礼文化产业有限公司负责人倪德聪饶有兴趣 地跟记者展示以兴业书院、石嶷文塔等兴业元素创作的系列文创产品。 文化是一座城市最亮眼的名片。历史上,兴 ...
节日氛围感拉满 各地打造文旅消费新场景
Group 1 - The holiday season has seen various regions in China creating new cultural and tourism consumption scenarios to stimulate holiday spending [1] - Jiangsu Wujiang has developed a sports coastline that integrates local cultural elements and modern activities, attracting many sports enthusiasts for running and cycling [1][3] - The use of VR and AR technologies in Jiangsu Huai'an has created interactive experiences that combine themed performances, amusement facilities, and unique landscapes [3] Group 2 - The upcoming Mid-Autumn Festival will feature the 2025 Liuzhou Yufeng Singing Festival in Guangxi, showcasing regional culture through performances from ten teams [4] - In Hubei Xiaogan, the "Huan Chuan Yu Huo Night Market" has opened with 110 specialty stalls, enhancing nighttime consumption and attracting many visitors [6][8] - The ancient city of Kashgar in Xinjiang is hosting daily opening ceremonies to welcome tourists from across the country, celebrating the 70th anniversary of the Xinjiang Uyghur Autonomous Region [9][12]
假期首日多地景区人气火爆 新场景新业态“HIGH翻”双节
Yang Shi Wang· 2025-10-01 07:57
Group 1 - The National Day and Mid-Autumn Festival holiday has seen a surge in tourism across various regions, activating new consumption vitality in cultural and tourism sectors [1][10] - In Shanghai, a large-scale light and fireworks show celebrated the 76th anniversary of the People's Republic of China, featuring thousands of drones and vibrant fireworks [3] - Chongqing's traditional scenic area, Yuzhong District, showcased a festive atmosphere with decorations and is expected to receive over 100,000 visitors on October 1 [6] - Harbin's Central Avenue is adorned with over 2,000 national flags, anticipating an average of over 600,000 visitors daily during the holiday [8] Group 2 - The ancient city of Kashgar in Xinjiang is experiencing a tourism peak, with daily opening ceremonies and a bustling night market featuring over 200 food stalls [10][12] - Zhejiang's Huangyan is hosting the first immersive light and shadow art season at its caves, blending technology and art to create a unique visitor experience [13][15] - The immersive art season, themed "Stone Light Trace," includes interactive projects that narrate geological history, enhancing the cultural tourism experience [15][17]
多地景区景点上演“人从众”模式 文旅消费新场景激活假日消费新活力
Yang Shi Wang· 2025-10-01 05:01
Group 1 - The National Day holiday has triggered a tourism peak across various scenic spots and landmarks, revitalizing consumer spending in the cultural and tourism sector [1] - A large light and fireworks show was held in Shanghai to celebrate the 76th anniversary of the People's Republic of China, featuring thousands of drones and a symphony orchestra [1] - The Chongqing Yuzhong District's traditional style area, known as Shibanti, is expected to receive over 100,000 visitors on October 1, showcasing a vibrant "Chinese red" theme [5] Group 2 - Harbin's Central Street is adorned with over 2,000 national flags, creating a festive atmosphere, with an expected daily visitor count exceeding 600,000 during the National Day holiday [7][9] - The "Hanbaza" night market in Kashgar features around 200 stalls along a 600-meter street, offering a variety of local delicacies and cultural activities during the National Day and Mid-Autumn Festival [11] - The Kashgar Ancient City is hosting daily opening ceremonies to welcome tourists, enhancing the festive spirit with numerous national flags displayed throughout the area [12]
无锡深入推进消费新场景建设打造新质文旅消费品牌
Xin Hua Ri Bao· 2025-09-30 06:48
Core Insights - Wuxi is focusing on cultural empowerment for economic and social development, promoting deep integration of culture and tourism, and building a high-quality cultural tourism industry system [1] Group 1: Cultural Tourism Development - Wuxi is enhancing the cultural tourism industry by optimizing layout, enriching business formats, and highlighting unique features [1] - The city is innovating cultural tourism scenarios to meet the demands of consumption upgrades, resulting in the formation of several cultural tourism consumption brands [1] Group 2: Notable Cultural Tourism Projects - The Lianhua Bay Scenic Area, recognized as one of Jiangsu's three typical cases for 2024, showcases traditional Zen culture and attracts over 2 million visitors annually [2] - The Feima Water City, China's first equestrian-themed tourist attraction, integrates sports and tourism, hosting over 3 million visitors since its opening [4] Group 3: Regional Tourism Initiatives - The Taihu region, known for its natural beauty and cultural heritage, is enhancing its tourism industry through ecological improvements and resource integration [5][6] - The "Taihu Lan Sheng" cruise project aims to connect various cultural tourism products along the Taihu shoreline, promoting intercity cooperation and showcasing the region's natural and cultural landscapes [6] Group 4: Future Directions - Wuxi plans to combine market-driven and government-led approaches to enhance brand building, improve service quality, and transition from manufacturing to creating unique Wuxi brands [7]
正在征集!玩转武汉这些地方,免费
Chang Jiang Ri Bao· 2025-09-19 07:46
Core Points - The "Super Cultural Tourism Day" event in Hubei invites influencers and tourists to experience immersive cultural tourism activities in Wuhan from September 19 to 21 [1][16] - The event features various activities including a live-streamed night cruise on the Yangtze River, visits to historical sites, and immersive theatrical performances [4][8][11] Group 1: Event Overview - The "Super Tasting" activity will showcase four immersive new cultural tourism scenes in Wuhan [1] - Participants will act as experience officers, sharing their experiences through live streaming on social media platforms [16] - The event includes a live performance titled "Night Cruise on the Yangtze River" [4] Group 2: Activity Details - On September 19, the "Super Tasting Team" will board the "Guqin" boat for a scenic cruise on the Yangtze River, featuring a romantic performance [5][7] - On September 20, the team will visit the Yellow Crane Tower for a cultural experience that includes poetry and traditional performances [8][10] - On September 21, the team will explore the Baoyuanli area with an immersive drama performance titled "Baoyuan Wind and Cloud" [11][13] - A future event will take place at Lingbo Gate for a sunrise viewing on the East Lake [12][15] Group 3: Participation Information - The event is open to cultural tourism enthusiasts, bloggers, and local tourists who can share their experiences creatively [16] - Participants can choose to join one or multiple activities and are encouraged to share their experiences on social media with specific hashtags [16] - Registration details include sending personal information via email, with a deadline of September 19 at 16:30 [17][18]
国庆中秋假期临近 多地创新文旅消费新场景 迎接客流高峰
Yang Guang Wang· 2025-09-19 00:58
Core Insights - The upcoming National Day and Mid-Autumn Festival holidays are prompting various regions to leverage unique resources to create new cultural and tourism consumption scenarios, thereby stimulating new consumption momentum [1] Group 1: Tourism Development - Deqing County in Huzhou, Zhejiang Province is focusing on creating "small but exquisite" tourism projects, such as the "Chasing Light Plan" scenic leisure project on Tianquan Mountain, which features a plane-shaped viewing platform and sunset music concert stage [1][2] - The local tourism bureau has cultivated over 300 small-scale cultural and tourism projects this year, which have significantly contributed to employment and consumption, with 90% of these projects generating substantial cultural and tourism value [2] - Employment generated from these projects has reached 12,000, and tourism revenue has increased by over 42.6% [2] Group 2: Innovative Tourism Experiences - In Nankang District, Ganzhou City, Jiangxi Province, the trend of "factory tourism" is emerging, where visitors can observe the process of furniture manufacturing and learn about wood types and design concepts [3] - The Yecheng Museum in Linzhang County, Hebei Province, has recently completed a second exhibition upgrade, expanding its area from 2,800 square meters to 5,200 square meters and introducing various digital exhibition methods for an immersive visitor experience [3] - The immersive performance "Yedu Changge" in Linzhang County utilizes 360° holographic technology and other special effects to create a captivating audio-visual spectacle, allowing audiences to experience historical events interactively [3]
人民网:武汉推出“秋游长江”文旅大餐 三大惠民活动激活消费新体验
Ren Min Wang· 2025-09-16 08:36
Core Points - The "Super Cultural Tourism Day" event launched by Wuhan Cultural Tourism Group during the China Cultural Tourism Industry Expo aims to enhance the autumn tourism experience through immersive and multi-dimensional activities [3][4] - The event features three main segments: "Super Tasting," "Super Promotion," and "Super Gifts," designed to cater to diverse tourist needs and enhance interaction [4] Group 1 - The "Super Tasting" segment focuses on cultural integration and technological empowerment, offering eight immersive experiences such as "Yellow Crane Gathering" and "Confession on the River," showcasing Wuhan's cultural landmarks [4] - The "Super Promotion" segment includes three different packages catering to various consumer needs, such as a 17 yuan package for basic experiences and a 1777 yuan package that includes high-end services and event tickets [4] - The "Super Gifts" segment collaborates with various industries to provide interactive services like calligraphy gifts and night cycling, enhancing the overall tourist experience [4] Group 2 - The event is guided by the Hubei Provincial Department of Culture and Tourism and organized by the Hubei Tourism Association and Hubei Cultural Tourism Industry Alliance, indicating strong institutional support [4] - The initiative aims to expand cultural tourism consumption space and improve service quality, allowing tourists to experience the warmth and depth of the city's culture [4]