在辽宁铁岭银冈书院，内含定制毛笔的"状元福袋"、"高中"主题红包与迷你"状元帽"挂件，都成为家长 送给孩子的"励志信物"，备受青睐。在西藏布达拉宫，这里的文创设计从严肃的文物复刻走向生活化表 达：毛绒藏面玩偶、布达拉宫纹样水杯……近年来文创产品的发展，让文化不仅可感可触，更"可带 走"。"文创热"与"国潮风"的兴起，正推动传统文化以创新形式融入当代消费——布达拉宫文创年销售 额较10年前增长近10倍，就是这一趋势的有力印证。 从凝视文物到沉浸体验，从回望历史到带走文创，这一系列文旅融合的实践，折射出"体验经济"的崛起 与消费结构的升级。"以文塑旅、以旅彰文"，文化与旅游的深度融合，不仅激发了消费新活力，也推动 了产业的高质量发展。以今年国庆中秋来说，美团数据显示，这期间集文化、历史、休闲与体验于一体 的沉浸式综合体推动消费新需求，多场景叠加的套餐预订热度同比增长超20%。 与此同时，政府与市场的协同发力，也为文旅消费注入了强劲动能。文化和旅游部启动的全国国庆文化 和旅游消费月活动，将举办超2.9万场文旅活动，发放4.8亿元消费补贴，有力激发消费意愿。黄山等地 试点的"信用游"模式，通过"先游后付"优化服务体验 ...

不久前，江苏瘦西湖文化旅游股份有限公司（简称"瘦西湖"）向港交所递交招股书，光大证券国际为独家保荐人。 始于扬州市，瘦西湖身后站着一位女董事长——现年5 5岁的徐顺美。早年她从景点导游干起，一路做到公司管理层，打造瘦西湖船娘的 核心品牌，带领公司成长为江苏省内第二大水上游览服务商。 目之所及，今年黄金周爆了。正如大家朋友圈，定位天南地北，境内境外游火爆，数据显示假期前半程全社会跨区域人员流动量更是达 到1 2 . 43亿人次，再次创造历史。 从女导游到董事长 去IPO了 "故人西辞黄鹤楼，烟花三月下扬州。"李白一首送别诗捧红了扬州，也带火了这里的核心景区——瘦西湖。 瘦西湖有何来头？自隋而始，其由不同朝代的城濠连缀而成。作为扬州第一家国家5A级旅游景区，河畔两侧分布着各式园林，形成"两 岸花柳全依水，一路楼台直到山"的湖山盛况。 景区早年开始闻名全国，但水上旅游服务长期处于分散经营阶段。为此在2 0 0 6年扬州市古运河旅游有限责任公司正式成立，负责统一 运营。 文旅火爆缩影 。 你常去的景点即将跑出一个IPO。 作者 I 余梦莹 报道 I 投资界PEdaily 成立初期，公司仅拥有少量游船，主要提供瘦西湖和 ...

中新社南昌10月3日电 题：NPC带游客"一秒入戏" 景区沉浸式文旅引客来 作者 朱莹 "豫章故郡，洪都新府……"国庆假期，在江西省南昌市滕王阁景区，扮演唐代诗人王勃的NPC(原指游 戏中非玩家角色)用醇厚的嗓音吟诵《滕王阁序》，恍若穿越千年。 游客与"王勃"对诗、让"王婆"牵线、与"大侠"合影……在中国各大景区内，真人NPC不断涌现，打破传 统游览边界，让游客从"看风景"变为"入场景"。 江西南昌滕王阁景区，NPC进行才艺展示。刘思伟 摄 在南昌融创主题乐园，"少年将军"NPC演员益彬身着白色长袍、手持佩剑，刚亮相就吸引了不少游 客。"我的工作就是为游客提供情绪价值。"益彬说。 此前扮演过王勃的NPC演员孙江浩说，他每天要向上百名游客讲述王勃和滕王阁的故事，"经常有游客 与我对诗，还有小朋友问我是否真的写过《滕王阁序》，这种跨越千年的'对话感'特别奇妙"。 "NPC不只是扮演一个角色，更是在创造一个可触摸的梦境。演员需要形神兼备，才会给游客带来更真 实的体验。"益彬说，为了塑造好"少年将军"这一角色，他查阅了唐代军事制度与洪州(今南昌)历史，为 角色设定了"驻守洪州的少年将领"这一背景。 10月1日， NP ...

西安：盛唐之韵邂逅秋日诗意 沉浸式文旅催热长假游 中新网西安10月2日电 (记者 张一辰)"作为唐文化主题的沉浸式体验项目，长安十二时辰主题街区始终 致力于深化'沉浸式体验'的内核，探索'唐文化现代表达'的新路径。"陕西文旅控股有限公司董事长、街 区负责人邹林丰1日表示。 据介绍，作为全国首批智慧旅游沉浸式体验新空间培育试点项目，长安十二时辰主题街区以数智化赋能 沉浸式体验，再度创新传统文化表达形式，为游客构建出一个虚实交织、可感可触的唐风世界。 "我们不断挖掘并创新演绎中华优秀传统文化符号，将其精髓与文商旅业态深度融合。本次双节系列活 动，通过场景、演艺与科技的全面升级，不仅显著提升了游客的参与感与获得感，更在实践中验证 了'文化赋能旅游'的强劲动能。"邹林丰表示，未来街区将继续深耕唐文化体验领域，为陕西文旅产业 的高质量发展注入更多活力。(完) 来源：中国新闻网 编辑：万可义 广告等商务合作，请点击这里 本文为转载内容，授权事宜请联系原著作权人 今年恰逢中秋节与国庆节双节同庆，长安十二时辰主题街区推出"月满中秋·梦长安"系列双节活动，为 游客打造一场沉浸式、科技感、文化味十足的盛唐秋日游览体验。 图为"十 ...

伴随着恢弘而富有神话色彩的交响乐章，千架无人机自吴淞口沿岸缓缓升起，在夜空中汇聚成"哪吒"形象，正式拉开了《哪吒闹海》的序幕。 0:00 / 1:13 9月30日晚，上海国际邮轮旅游度假区携手上影元推出"吴淞口空中剧场"。作为本次活动的首秀剧目，"吴淞口空中剧场《哪吒闹海》"为现场数 千名观众呈现了一场超越想象的沉浸式文旅盛宴。 作为第二届上海国际光影节宝山分会场活动之一，"吴淞口空中剧场"将中国动画IP与无人机编队、数字光影、烟花爆破等前沿技术深度融合， 成功突破了传统演艺的时空限制，构建出全新的文旅消费场景。 作者：狄春 朱嘉奕 新华社音视频部制作 ...

今年上半年，全国8万家规模以上文化和相关产业企业实现营业收入7.13万亿元，同比增长7.4%；国内 居民出游32.85亿人次，出游花费3.15万亿元，同比分别增长20.6%和15.2% ◎记者 荆淮侨 走进武汉国际会展中心一座直径达14米的半球形装置，就能瞬间"穿越"到千里之外的山西应县木塔，近 距离感受其通体无钉的精巧工艺。在"应县木塔"不远处一个25平方米的房间，戴着VR眼镜的游客正身 处39平方公里的西夏陵遗址，探索神秘的西夏历史文化…… 由文化和旅游部主办的2025中国文化旅游产业博览会（下称"博览会"）9月14日在武汉落幕。本届博览 会汇聚了全国文旅产业发展成果和创新实践案例，为广大游客打造了一场可感、可触的科技文旅盛宴。 文化和旅游部有关负责人在展会上介绍，今年上半年，全国8万家规模以上文化和相关产业企业实现营 业收入7.13万亿元，同比增长7.4%；国内居民出游32.85亿人次，出游花费3.15万亿元，同比分别增长 20.6%和15.2%，充分彰显了我国文化和旅游业发展的强劲活力和广阔天地。 湖北人形机器人创新中心有关人士在接受媒体采访时介绍，本届博览会上，武汉光谷推出了包括前沿创 新、科普博物 ...

Group 1 - The core concept of the project is the integration of "technology + culture + IP" to create an immersive cultural tourism experience [1][3] - The "Wanli Changcheng" immersive theater is the second product developed by the company following the "Changzheng: Four Crossings of the Red River" immersive theater, specifically tailored for cultural tourism scenarios [3] - The development team utilized next-generation game engines, advanced motion capture, audio production, digital asset scanning, and real scene integration to achieve a cinematic-level immersive audio-visual experience [3] Group 2 - The project employs VR redirection technology and wireless streaming technology, allowing visitors to feel as if they can walk infinitely within a physical space of 100 square meters, simulating an experience across thousands of square kilometers [3] - Cultural presentation involved collaboration with Great Wall cultural experts and institutions, ensuring accurate representation of historical elements such as military flags, armor, and firearms from the Ming Dynasty [3] - The digital scenes in the immersive theater vividly recreate natural wonders and cultural landscapes along the Great Wall, including the colorful Danxia landform, cantilevered Great Wall, and the "world's first pier" [3]

Group 1 - The core viewpoint of the news is the introduction of the "Silver Travel Train" initiative in Sichuan Province, aiming to enhance service consumption and promote tourism for the elderly, with a target of operating at least 200 trains and attracting over 60,000 tourists by 2027 [1] - The "Action Plan" for optimizing the Silver Travel Train was officially issued on July 8, 2023, in collaboration with various departments including the Sichuan Provincial Department of Commerce and the Sichuan Provincial Department of Culture and Tourism [1] - The initiative aligns with a broader national trend where multiple provinces have already launched similar Silver Travel Train services, indicating a growing demand and popularity among the elderly demographic [1] Group 2 - The Silver Travel Train concept follows the "train follows the people, day tours and night travel" philosophy, providing a comfortable and leisurely travel experience that meets the social and emotional needs of the elderly [2] - The increasing frequency of Silver Travel Trains is a result of the successful intersection between the elderly demographic and the cultural tourism market, driven by a rise in overall tourism consumption and a shift towards more diverse and personalized spending habits among older consumers [2] - Immersive experiences are becoming a new favorite in the cultural tourism sector, with various projects like movie towns and interactive experiences gaining popularity, contributing to the vitality of the tourism industry [2] Group 3 - On the demand side, consumers in the cultural tourism market prioritize experience, quality service, and reasonable pricing [3] - On the supply side, immersive cultural tourism projects are emerging nationwide, utilizing technologies like artificial intelligence and virtual reality to create engaging experiences that satisfy consumer curiosity [3] - The current and future growth of immersive cultural tourism projects is expected to be a significant driver of consumption, necessitating efforts to enhance service levels and tailor marketing strategies to different consumer preferences [3]

Core Insights - Jingdezhen is experiencing a surge in tourism driven by a hands-on DIY pottery trend, attracting young visitors who prefer creating over merely observing [1][2] - The shift from passive sightseeing to active participation in ceramic-making is redefining the cultural tourism landscape in Jingdezhen [4][5] Group 1: Tourism Trends - The city is becoming a new cultural tourism destination, with DIY experiences like pottery and glassblowing becoming the main attractions [1][2] - Tourists are increasingly engaging in hands-on activities, with many opting for affordable packages that include multiple creations [2][4] - The rise of social media platforms like Xiaohongshu and Douyin is facilitating the sharing of DIY experiences, creating a stable community around these activities [5][6] Group 2: Economic Impact - The integration of cultural tourism with local industries is leading to a transformation in Jingdezhen's economic structure, focusing on high-value and quality experiences [6][7] - During the 2025 May Day holiday, Jingdezhen's tourism revenue reached 2.23 billion yuan, with a significant increase in orders for DIY experiences [6][7] - New business models are emerging, including custom kiln services and themed accommodations, enhancing the local economy [7] Group 3: Infrastructure and Challenges - The city is improving its infrastructure to support the growing demand for creative experiences, including new public kilns and storage solutions for visitors [7] - Despite the growth, challenges remain, such as inadequate air conditioning and limited dining options, indicating a need for better service systems [7][8] - Experts emphasize the importance of building a sustainable and professional industry system to ensure long-term visitor engagement and satisfaction [8]

Core Insights - The rise of "immersive cultural tourism" is becoming a significant path for the transformation and upgrading of the cultural tourism industry, shifting from traditional sightseeing to experiential engagement [1][2] - Tourists are increasingly seeking to participate in creative activities during their travels, leading to a stronger cultural experience and emotional connection [1][2] - The growth of immersive experiences, such as DIY projects, is driving the development of related industries, including accommodation, dining, logistics, and cultural products [1] Industry Trends - Immersive experiences are rapidly increasing in popular tourist destinations, with projects like pottery making in Jingdezhen and silk weaving in Suzhou attracting many young people and families [1][2] - The shift from being mere spectators to co-creators in tourism reflects a change in the supply logic of the cultural tourism industry, emphasizing participation and creativity [1][2] - The development of immersive cultural tourism is breaking the time constraints and consumption bottlenecks of traditional sightseeing, leading to longer stays and a more integrated industry chain around experiences [1] Cultural Heritage and Innovation - This model provides a practical avenue for the transmission and transformation of intangible cultural heritage, allowing tourists to engage with and learn traditional crafts [2] - Various forms of immersive experiences, such as immersive theater and historical scene experiences, are maturing and providing multi-sensory cultural immersion [2] - The tourism product landscape is evolving from single-point services to systematic constructions, expanding from singular consumption to multi-dimensional value extensions [2] Challenges and Solutions - The development of immersive cultural tourism faces challenges such as inadequate infrastructure, inconsistent service standards, and a lack of innovation in content [2][3] - To promote sustainable development, it is crucial to improve supporting services and standards, delve into local cultural resources, and encourage collaborative development across tourism, culture, education, and e-commerce [3] - Immersive cultural tourism is not merely about hands-on activities; it effectively connects traditional culture, local industries, and modern demands, reshaping tourism scenes and expanding cultural transmission boundaries [3]