沉浸式文旅

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DIY热潮助力景德镇文旅升级
Xiao Fei Ri Bao Wang· 2025-07-29 02:40
Core Insights - Jingdezhen is experiencing a surge in tourism driven by a hands-on DIY pottery trend, attracting young visitors who prefer creating over merely observing [1][2] - The shift from passive sightseeing to active participation in ceramic-making is redefining the cultural tourism landscape in Jingdezhen [4][5] Group 1: Tourism Trends - The city is becoming a new cultural tourism destination, with DIY experiences like pottery and glassblowing becoming the main attractions [1][2] - Tourists are increasingly engaging in hands-on activities, with many opting for affordable packages that include multiple creations [2][4] - The rise of social media platforms like Xiaohongshu and Douyin is facilitating the sharing of DIY experiences, creating a stable community around these activities [5][6] Group 2: Economic Impact - The integration of cultural tourism with local industries is leading to a transformation in Jingdezhen's economic structure, focusing on high-value and quality experiences [6][7] - During the 2025 May Day holiday, Jingdezhen's tourism revenue reached 2.23 billion yuan, with a significant increase in orders for DIY experiences [6][7] - New business models are emerging, including custom kiln services and themed accommodations, enhancing the local economy [7] Group 3: Infrastructure and Challenges - The city is improving its infrastructure to support the growing demand for creative experiences, including new public kilns and storage solutions for visitors [7] - Despite the growth, challenges remain, such as inadequate air conditioning and limited dining options, indicating a need for better service systems [7][8] - Experts emphasize the importance of building a sustainable and professional industry system to ensure long-term visitor engagement and satisfaction [8]
沉浸式文旅何以成为旅游消费新趋势
Xiao Fei Ri Bao Wang· 2025-07-29 02:40
Core Insights - The rise of "immersive cultural tourism" is becoming a significant path for the transformation and upgrading of the cultural tourism industry, shifting from traditional sightseeing to experiential engagement [1][2] - Tourists are increasingly seeking to participate in creative activities during their travels, leading to a stronger cultural experience and emotional connection [1][2] - The growth of immersive experiences, such as DIY projects, is driving the development of related industries, including accommodation, dining, logistics, and cultural products [1] Industry Trends - Immersive experiences are rapidly increasing in popular tourist destinations, with projects like pottery making in Jingdezhen and silk weaving in Suzhou attracting many young people and families [1][2] - The shift from being mere spectators to co-creators in tourism reflects a change in the supply logic of the cultural tourism industry, emphasizing participation and creativity [1][2] - The development of immersive cultural tourism is breaking the time constraints and consumption bottlenecks of traditional sightseeing, leading to longer stays and a more integrated industry chain around experiences [1] Cultural Heritage and Innovation - This model provides a practical avenue for the transmission and transformation of intangible cultural heritage, allowing tourists to engage with and learn traditional crafts [2] - Various forms of immersive experiences, such as immersive theater and historical scene experiences, are maturing and providing multi-sensory cultural immersion [2] - The tourism product landscape is evolving from single-point services to systematic constructions, expanding from singular consumption to multi-dimensional value extensions [2] Challenges and Solutions - The development of immersive cultural tourism faces challenges such as inadequate infrastructure, inconsistent service standards, and a lack of innovation in content [2][3] - To promote sustainable development, it is crucial to improve supporting services and standards, delve into local cultural resources, and encourage collaborative development across tourism, culture, education, and e-commerce [3] - Immersive cultural tourism is not merely about hands-on activities; it effectively connects traditional culture, local industries, and modern demands, reshaping tourism scenes and expanding cultural transmission boundaries [3]
当清凉秘境和城市花海“邂逅”周末 沉浸式文旅打造消费新地标
Yang Shi Wang· 2025-07-13 05:51
Group 1: Hubei Shennongjia Tourism - Hubei Shennongjia offers a cool retreat with an average temperature of 22 degrees Celsius during summer, attracting tourists seeking relief from the heat [1] - Visitors can explore the original forest, enjoy the cloud sea views of Central China, and participate in immersive cultural tourism projects like night tours and stargazing camping [1] - The region promotes local cuisine and cultural performances, enhancing the summer experience with interactive activities such as bonfire parties [5] Group 2: Jiangxi Nanchang Urban Flower Sea - Nanchang's urban flower sea spans over 70,000 square meters, providing a vibrant and lively atmosphere for visitors during the summer [6] - The local government has developed "micro-vacation" facilities around the flower sea, including a 24-hour open city library and a 3,000 square meter children's park, enhancing the visitor experience [8] - The flower sea has transformed into a new consumption landmark, supported by government initiatives to improve cultural tourism infrastructure [11]
沉浸式文旅体验邀民众“入戏”
Zhong Guo Xin Wen Wang· 2025-06-21 20:26
Core Insights - The article highlights the shift in China's cultural tourism projects from functional to experiential, inviting tourists to engage deeply with local culture and history through immersive dining and entertainment experiences [1][2] Group 1: Immersive Cultural Tourism - Immersive cultural tourism projects are transforming traditional tourism by allowing visitors to become part of the experience, such as dining in themed settings that reflect local history and culture [1][2] - Examples include the "Imperial Banquet" in Hangzhou and the "Martial Emperor Feast" in Luoyang, which integrate local cultural elements and performances to enhance visitor engagement [1] - The trend is expanding to smaller cities and towns, with projects like "Snowy Ningguta" in Heilongjiang and "Follow the Leader to the County" in Shandong gaining popularity [1] Group 2: Economic Impact and Development - The transformation of old grain warehouses into immersive theaters demonstrates the potential for cultural tourism to drive local economic growth by attracting visitors and generating revenue across various sectors, including dining and accommodation [2] - Local governments are actively promoting the development of immersive tourism projects as part of rural revitalization efforts, creating a complete industry chain that benefits the community [2] - The integration of local culture, such as the incorporation of silk culture and historical narratives in immersive experiences, helps to sustain and enhance the local economy [2] Group 3: Technological Integration - Immersive tourism leverages advanced technologies like holography, naked-eye 3D, and sound and light effects to create engaging experiences that resonate with visitors [2] - The essence of immersive tourism is to transform tourists from passive observers into active participants, enhancing their connection to the cultural narratives being presented [2]
文旅融合首在产业 ——开封文旅观察之一
He Nan Ri Bao· 2025-06-20 23:39
Core Insights - The integration of culture and tourism in Henan province has significant potential, with a focus on high-quality development to establish it as a pillar industry and a source of happiness for the people [1][2] - The upcoming Henan Cultural Tourism Development Conference in June 2025 aims to further promote these initiatives [1] Economic Performance - In the first quarter of this year, the cultural tourism industry in Kaifeng contributed significantly to the economy, with an added value of 372.08 billion yuan, representing a year-on-year growth of 8.1% and accounting for 58.8% of GDP [2] - The cultural tourism sector's contribution to economic growth reached 59.9%, directly boosting GDP by 3.9 percentage points [2] - The total balance of RMB deposits in the city reached 3908.93 billion yuan, reflecting a year-on-year increase of 10.64%, indicating the economic vitality brought by the cultural tourism industry [2] Cultural Tourism Development - Key attractions like Qingming Riverside Landscape Garden and Wansui Mountain Martial Arts City are pivotal in providing immersive cultural tourism experiences and driving consumption upgrades [3] - The integration of various sectors such as dining, accommodation, and cultural products has led to a robust economic ecosystem, creating over 2,186 jobs in the Song costume and makeup industry alone [3] - In 2024, Kaifeng is expected to receive 1.05 billion tourists, generating a total tourism revenue of 779.6 billion yuan, with both major attractions surpassing 8 million visitors [3] Innovation and Policy Framework - Kaifeng has implemented innovative strategies to leverage its rich cultural heritage, including the establishment of a comprehensive policy framework for cultural tourism development [4][5] - The city has initiated multiple major projects aimed at enhancing the quality of cultural tourism offerings, including expansions and upgrades of existing attractions [5][6] - The focus on night-time economy and immersive experiences is part of a broader strategy to meet diverse tourist needs and enhance economic benefits [5] Conclusion - Kaifeng is actively pursuing a model of cultural tourism that combines historical preservation with modern innovation, aiming to create a unique and engaging experience for visitors while driving economic growth [6]
陕西西安长安十二时辰主题街区:唐风“造梦”撬动百亿流量
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-06-18 07:05
Core Insights - The "Chang'an Twelve Hours" themed district in Xi'an has revitalized the local economy by promoting Hanfu culture and creating numerous travel photography shops, attracting over 4 million visitors in two years and generating over 30 billion online exposures [1][5][6] Group 1: Project Development and Concept - The project was inspired by the popular TV series "Chang'an Twelve Hours," which highlighted Tang culture and spurred a cultural tourism boom in Xi'an [2] - The development team recognized the synergy between film IP and urban cultural tourism, leading to the creation of a unique cultural project that emphasizes immersive experiences [2][7] Group 2: Design and Experience - The district transformed the previously underperforming Mandi Plaza by addressing spatial limitations and creating immersive environments that reflect the Tang dynasty [3][4] - It features a variety of immersive experiences, including performances and interactive activities, allowing visitors to engage deeply with the cultural narrative [4][5] Group 3: Economic and Social Impact - Since its opening, the district has generated significant economic benefits, with average visitor spending exceeding 200 yuan during peak times and reaching up to 500 yuan for additional experiences [5][6] - The project has created over 600 jobs and supported local intangible cultural heritage through various cultural activities, enhancing community engagement and economic opportunities for local artisans [6][7] Group 4: Business Model Innovation - The "Chang'an Twelve Hours" district has pioneered a new business model that integrates cultural IP with commercial tourism, contributing to the development of a trillion-yuan cultural tourism industry [7]
第35届青岛国际啤酒节7月18日在金沙滩啤酒城开幕
Jing Ji Guan Cha Wang· 2025-06-18 06:47
Group 1 - The 35th Qingdao International Beer Festival will be held from July 18 to August 16, lasting 30 days, with a focus on enhancing the international appeal and cultural experience of the event [2][9] - The festival will feature seven functional zones and seven content sections, emphasizing innovation in themes, food, cultural activities, and entertainment [2] - The opening ceremony will include performances by renowned artists and will utilize advanced technology for a multi-dimensional visual experience [3] Group 2 - This year's festival will introduce a "special beer" and the "Golden Flower Award" craft beer pavilion, showcasing over 2,300 beer brands [4] - A focus on improving food quality will be implemented through a "red and black list" system for food suppliers, ensuring high standards and a diverse culinary experience [5] - The festival will feature 20 performances on the central stage, including international acts and popular music events [6] Group 3 - New attractions include the "Qingdao Beer Super Exchange" and extreme sports activities, enhancing the festival's entertainment offerings [7][8] - The festival will extend its duration and operating hours to accommodate more visitors, with activities spreading beyond the main venue to various city locations [9] - A range of merchandise and promotional activities will be launched, including an official online store and collaborations with local supermarkets [10]
“千年非遗+现代场景”新韵起 非遗“组合拳”点燃沉浸式文旅热潮
Yang Shi Wang· 2025-06-01 05:39
Core Viewpoint - The Dragon Boat Festival, recognized as China's first traditional festival included in the UNESCO Intangible Cultural Heritage list, is experiencing a significant rise in popularity for cultural tourism in 2025, with a 50% increase in search interest for folk experience tours compared to the previous year [7]. Group 1: Cultural Tourism Trends - The immersive participation in traditional activities such as making zongzi and wearing sachets is becoming increasingly popular among tourists, enhancing the appeal of traditional culture [7]. - Major destinations for folk experience tours include Guangzhou, Hangzhou, Chengdu, Xi'an, Yueyang, Jiaxing, Suzhou, Chongqing, Wuhan, and Nanjing [9]. Group 2: Specific Destination Highlights - In the hometown of Qu Yuan, Miluo, hotel and tourism bookings have surged by over 80% during the festival period [11]. - Jiaxing, known as the hometown of zongzi, saw hotel bookings increase by 63%, with local residents sharing the secrets of making zongzi [13]. - In Xi'an, ticket sales for intangible cultural heritage performances increased by 1,260% compared to 2024, showcasing the growing interest in cultural experiences [15]. Group 3: Immersive Cultural Experiences - Various scenic spots across the country are integrating ancient intangible cultural heritage techniques into modern cultural tourism, creating immersive cultural experiences that resonate with visitors [15]. - In Zhejiang Jiaxing, 11 representative intangible cultural heritage projects are being showcased, featuring performances by young artists [17]. - In Henan Luohe, over 60 intangible cultural heritage projects are being presented in bustling shopping centers, attracting large crowds of visitors [22].
影视赋能科技加持助推“新文旅”
Qi Lu Wan Bao· 2025-05-06 05:54
Core Insights - The "May Day" holiday in Shandong province saw a vibrant cultural tourism market, with significant events like the 2025 Shandong Cultural Tourism Industry High-Quality Development Conference and the Huabiao Awards contributing to increased visitor engagement and new consumption experiences [1][2] Group 1: Visitor Statistics and Trends - During the first four days of the "May Day" holiday, 2,216.5 million visitors were received at 200 key monitored tourist attractions, marking an 8.0% year-on-year increase, while revenue reached 1.09 billion yuan, up 8.2% [1] - Popular cities such as Jinan, Qingdao, and Weifang saw high hotel booking rates, indicating strong tourist interest [1] Group 2: New Tourism Experiences - The launch of the "Good Guest Shandong Qilu No. 1" tourist train and themed activities like "Theatrical Travel" and "Film Tourism" enriched the cultural tourism landscape, attracting many visitors to filming locations [2] - New interactive projects, such as the immersive experience at the Dezhou Lelung Film City, drew significant crowds, showcasing the appeal of film-related tourism [2][3] Group 3: Cultural and Rural Tourism - Rural tourism gained popularity, with outdoor activities like picnics and fruit picking being favored by visitors, and various local events enhancing the appeal of rural destinations [4] - Cultural tourism products were also highlighted, with museums and cultural venues extending their hours and offering special exhibitions to meet visitor demand [5] Group 4: Impact of Events on Tourism - The cultural tourism conference in Dezhou significantly boosted local tourism, with various attractions and events experiencing high visitor numbers during the holiday [6][7] - The integration of cultural and tourism elements, such as the immersive performance "The Great River Up and Down," showcased the potential for innovative tourism experiences [6]
打卡专属路线、沉浸式旅拍……文旅消费频“上新” 激活假日经济新引擎
Yang Shi Wang· 2025-05-02 07:33
Core Insights - The success of the animated film "White Snake: The Legend of the Floating Life" has significantly boosted tourism in Hangzhou, prompting the local government to launch a themed travel route to attract visitors [1] Group 1: Tourism and Attractions - The "White Snake Legend" travel route connects natural beauty and intangible cultural heritage experiences, drawing many tourists during the May Day holiday [1] - Key attractions include the Broken Bridge, which is associated with the love story of Bai Suzhen and Xu Xian, and the Leifeng Pagoda, which offers panoramic views of West Lake [3][6] - The average daily visitor count at the Hangzhou Intangible Cultural Heritage Experience Center reached over 10,000 during the holiday, with over 100 experiential courses available [8] Group 2: Cultural Experiences - Tourists are increasingly engaging in traditional handicraft workshops, such as oil paper umbrella making, allowing them to learn about the history of these crafts while creating their own souvenirs [8] - The trend of "travel photography" has gained popularity, with many visitors opting for photo packages to enhance their travel experience [9][12] Group 3: Market Trends - The demand for Hanfu (traditional Chinese clothing) has surged, with foot traffic in Hanfu shops increasing four to five times compared to normal days during the holiday [14] - Young consumers, particularly those born in the 1990s, make up over 60% of the customer base in Hanfu stores, indicating a shift in consumer demographics [16] - The travel photography market is experiencing high demand, with photographers reporting they are overwhelmed with requests during the holiday period [18]