沉浸式文旅体验
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跨年夜书写津式浪漫
Xin Lang Cai Jing· 2025-12-31 21:06
跨年夜,大型实景沉浸式体验剧《寻找白俊英》同步首演,游客们化身"寻吉人",跟随工作人员的情景 引导,循着寻找年画仙子"白俊英"的线索,穿梭于石家大院、赶大营博物馆等点位,在互动中解锁吉祥 密码,沉浸式感受古镇的独特魅力。 (来源:天津日报) 转自:天津日报 昨夜,津城满城灯火,处处飞花,精彩演出、灯光秀、无人机表演异彩纷呈,陪市民和游客共迎新年。 古镇迎新 沉浸式"寻根"津味文化 南运河畔,青砖黛瓦的街巷间红灯笼高悬,鳞次栉比的商铺点缀着活灵活现的年画,入夜的杨柳青古镇 已悄然披上"节日盛装"。京杭大运河穿流古今,沉淀了天津深厚的文脉,檐角、壁影的吉祥纹样点缀着 天津百姓生活。作为主会场,天津市"津夜有约"跨年仪式在这里璀璨上演,开启了一场贯穿"双 节"、"津津有味"的文旅盛宴。 作为本次跨年系列活动的重头戏,"津马行空,驭新而来"光影秀将整座古镇作为天然画布,12台大功率 投影仪借助科技光影,勾勒出津沽民俗符号与新年愿景。 体验升级 演唱会带火跨年经济 零点。新年的钟声在鼓楼响起,悠扬的钟声在夜空中回荡,在人们心中漾起新年到来的喜悦。不少市民 专程来鼓楼,看灯光、倒计时,等待鼓楼博物馆举行的"鼓楼敲钟・马启 ...
广发银行南宁分行:金融赋能广西文旅产业高质量发展
Zhong Guo Jin Rong Xin Xi Wang· 2025-12-23 12:16
Core Viewpoint - Guangfa Bank Nanning Branch plays a crucial role in supporting the high-quality development of the cultural tourism industry in Guangxi through comprehensive financial services, focusing on key projects and small and micro enterprises [1][2]. Group 1: Support for Key Cultural Tourism Projects - Guangfa Bank Nanning Branch has provided over 2 billion yuan in loans to Guangxi Tourism Development Group and its subsidiaries, supporting various cultural tourism projects and operational needs [2]. - The bank has introduced 210 million HKD in overseas funding to assist in the construction of tourism hotels and hospitals, significantly reducing financing costs for enterprises [2]. - The bank has also supported the construction of major infrastructure projects, including 1.2 billion yuan in loans for the Nanchong Railway and Chongping Railway, and 1.2 billion yuan in syndicated loans for the Guangxi Nantian Expressway project [2]. Group 2: Financial Support for Niche Markets - Guangfa Bank Nanning Branch has issued nearly 15 million yuan in loans to a local micro-enterprise focused on ethnic clothing design and production, reflecting its commitment to supporting niche markets within the cultural tourism sector [3]. - The bank has provided 120 million yuan in loans to promote local specialty products and cultural creative products, integrating over 200 types of Guangxi's unique agricultural products [3]. - The bank has tailored credit solutions for a health and wellness company, providing 5 million yuan to support the development of "travel and retirement" models in Guangxi [3]. Group 3: Enhancing Consumer Experience - Guangfa Bank Nanning Branch has launched various promotional activities in collaboration with local businesses, resulting in over 18 billion yuan in consumer spending driven by its credit card services [4]. - The bank has developed financial products like "Micro E-Loan" and "Mortgage Easy" to meet the urgent financing needs of small businesses in the cultural tourism sector [4]. - The bank has actively participated in promoting event-driven tourism, collaborating with insurance companies to support local events and enhance the tourism economy [5]. Group 4: Consumer Protection Initiatives - Guangfa Bank Nanning Branch has implemented measures to educate tourists, especially the elderly, on fraud prevention, thereby enhancing the financial security of cultural tourism consumption [5].
甘肃敦煌:推进沉浸式文旅体验项目建设
Xin Hua She· 2025-12-23 05:29
Group 1 - The Dunhuang Print Bureau, located in Dunhuang City, Gansu Province, has transformed from an abandoned water plant into a popular cultural experience venue for tourists to engage with Dunhuang culture and history [1] - The Print Bureau features hundreds of stamps with designs primarily based on Dunhuang culture, allowing visitors to participate in interactive experiences that evoke a sense of healing and enjoyment [1] - The creative concept of the Print Bureau is derived from Dunhuang literature, with a team innovating various projects for visitor engagement based on ancient printing methods and types [1] Group 2 - Dunhuang City is actively promoting immersive cultural tourism projects by repurposing idle buildings to revitalize cultural heritage, including the establishment of the Dunhuang Book Bureau and Dunhuang Food Bureau as new cultural landmarks [1] - Liu Xiangxia, General Manager of Dunhuang Cultural Tourism Group, emphasizes the importance of expressing Dunhuang culture in a modern and integrated manner to enhance the vitality of cultural heritage [2] - The company plans to continue developing the "Juju Series," including Dunhuang Gold Bureau and Dunhuang Porcelain Bureau, to break traditional communication boundaries and tell the Dunhuang story in a more modern and open way [2]
看比赛、游景区、逛博物馆……多元化旅游体验丰富你的假期
Yang Shi Xin Wen Ke Hu Duan· 2025-10-05 03:10
Group 1 - The 2025 China Open and WTT China Grand Slam are being held simultaneously in Beijing, attracting large crowds and showcasing the integration of sports, culture, and tourism [1][3] - Ticket sales for the China Open reached 880 million and for the WTT China Grand Slam 860 million, both setting historical highs [1] - The events have stimulated local economies, with high demand for related merchandise and themed hotel bookings [3] Group 2 - Beijing aims to leverage its Olympic resources to enhance its status as an international sports city, with a focus on high-quality economic development [5] - Various regions across China are experiencing a surge in tourist activity, with unique cultural and natural attractions drawing visitors [5][7] - The integration of traditional culture and modern experiences is being emphasized in locations like Hebei and Shaanxi, enhancing the cultural tourism market [7][12] Group 3 - Cultural events and performances are being organized in various regions, such as the "Iron Blood Red An" theme in Hubei, which features over 80 performances daily [14] - The "Four Seasons Village Evening" event in Guangdong showcases local culture and heritage, attracting numerous visitors [18] - Museums and cultural venues are becoming popular destinations, with exhibitions like the "Return of National Treasures" in Fujian drawing significant crowds [26][27]
“沉浸式”演出、夜游、“音乐+市集”……新场景新体验燃动假期文旅消费活力
Yang Shi Wang· 2025-10-04 02:33
Group 1 - The National Day and Mid-Autumn Festival holiday in China has seen a surge in tourism, with diverse experiences leveraging unique natural landscapes and rich cultural heritage [1] - Beijing has emerged as one of the most popular tourist cities, with the Tiananmen Square giant flower basket being a must-visit attraction, drawing visitors from all over the country [1][3] - During the first three days of the holiday, Tiananmen Square recorded a visitor count of 1.4325 million [3] Group 2 - In Hubei's Daye City, four water performance shows are held daily, themed around "a village that performs," providing an immersive tourism experience with martial arts performances [5] - Zhejiang's Huzhou ancient village Lu Village launched a "Night Tour Carnival Month," featuring vibrant lanterns and bustling street markets, showcasing unique Chinese aesthetics [7] - In Sichuan's Chengdu, a music bus themed "Singing Love to the Motherland" offers an immersive cultural tourism experience, combining music and market scenes [9] Group 3 - The Inner Mongolia Guyang Qin Great Wall National Cultural Park hosted various activities, allowing visitors to experience the historical significance of the Great Wall and local cultural performances [11] - In Xinjiang's Bayingolin, tourists enjoy an immersive experience in the Rob People Village, exploring the natural ecology and historical culture amidst deserts and lakes [13]
水乡古镇画卷中体验国潮新玩法
Jie Fang Ri Bao· 2025-10-04 02:21
Core Insights - The article highlights the integration of traditional culture and modern tourism in Shanghai's ancient towns during the National Day holiday, showcasing various immersive cultural experiences and activities that attract both locals and tourists [1][2][3] Group 1: New Business Models - The ancient towns are adopting innovative approaches to tourism by blending traditional cultural elements with modern experiences, such as the "New Wang You Garden" Mid-Autumn Festival event featuring activities like music, food, and crafts [2][3] - The combination of ancient streets with contemporary elements, such as fluorescent kayaking and themed dining events, enhances the vibrancy and appeal of these locations [2][3] Group 2: Cultural Experiences - Immersive experiences, such as wearing traditional Hanfu and participating in cultural performances, are becoming increasingly popular among visitors, creating a unique time-traveling sensation [3][4] - Events like the "Moonlight Celebration" in Fengjing ancient town feature performances that blend traditional music and modern aesthetics, attracting photography enthusiasts and enhancing the cultural atmosphere [4][5] Group 3: Visitor Engagement and Economic Impact - The influx of visitors during the holiday period has significantly boosted local economies, with Fengjing tourism area expecting around 140,000 visitors and an estimated total consumption of approximately 16 million yuan [6] - The introduction of new retail spaces showcasing intangible cultural heritage products has also contributed to increased sales, with some shops reporting revenue up to four to five times higher than regular days [6][7] Group 4: Transportation and Accessibility - The implementation of convenient transportation options, such as boat rides from metro stations to ancient towns, enhances the overall visitor experience and encourages more tourists to explore these cultural sites [7]
“大河音乐会”等你来 鄂尔多斯准格尔旗国庆中秋假期开启全域“音乐模式”
Zhong Guo Jin Rong Xin Xi Wang· 2025-09-23 02:54
Core Viewpoint - The "Great River Music Festival" in Inner Mongolia's Ordos City aims to create a vibrant cultural experience during the National Day and Mid-Autumn Festival, featuring diverse musical performances and interactive activities [1][2] Group 1: Event Details - The "Great River Music Festival" will take place from October 1 to 8 at the "Bay Night District" water stage and Silver Diamond Square, showcasing a variety of performances each day [1] - The opening ceremony on October 1 will include a mass singing of classic patriotic songs, followed by a night performance featuring a light show and drone fireworks [1] Group 2: Musical Diversity - The festival will break traditional stage boundaries, offering a blend of musical styles including traditional Mongolian instruments, contemporary pop, rock, and electronic music [2] - Evening events will include a community bonfire gathering after the "Impression·Zhungr" live performance, inviting all visitors to participate [2] Group 3: Venue Highlights - The "Bay Night District" features a unique water stage and a water plane for visitors to explore, enhanced by modern lighting art to create an immersive performance space [2] - Attendees can enjoy the scenic beauty of the Yellow River while experiencing a multi-sensory journey through sound and light [2] Group 4: Additional Activities - The festival will coincide with various other events such as tug-of-war competitions, street dance challenges, robot competitions, and traditional craft showcases, providing a full-day cultural experience [2]
科技赋能中国文旅产业:从体验革新到场景重构
Zhong Guo Xin Wen Wang· 2025-09-12 08:03
Core Viewpoint - The integration of technology into China's cultural tourism industry is transforming traditional experiences into immersive and participatory formats, showcasing innovative applications at the 2025 China Cultural Tourism Industry Expo in Wuhan [1][3][4]. Group 1: Technological Innovations - The expo highlighted the extensive use of robots, which not only performed tasks like guiding and explaining but also participated in artistic performances, showcasing a blend of technology and cultural expression [1][3]. - A humanoid robot named "Silence" captivated audiences by playing drums, demonstrating advanced algorithms that enable it to perform at a level comparable to professional musicians [3][5]. - The "Tianhe 'Yuan' Dream" VR interactive boat project allows users to experience the scenery of Tianjin's Haihe River through virtual reality, breaking the limitations of traditional sightseeing [3][4]. Group 2: Immersive Experiences - A "multi-format cultural tourism immersive dome space" at the expo utilized 8K ultra-high-definition resolution and 360° panoramic viewing technology, allowing audiences to experience significant cultural landmarks and technologies firsthand [5]. - The integration of AI and digital technologies is creating new business models and enhancing existing tourism experiences, making digital cultural tourism products mainstream [5][6]. - Experts emphasize the importance of local cultural exploration alongside technological advancements to create emotionally resonant tourism products and services [5].
创新老手艺“链”接从“头”开始文旅消费 沉浸式文旅体验迸发新热情
Yang Shi Wang· 2025-06-16 06:38
Core Viewpoint - The revival of the traditional "Hand-Pushed Wave" hairstyle in Suzhou has attracted significant attention and business, blending cultural heritage with modern tourism experiences [1][4][9]. Group 1: Industry Trends - The "Hand-Pushed Wave" hairstyle has gained popularity since March 2025, leading to increased customer traffic at local salons [2][4]. - The intricate process of creating this hairstyle takes approximately two hours, involving multiple steps such as rolling, drying, and cooling [2][4]. - The resurgence of this traditional technique has revitalized interest in old barber shops, which are now experiencing a surge in business due to the influx of customers from across the country [4][9]. Group 2: Cultural and Tourism Impact - The "Hand-Pushed Wave" has become a unique cultural experience, attracting tourists who seek not just a hairstyle but an immersive cultural encounter [9][11]. - The combination of the hairstyle with the classical beauty of Suzhou's gardens has created a new wave of tourism that emphasizes personalized and deep experiences [7][11]. - From January to May, the historical district of Pingjiang received 13 million visitors, a year-on-year increase of 18.9%, indicating a positive impact on local tourism and related industries [12].
梁山县丰富文旅新业态,激发市场新活力
Qi Lu Wan Bao Wang· 2025-05-06 07:54
Core Viewpoint - The article highlights the diverse cultural and tourism activities launched in Liangshan County during the May Day holiday, aimed at creating immersive experiences for visitors and stimulating the local tourism market [1][5]. Group 1: Cultural Activities - Various scenic spots in Liangshan County have introduced themed cultural tourism activities, such as interactive performances featuring characters from "Water Margin" and unique culinary offerings like "Water Margin Feast" [1][3]. - The "Liu Qian" and "Lu Zhishen" characters engage visitors through role-playing and cultural puzzles, enhancing the immersive experience [1][3]. Group 2: Thematic Events - The "Jia Guo Dui" farmhouse scenic area hosts a summer carnival with activities like cotton candy DIY and a beer festival, creating a romantic rural vacation atmosphere [3][4]. - Liangwang Lake scenic area organizes the ninth flower viewing festival, featuring performances and a children's flea market, providing a rich holiday experience [4]. Group 3: Economic Impact - The diverse cultural activities not only offer rich interactive experiences for tourists but also activate the tourism market, injecting strong momentum into the holiday economy [5].