来源：新浪港股-好仓工作室 红人营销龙头的业务与商业模式 天下秀作为中国红人营销行业的先行者，自2009年成立以来专注于连接广告主、红人与第三方UGC平 台的中介服务。根据弗若斯特沙利文数据，公司以26.1%的市场份额位居2024年中国红人营销解决方案 平台行业首位，并连续五年保持行业最大市场份额，全球市场份额亦达16.5%。 公司业务体系分为两大板块：核心业务红人营销解决方案平台（通过WEIQ平台运作），以及战略业务 红人经济生态链创新业务。WEIQ平台提供从红人筛选匹配、营销活动策略制定到成效追踪的全流程服 务，覆盖短视频、生活方式分享、微型博文等多平台营销活动。生态链创新业务则包括AIGC驱动的营 销解决方案、红人加速及赋能（IMSOCIAL）、红人价值评估平台（TOPKLOUT）及红人驱动型消费 品牌孵化等。 截至2025年9月30日，WEIQ平台累计服务222,644名广告主客户，覆盖47个垂直行业的约358.6万个红人 账号，合作MCN达20,155家，其中中长尾部红人占比超过85%，形成"去中心化"红人资源体系。公司AI 驱动工具BOSS红人智投及灵感岛已实现红人推荐、内容创作、营销活动优化的智 ...

Group 1 - The core viewpoint of the article is that Tianxiaxiu has submitted an application for listing on the Hong Kong Stock Exchange, with Deutsche Bank and Guotai Junan International as joint sponsors [1] - According to Frost & Sullivan, Tianxiaxiu holds the largest market share in the Chinese influencer marketing solutions platform industry at 26.1% based on 2024 revenue, maintaining this position for five consecutive years [1] - The company also ranks first globally in the influencer marketing solutions market with a market share of 16.5% [1] Group 2 - Tianxiaxiu is the first company in China to operate a mature influencer marketing solutions platform, aiming to become a "super connector" in the global influencer marketing industry by leveraging AI, data, and algorithm capabilities [1] - The primary source of revenue for the company comes from its influencer marketing solutions platform, which provides comprehensive services to advertisers through its proprietary WEIQ platform [1] - The WEIQ platform offers a full range of solutions designed and executed by the SMART service team, customizable support with selected service packages, and a self-service model for advertisers to independently select influencers and place orders [1]

智通财经APP获悉，据港交所1月5日披露，天下秀数字科技(集团)股份有限公司(简称：天下秀)(600556.SH)向港交所主板递交上市申请， Deutsche bank、国泰海通为联席保荐人。 招股书显示，天下秀是中国首家营运成熟红人营销解决方案平台的企业。身为以AI、数据及算法能力为驱动的红人营销科技集团，公司 致力于通过搭建广告主客户与红人、MCN及主要第三方UGC平台之间的桥梁，成为全球红人营销行业的"超级连接器"，实现跨多个数字 渠道的高效协作、营销内容传播及商业变现。 ...

智通财经APP获悉，据港交所1月5日披露，天下秀数字科技(集团)股份有限公司(简称：天下秀)(600556.SH)向港交所主板递交上市申请， Deutsche bank、国泰海通为联席保荐人。 招股书显示，天下秀是中国首家营运成熟红人营销解决方案平台的企业。身为以AI、数据及算法能力为驱动的红人营销科技集团，公司 致力于通过搭建广告主客户与红人、MCN及主要第三方UGC平台之间的桥梁，成为全球红人营销行业的"超级连接器"，实现跨多个数字 渠道的高效协作、营销内容传播及商业变现。 ...

Heybike的故事始于更早的供应链积累。李一帆回顾，团队在2014年便已进入出行领域，并拥有为海外 品牌代工的经验。然而，真正的品牌征程始于2021年一个关键抉择：从OEM/ODM工厂向自主品牌转 型。 "当时我们思考了很久，产品、市场、渠道，从哪里开始？"李一帆分享道。在电助力自行车（E-bike） 赛道，团队没有选择当时已竞争激烈的欧洲，而是将目光投向了北美。"我们发现，2021年的北美E- bike市场尚处新兴阶段，渗透率低，且缺乏明确的头部品牌。市场上要么是售价高达5000至1万美元 的'玩家级'高端产品，要么是在电商平台上质量参差不齐的入门级产品，中间存在一个巨大的市场空 白。" 2025年12月25日下午，由南都·湾财社、全球青年跨境协会、出海网联合主办的"智造出海・跨境向 新"湾区跨境出海论坛&"海上之夜"私享会，在深圳蛇口希尔顿南海酒店正式启幕。 主题分享环节，Heybike品牌（星途创新）联合创始人兼COO李一帆与在场嘉宾分享了其智能电动自行 车品牌从零起步，在短短四年间成功打入欧美主流市场的创业与出海故事。其中，对于出海营销，李一 帆将红人营销视为关键节点，即通过与头部及中腰部红人合作， ...

Core Insights - Gamma aims to reconstruct PowerPoint rather than create another version of it, focusing on a content-first approach rather than a design-first one [8][10][25] - The company has achieved significant growth, raising $68 million led by a16z, with a valuation of $2.1 billion, despite initial skepticism from investors [3][5] - Gamma has successfully integrated AI into its product, enhancing user experience and engagement, leading to a rapid increase in user base [14][15][16] Group 1: Company Overview - Gamma started with a small team of fewer than 10 people and has become a new unicorn in the PPT space, achieving profitability within two years [5][6] - The founders identified a gap in the market where existing tools were not meeting user needs effectively, leading to the development of a more intuitive and user-friendly platform [8][10] - The company has a user base of 70 million and annual revenue exceeding $100 million, indicating strong market demand and product-market fit [16] Group 2: Product Development and AI Integration - The initial version of Gamma's AI product focused on helping users generate draft content and find suitable images, which significantly improved user engagement [14][15] - The company emphasizes a "human in the loop" approach, balancing AI capabilities with user control to enhance the creative process [16][25] - AI is used to solve common design problems, allowing users to generate multiple design options quickly, which would take much longer manually [19][20] Group 3: Growth Strategy - From the outset, Gamma prioritized growth, embedding it into the company's DNA to ensure long-term success [28][29] - The company has leveraged influencer marketing effectively, with over 50% of new users coming from word-of-mouth referrals [36][37] - Gamma's brand has evolved to become synonymous with AI presentations, aiming to establish itself as a standard in the industry [29][33] Group 4: Team and Culture - The company maintains a small, efficient team, emphasizing careful hiring to ensure alignment with its core values and principles [38][39] - The founders believe in a slow hiring process to build a strong foundational team that can adapt quickly to changes in strategy [39][40] - A high proportion of designers within the team contributes to creating a superior user experience, which is crucial for product success [41][42]

Core Insights - The Meltwater 2025 Snack Industry Consumer Insights Report analyzes consumer motivations, regional market characteristics, and marketing directions based on global social media data from the first half of 2025, providing valuable references for brand strategy formulation [1] Group 1: Social Media Discussion Trends - In the first half of 2025, global discussions related to snacks increased by 50% compared to the second half of 2024, reaching 27.7 million mentions, although interaction volume decreased by 2% to 128 million [1][23] - China and Japan are the leading markets in terms of discussion volume, with China seeing a 110% increase to 244,000 mentions and Japan a 170% increase to 13.7 million mentions [1][23] - The U.S. and U.K. experienced declines in discussion volume by 8% and 13%, respectively, while India saw a 2% decrease in volume but a 62% increase in interaction, indicating significant regional disparities in engagement [1][23] Group 2: Consumer Motivations for Snack Consumption - Consumer motivations for snack consumption can be categorized into three main types: 1. **For Physical and Mental Satisfaction**: Consumers prioritize convenience and emotional connection, with a 31% increase in mentions of store-brand snacks, reflecting a rise in "value replacement culture" [2][12] 2. **For Exploration and Experimentation**: Taste and texture are the primary focus, accounting for 33.8% of discussions, with limited edition and regional snacks gaining popularity, such as Dubai-flavored chocolate, which saw a 105% increase in mentions and a 341% increase in interactions [2][12] 3. **For Health Maintenance**: Discussions around health and nutrition are prominent, with specific nutrients like protein and iron seeing increases of 15% and 69%, respectively, indicating a market opportunity for high-end health snacks [2][12] Group 3: Marketing Recommendations - Brands should align their strategies with their positioning and regional market characteristics, leveraging influencer marketing to expand their reach and focusing on trending online community topics to effectively communicate product value [3][10]

Core Insights - The article emphasizes the rise of influencer marketing SaaS as a necessary tool for brands to expand globally, addressing pain points such as fragmented data and low fulfillment rates in overseas influencer management [1][2]. Market Environment - Influencer marketing is becoming an efficient customer acquisition solution due to macroeconomic pressures and declining ROI from traditional advertising [1]. - The emergence of influencer marketing SaaS aims to upgrade fragmented processes into systematic operations, essential for brand globalization [1]. Market Size - The influencer marketing SaaS market in China is expected to grow at a compound annual growth rate (CAGR) of 15% over the next three years, driven by the explosion of the TikTok e-commerce ecosystem and the maturation of global influencer commercialization [2][24]. Competitive Landscape - Influencer marketing SaaS providers can be categorized into three types: MCN background firms, data analysis firms, and e-commerce platform-derived tools. WotoHub, under the brand "卧兔," holds the largest market share in cross-border e-commerce influencer marketing SaaS in China [3][33]. Development Trends - AI will enhance influencer marketing SaaS functionalities across three dimensions: operational management, content generation, and decision support [4][35]. - The economic value of influencers is shifting towards long-tail nano-influencers, with SaaS providers enabling brands and influencers through lightweight tools to address pricing and delivery challenges [4][38]. Overseas B2C Marketing Demand - Brands are facing marketing budget cuts and are seeking more effective marketing channels, with influencer marketing emerging as a key strategy due to its cost-effectiveness and ability to quickly enhance overseas brand recognition [5][6]. Influencer Marketing Dynamics - The rise of social media and online consumption has propelled influencer marketing, transitioning from celebrity endorsements to more relatable KOLs and KOCs, particularly during the pandemic [8]. - Influencer marketing offers advantages such as precise targeting and authentic engagement, allowing brands to build trust and expand their influence at lower costs compared to traditional advertising [8]. Regional Differences in Influencer Marketing - Compared to domestic markets, overseas influencer marketing places greater emphasis on content creativity and brand trust, with platforms like Instagram, YouTube, and TikTok leading in various product categories [11]. Global Market Growth - The global influencer marketing market has seen a compound annual growth rate of 34% over the past decade, entering a phase characterized by specialization and data-driven strategies [14]. SaaS Concept and Functionality - Influencer marketing SaaS is defined as an online management platform that connects brands with influencers, streamlining the entire process from selection to performance tracking [17][19]. Regional SaaS Characteristics - North America has a mature influencer marketing SaaS market, while Southeast Asia and Central-Western Europe are experiencing rapid penetration, each with unique operational focuses [21]. Market Size and Growth Projections - The Chinese overseas influencer marketing SaaS market is projected to reach approximately 800 million yuan by 2025, maintaining a 15% CAGR [24]. Industry Chain and Process - The influencer marketing process involves six key steps, with SaaS platforms providing comprehensive support for each stage, enhancing efficiency and data management [27]. Vendor Types and Competitive Factors - Influencer marketing SaaS vendors are categorized based on their backgrounds, leveraging industry insights, data advantages, and platform resources to compete [30]. Competitive Assessment - WotoHub leads the market in cross-border e-commerce influencer marketing SaaS, evaluated on development potential and service capabilities [33][34]. Technological Trends - AI is set to provide personalized and automated support in influencer marketing, enhancing operational efficiency and content creation [35]. Commercial Trends - There is a growing trend towards collaboration with nano-influencers, driven by their cost-effectiveness and high engagement rates, leading to a dual empowerment ecosystem for brands and influencers [38].

Core Insights - The rise of overseas influencer marketing highlights the importance of collaboration with local creators for brand promotion, sales growth, and user trust [1] - Wolink aims to bridge the gap between businesses and creators by providing an efficient, transparent, and collaborative communication platform [1] Group 1: Pain Points in Overseas Content Marketing - The main challenge for brands in overseas influencer marketing is not the lack of creators, but the difficulty in finding suitable creators who can deliver quickly and reliably [2] - Mid-tier and micro-influencers, while less flashy than top influencers, offer strong content authenticity and community engagement, but their scattered distribution complicates the collaboration process [2] - Issues such as pricing, task completion, content quality, and payment security can lead to failed collaborations and damage brand reputation [2] Group 2: Wolink's Unique Approach - Unlike platforms that merely provide a list of influencers, Wolink serves as a comprehensive infrastructure for influencer marketing, addressing the core issues of "people" and "communication" [2][3] - Wolink integrates a vast array of quality content creators across various platforms and languages, allowing businesses to quickly find highly compatible partners for diverse product categories [2] Group 3: Enhanced Communication Mechanism - Wolink enables businesses to post tasks and automatically match suitable creators, while also allowing direct selection and collaboration invitations [3] - The platform supports structured pricing and task descriptions, ensuring clear delivery standards and timelines, thus minimizing common misunderstandings in traditional collaborations [3] Group 4: Seamless Integration with Agencies - Wolink connects over 200 professional creator agencies, providing businesses with creative strategy, content advice, and professional services in coordination, script optimization, and editing [4] - This "brand-platform-agency-creator" collaboration structure enhances communication efficiency and reduces losses from information asymmetry, fostering trust-based partnerships [4] Group 5: Process Transparency and Digital Management - Wolink digitizes the entire task process, from task posting to payment, allowing businesses to track project status and content delivery in real-time [5] - This digital collaboration is particularly crucial in cross-language and cross-timezone scenarios, enabling standardized and platform-based content cooperation [5] Group 6: Secure Payment Solutions - Wolink ensures secure transactions by supporting multiple currencies and payment methods, integrating compliant payment platforms to mitigate legal and financial risks [6][7] - Creators receive timely payments upon task completion, enhancing collaboration willingness and creating a positive feedback loop [7] Group 7: Wolink as a Collaborative Solution - In the context of a rapidly growing global content economy, influencer marketing has become a key touchpoint for connecting with consumers [8] - Wolink is not just facilitating one-time collaborations but is building a co-creation and win-win marketing ecosystem, maximizing value for both brands and creators [8]

Core Insights - The article emphasizes the rise of influencer marketing SaaS as a necessary tool for brands to expand globally, addressing pain points such as fragmented data and low fulfillment rates in overseas influencer management [1][2]. Market Environment - Influencer marketing is becoming an efficient customer acquisition solution due to macroeconomic pressures and declining ROI from traditional advertising [1]. - The emergence of influencer marketing SaaS aims to upgrade fragmented processes into systematic operations, essential for brand globalization [1]. Market Size - The influencer marketing SaaS market in China is expected to grow at a compound annual growth rate (CAGR) of 15% over the next three years, driven by the explosion of the TikTok e-commerce ecosystem and the maturation of global influencer commercialization [2][24]. Competitive Landscape - Influencer marketing SaaS providers can be categorized into three types: MCN background firms, data analysis firms, and e-commerce platform-derived tools. WotoHub, under the brand "卧兔," holds the largest market share in cross-border e-commerce influencer marketing SaaS in China [3][33]. Development Trends - AI will enhance influencer marketing SaaS functionalities across three dimensions: operational management, content generation, and decision support [4][36]. - The economic value of influencers is shifting towards long-tail nano-influencers, with SaaS providers enabling brands and influencers through lightweight tools to address pricing and delivery challenges [4][39]. Overseas B2C Marketing Demand - Brands are facing marketing budget cuts due to economic pressures and are seeking more effective marketing channels, including influencer marketing [5][6]. Influencer Marketing Dynamics - The rise of social media and online consumption has propelled influencer marketing, which offers precise targeting and authentic engagement, making it a crucial component of overseas B2C marketing [8][11]. Regional Differences - The North American market for influencer marketing SaaS is mature, while Southeast Asia and Central-Western Europe are experiencing rapid penetration, with varying focuses on data analysis and localized operations [21]. SaaS Value Proposition - Influencer marketing SaaS provides a comprehensive digital platform for brands, facilitating standardized management and data asset accumulation, ultimately enhancing marketing efficiency and reducing trial-and-error costs [19][27]. Industry Chain and Product Features - The influencer marketing process involves six key steps, supported by SaaS platforms that provide extensive influencer contact information and performance data [27]. Vendor Types and Competitive Factors - The three types of SaaS vendors leverage industry understanding, data advantages, and platform resources to coexist and compete in the market [30]. Competitive Assessment - WotoHub leads the market in cross-border e-commerce influencer marketing SaaS, with a focus on full-chain management capabilities [33][34].