小雪时节，滋养正当时。11月22日至23日，集结了60余项非遗技艺与文创品牌的"小雪节气养生专 场"非遗市集将在滨江区星光大道开启，邀你共赴一场融合传统养生理念与非遗匠心技艺的冬日温暖之 旅。 整场市集围绕"养生正当时"主题，分三大主题板块打造可养、可玩、可尝、可带的沉浸式非遗体 验。 "养生之道·古法新传"板块展示守护国人健康的千年智慧。方回春堂、万承志堂等"老字号"展示传 统膏方制作技艺和中医药养生文化，诠释"药食同源"哲学；笕桥古法艾灸、詹氏中医骨伤疗法、赵氏正 骨复衡疗法等展位提供健康咨询，解读传统医学奥妙；乾宁斋橘红枇杷雪梨膏等食养技艺，搭配传统养 生膳食、古法蜂蜜、山核桃加工技艺，为市民开启冬日温补之旅。 "匠心雅集·指尖生花"板块展现传统技艺与潮流设计的碰撞。观众可以欣赏到众多传统手工技艺： 棕编技艺将叶片化为灵巧物件，核雕在方寸间刻绘乾坤，蓝印花布、书画装裱、传统锔瓷技艺演绎匠心 传承……同时，还能带走王的手创、蓝赏文创、元夕文创等融合非遗元素的精美文创产品。 "风味寻踪·食在杭州"板块以舌尖上的非遗味道为主打。义桥羊肉暖胃驱寒，龙门面筋汁浓馅足， 三家村藕粉还原老底子甜香，桐庐山村小吃、小麻 ...

天津市河东区持续加大对非遗保护传承的力度，茉莉花茶、郑氏漆器等非遗项目"破圈"出彩，成为该区 直沽文化的生动注脚。天津市河东区纪委监委立足职能职责，以监督刚性守护非遗根脉、厚植廉洁氛 围，为非遗发展注入新动能。 该区纪委监委每年全程参与非遗申报工作，重点对非遗保护政策落实、项目资金使用、干部履职尽责等 方面开展监督检查，严防非遗保护传承工作中出现"形象工程""数字非遗"、重申报轻保护、资金浪费滥 用等问题，及时纠偏正向。 着眼推动健全完善保障机制，助力非遗文化在保护中传承、在传承中发展，该区纪检监察机关运用调研 监督、下沉走访等方式，推动常态化开展非遗进社区、进校园、进企业等惠民活动。同时，紧盯"非遗 +商业+文旅"融合场景的创新落地，推动打通非遗文化传承与现代消费需求的连接通道。 该区纪委监委还深度挖掘本土非遗资源中的廉洁元素，推动非遗与廉洁文化融合发展，联合区文旅等部 门拍摄廉洁文化情景短剧，绘制河东区廉洁文化地图，不断强化社会大众对非遗的价值认同、践行廉洁 理念的行动自觉。（天津市纪委监委 || 责任编辑 刘靖晗） "从以往的工作来看，外界往往因为不了解非遗项目申报的政策、标准、程序等情况而产生质疑，认 ...

央视网消息：11月17日，在十五运会马拉松竞走混合接力项目颁奖仪式现场，来自广东珠海金湾的非遗表演《非遗焕彩》惊艳亮 相。国家级非遗三灶鹤舞、广东省级非遗三灶民歌和珠海市级非遗三灶狮舞首次同台亮相，为体育盛会注入鲜活的地域文化基因。 白鹤振翅、醒狮腾跃，这场融合传统与现代的演出打磨了近4个月，参与者的年龄横跨"80后"至"10后"。 金湾区文化馆文体活动部主任林权宏介绍，这次他们把地方三大非遗项目融合在一起来呈现，也组织了三灶鹤舞、三灶狮舞的青年 传承人，还有去拜访了三灶民歌的传承人，去进行采风，并组织了地方小学非遗传承基地鹤舞表演队的小朋友们一起来参与。 在《非遗焕彩》的演出中，"80后"的林权宏献唱三灶民歌，"90后"的鹤舞传承人谈锦徽和"00后"的狮舞传承人梁架辉，也一起配 合，进行了精彩演出。 三灶鹤舞传承人谈锦徽表示，这次把鹤舞搬到全运会舞台，既是对先辈技艺的敬畏，也是用年轻的视角让传统文化"跑"进新时代。 三灶狮舞传承人梁架辉表示，此次，舞龙舞狮也是十五运会群众展演类的项目，以后他要勤加练习，争取将来也能站上全运会舞狮 项目的赛场，让更多人看到三灶狮舞的风采。 ...

Core Viewpoint - The "Village Light Road" initiative in Ning'an County has successfully engaged local communities through cultural performances, significantly boosting tourism and local economy [2][3]. Group 1: Cultural Engagement - The "Village Light Road" features performances by local residents, showcasing rural life and traditions, which has become a platform for community expression since its launch in May [2]. - Local cultural elements, such as Ning'an clay sculpture and traditional snacks, are integrated into performances, enhancing the cultural richness of the events [3]. Group 2: Tourism Growth - Ning'an County received 1.8011 million tourists, a 73.13% increase, generating a tourism revenue of 984 million yuan, up 60.8% [2]. - During the recent National Day and Mid-Autumn Festival, the county attracted 154,500 tourists, contributing 65 million yuan in tourism revenue [2]. Group 3: Community Development - The initiative has fostered neighborly harmony and increased community engagement, transforming residents from mere spectators to active participants in cultural activities [3]. - Future plans include deepening the integration of cultural resources with economic development, aiming for sustainable growth of the "Village Light Road" initiative [3].

Core Viewpoint - The article highlights the efforts of Luoyang City in promoting and preserving intangible cultural heritage through a series of engaging performances and activities, aiming to meet the cultural needs of the community while enhancing market benefits [1][2][3]. Group 1: Cultural Heritage Promotion - Luoyang City has initiated the "Intangible Cultural Heritage Year" event, planning to hold 42 performances throughout the year, with 34 already completed and a total of 2.16 million viewers for live broadcasts [1]. - The city boasts a rich array of intangible cultural heritage, including 1 national-level, 22 provincial-level, and 133 municipal-level representative projects, showcasing its cultural significance [2]. - The activities are designed to be youthful, fashionable, immersive, and digitally disseminated, with a monthly theme and weekly performances, creating a vibrant cultural landscape [2][3]. Group 2: Event Engagement and Participation - The events feature over 60 intangible cultural heritage projects, inviting local art centers and representatives to participate, thus fostering interaction and showcasing the heritage [3]. - Various formats such as stage performances, interactive experiences, and heritage markets are utilized to create a comprehensive display system, enhancing audience engagement [3]. - The performances include both national and local heritage projects, with innovative arrangements breathing new life into traditional arts [3]. Group 3: Economic and Cultural Integration - The regular performances have attracted a youthful audience, contributing to the development of new consumer experiences in the Wanda Plaza, making it a cultural and tourism hotspot in Luoyang [4]. - The Wanda Plaza has quickly become a hub with over 100 brands and 300 quality merchants, drawing significant foot traffic and enhancing the local economy [5]. - The city is integrating various cultural and tourism resources, creating a cohesive development strategy that enhances participation and attracts more visitors [6].

Core Insights - The new tea beverage industry is experiencing a decline in co-branding marketing, with brands shifting focus back to product quality and development [1][9] - Sweet Lala has upgraded its popular products "One Barrel Fruit Tea" and "One Barrel Family" by enhancing the tea base with guidance from intangible cultural heritage tea masters, aiming for a higher quality and cultural integration [3][4][6][17] Industry Trends - The new tea beverage sector is entering a new competitive phase, emphasizing product quality over marketing gimmicks [1][9] - The industry has evolved from using instant tea powders to premium tea leaves, with a current trend towards integrating traditional tea-making techniques and cultural heritage [13] Company Developments - Sweet Lala's tea base upgrade is a strategic move to meet the expectations of young consumers for quality products, showcasing the brand's commitment to quality and innovation [9][12] - The brand has established a robust supply chain, ensuring high-quality raw materials and cold chain logistics, achieving nearly 100% nationwide cold chain coverage [12][13] Product Innovations - Sweet Lala's recent product upgrades include the "One Barrel Fruit Tea" and "One Barrel Family," which now feature "Qingyun Oolong" and "High Mountain Jin Hong" tea bases, respectively, enhancing flavor and quality [6][7][9] - The brand has successfully launched other popular products like "Fresh Jasmine Milk Tea," which sold 1.2 million cups within three days of its release [10][12] Cultural Integration - Sweet Lala's collaboration with intangible cultural heritage tea masters aims to blend traditional tea culture with modern consumer preferences, enhancing the overall tea experience [4][17] - The brand's focus on cultural storytelling and emotional resonance in its products reflects a deeper connection with consumers, moving beyond mere profit [17]

Core Viewpoint - The article highlights the cultural significance and vibrant atmosphere of the "Qinzhou Jumping Ridge" festival, a national intangible cultural heritage event, which takes place annually from August to October along the Pinglu Canal, showcasing traditional customs and community spirit [1][4]. Group 1: Festival Overview - The "Jumping Ridge" festival, known as "Lingtou Festival," is celebrated in various villages, with each having its own specific date, such as October 9 for Dalu Village [1]. - The festival involves a series of rituals, including a harvest celebration and a prayer for a bountiful year ahead, characterized by lively gatherings and communal feasting [1][4]. Group 2: Performance Details - The main event, "Jumping Ridge," features performers dressed in elaborate costumes and masks, enacting stories of deities and historical figures through dance, often lasting into the night [4][5]. - The performance includes over ten dance segments, with musicians narrating the tales of the characters portrayed, emphasizing the cultural storytelling aspect of the festival [4]. Group 3: Cultural Significance - The festival serves as a platform for cultural transmission, with local youth showing interest in traditional practices, supported by initiatives from local authorities to promote heritage [5]. - The event has evolved into a cultural celebration that not only honors ancestral traditions but also fosters community bonding and tourism, reflecting a blend of heritage and modernity [5].

Core Insights - The establishment of the Yi embroidery workshop in Longjiawan Community, Yanyuan County, Liangshan Prefecture, has provided significant employment opportunities for local disabled individuals, with over 560 participants gaining skills and confidence through training [1][2] - Liangshan Prefecture has successfully integrated traditional cultural heritage with employment initiatives for disabled individuals, training over 4,000 people in Yi embroidery and helping more than 13,000 disabled individuals achieve their goal of "earning money while staying at home" [1] Group 1 - The Yi embroidery workshop serves as a crucial platform for local disabled individuals, allowing them to regain dignity and earn income through traditional craftsmanship [1] - A notable success story includes a deaf-mute participant who expressed gratitude for receiving their first paycheck, highlighting the workshop's impact on personal empowerment [1] - Liangshan Prefecture's efforts in promoting non-material cultural heritage have positioned disabled individuals as key players in cultural preservation [2] Group 2 - Future plans for the Yi embroidery initiative include systematic training to broaden the horizons of disabled individuals and actively connecting them with market opportunities [2] - The local government aims to cultivate exemplary figures within the disabled community to inspire and lead others towards home-based employment [2]

Core Points - The article highlights the integration of intangible cultural heritage (ICH) into the daily lives of residents in Changjiang Li Autonomous County, showcasing various cultural activities and training programs aimed at promoting traditional crafts and arts [2][5]. Group 1: Cultural Activities - Changjiang Cultural Center has been actively conducting public cultural and artistic activities since 2018, focusing on ICH, dance, music, calligraphy, and painting [2]. - Over 30 cultural activities have been organized this year, including hands-on experiences in classrooms and street exhibitions, making ICH more accessible to the public [5]. Group 2: Training Programs - A recent parent-child pottery class was held, where children engaged in the fun of making Li pottery, reflecting the community's involvement in ICH [2]. - Two training sessions for Li brocade creative product making were conducted, attended by 50 ICH enthusiasts and representatives, enhancing their innovative thinking and practical skills [2]. Group 3: Promotion of ICH - A non-machine, hand-weaving demonstration of Li brocade was showcased by a provincial ICH representative, emphasizing the dedication to maintaining traditional craftsmanship [3]. - The recent announcement of five new provincial ICH representatives from Changjiang signifies progress in the protection and transmission of ethnic culture [5]. Group 4: Future Plans - Upcoming events include a folk song performance, a pottery-making competition, and a cowhide stool-making training session, aimed at further integrating ICH into everyday life [5].

Core Viewpoint - The large-scale original Qiong opera "Huang Daopo" showcases the cultural heritage and innovative expression of non-material cultural heritage, highlighting the life and contributions of the historical figure Huang Daopo in the textile industry [4]. Group 1: Performance Overview - On October 21, the Qiong opera "Huang Daopo" was performed at the China People's University Affiliated Middle School in Sanya, featuring a narrative that spans Huang Daopo's life from adversity to her innovations in textile techniques [3][4]. - The performance attracted nearly 1,000 audience members, allowing them to experience the unique charm of non-material cultural heritage and inspiring a love for traditional Chinese culture [4]. Group 2: Artistic Elements - The performance included exquisite costumes and intricate headpieces, with actors delivering a captivating portrayal of the story through their movements and singing [4]. - The artistic presentation incorporated abstract artistic language to vividly depict the lifestyle of the Li ethnic group, blending classic patterns of Li brocade with elements from Shanghai Songjiang cloth [5]. Group 3: Reception and Impact - Audience members expressed admiration for the emotional and vivid portrayal of the relationship between the Li people and Huang Daopo, with some expressing a desire to learn more about Li brocade craftsmanship [5]. - The play has been performed nearly 30 times over three years and is expanding its reach beyond Hainan to cities like Shanghai and Zhejiang, aiming to promote the "Huang Daopo spirit" [6].