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人保寿险烟台中支进商圈开展金融宣传 筑牢市民风险防范防线
Qi Lu Wan Bao· 2025-09-24 02:41
此次进商圈宣传活动取得圆满成功,不仅高效将保险金融知识传递给广大市民,显著提升了公众的金融素养与风险防范能力,更以实际行动彰显了人保寿险 烟台中支作为金融机构的社会责任担当,进一步拉近了公司与市民的距离,增强了彼此的信任与联结。 为积极响应金融知识普及号召,切实提升广大市民金融素养与风险防范意识,人保寿险烟台中支以"保障金融权益 助力美好生活"为主题,精心策划并开展 保险金融教育进商圈活动,将"金融教育宣传周"的专业服务送到市民身边。此次活动旨在为市民日常金融困惑答疑解惑,助力营造安全健康的金融消费环 境。 活动选址银座商场这一人流密集的核心商圈。当前,经济快速发展推动金融市场日趋复杂多样,保险作为金融体系的重要组成部分,早已深度融入人们的生 活。但不少市民对保险金融知识的认知仍存在短板,在保险产品选择、金融风险规避等方面常陷入困惑,甚至因认知不足遭受财产损失。为填补这一知识空 白,人保寿险烟台中支的工作人员主动向来往顾客与商圈经营者发放宣传折页,用通俗语言拆解金融常识:重点阐释"收益与风险成正比,高收益必然伴随 高风险"的核心逻辑,传递长期、理性、科学的投资理念;针对常见骗局精准"亮剑",揭露"爆款理财,稳 ...
采收帮扶+金融科普 交行山东省分行创新宣教模式深入乡村
Qi Lu Wan Bao· 2025-09-24 02:40
Core Viewpoint - The Bank of Communications Shandong Branch has launched a financial education campaign aimed at promoting financial knowledge and public welfare services, emphasizing the integration of these efforts into local communities [1][6]. Group 1: Financial Education and Community Engagement - The Shandong Branch has initiated the 2025 Financial Education Promotion Week, with strong support from the branch's party committee and active participation from its sub-branches [1]. - The Jinan Central Sub-branch collaborated with local volunteer teams to conduct a dual-purpose public welfare activity in Dongpo Village, focusing on both agricultural support and financial knowledge dissemination [1][3]. - Volunteers assisted in the harvest of nearly 300 pounds of red dates, alleviating the farmers' autumn harvest pressure while also educating them on practical financial safety topics such as preventing telecom fraud [1][6]. Group 2: Distribution of Essential Goods - The volunteer team visited underprivileged families in the village, delivering essential goods like cooking oil and rice to meet the immediate needs of the community [3]. Group 3: Financial Safety Awareness - At the end of the event, volunteers set up a temporary promotional booth at the Simen Tower Scenic Area, distributing financial safety brochures and providing detailed explanations to elderly visitors [5]. - The initiative successfully combined public welfare assistance with financial protection education, helping farmers while ensuring that financial safety knowledge reaches the public [6]. Group 4: Commitment to Community Service - The Bank of Communications Shandong Branch has been actively guiding its sub-branches to conduct diverse promotional services that align with local characteristics, focusing on "assistance + financial protection" and "offline + online" strategies [6]. - The bank reaffirms its commitment to serving the community and enhancing the quality of life for the public through practical actions [6].
人保财险吉林市分公司第一营业部: 走进新市民群体 为一线百姓普及金融知识
Group 1 - The event organized by the Jilin Branch of PICC aimed to promote financial education and awareness among employees of China Petroleum Jilin Petrochemical Company, aligning with the theme of the 2025 Financial Education Promotion Week [1][3] - The focus of the event was on identifying and preventing common financial traps such as illegal fundraising, telecom fraud, and malicious policy cancellations, using case studies to educate employees [3] - The initiative is part of the "Financial Knowledge into Enterprises" campaign, targeting specific groups such as middle-aged employees and new citizens, providing personalized risk consultations to help them understand the suitability of financial products [3]
金融知识进万家 山东中行掀起金融教育宣传热潮
Core Viewpoint - The Shandong Branch of Bank of China is actively promoting consumer rights protection and financial education through a series of initiatives, emphasizing the importance of safeguarding financial rights and enhancing the quality of life for consumers [1] Group 1: Financial Education Initiatives - The Shandong Branch has launched a "September Concentrated Education and Promotion Week" with 480 financial education teams engaging in various local activities to promote financial literacy [1] - Activities are tailored to local characteristics, with a focus on port cities like Rizhao, Yantai, and Weihai, addressing specific industry needs such as logistics and marine economy [2] - The bank is conducting targeted financial education in fishing villages, teaching fishermen about savings and investment strategies to protect their earnings [2] Group 2: Community Engagement and Collaboration - Local branches are encouraged to collaborate with regulatory bodies to host financial education events, enhancing community engagement through performances and interactive sessions [3] - The bank is utilizing a "grid-based" approach to reach various commercial areas, educating the public on common scams and promoting rational investment concepts [3] - In rural areas, the bank is using local dialects and informal settings to deliver anti-fraud education, making financial literacy accessible to all [4] Group 3: Innovative Outreach Methods - The bank is integrating financial education with the back-to-school season, launching initiatives like the "First Lesson of School" to educate students on financial safety and fraud prevention [5] - Collaborations with local media have been established to broadcast financial education programs, enhancing public awareness and trust in financial institutions [6] - The bank aims to continuously improve its outreach methods, ensuring that financial education is impactful and resonates with the community [6]
交通银行河北省分行积极开展特色金融教育活动
Group 1 - The core idea of the article is the promotion of financial knowledge through various educational activities organized by the Bank of Communications Hebei Branch, focusing on the theme "Protecting Financial Rights and Supporting a Better Life" [1] - The integration of financial education with traditional culture and non-heritage arts is highlighted, exemplified by the creation of educational videos that warn consumers about risks such as fraud and illegal fundraising while promoting traditional culture [1][2] - The bank's collaboration with local tourism and consumer sectors is emphasized, showcasing financial knowledge alongside regional scenic spots through posters and digital displays, thereby enhancing both financial literacy and local tourism promotion [2] Group 2 - Special attention is given to vulnerable groups, with tailored financial education activities for visually and hearing-impaired individuals, including the distribution of braille financial knowledge manuals and interactive classes for hearing-impaired youth [3] - The innovative approach of combining "cultural tourism," "non-heritage empowerment," and "public welfare" in financial education activities is noted, breaking away from traditional single-mode financial promotion and effectively enhancing public financial literacy [3] - The bank plans to continue exploring deeper integration of financial promotion with local culture and social welfare, aiming to enhance the effectiveness and engagement of financial education initiatives [3]
浙商银行创新形式普及金融知识,守护百姓“钱袋子”有妙招
Xin Jing Bao· 2025-09-23 09:57
Core Viewpoint - The article highlights the proactive measures taken by Zheshang Bank to enhance financial education and consumer protection, particularly focusing on fraud prevention during the "2025 Financial Education Promotion Week" from September 15 to 21 [1][15]. Group 1: Online Initiatives - Zheshang Bank launched the "Zheshang Bank Consumer Protection and Anti-Fraud Laboratory" live stream, targeting high-fraud scenarios in campuses, counties, and communities, using engaging formats like experiments and situational performances to explain scams [2][4]. - The live stream attracted 151,000 viewers and received over 559,000 likes, indicating a strong engagement and active sharing of anti-fraud knowledge among the audience [2][4]. - The bank also produced a series of entertaining short videos to simplify complex financial concepts, reaching 69,600 viewers [4]. Group 2: Offline Activities - Zheshang Bank organized various offline activities to cater to different demographic needs, including a financial knowledge flash event at Hangzhou Xiaoshan International Airport, providing travelers with bite-sized financial information [5][7]. - Specific initiatives were designed for elderly individuals, such as DIY workshops to help them recognize common scams related to retirement investments and health products [7]. - Interactive exhibition areas were set up in Shenzhen to educate customers on identifying fraudulent messages and using the National Anti-Fraud Center APP [9]. Group 3: Community Engagement - The bank's "Hundred-Thousand-Ten Thousand" initiative has mobilized financial advisors and volunteers to conduct financial literacy activities in rural areas, collaborating with local governments and institutions [11][12]. - Events like the "Anti-Fraud Garden Party" in Zhoushan and interactive games in rural communities were organized to teach residents about fraud prevention in an engaging manner [12]. - The overall approach transformed financial education from passive listening to active learning, making it more accessible and effective for the public [15].
秋高气爽健步走,长沙人保财险与你“益” 起守护金融权益
Chang Sha Wan Bao· 2025-09-23 09:29
长沙晚报掌上长沙9月23日讯(通讯员 匡林垚) 9月18日,人保财险长沙市分公司在烈士公园开展"保障金融权益 助力美好生活"健步走活动,共同为提升公众金融素养、维护金融消费者权益贡献力量。 活动当天,秋高气爽,湖风轻拂,为整个活动增添了愉悦的氛围。活动采用"健步打卡+消保护航"的双轨模式,在 健步路线中精心设置了三处打卡点,工作人员在每个打卡点向过往市民朋友以及晨练的老年朋友发放宣传折页, 普及各类金融基础知识,揭示非法金融中介活动常见手段,帮助市民朋友明辨风险,提升风险防范能力。针对老 年朋友,工作人员提醒他们要保护好个人信息和财产安全,注意防范电信网络诈骗。为增加活动的趣味性,每个 打卡点还设置了消保知识闯关答题等互动活动,将金融知识巧妙地融入自然场景之中,让参与者在享受徒步乐趣 的同时,也能轻松学习到实用的金融知识。 此次"保障金融权益 助力美好生活"健步走活动,不仅是一次金融知识的普及之旅,更是人保财险长沙市分公司与 公众互动交流的重要平台。通过创新的活动形式和内容,公司成功地将金融知识送到了群众身边,为构建和谐、 稳定的金融环境贡献了积极力量。未来,人保财险长沙市分公司将继续秉持以人民为中心的发展思 ...
助力南亚东南亚辐射中心建设暨中国银行云南省分行旅游季发车仪式圆满举行
Core Viewpoint - The event organized by the Bank of China Yunnan Branch aims to enhance financial literacy and consumer protection awareness among travelers along the China-Laos Railway, contributing to the construction of a South Asia and Southeast Asia radiation center [1][3]. Group 1: Event Overview - The Bank of China Yunnan Branch successfully held a launch ceremony for the tourism season along the China-Laos Railway, integrating travel scenarios with financial services [1]. - The event featured interactive promotions to raise awareness about consumer rights protection, anti-fraud knowledge, and cross-border financial security [1][3]. Group 2: Financial Support for Railway Projects - The Bank of China Yunnan Branch has provided over 34 billion yuan in credit for key railway projects in Yunnan, including the China-Laos Railway [3]. - Since the operation of the China-Laos Railway, the bank has issued over 50 million yuan in cross-border performance guarantees, highlighting its role in supporting the railway's operation and maintenance [3]. Group 3: Financial Literacy Promotion - The event included a financial knowledge exhibition and interactive experience area, attracting many travelers and utilizing various methods such as scenario simulations and quizzes to educate them on fraud prevention and personal information protection [5]. - A "Gold Police Talks Consumer Protection" campaign was conducted on the train, combining rational investment with fraud prevention tips to enhance travelers' response capabilities [7]. Group 4: Cross-Border Financial Services - The bank provided detailed information on cross-border financial services, including foreign currency exchange and consumer benefits for outbound travel [9]. - The bank has developed a cross-border themed credit card product system to promote consumption, offering 24/7 security and cashback activities across over 60 countries [9]. Group 5: Media Coverage and Social Impact - The event received extensive media coverage, with various outlets highlighting its positive impact on public education and social influence [11]. - The success of the event reflects the bank's commitment to innovating cross-border financial services and supporting Yunnan's role as a financial hub for South Asia and Southeast Asia [11].
工银安盛人寿淄博中支开展2025年金融教育宣传周“进社区”活动
Qi Lu Wan Bao· 2025-09-23 08:53
在讲解信息防漏防盗用时,工作人员结合实际案例,向居民详细介绍了如何保护个人金融信息,避免因信息泄露 造成财产损失;针对不法黑中介的常见套路,如虚假承诺、隐瞒条款等,工作人员通过真实案例分析,让居民清 晰辨别陷阱;在反诈知识科普中,工作人员分享了医养结合集资陷阱、保健品项目投资陷阱、养老服务预付陷阱 等诈骗形式,提醒居民牢记"不听、不信、不转账"原则,守好自己的"钱袋子"。 此次金融教育宣传活动得到了社区居民的广泛好评。一位参与活动的老年居民表示:"这些金融知识太有用了, 以前总是担心会被骗,现在听了工作人员的讲解,心里踏实多了。"未来工银安盛人寿淄博中支将持续开展此类 活动,不断创新宣传形式,扩大宣传覆盖面,切实筑牢社区金融安全的防火墙,为居民美好生活贡献金融力量。 本次活动以"保障金融权益 助力美好生活"为口号,将金融知识与风险防范意识送到居民身边。活动现场,淄博中 支在社区内设立咨询点,工作人员围绕信息防漏防盗用、远离不法黑中介、反诈知识记心间等关键环节,通 过"以案说法"的形式,为居民带来生动且实用的金融知识课堂。 为进一步提升社区居民的金融素养和风险防范意识,9月17日,工银安盛人寿淄博中支积极响应2 ...
农行济南历下科技城支行:保障金融权益 助力美好生活
Qi Lu Wan Bao· 2025-09-23 08:02
Core Viewpoint - The Agricultural Bank of China Jinan Lixia Technology City Branch is actively promoting financial literacy and protecting the financial rights of the public through a themed publicity campaign titled "Protecting Financial Rights, Supporting a Better Life" [1] Group 1: Campaign Activities - The campaign features prominently displayed promotional points, including hanging banners and distributing brochures to create a strong promotional atmosphere [1] - Staff members are distributing various financial knowledge pamphlets and patiently educating the public on compliant sales of financial products [1] Group 2: Objectives and Impact - The initiative aims to help individuals understand their risk tolerance and foster rational consumption and investment concepts to avoid financial difficulties caused by blind investments or excessive spending [1] - The campaign effectively disseminates financial knowledge, enhances the public's ability to prevent financial risks, and further establishes the branch's positive social image of caring for people's livelihoods and serving the community [1]