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创始人越积极,公司就越有活力
创业家· 2025-11-06 10:15
Group 1 - The article emphasizes the importance of founder engagement in enhancing company vitality, highlighting a personal practice of writing birthday cards for employees to foster a positive company culture [1] - The upcoming "Black Horse Mountain and Sea Plan" event is designed to help entrepreneurs improve brand positioning, secure investment, and manage cash flow, featuring prominent industry leaders [2][4] - The event will take place from November 20 to 22, 2025, in Huangshan, with a focus on exploring entrepreneurial leadership and effective brand strategies [4][9] Group 2 - Participants will engage in various activities, including nature exploration and discussions on entrepreneurial leadership and brand positioning, aimed at enhancing their skills and networking opportunities [8][9] - The event features a structured itinerary, including group work and mentorship sessions, to facilitate learning and collaboration among entrepreneurs [10] - The registration fee for the event is set at 15,800 yuan per person, with an early bird discount of 12,800 yuan available [10]
创业者要有底线思维,做好三年的艰苦准备
创业家· 2025-11-05 10:12
Core Insights - The article emphasizes the importance of entrepreneurs adopting a "bottom-line thinking" approach, especially in a challenging fundraising environment. It suggests that businesses should prepare for a scenario where external capital is not available and focus on operational efficiency and core business fundamentals [1]. Group 1: Entrepreneurial Mindset - Entrepreneurs are encouraged to eliminate the goal of burning cash for capital and instead return to the essence of business, which is efficiency and operations [1]. - The concept of "bottom-line thinking" implies treating available funds as the last resources and preparing for three years of tough conditions without relying on external support [1]. Group 2: Event Promotion - The article promotes an upcoming event called "Black Horse Mountain and Sea Plan," scheduled for November 20-22, where participants will engage in discussions about brand positioning, securing investment, and managing cash flow [2][4]. - The event will feature prominent figures in the investment and entrepreneurship space, including Feng Weidong and Niu Wenwen, who will guide participants through various entrepreneurial challenges [4][5]. Group 3: Learning Outcomes - Participants will gain insights into the leadership qualities required for founders in the context of AI, international expansion, and market penetration [8]. - The program includes collaborative workshops focused on brand positioning and practical exercises aimed at enhancing brand strength [8].
中小企业的三种死法
创业家· 2025-11-04 10:05
Core Insights - The article emphasizes the importance of entrepreneurial spirit and continuous learning for business leaders, warning against complacency and stagnation [1][2]. Group 1: Event Overview - The "Black Horse Mountain and Sea Plan" event will take place from November 20 to 22, 2025, in Huangshan, Anhui, featuring discussions on brand positioning and securing investment [3][5]. - The event will be led by prominent figures such as Niu Wenwen, founder of Black Horse, and Feng Weidong, CEO of Tiantu Investment, focusing on enhancing entrepreneurial leadership and brand strategies [6][8]. Group 2: Learning Outcomes - Participants will gain insights into the leadership qualities required for founders in the AI, overseas expansion, and market penetration eras [9]. - The program includes collaborative workshops aimed at improving brand strength and positioning through shared experiences and methodologies [9][10]. Group 3: Itinerary Highlights - The itinerary includes activities such as a welcome dinner, nature exploration, and discussions on entrepreneurial leadership and brand positioning [10][11]. - Participants will engage in group assignments and receive feedback from mentors, fostering a collaborative learning environment [11].
做不到行业第一,该如何生存?
创业家· 2025-11-03 10:10
Group 1 - The core idea emphasizes that if a company is not the industry leader, its strategy should focus on differentiation or niche targeting to survive and thrive [1] - The article promotes an upcoming event called "Black Horse Mountain and Sea Plan," which aims to help entrepreneurs enhance their brand positioning and leadership skills [2][12] - The event will feature notable figures such as Niu Wenwen, founder of Chuangye Heima, and Feng Weidong, CEO of Tiantu Investment, who will guide participants through discussions on brand positioning and entrepreneurial leadership [3][4][5] Group 2 - The event will take place from November 20 to 22, 2025, in Huangshan, Anhui, and will include activities focused on exploring leadership and brand strategies [2][8] - Participants will engage in various activities, including nature exploration and workshops on brand positioning, aimed at fostering collaboration and resource sharing among entrepreneurs [6][8] - The pricing for the event is set at 15,800 yuan per person, with an early bird discount of 12,800 yuan [9]
不要轻易下放招聘权,除非你比马云牛
创业家· 2025-10-31 10:16
每日金句 创业者不能轻易下放招聘权,除非你觉得你比马云牛。马云在公司达到四五百 人后,才不再亲自负责招聘了。如果你不认为你比马云牛,你的公司只要没到 四五百人,招人的事就都还是你的事。 卫哲丨嘉御资本创始合伙人 黑马实验室加速导师 这里认真推荐你: 活动详情如下 ↓↓↓ 攀黄山险峰, 拓创业新境 伴奇松险势, 守创业初心 安徽 ·黄山 2025.11.20-22 牛文文与冯卫东亲自带队,邀约百名企业家, 攀山见己,登峰见势。 共同向内探寻创始人的创业领导力, 向外探寻品牌定位的科学方法,助力品牌穿越周期。 你将收获 报名 「 黑马·山海计划班 」 11月20日-11月22日 , 天图投资创始合伙人&CEO 冯卫东将与创业黑马董事长牛文文 , 亲 自带一批黑马的同学们,一起走进安徽黄山。 3天时间,大家一起畅聊:怎么搞定品牌定位、搞定投资人的钱、搞定现金流,带你成为 未来的品类第一! 文章末尾扫码,即可报名! ] 场同心攀山的挑战之旅 "五岳归来不看山,黄山归来不看岳",感受如画黄山的 神奇魅力 1套关于创始人领导力的新时代解读 AI、出海、下沉时代,重新定义创始人的三种身份 1 大关于打破内卷的品牌定位共创研 ...
三个关键词,决定了你的赚钱能力
创业家· 2025-10-30 10:10
每日金句 赚钱能力如果用一句话总结,就是能创造有壁垒的稀缺价值。这句话包括 三个关键词: 1)价值。 比如饮料瓶都是圆形的,握感好省材料;而牛奶盒是方形,可以节 省运输成本。如果你要做三角形的,即使有差异化,也没价值。 2)稀缺。 经济学最底层的逻辑就是供需关系,稀缺就能获得很高的溢价。 3)壁垒。 自己能做,别人做不了,这叫壁垒,比如技术专利、银行牌照。 刘润丨润米咨询创始人 黑马实验室加速导师 3天时间,大家一起畅聊:怎么搞定品牌定位、搞定投资人的钱、搞定现金流,带你成为 未来的品类第一! 文章末尾扫码,即可报名! 活动详情如下 ↓↓↓ 攀黄山险峰, 拓创业新境 伴奇松险势, 守创业初心 安徽 ·黄山 2025.11.20-22 牛文文与冯卫东亲自带队,邀约百名企业家, 攀山见己,登峰见势。 共同向内探寻创始人的创业领导力, 向外探寻品牌定位的科学方法,助力品牌穿越周期。 这里认真推荐你: 报名 「 黑马·山海计划班 」 11月20日-11月22日 , 天图投资创始合伙人&CEO 冯卫东将与创业黑马董事长牛文文 , 亲 自带一批黑马的同学们,一起走进安徽黄山。 你将收获 · 创业黑马创始人、董事长 · 创 ...
牛文文:在别人绝望时布局,环境复苏后才能最早起飞
创业家· 2025-10-30 10:10
Core Viewpoint - The article emphasizes the resurgence of global capital in the Chinese market, particularly highlighting the popularity of Hong Kong stocks as a favorable option for traditional small and medium-sized enterprises, especially in the consumer sector [4][5]. Investment Opportunities - The recent listing of Baima Tea on the Hong Kong Stock Exchange marks it as the "first high-end Chinese tea stock," which has attracted significant market interest, evidenced by an oversubscription of 1920 times in both international placement and public offering [5][6]. - The stock opened at HKD 80.1, reflecting a 60.2% increase, with a market capitalization exceeding HKD 71.95 billion on its first day [7]. The price further rose to HKD 99.2, pushing the market cap to over HKD 84.32 billion [8]. Market Timing and Strategy - The article suggests that while it may seem late to enter the market now, there are still opportunities available. It notes that companies nearing the IPO stage began entering the Hong Kong market about six months ago, prior to the current surge [10]. - It stresses the importance of early positioning, indicating that many successful investments are made during challenging times, allowing for significant gains when the market recovers [11][12]. Entrepreneurial Development - The article promotes an upcoming event led by industry leaders, focusing on brand positioning, securing investment, and managing cash flow, aimed at helping entrepreneurs become category leaders [13][15]. - The event will feature discussions on entrepreneurial leadership and brand positioning, with insights from notable figures in the investment and entrepreneurship sectors [16][19]. Event Details - The event is scheduled from November 20 to November 22, with activities designed to foster networking and knowledge sharing among entrepreneurs [21][22]. - The pricing structure includes an early bird discount, encouraging participation from a broader range of entrepreneurs [22].
对公司来说,什么是最致命的问题?
创业家· 2025-10-29 10:16
每日金句 一个公司最致命,也是非常容易出现的问题,是你的每个最小作战单位都出了 问题。什么叫癌症?癌症是一个细胞变成了癌细胞,然后更多的细胞也变成了 癌细胞,癌症就来了。 卫哲丨 嘉御基金创始合伙人 黑马实验室加速导师 这里认真推荐你: 报名 「 黑马·山海计划班 」 11月20日-11月22日 , 天图投资创始合伙人&CEO 冯卫东将与创业黑马董事长牛文文 , 亲 自带一批黑马的同学们,一起走进安徽黄山。 3天时间,大家一起畅聊:怎么搞定品牌定位、搞定投资人的钱、搞定现金流,带你成为 未来的品类第一! 文章末尾扫码,即可报名! 活动详情如下 ↓↓↓ 攀黄 | 冷峰, 拓创业新境 伴奇松险势, 守创业初心 安徽 ·黄山 2025.11.20-22 牛文文与冯卫东亲自带队,邀约百名企业家, 攀山见己,登峰见势。 共同向内探寻创始人的创业领导力, 向外探寻品牌定位的科学方法,助力品牌穿越周期。 你收听非 部分投资案例 ·《升级定位》作者、被誉为"最懂定位的投资人" ·荣获福布斯中国2020年最佳创业投资人100强,被评为中国顶级 投资人之一 ·累积投资经验超20年,天图投资管理基金规模超200+亿,投资 企业数量 ...
目前创业,有三个好方向
创业家· 2025-10-28 10:11
Core Insights - Entrepreneurs are encouraged to explore new overseas markets and seek new industrial momentum domestically, with three emerging industries in China: (1) strong and supplementary chains around hard technology, new energy vehicles, and energy storage; (2) overseas e-commerce driven by platforms like Pinduoduo and Douyin; (3) high-cost performance consumption in sinking markets [1] Group 1: Event Overview - The "Black Horse Mountain and Sea Plan" event will take place from November 20 to 22, 2025, in Huangshan, led by Niu Wenwen and Feng Weidong, aimed at enhancing entrepreneurial leadership and brand positioning [3][9] - The event includes a series of activities designed to foster collaboration among entrepreneurs, focusing on leadership, brand co-creation, and resource sharing [7][12] Group 2: Key Activities - The itinerary features a welcome dinner, nature exploration, and discussions on entrepreneurial leadership and brand positioning, culminating in a summit at the peak of Huangshan [9][10] - Participants will engage in workshops and discussions on brand positioning and entrepreneurial leadership, with insights from industry leaders [9][10]
创业者要做到“四个不要”
创业家· 2025-10-27 10:10
Core Viewpoint - The article emphasizes the importance of making decisions based on rational analysis rather than personal interests, emotions, or biases [1] Group 1: Event Overview - The "Black Horse Mountain and Sea Plan" is scheduled from November 20 to 22, 2025, in Huangshan, Anhui, led by prominent figures in the entrepreneurial space [4][12] - The event aims to explore entrepreneurial leadership and brand positioning through a combination of discussions, workshops, and networking opportunities [11][16] Group 2: Key Speakers - The event features key speakers such as Niuwenwen, founder and chairman of Chuangye Heima, and Feng Weidong, founder and CEO of Tiantu Investment, both of whom have extensive experience in entrepreneurship and investment [6][10] - Feng Weidong is recognized as one of China's top investors, with over 20 years of investment experience and a fund management scale exceeding 200 billion [10] Group 3: Learning Outcomes - Participants will gain insights into the new definitions of entrepreneurial leadership in the context of AI, international expansion, and market penetration [11] - The program includes collaborative workshops focused on breaking the cycle of internal competition and enhancing brand strength [11] Group 4: Itinerary Highlights - The itinerary includes activities such as a welcome dinner, nature exploration, and discussions on entrepreneurial leadership and brand positioning [13][14] - Key sessions will cover topics like "Entrepreneurial Leadership" and "Using Brand to Lead Entrepreneurship," with practical group assignments and feedback from mentors [13]