黑马·山海计划班
Search documents
创始人要有极致的成本意识
创业家· 2025-11-18 10:27
Core Viewpoint - Founders must have a strong cost awareness that permeates the entire organization, ensuring that every employee approaches cost management rigorously. The essence of cost reduction is strategic guidance, aimed at better concentrating resources on future growth areas, which may appear as cost-cutting but is fundamentally about better investment in revenue generation [1]. Group 1: Event Overview - The "Black Horse Mountain and Sea Plan" will take place from November 20 to 22, 2025, in Huangshan, Anhui, led by Feng Weidong, the founding partner and CEO of Tiantu Investment, and Niu Wenwen, the chairman of Chuangye Heima [3][8]. - The event aims to explore the entrepreneurial leadership of founders and the scientific methods of brand positioning, assisting brands in navigating through cycles [3][11]. Group 2: Learning Outcomes - Participants will gain insights into the leadership of founders in the new era, including redefining the three identities of founders in the context of AI, overseas expansion, and market penetration [7]. - The program includes methodology studies, group collaborations, and project presentations focused on enhancing brand strength [7]. Group 3: Itinerary Highlights - The itinerary includes activities such as a welcome dinner, nature exploration, and discussions on entrepreneurial leadership and brand positioning [8][9]. - Key sessions will feature discussions led by industry leaders on topics like "Entrepreneurial Leadership" and "Using Brand to Lead Entrepreneurship" [9]. Group 4: Pricing and Registration - The original price for the event is 15,800 yuan per person, with an early bird discount bringing it down to 12,800 yuan [9]. - Registration is available through a QR code provided at the end of the article [9].
你的商业模式好不好,就看这三点
创业家· 2025-11-13 10:30
Core Insights - The article emphasizes the three essential elements of a business model: customer value, resource capability, and profit mechanism [1][5]. Group 1: Business Model Elements - Customer Value: It addresses the question of what value is provided to customers [5]. - Resource Capability: It explores the question of what resources and capabilities the business possesses to deliver that value [5]. - Profit Mechanism: It discusses how the business generates profit from its operations [5]. Group 2: Event Promotion - The article promotes the "Black Horse Mountain and Sea Plan" event scheduled from November 20 to 22, 2025, in Huangshan, Anhui, led by prominent figures in the investment and entrepreneurship sectors [3][6]. - Participants will engage in discussions on brand positioning, securing investment, and managing cash flow, aiming to become leaders in their respective categories [3][6]. - The event includes a series of activities designed to enhance entrepreneurial leadership and brand positioning strategies [10][11].
股权是创业者的命根子
创业家· 2025-11-12 10:06
Core Insights - The article emphasizes the importance of making equity valuable for entrepreneurs, highlighting that equity should always be in a relatively certain state to avoid future complications [1] Group 1: Event Overview - The "Black Horse Mountain and Sea Plan" event will take place from November 20 to 22, 2025, in Huangshan, Anhui, led by Niu Wenwen and Feng Weidong [3][5] - The event aims to help entrepreneurs understand brand positioning, secure investment, and manage cash flow, ultimately guiding them to become category leaders [3][5] Group 2: Key Speakers - Niu Wenwen is the founder and chairman of Black Horse, which is the first listed company in China's innovation and entrepreneurship service sector [6] - Feng Weidong, the founder and CEO of Tiantu Investment, has over 20 years of investment experience and manages a fund size exceeding 200 billion [8] Group 3: Event Highlights - The event includes discussions on entrepreneurial leadership and brand positioning, with a focus on redefining the roles of founders in the AI, overseas expansion, and market penetration eras [9] - Participants will engage in collaborative learning and experience sharing to enhance brand strength and leadership skills [9] Group 4: Itinerary - The itinerary includes activities such as a welcome dinner, nature exploration, and discussions on entrepreneurial leadership and brand positioning [11][12] - The event will also feature a climbing experience to the peak of Huangshan, providing a unique setting for networking and learning [11][12]
创业者要有底线思维,做好三年的艰苦准备
创业家· 2025-11-05 10:12
Core Insights - The article emphasizes the importance of entrepreneurs adopting a "bottom-line thinking" approach, especially in a challenging fundraising environment. It suggests that businesses should prepare for a scenario where external capital is not available and focus on operational efficiency and core business fundamentals [1]. Group 1: Entrepreneurial Mindset - Entrepreneurs are encouraged to eliminate the goal of burning cash for capital and instead return to the essence of business, which is efficiency and operations [1]. - The concept of "bottom-line thinking" implies treating available funds as the last resources and preparing for three years of tough conditions without relying on external support [1]. Group 2: Event Promotion - The article promotes an upcoming event called "Black Horse Mountain and Sea Plan," scheduled for November 20-22, where participants will engage in discussions about brand positioning, securing investment, and managing cash flow [2][4]. - The event will feature prominent figures in the investment and entrepreneurship space, including Feng Weidong and Niu Wenwen, who will guide participants through various entrepreneurial challenges [4][5]. Group 3: Learning Outcomes - Participants will gain insights into the leadership qualities required for founders in the context of AI, international expansion, and market penetration [8]. - The program includes collaborative workshops focused on brand positioning and practical exercises aimed at enhancing brand strength [8].
做不到行业第一,该如何生存?
创业家· 2025-11-03 10:10
Group 1 - The core idea emphasizes that if a company is not the industry leader, its strategy should focus on differentiation or niche targeting to survive and thrive [1] - The article promotes an upcoming event called "Black Horse Mountain and Sea Plan," which aims to help entrepreneurs enhance their brand positioning and leadership skills [2][12] - The event will feature notable figures such as Niu Wenwen, founder of Chuangye Heima, and Feng Weidong, CEO of Tiantu Investment, who will guide participants through discussions on brand positioning and entrepreneurial leadership [3][4][5] Group 2 - The event will take place from November 20 to 22, 2025, in Huangshan, Anhui, and will include activities focused on exploring leadership and brand strategies [2][8] - Participants will engage in various activities, including nature exploration and workshops on brand positioning, aimed at fostering collaboration and resource sharing among entrepreneurs [6][8] - The pricing for the event is set at 15,800 yuan per person, with an early bird discount of 12,800 yuan [9]
目前创业,有三个好方向
创业家· 2025-10-28 10:11
Core Insights - Entrepreneurs are encouraged to explore new overseas markets and seek new industrial momentum domestically, with three emerging industries in China: (1) strong and supplementary chains around hard technology, new energy vehicles, and energy storage; (2) overseas e-commerce driven by platforms like Pinduoduo and Douyin; (3) high-cost performance consumption in sinking markets [1] Group 1: Event Overview - The "Black Horse Mountain and Sea Plan" event will take place from November 20 to 22, 2025, in Huangshan, led by Niu Wenwen and Feng Weidong, aimed at enhancing entrepreneurial leadership and brand positioning [3][9] - The event includes a series of activities designed to foster collaboration among entrepreneurs, focusing on leadership, brand co-creation, and resource sharing [7][12] Group 2: Key Activities - The itinerary features a welcome dinner, nature exploration, and discussions on entrepreneurial leadership and brand positioning, culminating in a summit at the peak of Huangshan [9][10] - Participants will engage in workshops and discussions on brand positioning and entrepreneurial leadership, with insights from industry leaders [9][10]
不要轻易下放招聘权,除非你比马云牛
Sou Hu Cai Jing· 2025-10-28 01:12
Group 1 - The article emphasizes that entrepreneurs should not easily delegate recruitment authority until their company reaches a size of around 400 to 500 employees, using Jack Ma as a benchmark [1] - It suggests that if an entrepreneur does not believe they are more capable than Jack Ma, they should remain involved in the hiring process until their company grows significantly [1] Group 2 - The article promotes an upcoming event called "Black Horse·Mountain and Sea Plan Class," which will take place from November 20 to November 22, featuring discussions on brand positioning, securing investment, and managing cash flow [1] - The event will be led by prominent figures in the investment community, including Feng Weidong, the founder and CEO of Tiantu Investment, and Niu Wenwen, the chairman of Chuangye Heima [1]
创业者要做到“四个不要”
创业家· 2025-10-27 10:10
Core Viewpoint - The article emphasizes the importance of making decisions based on rational analysis rather than personal interests, emotions, or biases [1] Group 1: Event Overview - The "Black Horse Mountain and Sea Plan" is scheduled from November 20 to 22, 2025, in Huangshan, Anhui, led by prominent figures in the entrepreneurial space [4][12] - The event aims to explore entrepreneurial leadership and brand positioning through a combination of discussions, workshops, and networking opportunities [11][16] Group 2: Key Speakers - The event features key speakers such as Niuwenwen, founder and chairman of Chuangye Heima, and Feng Weidong, founder and CEO of Tiantu Investment, both of whom have extensive experience in entrepreneurship and investment [6][10] - Feng Weidong is recognized as one of China's top investors, with over 20 years of investment experience and a fund management scale exceeding 200 billion [10] Group 3: Learning Outcomes - Participants will gain insights into the new definitions of entrepreneurial leadership in the context of AI, international expansion, and market penetration [11] - The program includes collaborative workshops focused on breaking the cycle of internal competition and enhancing brand strength [11] Group 4: Itinerary Highlights - The itinerary includes activities such as a welcome dinner, nature exploration, and discussions on entrepreneurial leadership and brand positioning [13][14] - Key sessions will cover topics like "Entrepreneurial Leadership" and "Using Brand to Lead Entrepreneurship," with practical group assignments and feedback from mentors [13]
创业公司的四种死法
创业家· 2025-10-22 10:10
Core Viewpoint - The article discusses the four common ways startups fail: social revolution, natural disasters, technological revolutions, and business cycle risks. It emphasizes the importance of survival and thriving in the long term [1]. Group 1: Event Overview - The "Black Horse Mountain Sea Plan" event will take place from November 20 to 22, 2025, in Huangshan, Anhui, led by prominent figures in the entrepreneurial space, including Niu Wenwen and Feng Weidong [4][10]. - The event aims to explore entrepreneurial leadership and brand positioning, providing a platform for entrepreneurs to connect and share experiences [10][15]. Group 2: Learning Outcomes - Participants will gain insights into the new interpretations of entrepreneurial leadership in the context of AI, overseas expansion, and market penetration [10]. - The program includes a focus on collaborative brand positioning methodologies, enhancing brand strength through group work and presentations [10]. Group 3: Itinerary Highlights - The itinerary includes activities such as a welcome dinner, nature exploration, and discussions on entrepreneurial leadership and brand positioning [11][12]. - Key sessions will involve group work and feedback from mentors, culminating in a summit at the peak of Huangshan [12][13].