新京报讯 12月20日，中国北京同仁堂（600085）官微发布声明称：针对近日有关"南极磷虾油"的舆论 关注，北京同仁堂集团高度重视、深感痛心，对因此给消费者造成的权益损害，向广大消费者和社会各 界致以最诚恳的歉意！同仁堂集团立即开展零容忍品牌严管专项行动，已采取如下措施： 一、派专项工作组到四川，对涉事产品开展全面深入核查，坚决一查到底。 二、全面开展品牌清理行动，坚决清理"擦边"使用"同仁堂"字号、商标使用不规范等行为，严格规范品 牌管理体系。 三、全面规范电商平台授权店铺标识，严格使用"同仁堂"双龙图案商标，主动引导消费者准确识别正规 购买渠道。 "同仁堂"品牌创立356年来，始终离不开广大消费者的支持和厚爱。我们心怀感恩，诚恳接受社会各界 的监督与批评，愿意与大家一道，共同守护好"同仁堂"金字招牌，以实际行动维护"同仁堂"的品牌信 誉，不辜负消费者的信任与期待。 二、责令并监督涉事经销主体四川健康立即下架涉事产品，严格按照监管部门要求依法依规对消费者进 行赔偿。 三、依法追究四川健康、哈博药业及相关电商平台的商标侵权等责任。对其违法使用"北京同仁堂"字 样，误导消费者判断，损害消费者合法权益的行为追究 ...

新京报讯 12月20日，中国北京同仁堂官微发布声明称：针对近日有关"南极磷虾油"的舆论关注，北京 同仁堂集团高度重视、深感痛心，对因此给消费者造成的权益损害，向广大消费者和社会各界致以最诚 恳的歉意！同仁堂集团立即开展零容忍品牌严管专项行动，已采取如下措施： 一、派专项工作组到四川，对涉事产品开展全面深入核查，坚决一查到底。 二、责令并监督涉事经销主体四川健康立即下架涉事产品，严格按照监管部门要求依法依规对消费者进 行赔偿。 "同仁堂"品牌创立356年来，始终离不开广大消费者的支持和厚爱。我们心怀感恩，诚恳接受社会各界 的监督与批评，愿意与大家一道，共同守护好"同仁堂"金字招牌，以实际行动维护"同仁堂"的品牌信 誉，不辜负消费者的信任与期待。 北京同仁堂集团声明:全力保护消费者权益 开展品牌严管专项行动 中国北京同仁堂官微 2025年12月20日 08:04 北京 针对近日有关"痛极殊虾油"的奥论关注,北京同仁堂集团高度重视、深感痛心,对因 此给演费者達成的权益损害,向广大消费者和社会各界或以最优恳的歉意!同仁堂集团立即 开展零容忍品牌产管专项行动,已采取如下措施: 一、派专项工作组到四川,对涉事产品开展全面 ...

每经AI快讯，12月20日，北京同仁堂通过官微发布声明称，针对近日有关"南极磷虾油"的舆论关注，北 京同仁堂集团高度重视、深感痛心，对因此给消费者造成的权益损害，向广大消费者和社会各界到以最 诚恳的歉意！同仁堂集团立即开展零容忍品牌严管专项行动，已采取如下措施：一、派专项工作组到四 川，对涉事产品开展全面深入核查，坚决一查到底。二、责令并监督涉事经销主体四川健康立即下架涉 事产品，严格按照监管部门要求依法依规对消费者进行赔偿。三、依法追究四川健康、哈博药业及相关 电商平台的商标侵权等责任。对其违法使用"北京同仁堂"字样，误导消费者判断，损害消费者合法权益 的行为追究法律责任。四、对四川健康及其控股股东健康药业等单位在经营、管理、监督环节存在的问 题开展问责，严肃追究相关人员责任。 北京同仁堂集团声明：全力保护消费者权益 开展品牌严管专项行动 二、全面开展品牌清理行动,坚决清理"擦边"使用"同仁堂"字号、商标使用不规范 等行为,严格规范品牌管理体系。 三、全面规范电商平台授权店铺标识,严格使用"同仁堂"双龙图莱商标,主动引导消 费者准确识别正规购买渠道。 中国北京同仁学官微 2025年12月20日 08:04 ...

转自：北京日报客户端 北京同仁堂集团声明：全力保护消费者权益 开展品牌严管专项行动 针对近日有关"南极磷虾油"的舆论关注，北京同仁堂集团高度重视、深感痛心，对因此给消费者造成的 权益损害，向广大消费者和社会各界致以最诚恳的歉意！同仁堂集团立即开展零容忍品牌严管专项行 动，已采取如下措施： 一、派专项工作组到四川，对涉事产品开展全面深入核查，坚决一查到底。 四、对四川健康及其控股股东健康药业等单位在经营、管理、监督环节存在的问题开展问责，严肃追究 相关人员责任。 为进一步保护消费者权益，强化品牌保护责任，同仁堂集团同时开展以下工作： 一、全面排查品牌使用中的违法违规行为，对集团各级企业的品牌使用情况进行拉网式核查。 二、全面开展品牌清理行动，坚决清理"擦边"使用"同仁堂"字号、商标使用不规范等行为，严格规范品 牌管理体系。 三、全面规范电商平台授权店铺标识，严格使用"同仁堂"双龙图案商标，主动引导消费者准确识别正规 购买渠道。 "同仁堂"品牌创立356年来，始终离不开广大消费者的支持和厚爱。我们心怀感恩，诚恳接受社会各界 的监督与批评，愿意与大家一道，共同守护好"同仁堂"金字招牌，以实际行动维护"同仁堂"的品牌 ...

北京同仁堂发布致歉声明称，针对近日有关"南极磷虾油"的舆论关注，集团对因此给消费者造成的权益 损害，向广大消费者和社会各界致以最诚恳的歉意。同仁堂集团立即开展零容忍品牌严管专项行动，已 采取如下措施：派专项工作组到四川，对涉事产品开展全面深入核查，坚决一查到底；责令并监督涉事 经销主体四川健康立即下架涉事产品，严格按照监管部门要求依法依规对消费者进行赔偿；依法追究四 川健康、哈博药业及相关电商平台的商标侵权等责任。对其违法使用"北京同仁堂"字样，误导消费者判 断，损害消费者合法权益的行为追究法律责任。 北京同仁堂集团声明：全力保护消费者权益 开展品牌严管专项行动 中国北京同仁堂官微 2025年12月20日 08:04 北京 针对近日有关"南极磷虾油"的奥论关注,北京同仁堂集团高度重视、深感痛心,对因 此给消费者造成的权益损害,向广大消费者和社会各界致以最诚恳的歉意!同仁堂集团立即 开展零容忍品牌严管专项行动,已采取如下措施: 一、派专项工作组到四川,对涉事产品开展全面深入核查,坚决一查到底。 二、全面开展品牌演理行动,坚决清理"擦边"使用"同仁堂"字号、商标使用不规范 等行为,严格规范品牌管理体系。 三、全面 ...

Core Viewpoint - The company is enhancing brand protection and marketing strategies to maintain its market reputation and legal rights [1] Group 1: Brand Protection - The company has been strengthening brand supervision and actively engaging in trademark protection efforts [1] - It is addressing trademark disputes and lawsuits to safeguard its brand [1] Group 2: Marketing Strategies - The company is increasing advertising investments on new media platforms such as Douyin and Xiaohongshu [1] - It has launched an official Tmall flagship store to promote online and offline integration [1] - The company is continuously building and optimizing its brand image through official channels [1]

Group 1 - Wuliangye has established a four-in-one brand protection system, focusing on prevention, crackdown, collaboration, and co-governance to combat counterfeiting and enhance market regulation [1] - Langjiu's distributor in Liaocheng reported over 100 million in both sales and collections during a recent brand event [1] - Shede Distillery donated 2 million RMB to Fudan University to establish a scholarship fund for graduate students [1] - Huangtai Distillery appointed Xiang Xinzhou as the new Deputy General Manager and Secretary of the Board [1] - Yibin is advancing the "14th Five-Year" planning for the liquor industry, focusing on high-quality development and comprehensive discussions with industry experts [1] - From January to October, the industrial added value of Guizhou's tobacco, liquor, and tea industries grew by 2.1% [1] Group 2 - Thailand's new alcohol law imposes fines on individuals drinking during restricted hours or in prohibited locations, marking a significant shift in legal responsibility from sellers to consumers [2] - The law has faced criticism from industry groups, who argue it contradicts efforts to revive Thailand's tourism sector and could severely impact the service economy [2]

Core Viewpoint - The Suzhou market regulatory department is enhancing the brand image of Yangcheng Lake hairy crabs through coordinated efforts in regulation and service, aiming for dual improvements in brand protection and market order [1] Group 1: Regulatory Measures - The market regulatory bureau has formed working groups to conduct special research in trading markets and industry associations to identify regulatory challenges and implement precise supervision [2] - A development and brand enhancement plan for the Yangcheng Lake hairy crab industry has been established, guiding local regulatory departments to take action based on regional conditions [2] - Administrative guidance is provided in a tiered manner to different stakeholders, including farmers and e-commerce platforms, to promote compliance with laws and regulations [2] Group 2: E-commerce and Market Monitoring - The regulatory department has held meetings with major e-commerce platforms to optimize management rules and ensure compliance, including prohibiting misleading terms related to the brand [2][3] - A comprehensive monitoring system has been established for e-commerce platforms, covering various sales scenarios and identifying violations, resulting in the removal of 832 pieces of non-compliant content [4][5] Group 3: Consumer Protection and Dispute Resolution - The regulatory department has published typical cases of violations to deter fraudulent practices and enhance consumer awareness [4] - A "one-stop" dispute resolution model has been created to improve the success rate of consumer complaints, with a mechanism for timely handling of complaints established [5] - Continuous efforts will be made to strengthen regulatory measures, including public exposure of violations and collaboration with agricultural departments for data sharing [5]

Core Viewpoint - The home furnishing industry is facing a significant challenge with frequent trademark infringement and unfair competition disputes, highlighting the need for stronger brand protection measures [1][4][8]. Group 1: Legal Cases and Outcomes - Beike's brand "Beiwow" won a trademark infringement case against Shangqiu Beiwow Mingsai Decoration Engineering Co., which was ordered to cease infringing activities and pay 50,000 yuan in damages [3][4]. - The court found that the defendant's use of the "Beiwow" mark in signage and advertising could confuse consumers, constituting trademark infringement and unfair competition [3][4]. - Other notable cases include a 3.8 million yuan compensation ruling against a defendant infringing on the "Jiumu" brand and a 300,000 yuan ruling against a company infringing on the "Oppein" brand [4]. Group 2: Industry Trends and Challenges - The frequency of trademark infringement cases in the home furnishing sector is on the rise, particularly in emerging fields like integrated and customized home furnishing [4][6]. - Factors contributing to this trend include the low cost and high profit potential of imitating established brands, as well as the challenges of managing brand identity across a wide network of distributors [5][6]. - The complexity of the home furnishing industry, with its diverse product categories, increases the risk of infringement due to insufficient cross-category trademark protection [6]. Group 3: Consumer Awareness and Behavior - Many consumers lack the knowledge to distinguish between genuine and counterfeit brands, often relying on brand names and appearances for their purchasing decisions [7]. - This information asymmetry allows counterfeit brands to mislead consumers, particularly in offline stores and smaller cities [7]. - Consumer awareness initiatives are necessary to help individuals recognize authentic brands and report infringements [9]. Group 4: Regulatory and Policy Recommendations - There is a call for enhanced regulatory measures to combat trademark infringement, including improving the intellectual property protection system and increasing penalties for violators [8]. - The government aims to establish a comprehensive intellectual property protection network by 2027, with a focus on cross-regional enforcement collaboration [8]. - Companies are encouraged to proactively develop brand protection strategies as part of their long-term business plans [9].

Core Insights - The Yangcheng Lake hairy crab has evolved from a single agricultural product to a "golden industry" with an annual output value exceeding 35 billion yuan, driven by ecological foundations and technological empowerment [1][2][3] Ecological Foundation and Technological Empowerment - The Yangcheng Lake area, with its unique natural endowments, provides an ideal environment for crab farming, contributing to the firm texture and flavor of the crabs [2] - The local government has implemented the "Three-Year Action Plan for the Revitalization of the Yangcheng Lake Hairy Crab Industry (2023-2025)", focusing on ecological farming practices to ensure sustainable production [2] - Technological advancements, such as AI traceability and smart management systems, have enhanced the quality and safety of the crabs, making them a stable quality label for consumers [3] Industry Chain Extension and Brand Protection - The Yangcheng Lake hairy crab industry has developed a comprehensive supply chain, from farming to processing and sales, with a total output value of 35 billion yuan, of which 4.5 billion yuan comes from farming [6] - The industry has diversified into various products like drunken crabs and crab sauces, while also integrating tourism to attract nearly 2 million visitors annually, generating over 1 billion yuan in tourism revenue [6][7] - A robust brand protection system has been established to combat counterfeit products, ensuring consumer trust and maintaining the brand's reputation [6] Employment Growth and Talent Development - The crab industry has created significant employment opportunities, with over 5,000 workers engaged in crab binding during peak seasons, contributing to local income [7] - Skilled positions, such as crab selectors, have emerged as high-paying jobs, with experienced workers earning over 100,000 yuan per season [7][8] - The next generation is being encouraged to continue the family tradition of crab farming, ensuring the sustainability and growth of the industry [8]