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南农晨读 | “荔枝穹顶”点亮夜空
Nan Fang Nong Cun Bao· 2025-05-16 08:35
Group 1 - Guangdong Province has launched a series of innovative tree-planting activities, promoting a "cloud planting + offline planting" model that engages the public in environmental conservation [4][5][6] - Over 100 users of the "Plant a Tree" app participated in the recent tree-planting events, successfully planting more than 200 trees [5][6] - The initiative is part of a broader effort to make tree planting more accessible and engaging through the integration of internet technology [6][7] Group 2 - The brand value of Yingde black tea has reached 5.178 billion yuan, marking an 8.5% increase and positioning it as the top brand in the national black tea category [10][11] - This achievement is seen as a milestone in the local efforts to promote the integration of tea culture, industry, and technology [11][12] - Yingde black tea gained significant recognition two years ago when it was served at a tea meeting between the leaders of China and France [12][13] Group 3 - The agricultural technology team in Xin'an Town is actively promoting the guava industry by providing specialized training on seedling cultivation techniques [15][17] - The training attracted nearly 200 local villagers, demonstrating a strong community interest in enhancing agricultural practices [19] Group 4 - The "Qingyuan Chicken" brand is being marketed through live streaming, showcasing the company's innovative approach to e-commerce in the agricultural sector [22][26] - Qingyuan has maintained its position as the top region for agricultural e-commerce in China for six consecutive years, highlighting the effectiveness of its marketing strategies [22][23] Group 5 - The "New Feng Flavor" agricultural brand is seeking to establish a think tank to enhance regional agricultural development and brand strength [41][42] - Experts from various fields are invited to join the think tank, which aims to leverage their knowledge for the benefit of the local agricultural economy [43][44]
加入新丰味智库!共创大湾区顶流农业IP
Nan Fang Nong Cun Bao· 2025-05-14 13:32
Core Viewpoint - The article discusses the establishment of the "Xinfeng Flavor" expert think tank to enhance the quality development of the regional public brand of agricultural products in Xinfeng County, aiming to inject wisdom and energy into modern agricultural development [2][3][36]. Group 1: Expert Think Tank Formation - The Xinfeng County Agricultural and Rural Bureau, in collaboration with Southern Rural News, is publicly recruiting the first batch of expert think tank members [2][3]. - Experts from fields such as brand marketing, food processing, catering culture, standardization, and e-commerce logistics are invited to apply until May 22 [4][5]. - Selection criteria include professionalism (40%), industry influence (30%), and practical experience (30%), with the final list to be announced after public review [5][6][7]. Group 2: Agricultural Development in Xinfeng - Xinfeng County is strategically located as the only county adjacent to the Greater Bay Area in Shaoguan City, with a forest coverage rate of 81.16% and high water and air quality [11][12]. - The county focuses on a modern agricultural system featuring nine major categories, including vegetables, grains, tea, and poultry, with a projected planting area of over 400,000 acres and a vegetable output of 192,200 tons in 2024 [13][14]. - Xinfeng's unique agricultural products, such as tea and mini winter melons, are gaining popularity in the Pearl River Delta and have received numerous national honors [15][16]. Group 3: "Xinfeng Flavor" Brand Development - The "Xinfeng Flavor" brand was established to integrate high-quality agricultural resources in the county, utilizing a "government guidance + market operation" model [24][25]. - The brand aims to enhance its presence through a strategy of brand leadership, technological empowerment, and digital marketing, with plans to participate in the first national county brand competition [29][30]. - Currently, the brand has authorized ten enterprises to use its name for core products, including Xinfeng red tea and Xinfeng Buddha's hand melon [30][31].