Group 1 - The 7th China International Tea Expo opened in Hangzhou on May 21, 2025, coinciding with the International Tea Day, promoting Chinese tea culture and international tea industry development with the theme "521·I AI Tea" [2] - The China Tea Museum will focus on "Technology Empowerment, Cultural Innovation, and Beautiful Coexistence," launching three major brand activities: "Four Seasons AI Tea Poetry Conference," "2025 Hangzhou 'West Lake Longjing' Creative Tea Utensil Design Competition," and "2025 China Tea Person Home National Selection Competition" [2] - The China Tea Museum aims to integrate tea culture, industry, and technology, positioning "Chinese tea" as a key to understanding China globally [2] Group 2 - The "West Lake Longjing" Creative Tea Utensil Design Competition, themed "West Lake Tea Leaves, Creativity Without Boundaries," aims to select tea utensil designs that reflect Hangzhou's tea culture and have market value, promoting the "Three Teas Integration" innovative brand [3] - The "China Tea Person Home" selection activity, established in 2009, has expanded from Hangzhou to the Yangtze River Delta and globally, conducting over 100 free training sessions and reaching more than 30,000 households [3] - The series of activities will include lectures and tastings, enhancing public interaction and showcasing the charm of Chinese tea culture [3]

Core Insights - Wuyi Mountain is recognized as a UNESCO World Heritage site, known for its unique tea production, particularly Wuyi Rock Tea (Da Hong Pao), which has a rich history and cultural significance [2][3] - The traditional handcrafting techniques of tea production in Wuyi Mountain are preserved despite the introduction of modern machinery, showcasing the deep understanding and wisdom of local tea artisans [2] - Recent efforts have been made to enhance the ecological tea garden transformation and promote tea culture tourism, integrating tea culture, industry, and technology for sustainable development [3] Group 1 - Wuyi Mountain is a dual UNESCO World Heritage site, recognized for both cultural and natural significance, and is the birthplace of world-renowned black and oolong teas [2] - The tea-making process in Wuyi Mountain involves meticulous traditional techniques that have been passed down through generations, emphasizing the importance of craftsmanship [2] - The region's tea production is not only a local industry but also a key component of rural revitalization, contributing to the local economy and cultural heritage [2] Group 2 - In 2006, the tea-making technique of Wuyi Rock Tea was included in the first batch of national intangible cultural heritage, and in 2022, it was recognized by UNESCO as part of the representative works of human intangible cultural heritage [3] - The local government and enterprises are collaborating to enhance the ecological environment and promote tea culture tourism, aiming for a harmonious development of the tea industry [3] - The integration of tea culture, industry, and technology is seen as a way to revitalize this traditional sector in the modern era, ensuring its sustainability and growth [3]

Group 1 - Guangdong Province has launched a series of innovative tree-planting activities, promoting a "cloud planting + offline planting" model that engages the public in environmental conservation [4][5][6] - Over 100 users of the "Plant a Tree" app participated in the recent tree-planting events, successfully planting more than 200 trees [5][6] - The initiative is part of a broader effort to make tree planting more accessible and engaging through the integration of internet technology [6][7] Group 2 - The brand value of Yingde black tea has reached 5.178 billion yuan, marking an 8.5% increase and positioning it as the top brand in the national black tea category [10][11] - This achievement is seen as a milestone in the local efforts to promote the integration of tea culture, industry, and technology [11][12] - Yingde black tea gained significant recognition two years ago when it was served at a tea meeting between the leaders of China and France [12][13] Group 3 - The agricultural technology team in Xin'an Town is actively promoting the guava industry by providing specialized training on seedling cultivation techniques [15][17] - The training attracted nearly 200 local villagers, demonstrating a strong community interest in enhancing agricultural practices [19] Group 4 - The "Qingyuan Chicken" brand is being marketed through live streaming, showcasing the company's innovative approach to e-commerce in the agricultural sector [22][26] - Qingyuan has maintained its position as the top region for agricultural e-commerce in China for six consecutive years, highlighting the effectiveness of its marketing strategies [22][23] Group 5 - The "New Feng Flavor" agricultural brand is seeking to establish a think tank to enhance regional agricultural development and brand strength [41][42] - Experts from various fields are invited to join the think tank, which aims to leverage their knowledge for the benefit of the local agricultural economy [43][44]

Core Insights - The value of the Guangdong Yingde black tea regional public brand has reached 5.178 billion yuan, marking an 8.5% year-on-year increase, and it has ranked first in the national black tea category for the first time [1][3] - Yingde black tea is recognized for its unique quality characteristics of "rich, mellow, sweet, and fragrant," and has been included in the 2024 Agricultural Brand Boutique Cultivation Plan by the Ministry of Agriculture and Rural Affairs [3][5] Industry Overview - Yingde black tea is produced in Yingde City, Guangdong Province, known as the "hometown of world black tea," benefiting from favorable ecological conditions [3] - The tea planting area in Yingde exceeds 180,000 acres, with 880 tea enterprises operating in the region [1] Market Development - By the end of 2024, the comprehensive output value of Yingde black tea is expected to exceed 9 billion yuan, with a goal to surpass 10 billion yuan in production value this year [1] - The local government is focusing on developing five major modern agricultural industries, including Yingde black tea, to enhance the integration of tea culture, industry, and technology [5] Innovation and Product Development - Technological innovation is a key driver for Yingde black tea's growth towards the 10 billion yuan production target, with advancements in variety improvement, ecological planting, and smart processing [5] - Over 30 refined processed products have been developed, including lychee black tea and lemon black tea, alongside new tea drink products launched in collaboration with leading tea beverage companies [5]

Core Viewpoint - Yingde Black Tea is set to launch its promotional video during prime time on CCTV, aiming to enhance its brand image and recognition through a strategic advertising campaign [5][12][14]. Advertising Strategy - The promotional video will air on CCTV-13's "Joint Attention" segment from April 30 to May 29, with a total duration of 5 seconds [8][20]. - The advertisement will also be broadcasted on multiple channels including CCTV-1, CCTV-10, and CCTV-17, targeting a wide audience [9][12][13]. Brand Development - Yingde Black Tea has been recognized as "World's Finest Black Tea" and has received accolades such as being the representative tea for the China-France summit [18][20]. - The brand's value reached 4.773 billion yuan in 2024, marking an increase of 444 million yuan, or 10.26%, compared to 2023, making it the top brand in Guangdong province and second nationally in the black tea category [20][21]. Cultural Recognition - Yingde Black Tea was ranked 22nd in the "2024 China Tea Regional Public Brand Cultural Power TOP30" list, highlighting its cultural significance [22].