Core Insights - JD.com has updated its "National Good Car" initiative with the new model named "Aion UT Super," highlighting key configurations in four areas: range, design, space, and safety [1][3]. Group 1: Product Features - The new model features a 500KM range battery, the first in its class, leveraging CATL's battery-swapping technology and includes a battery health monitoring system [3]. - The vehicle boasts a long wheelbase of 2750mm, providing spacious legroom of 905mm in the second row and 1385mm in width, with front seats that can be laid flat, offering a B-class space experience on an A-class platform [3]. - It incorporates "Huawei Cloud Car Machine" technology, enabling cloud computing capabilities and TB-level storage for running large applications and quick uploads from mobile apps [3]. - Safety features include an Automatic Emergency Braking (AEB) system that can autonomously stop the vehicle upon detecting obstacles or erroneous operations [3]. Group 2: User Engagement and Promotions - Users can currently search for "National Good Car" on the JD.com app to participate in various interactive activities and make early reservations to enjoy early bird benefits [4]. - The JD.com app has also launched a lottery event where participants have a chance to win a five-year usage right for the "National Good Car" [4].

Core Viewpoint - JD Auto's auction of the "National Good Car" model 001 attracted significant attention, culminating in a final bid of 78.19 million yuan, far exceeding the starting price of 1 yuan, indicating strong market interest and engagement in the automotive sector [4][6]. Group 1: Auction Details - The auction for the JD 001 car took place on October 22, with over 260,000 participants, resulting in a final bid of 78.19 million yuan [4]. - JD Auto announced that participants who bid would receive a 399 yuan "National Good Car" gift package upon purchasing a vehicle, and the closest bidder to the final price would win a car [2][3]. Group 2: Vehicle Specifications and Launch - The new model, named "Aion UT Super," was officially announced on October 23, in collaboration with CATL and GAC Group [7]. - The vehicle features a range of 500 kilometers and a wheelbase of 2750mm, and it is the first to include the "GAC Huawei Cloud Car Machine" technology [8]. Group 3: Market Strategy and Insights - JD's strategy includes providing consumer insights and exclusive sales for the new vehicle, while not directly engaging in manufacturing [11]. - The estimated price range for the new car is between 100,000 to 120,000 yuan, targeting a broad consumer base [11]. Group 4: Company Developments - JD has registered multiple trademarks related to its automotive business, indicating a strategic move into the automotive sector [11]. - The company is actively hiring for various positions within its automotive retail division, with salaries reaching up to one million yuan for certain roles [11].

Core Insights - JD's "National Good Car" has been named "Aion UT Super" and the auction price for the first car reached 78.19 million yuan, attracting significant public interest [1][4][6] Group 1: Auction Details - The auction for JD's 001 car took place on October 22, with over 260,000 participants and a starting bid of only 1 yuan [4] - The auction's final price of 78.19 million yuan was unexpected, and JD is in contact with the highest bidder to ensure payment [6] - Participants were required to pay a 100 yuan deposit, which could be deducted from the final price, making the auction a low-risk entertainment activity for many [6] Group 2: Vehicle Specifications and Features - The new car, "Aion UT Super," features a range of 500 kilometers and a wheelbase of 2750mm, making it the first vehicle equipped with "GAC Huawei Cloud Car Machine" technology [6] - The vehicle includes a unique "reverse sentinel" feature that automatically stops the car when an obstacle is detected while reversing [6] Group 3: Marketing and Consumer Engagement - JD announced that participants in the auction would receive a 399 yuan "National Good Car" gift package upon purchasing a vehicle, and the closest bidder to the final price would win a car [1][2] - Over 320,000 users have engaged with the "National Good Car" campaign on the JD app [6] Group 4: Strategic Partnerships and Future Plans - JD is collaborating with GAC Group and CATL to launch the "National Good Car," with JD focusing on consumer insights and exclusive sales rather than manufacturing [8] - The estimated price range for the new vehicle is between 100,000 to 120,000 yuan [8] Group 5: Recruitment and Business Expansion - JD has opened multiple recruitment positions in its automotive retail division, with some roles offering annual salaries of up to one million yuan [9]

重大利好！尾盘，大逆转！ 【导读】 京东"国民好车"命名为"埃安UT super"；京东001号车拍卖价7819万元，京东汽车回应 中国基金报 晨曦 综合整理 京东001号车拍出"天价"，最新回应来了！ 10月23日，京东汽车官方微博发布消息称，没想到京东001号"国民好车"拍卖引发了大家如 此热情关注，为感谢关注，将会向每一位参与拍卖出价的用户届时买车后再单独送出价值399 元的"国民好车"新车大礼包等权益，并向竞拍出价最接近车辆最终发布价格的用户送一辆 车。 京东汽车还称，消费者可在京东App参与新品抽签，有机会免费获得"国民好车"5年使用权。 京东汽车"赠车""赠大礼包"的慷慨之举，获得了大量网友的点赞，网友纷纷表示"参与感拉 满""有实力"。 10月22日晚间，京东"国民好车"001号在京东拍卖平台进行拍卖，超过26万人参与了竞拍。 竞拍价最终定格为7819万元，而该车的起拍价仅为1元。 针对此次异常高价成交事件，京东方面此前回应称，正在积极联系该出价者。如果最终用户 未能完成支付，京东将结合具体情况对001号车辆做出妥善处理。 对于此次京东001号车拍出"天价"，市场此前已有预期。根据规则，参与此次 ...

Group 1 - The core event is the auction of JD's "National Good Car" which attracted nearly 300,000 viewers and concluded with a final bid exceeding 78 million yuan after over 23,000 bids in 4 hours [2] - JD announced a collaboration with GAC Group and CATL to launch the "National Good Car," focusing on user insights and sales channels without direct involvement in manufacturing [2] - The auction started with a minimum bid of 1 yuan and quickly escalated, reaching over 25 million yuan within the first hour [2] Group 2 - The vehicle is set to be officially released during JD's 11.11 shopping festival and will be sold exclusively on JD's platform [2] - Key specifications of the car include over 70% high-strength steel, a vehicle weight exceeding competitors by 300 kg, a wider wheelbase by 45 mm, and a tire width increase of 10 mm [2] - The auction required participants to pay a 100 yuan deposit, which would be forfeited if they canceled their order after payment [2]

Core Insights - JD.com is set to launch its first vehicle, referred to as the "001" model, which will be available for pre-order on the JD app starting at a bidding price of 1 yuan, allowing car owners to determine the final price [1] Group 1: Auction Details - The online auction for the new vehicle will begin on October 22 at 14:00, with pre-registration starting on October 17 [1] - Users can participate in the auction by searching for "JD Auction" and have the option to book test drives and engage in interactive activities, with over 170,000 participants already involved [1] Group 2: Strategic Partnerships - During the JD 11.11 Surprise Open Day event on October 14, JD announced a collaboration with GAC Group and CATL to launch a mysterious "National Good Car" during the Double 11 shopping festival [1] - JD.com will not be involved in the manufacturing process; GAC Group will handle the intelligent manufacturing of the vehicle, while CATL will provide battery technology and battery swapping ecosystem support [1] - JD.com will leverage its online and offline channels for sales and services, planning to exclusively sell the vehicle online during the Double 11 event [1]