Workflow
国民好车
icon
Search documents
7819万天价车背后:京东+广汽+宁德时代如何重新定义“国民好车”?
Huan Qiu Wang· 2025-11-05 04:00
Core Insights - JD.com, GAC Aion, and CATL launched the "National Good Car" Aion UT super, marking a significant collaboration in the electric vehicle market [1][3] Group 1: Product Features - The Aion UT super is designed to meet user demands across four key dimensions: long range, spaciousness, intelligence, and safety [3] - It features a 500 km range with rapid battery swapping in 99 seconds, earning the title "National Range King" [3] - The vehicle has a B-class wheelbase of 2750 mm, providing a spacious interior, thus referred to as the "National Space King" [3] - It is equipped with Huawei's cloud vehicle system, offering extensive smart features, termed the "National Smart King" [3] - Safety features include a unique reversing assistant and 540-degree panoramic imaging, enhancing driving stability and safety, known as the "National Obstacle Avoidance King" [3] Group 2: Market Strategy - JD.com focuses on user insights and sales channels without direct involvement in manufacturing [3] - Research indicates that 83% of users expect a price below 100,000 yuan, with 94% prioritizing spaciousness and comfort, and 99% considering safety as the top priority [3] - The Aion UT super 001 special edition was auctioned for 78.19 million yuan, highlighting market interest [5] - The vehicle is positioned as a pure electric compact SUV, emphasizing high cost-performance and long range, set to launch on JD.com on November 11, 2025 [5]
广汽埃安发布首款增程车型埃安i60,“国民好车”再添力作
Jing Ji Wang· 2025-11-04 09:16
Core Insights - GAC Aion has officially launched the pre-sale of its first range-extended and pure electric dual-power model, the Aion i60, positioning it as a competitive "national SUV" priced at 126,800 yuan for the range-extended version and 119,800 yuan for the pure electric version [1] Group 1: Product Launch and Strategy - The launch of the Aion i60 marks a new phase in GAC Aion's "National Good Car" strategy, enhancing the product matrix and addressing user concerns about range anxiety while providing a pure electric driving experience [1][3] - GAC Aion has accumulated over 1.8 million family users and has surpassed 156 billion kilometers in total driving distance, emphasizing its commitment to user needs through advanced management systems [3] Group 2: Technological Advancements - GAC Aion relies on its self-developed EV+ICV full-stack system to ensure comprehensive technological advantages in comfort, intelligence, and safety, with a focus on user-centric design [4] - The Aion i60 features the latest Star Source range-extended technology, addressing common user pain points such as high fuel consumption and noise in range-extended vehicles [4][6] - The vehicle's 1.5ATK engine achieves an industry-leading fuel-to-electricity conversion rate of 3.73 kWh/L, with a fuel consumption of only 5.5L/100km when the battery is depleted [4][5] Group 3: User Experience and Service - GAC Aion is developing diverse vehicle usage scenarios and has launched a new user IP to enhance customer engagement through an interactive app and offline activities [6] - The company has established a robust charging network, with over 20,000 self-operated charging piles and the highest number of 1000V fast charging piles in the industry, addressing user concerns about charging anxiety [6][7] Group 4: Market Expansion and Customer Engagement - GAC Aion plans to expand its sales network by adding 100 new locations this year and aims to reach 600 by 2026, enhancing service accessibility for users [7] - During the pre-sale period, the Aion i60 offers promotional benefits valued at 6,660 yuan, enhancing the overall customer experience [8] Group 5: Brand Recognition - The Aion i60 has been designated as the official vehicle for the upcoming 15th National Games and the Special Olympics, highlighting GAC Group's commitment to significant sporting events [10]
“国民好车”最新力作,埃安首款双动力车型i60预售11.98万元起
Zhong Guo Jing Ji Wang· 2025-11-04 06:45
Core Viewpoint - GAC Aion has launched its first range-extended and pure electric dual-power model, the Aion i60, positioning it as a "national range-extended large five-seat SUV" with a starting price of 126,800 yuan for the range-extended version and 119,800 yuan for the pure electric version [1][3] Group 1: Product Features - The Aion i60 is GAC Group's first range-extended model priced below 150,000 yuan, featuring self-developed technologies including GAC Star Source range extension, GSD intelligent driving assistance, and Cartridge Battery 2.0 [5] - The vehicle is equipped with a 1.5ATK engine, achieving an oil-electric conversion efficiency of 3.73 kWh/L, and has received the "Range Extender Energy Efficiency Star" certification from the China Automotive Research Institute [5] - The Aion i60 has a battery capacity of 29.165 kWh, offering a pure electric range of 210 km and a comprehensive range of 1240 km, with fast charging from 30% to 80% taking only 15 minutes [5] Group 2: Safety and Technology - The Aion i60's range extender platform can continuously generate power at 85 kW, allowing it to maintain speeds of 150 km/h even when the battery is depleted [7] - The GSD intelligent driving assistance system has accumulated over 6 billion kilometers of active safety testing, with an AEB function false trigger rate of less than 1 per 400,000 kilometers [7] - The vehicle supports over 300 parking scenarios, addressing user concerns about parking difficulties [7] Group 3: Battery and Charging Infrastructure - The Aion i60 features the self-developed Cartridge Battery 2.0, which has been installed in over 1.3 million vehicles and has accumulated 50 billion kilometers of travel without self-ignition [9] - GAC Aion is building a robust charging ecosystem, with over 20,000 self-operated charging piles and the highest number of 1000V fast charging piles in the industry, aiming for a network where "there's a road, there's an Aion pile" [9] Group 4: Design and User Experience - The Aion i60 has a sturdy and stable exterior design, measuring nearly 4.7 meters in length and 2.78 meters in wheelbase, resembling a B-class SUV [11] - The interior features a rounded design with soft-touch materials in high-frequency areas, enhancing the luxury feel, complemented by a 32-color ambient lighting system [11] - Since its establishment in 2017, GAC Aion has focused on user needs, developing EV and ICV technologies, and has gained the trust of over 1.8 million users [12]
京东“国民好车”命名“埃安UT super” 续航、设计等多项核心配置曝光
Core Insights - JD.com has updated its "National Good Car" initiative with the new model named "Aion UT Super," highlighting key configurations in four areas: range, design, space, and safety [1][3]. Group 1: Product Features - The new model features a 500KM range battery, the first in its class, leveraging CATL's battery-swapping technology and includes a battery health monitoring system [3]. - The vehicle boasts a long wheelbase of 2750mm, providing spacious legroom of 905mm in the second row and 1385mm in width, with front seats that can be laid flat, offering a B-class space experience on an A-class platform [3]. - It incorporates "Huawei Cloud Car Machine" technology, enabling cloud computing capabilities and TB-level storage for running large applications and quick uploads from mobile apps [3]. - Safety features include an Automatic Emergency Braking (AEB) system that can autonomously stop the vehicle upon detecting obstacles or erroneous operations [3]. Group 2: User Engagement and Promotions - Users can currently search for "National Good Car" on the JD.com app to participate in various interactive activities and make early reservations to enjoy early bird benefits [4]. - The JD.com app has also launched a lottery event where participants have a chance to win a five-year usage right for the "National Good Car" [4].
京东汽车 名称官宣
Zhong Guo Ji Jin Bao· 2025-10-23 09:33
Core Viewpoint - JD Auto's auction of the "National Good Car" model 001 attracted significant attention, culminating in a final bid of 78.19 million yuan, far exceeding the starting price of 1 yuan, indicating strong market interest and engagement in the automotive sector [4][6]. Group 1: Auction Details - The auction for the JD 001 car took place on October 22, with over 260,000 participants, resulting in a final bid of 78.19 million yuan [4]. - JD Auto announced that participants who bid would receive a 399 yuan "National Good Car" gift package upon purchasing a vehicle, and the closest bidder to the final price would win a car [2][3]. Group 2: Vehicle Specifications and Launch - The new model, named "Aion UT Super," was officially announced on October 23, in collaboration with CATL and GAC Group [7]. - The vehicle features a range of 500 kilometers and a wheelbase of 2750mm, and it is the first to include the "GAC Huawei Cloud Car Machine" technology [8]. Group 3: Market Strategy and Insights - JD's strategy includes providing consumer insights and exclusive sales for the new vehicle, while not directly engaging in manufacturing [11]. - The estimated price range for the new car is between 100,000 to 120,000 yuan, targeting a broad consumer base [11]. Group 4: Company Developments - JD has registered multiple trademarks related to its automotive business, indicating a strategic move into the automotive sector [11]. - The company is actively hiring for various positions within its automotive retail division, with salaries reaching up to one million yuan for certain roles [11].
京东汽车,名称官宣
Zhong Guo Ji Jin Bao· 2025-10-23 09:21
Core Insights - JD's "National Good Car" has been named "Aion UT Super" and the auction price for the first car reached 78.19 million yuan, attracting significant public interest [1][4][6] Group 1: Auction Details - The auction for JD's 001 car took place on October 22, with over 260,000 participants and a starting bid of only 1 yuan [4] - The auction's final price of 78.19 million yuan was unexpected, and JD is in contact with the highest bidder to ensure payment [6] - Participants were required to pay a 100 yuan deposit, which could be deducted from the final price, making the auction a low-risk entertainment activity for many [6] Group 2: Vehicle Specifications and Features - The new car, "Aion UT Super," features a range of 500 kilometers and a wheelbase of 2750mm, making it the first vehicle equipped with "GAC Huawei Cloud Car Machine" technology [6] - The vehicle includes a unique "reverse sentinel" feature that automatically stops the car when an obstacle is detected while reversing [6] Group 3: Marketing and Consumer Engagement - JD announced that participants in the auction would receive a 399 yuan "National Good Car" gift package upon purchasing a vehicle, and the closest bidder to the final price would win a car [1][2] - Over 320,000 users have engaged with the "National Good Car" campaign on the JD app [6] Group 4: Strategic Partnerships and Future Plans - JD is collaborating with GAC Group and CATL to launch the "National Good Car," with JD focusing on consumer insights and exclusive sales rather than manufacturing [8] - The estimated price range for the new vehicle is between 100,000 to 120,000 yuan [8] Group 5: Recruitment and Business Expansion - JD has opened multiple recruitment positions in its automotive retail division, with some roles offering annual salaries of up to one million yuan [9]
京东汽车,名称官宣
中国基金报· 2025-10-23 09:16
重大利好!尾盘,大逆转! 【导读】 京东"国民好车"命名为"埃安UT super";京东001号车拍卖价7819万元,京东汽车回应 中国基金报 晨曦 综合整理 京东001号车拍出"天价",最新回应来了! 10月23日,京东汽车官方微博发布消息称,没想到京东001号"国民好车"拍卖引发了大家如 此热情关注,为感谢关注,将会向每一位参与拍卖出价的用户届时买车后再单独送出价值399 元的"国民好车"新车大礼包等权益,并向竞拍出价最接近车辆最终发布价格的用户送一辆 车。 京东汽车还称,消费者可在京东App参与新品抽签,有机会免费获得"国民好车"5年使用权。 京东汽车"赠车""赠大礼包"的慷慨之举,获得了大量网友的点赞,网友纷纷表示"参与感拉 满""有实力"。 10月22日晚间,京东"国民好车"001号在京东拍卖平台进行拍卖,超过26万人参与了竞拍。 竞拍价最终定格为7819万元,而该车的起拍价仅为1元。 针对此次异常高价成交事件,京东方面此前回应称,正在积极联系该出价者。如果最终用户 未能完成支付,京东将结合具体情况对001号车辆做出妥善处理。 对于此次京东001号车拍出"天价",市场此前已有预期。根据规则,参与此次 ...
京东001号“国民好车”拍卖引近30万人参与 最高出价超7800万元
Zheng Quan Ri Bao· 2025-10-22 13:11
Group 1 - The core event is the auction of JD's "National Good Car" which attracted nearly 300,000 viewers and concluded with a final bid exceeding 78 million yuan after over 23,000 bids in 4 hours [2] - JD announced a collaboration with GAC Group and CATL to launch the "National Good Car," focusing on user insights and sales channels without direct involvement in manufacturing [2] - The auction started with a minimum bid of 1 yuan and quickly escalated, reaching over 25 million yuan within the first hour [2] Group 2 - The vehicle is set to be officially released during JD's 11.11 shopping festival and will be sold exclusively on JD's platform [2] - Key specifications of the car include over 70% high-strength steel, a vehicle weight exceeding competitors by 300 kg, a wider wheelbase by 45 mm, and a tire width increase of 10 mm [2] - The auction required participants to pay a 100 yuan deposit, which would be forfeited if they canceled their order after payment [2]
1元起拍,京东汽车001号新车正式上架拍卖
Bei Jing Shang Bao· 2025-10-17 12:55
Core Insights - JD.com is set to launch its first vehicle, referred to as the "001" model, which will be available for pre-order on the JD app starting at a bidding price of 1 yuan, allowing car owners to determine the final price [1] Group 1: Auction Details - The online auction for the new vehicle will begin on October 22 at 14:00, with pre-registration starting on October 17 [1] - Users can participate in the auction by searching for "JD Auction" and have the option to book test drives and engage in interactive activities, with over 170,000 participants already involved [1] Group 2: Strategic Partnerships - During the JD 11.11 Surprise Open Day event on October 14, JD announced a collaboration with GAC Group and CATL to launch a mysterious "National Good Car" during the Double 11 shopping festival [1] - JD.com will not be involved in the manufacturing process; GAC Group will handle the intelligent manufacturing of the vehicle, while CATL will provide battery technology and battery swapping ecosystem support [1] - JD.com will leverage its online and offline channels for sales and services, planning to exclusively sell the vehicle online during the Double 11 event [1]