展会经济
Search documents
文博会招商大会总成交额再创新高
Nan Fang Ri Bao Wang Luo Ban· 2025-05-27 08:13
Group 1 - The cultural industry investment promotion conference achieved a record total transaction amount with 41 signed projects and 35 promoted projects from 24 government delegations and enterprises [1] - A selection of high-quality cultural projects with deep cultural connotations and innovative business models was made from over 4,000 projects nationwide for the roadshow [1] - Significant partnerships were formed, including a 32 million yuan agreement between Henan Guomai Cultural Industry Park and BYD, and a 500 million yuan agreement for the construction of the Urumqi Ice and Snow World project [1] Group 2 - The Kashmir textile brand, Jinxiu Kashmir, reported a significant increase in sales during the cultural expo, receiving bulk orders from Afghan buyers for carpets [2] - The coffee brand Kafa Future, which entered the cultural industry exhibition, has achieved over 10,000 smart coffee machines deployed nationwide within a year, with over 60% in the Shenzhen market [2] Group 3 - The film technology sector is seeing rapid development with multiple projects signed, including collaborations on AI script creation and immersive viewing experiences [3] - The design and creative ecosystem is expanding, with companies like New Hui Bio and Bamboo Cloud Technology collaborating on cultural IP incubation and commercial space upgrades [3] - The "Gankeng New Town Karu Ice and Snow World" project aims to create the largest indoor ice and snow complex in eastern Shenzhen, integrating VR skiing and holographic shows [3]
【杨凌】以“赛事+展会”激活消费新引擎
Shan Xi Ri Bao· 2025-05-05 22:54
Group 1 - The core viewpoint of the articles highlights the economic impact of the Yangling Marathon and related events, showcasing a significant increase in local consumption and tourism [1][2][3] - The Yangling Marathon has been held for 11 years, creating a virtuous cycle of "sports attracting consumers—boosting consumption—industry linkage," transitioning from a one-day event to a long-term effect [2] - The Yangling Demonstration Zone has implemented measures to support high-quality development of the exhibition industry, including a one-time subsidy of up to 5 million yuan for agricultural brand exhibitions and international conferences [2][3] Group 2 - During the recent Yangling Marathon, hotel occupancy rates reached 100%, and restaurant sales increased by 50% year-on-year, indicating a strong boost in local hospitality and dining sectors [1] - The "1+N" event mechanism introduced during the marathon included a series of activities such as agricultural product promotion, enhancing the overall experience for participants and visitors [1] - The "old-for-new" campaign has engaged 173 enterprises and 191 stores, covering various sectors, and aims to stimulate local consumption through innovative policies and community support [4][5]