Core Viewpoint - Amazon is facing significant challenges in acquiring sufficient AI chips, particularly GPUs, which has led to delays in its retail projects. In response, the company has initiated a comprehensive internal reform to manage and allocate its GPU resources more effectively [1][2]. Group 1: GPU Resource Management - Amazon launched "Project Greenland" in July 2024 to create a centralized GPU capacity pool for better management and allocation of limited GPU resources [1][3]. - The company has implemented strict approval processes for GPU requests, requiring detailed data and ROI justification for each project [3][4]. - A formal set of principles, or "creed," has been established for GPU allocation, emphasizing high ROI, selective approval, and efficiency in decision-making [4][5]. Group 2: Investment and Financial Impact - Amazon's retail business has invested approximately $1 billion in AI projects, which have generated an estimated $2.5 billion in operating profit and saved around $670 million in variable costs [7][8]. - The retail department plans to increase its total spending on AWS cloud infrastructure to about $5.7 billion in 2025, up from $4.5 billion in 2024 [8]. Group 3: AI Project Implementation - Over 160 AI-driven projects are currently being developed within Amazon, including shopping assistants and automated fraud investigation services [7]. - The company is focusing on enhancing its AI capabilities to optimize logistics and customer service, which are critical for maintaining competitive advantage [7][8]. Group 4: Future Projections - Internal forecasts suggest that GPU supply constraints will ease by 2025, allowing for increased resource allocation to high-priority projects [2][10]. - Amazon's self-developed AI chip, Trainium, is expected to meet the retail department's GPU needs by the end of 2025 [10].

来源：内容 编译自 businessinsider. ，谢谢。 去年，亚马逊庞大的零售业务面临一个重大问题：它无法获得足够的AI芯片来完成关键工作。 据《商业内幕》获取的一系列亚马逊内部文件显示，由于多个项目被延迟，这家西方世界最大的电 商公司发起了一场激进的内部流程和技术改革，以解决这一问题。 这项举措罕见地揭示了一家科技巨头是如何在英伟达等行业供应商的支持下，在内部协调GPU组 件供需的细节。 2024年初，生成式AI热潮全面爆发，成千上万家公司争夺用于部署这项强大新技术的基础设施资 源。 如果您希望可以时常见面，欢迎标星收藏哦~ "随时可开工" 根据《商业内幕》获得的文件，亚马逊现在要求每一项GPU请求都必须提供详细数据和投资回报 证明。 项目将根据多个因素进行"优先排序和排名"，包括所提供数据的完整性以及每颗GPU带来的财务 收 益 。 项 目 还 必 须 " 随 时 可 开 工 " （ 即 已 获 得 开 发 批 准 ） ， 并 证 明 自 己 处 于 一 场 " 抢 占 市 场 的 竞 争"中，还要明确说明何时能实现预期成果。 一份2024年末的内部文件提到，亚马逊零售部门计划在2025年第一季度 ...