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一边高喊「退票」,一边狂唱《爱如火》,那艺娜巡演「售如罄」凭什么?
36氪· 2025-06-30 13:46
Core Viewpoint - The article discusses the rise of the internet celebrity Na Na and her successful nationwide tour, highlighting the intersection of abstract culture and live performances, as well as the emotional release it provides to audiences [4][15][27]. Group 1: Na Na's Tour Success - Na Na's recent concert in Beijing sold out quickly, including VIP tickets priced at 666 yuan, indicating her immense popularity [7][13]. - The concert atmosphere was characterized by audience engagement, with fans actively participating in the performance through inside jokes and memes, creating a unique communal experience [11][43]. - The tour's success is attributed to Na Na's ability to resonate with the audience's emotional needs, providing a space for emotional release amidst societal pressures [15][37]. Group 2: Abstract Culture and Audience Engagement - The article notes that abstract culture has transitioned from online to offline, with audiences gathering to engage in playful banter and memes during Na Na's performances [15][20]. - Na Na's ability to create and adapt memes during her shows has contributed to her popularity, as she actively engages with the audience and incorporates their humor into her performances [29][43]. - The phenomenon reflects a broader trend where audiences seek out absurd and non-mainstream content as a means of coping with stress and uncertainty in their lives [36][38]. Group 3: Professional Management Behind the Scenes - Despite the seemingly casual nature of Na Na's performances, they are managed by a professional team with experience in large-scale music events, ensuring a well-executed show [14][49]. - The article emphasizes the importance of having a skilled team to navigate the complexities of live performances, especially for internet celebrities like Na Na [48][52]. - The success of Na Na's tour has attracted attention from venue operators, indicating a potential shift in the live performance landscape towards more abstract and unconventional acts [52][53].
B站“二圣”:峰哥与户子的赛博膜拜学
Tai Mei Ti A P P· 2025-06-27 14:43
Core Viewpoint - Bilibili (B站) serves as a significant cultural barometer within the rapidly evolving online subculture, showcasing diverse narratives and creators that reflect the complexities of contemporary youth culture [1][5]. Group 1: Key Creators and Their Narratives - "峰哥亡命天涯" (Feng Ge) and "户晨风" (Hu Chenfeng) represent two contrasting yet influential figures in Bilibili, embodying different aspects of youth culture [2][10]. - Feng Ge is characterized by an "abstract" and "madness" style, deconstructing mainstream values and presenting a philosophy of failure and authenticity through his content [6][7]. - Hu Chenfeng, in contrast, focuses on social justice and the struggles of the lower class, using a grounded narrative style that resonates with viewers seeking representation and moral engagement [10][12]. Group 2: Cultural Significance and Youth Engagement - The narratives of Feng Ge and Hu Chenfeng create a sociological text that reflects the tensions within contemporary youth culture, balancing between idealism and cynicism [5][15]. - Feng Ge's approach offers a space for young people to embrace failure and reject societal pressures, while Hu Chenfeng provides a voice for social justice and moral responsibility [9][16]. - The coexistence of these two figures illustrates a complex cultural phenomenon where youth navigate their identities and anxieties in a digital landscape, seeking both humor and meaning [17][18].
从那艺娜到单依纯,年轻人为何爱上这种“癫”?
3 6 Ke· 2025-06-27 01:49
Core Viewpoint - The recent trends in the Chinese music scene reflect a shift towards "abstract" performances that resonate with younger audiences, emphasizing collective joy and emotional release over traditional musical aesthetics [1][3][12]. Group 1: Emerging Artists and Cultural Phenomena - Artists like Na Yina and Dan Yichun have gained popularity by embracing unconventional styles, with Na Yina transforming from a Russian impersonator to a cultural icon within the gay community and abstract music scene [3][5]. - Na Yina's concerts, characterized by humor and audience interaction, have become major events, with ticket prices ranging from 99 to 699 yuan, often selling out quickly and tripling in value on the secondary market [5][6]. - The phenomenon of "abstract" performances is not limited to Na Yina; other artists like Pang Mailang are also gaining traction by breaking traditional norms and engaging audiences in unique ways [6][8]. Group 2: Youth Engagement and Cultural Shifts - The younger generation is increasingly drawn to performances that prioritize fun and absurdity, often using internet slang and memes, as seen in Dan Yichun's incorporation of gaming terminology into her music [8][12]. - This trend reflects a broader cultural movement where young people seek to express their identities and emotions through abstract and humorous content, often as a form of rebellion against societal norms [13][18]. - The rise of abstract culture can be traced back to gaming and internet subcultures, where exaggerated performances and memes have created a shared language among fans, fostering a sense of community and identity [13][24]. Group 3: Theoretical Perspectives on Youth Culture - The appeal of abstract music can be understood through Bakhtin's carnival theory, which suggests that such performances allow for the subversion of social hierarchies and the release of pent-up emotions [16][18]. - Young audiences are not merely seeking musical talent but rather emotional catharsis and a break from the pressures of modern life, finding solace in the absurdity and humor of abstract performances [18][24]. - The evolution from rock and rap to abstract music illustrates the changing methods of youth expression, with each generation adapting to its social context while maintaining a core desire for freedom and authenticity [19][24].
玩热梗、搞抽象,AIGC如何在互联网扎根?
3 6 Ke· 2025-05-07 12:00
Core Insights - The article discusses the rising popularity of AI-generated content, particularly focusing on the viral phenomenon of "AI山海经" which has captivated audiences both domestically and internationally [2][4][10] - It highlights how AI is being embraced by younger audiences, who are using it to create and share abstract content, thus transforming the landscape of online culture [10][11][15] Group 1: AI Content Creation - "AI山海经" features bizarre AI-generated creatures and has gained immense popularity, with individual videos reaching over 10 million views [4] - The phenomenon has led to a surge in derivative creations, showcasing the community's engagement and creativity [10][11] - AI-generated content is seen as a tool for self-expression and cultural deconstruction among younger users [10][30] Group 2: User Engagement and Trends - Users are actively participating in challenges and creating their own versions of AI-generated characters, indicating a high level of engagement [7][8] - The trend of AI-generated content is not limited to "AI山海经," as other formats like AI-generated pseudo-photographs have also gained traction [11][13] - The article notes that the accessibility of AI tools has lowered the barriers for content creation, allowing more users to express their creativity [15][30] Group 3: Market Implications - The rapid growth of AI-generated content suggests significant market opportunities for tech companies developing AI tools [30] - The success of AI models like GPT-4o demonstrates the potential for viral trends to attract millions of users quickly [30] - The article implies that as AI continues to evolve, it will play a crucial role in shaping online culture and user interactions [16][30]